Chery Holding Group Co., Ltd.

What Chery Holding Group Co., Ltd. does

Chery Holding Group Co., Ltd. is a privately-held Chinese diversified enterprise founded in 1997 and headquartered in Wuhu, Anhui Province, operating through 300+ subsidiaries across six business sectors: automobile, parts, finance, real estate, trading, and intelligent technology. Its core business is automotive manufacturing, producing passenger vehicles under the Chery, EXEED, JETOUR, Cowin, and Chery Jaguar Land Rover brands, commercial vehicles under Karry and Wanda Bus, and new energy vehicles under Chery New Energy. The underlying technology stack is largely proprietary, including ACTECO engines (37.1%-41% thermal efficiency), CVT transmissions (CVT25 among World Top 10), five modular platforms (T1X, M1X, M3X, @LIFE, E0X), and the Lion intelligent driving and cockpit ecosystem built on V2X, Lion OS (6.0 generation), and IoV telemetry serving 400,000+ vehicles.

Chery generates revenue primarily through one-time vehicle sales across 80+ countries, supplemented by recurring and transaction-fee revenue streams from auto finance (Chery HuiYin, RMB 200B+ cumulative loans), auto parts (Chery Technology's 90+ subsidiaries), real estate (Zhuorui Properties), trading and mobility services (Rich Resource International, Maika Travel), and intelligent technology licensing (Lion Tech). The go-to-market model combines direct B2C sales through a 1,500+ dealer network and brand-specific hotlines with enterprise channel partnerships through 10 overseas manufacturing plants and ecosystem alliances with logistics platforms (S.F. Express, Cainiao, huolala, China Post). 2025 sales reached 2,806,393 vehicles (1.34M exports, 903,847 NEVs), with FY2023 operating income of 310 billion yuan and the company ranking 385th in the 2024 Fortune Global 500. Chery has held the #1 position among Chinese passenger car exporters for 21 consecutive years, distributing to 80+ countries and 46 Belt and Road markets.

Name

Chery Holding Group Co., Ltd.

Legal name

Chery Holding Group Co., Ltd.

Website

https://en.cheryholding.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Chery Holding Group is a privately-held Chinese automotive conglomerate manufacturing passenger, commercial, and new energy vehicles through brands including Chery, EXEED, JETOUR, Karry, and Chery Jaguar Land Rover, exporting to over 80 countries alongside integrated finance, parts, and mobility services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wuhu

HQ country

China

HQ region

Asia

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Automobile Sales: Core revenue from manufacturing and selling passenger vehicles (Chery, EXEED, JETOUR, Cowin, Chery Jaguar Land Rover brands) and commercial vehicles (Karry, Wanda Bus). Sales to individual consumers, fleets, and commercial operators domestically and internationally.
2. Parts and Components: Sales of automotive parts and components through Chery Technology's network of 90+ subsidiaries driving nearly 900 supporting enterprises. Products include chassis, body accessories, safety, power, and electronics systems.
3. Automobile Finance Services: Chery HuiYin Motor Finance provides auto loans and financing to vehicle purchasers. Services cover more than 300 cities in 31 provinces with 2,500+ online partners. Cumulative issued loans exceeded RMB 200 billion.
4. Real Estate: Zhuorui Properties (national first-level qualification developer) and To Journey Camp (RV camping) generate revenue from property development and tourism services.
5. Trading and Services: Rich Resource International Investment operates in automobile production services and consumption services including recycling economy, intelligent logistics, testing certification, automotive aftermarket, mobile travel (Maika Travel), two-way trade, and cross-border e-commerce. Achieved 1.234 billion yuan revenue in 2019.
6. New Energy Vehicles: Sales of new energy passenger vehicles (Small Ant, TIGGO e, ARRIZO e), commercial vehicles (Elephant EV, Dolphin EV), and special vehicles. Kairui New Energy maintains No.1 market position in Chinese new energy logistics vehicle sector (2018-2019).
7. Intelligent Sector Services: Lion Tech provides intelligent connected vehicle technology, autonomous driving systems, data operations, and mobile travel services. Services include car networking, smart manufacturing, and mobility-as-a-service platforms.

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Chery Holding Group manufactures and sells passenger vehicles (Chery, EXEED, JETOUR, Cowin, Chery Jaguar Land Rover JV), commercial vehicles (Karry, Wanda Bus, REV), and new energy vehicles (Chery New Energy, Karry New Energy, Ant EV) through wholly-owned and joint-venture brands worldwide. Group operations also include automotive parts (Chery Technology with 90+ subsidiaries), auto finance (Chery HuiYin), real estate (Zhuorui Properties), intelligent mobility technology (Lion Tech, Maika Travel), and RV camping tourism (To Journey), backed by 14 production bases, 8 R&D centers, and 1,500+ global dealers.

Product overview

Chery Holding Group operates as a diversified enterprise group centered on the automobile industry with a comprehensive portfolio spanning passenger vehicles, commercial vehicles, new energy vehicles, automotive components, financial services, intelligent technology, and mobility services. The core products include Chery Automobile (with Arrizo, Tiggo, EXEED series), EXEED (high-end brand), JETOUR (travel+ segment), Chery New Energy, and joint venture brand Chery Jaguar Land Rover. Commercial vehicle offerings include Karry Auto, Karry New Energy, and Wanda Bus. The technology portfolio features Lion Tech intelligent platform, ACTECO engines, CVT transmissions, and platforms including T1X, M1X, M3X, @LIFE, and E0X. Financial services are provided through Chery HuiYin Finance, while mobility services include Maika Travel and To Journey Camp. The company also operates Chery Technology (parts sector) and Zhuorui Properties (real estate).

Differentiator

Problem solved

Functional benefit

Brands

• Chery: Main passenger car brand; includes Arrizo, Tiggo series
• EXEED
• JETOUR
• Chery Jaguar Land Rover
• Cowin
• Karry
• Karry New Energy
• REV
• Wanda Bus
• Chery New Energy
• Lion Tech
• To Journey
• Zhuorui Properties
• Maika Travel

Products and services

• Chery Passenger Vehicles (Arrizo, Tiggo series) Core passenger car brand covering sedans (Arrizo), SUVs (Tiggo), and MPVs across B2C and B2G segments; cumulative global sales of 8.75 million units as of November 2020; exported to 80+ countries.
• EXEED Cars
• JETOUR Product series focused on the travel+ market segment covering SUV/MPV/EV models for young consumers seeking intelligent, spacious vehicles for family travel.
• Chery New Energy Vehicles High-growth enterprise integrating new energy vehicle R&D, production, sales, and after-sales maintenance. Product lines include Small Ant (小蚂蚁) EV, TIGGO e series, ARRIZO e series, and hydrogen fuel cell vehicles.
• Chery Jaguar Land Rover (Joint Venture) Premium automotive joint venture producing Range Rover Evoque, Land Rover Discovery Sport, Jaguar XFL, Jaguar XEL, Jaguar E-PACE, and Ingenium family engines.
• Cowin Auto Brand for the youth market building intelligent interconnected cars with Internet thinking, fashionable styling, and humanized intelligent configuration.
• Karry Auto Commercial Vehicles Commercial vehicle brand covering 7-seater MPV, mini-trucks, and street-stall trucks; cumulative sales of over 800,000 units exported to Algeria, Peru, Egypt, Ecuador and 20+ countries.
• Karry New Energy New energy commercial vehicle brand focusing on municipal distribution logistics, light truck market, and MPV online car-hailing; market leader with 70%+ share in key cities (2018-2019).
• Wanda Bus Professional bus manufacturer with 30,000 annual production capacity covering official, commercial, tourism, urban bus, and school bus markets. Nearly 16,000 new energy buses sold.
• Chery HuiYin Motor Finance Services First professional motor finance company jointly established by a Chinese independent brand auto company and a local Chinese bank; operates in 300+ cities across 31 provinces with 2,500+ online partners and cumulative loans exceeding RMB 200 billion.
• Lion Tech Intelligent Technology Platform Intelligent strategic brand focusing on autonomous driving, car networking, data operation, smart manufacturing, and mobile travel services. Develops Lion Intelligent Driving, Lion Intelligent Cloud System, Lion OS, and Telematics platforms.
• Maika Travel Mobile shared travel platform with capacity platform and operating platform for online car-hailing services; operating scale exceeds 1,000 taxis in Anhui Province with 1,000+ vehicles in leasing business.
• To Journey Camp (RV Camping) RV camping business with 8 direct camps (Huangshan, Wuhu, Yangzhou, etc.) and 52 franchise chain camps, committed to being the first brand in China's camping industry.
• Zhuorui Properties National first-level qualification real estate development enterprise with cumulative development area of over 3 million square meters.
• Chery Technology Automotive Parts Automobile parts industry group with 90+ subsidiaries driving nearly 900 supporting enterprises, providing chassis, body accessories, safety, power, and electronics systems for Chery and external customers.
• REV RV (Joint Venture) Recreational vehicles, ambulances, and commercial special vehicles produced through Chery REV Joint Venture with North American REV Group.
• ENER-Q Batteries (with CATL) Jointly developed battery brand by Chery and CATL covering all application scenarios of all power types and all material systems for new energy vehicles.

Quantifiable outcome

• 21 consecutive years as first among Chinese passenger car brands for exports
• +7 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature14 records

Partnerships

20 partnerships are on record, tiered core, minor and flagship.

• CATLcoreStrategic or Co-development Partner · 1 January 2024ENER-Q battery brand jointly developed by Chery and CATL covering all application scenarios of all power types and all material systems.
• COSMOPlatcoreTechnology or Integration · 1 January 2024Co-developed HiGOPlat - a large-scale customized industrial Internet platform for automobile industry, approved as a national cross-industry and cross-field industrial Internet platform.
• China TelecomcoreTechnology or Integration · 1 January 2019Alliance to establish 5G intelligent automobile joint lab for connected and autonomous vehicle development.
• Guizhou University and Tongji UniversityminorStrategic or Co-development Partner · 1 January 2019Industry-university-institute cooperation establishing Guizhou University Automobile Engineering Doctoral Station, Guizhou Provincial Bus Engineering Technology Research Center and Guizhou Provincial Modern Manufacturing Technology Lab.
• CETC Wuhu Diamond Aero EnginecoreStrategic or Co-development Partner · 1 January 2019Alliance to develop aero engine based on Chery's independent R&D advantages of automobile engine, filling gap in key core technologies of local aviation industry.
• REV (North American Special Vehicle Manufacturer)coreStrategic or Co-development Partner · 1 January 2017Chery REV Joint Venture Company created in 2017 combining resources in R&D, vehicle manufacturing, parts supply, financial services, and tourism industries. Focus on RVs, ambulances, commercial vehicles, and special vehicles. Joint venture produces high-quality RVs with convenient after-sales services and builds global tourism industry chain for RVs in China.
• Brazil CAOA GroupcoreStrategic or Co-development Partner · 1 January 2017Strategic contract signed with Brazil CAOA Group in November 2017 for Chery automobile business in Brazil market.
• BaiducoreTechnology or Integration · 1 January 2015Chery's intelligent vehicle team allied with Baidu in 2015 to develop intelligent driving technology. After more than half a year of efforts, Chery's Baidu intelligent vehicle debuted at the 12th Five-Year Plan National Scientific and Technological Innovation Achievements Expo in May 2016.
• Jaguar Land RoverflagshipStrategic or Co-development Partner · 1 November 2012Chery Jaguar Land Rover Automotive Co., Ltd. established in November 2012 as first Sino-British premium automotive joint venture. Produces Range Rover Evoque, Land Rover Discovery Sport, Jaguar XFL, XEL, E-PACE and Ingenium family engines. Chery Automobile holds equity stake in this joint venture.
• Japan Yaskawa ElectriccoreStrategic or Co-development Partner · 1 April 2010Joint venture Chery Yaskawa Electric Drive System Co., Ltd. established for motor manufacturing - world's most advanced motor manufacturer. Chery New Energy leverages this partnership for electric drive systems in new energy vehicles.
• Austria AVLcoreTechnology or Integration · 1 January 2002Chery invested nearly RMB 1.8 billion with Austrian AVL to develop ACTECO engine with independent intellectual property rights, cultivating own engine R&D talents.
• S.F. Express, Cainiao, huolala, China PostcoreGTM or Marketing PartnerEcological alliance strategy cooperation for Kairui New Energy, providing integrated platform capacity, industry ecosystem, and service data solutions.
• 50+ Aviation Industry Chain ProjectsminorStrategic or Co-development PartnerGeneral aviation industry cluster in Wuhu with over 50 projects covering R&D, manufacturing and operation of general aircraft, UAV, aero engine, propeller, avionics system, simulator, aviation components.
• SOCMA Group (Argentina)minorGTM or Marketing PartnerArgentina SOCMA Group, Chery's local partner, mobilized to find masks meeting medical standards in Argentina and donated 26,000 medical masks during COVID-19 pandemic.
• World's Top 500 Enterprises in WuhucoreStrategic or Co-development Partner32 Top 500 enterprises invested in Wuhu attracted by Chery Technology's 'attracting investment and wisdom' model, driving nearly 900 supporting enterprises.
• Anhui Province Recycling Resources TechnologycoreStrategic or Co-development PartnerSubsidiary established in 2004 focusing on recycling resources. Approved by National Development and Reform Commission as automotive parts remanufacturing pilot enterprise. Recognized as Anhui Province New Energy Vehicle Power Battery Recycling Pilot Enterprise in 2018. Listed on New Three Board in 2016.
• EFORT Intelligent EquipmentcoreStrategic or Co-development PartnerIncubated from Chery Equipment Manufacturing Department, EFORT grew into China's leading home-made industrial robot enterprise with largest production and sales volume. Listed on Science and Technology Innovation Board (STAR Market) in 2020.
• YANG Shanlin and LI Deyi Academic WorkstationscoreStrategic or Co-development PartnerAcademic workstations providing intellectual support for key technologies of automobile big data and intelligent driving.
• UNICEFminorOthersDonated US $6 million to UNICEF for international children's education projects.
• World Conservation UnionminorOthersSigned memorandum of cooperation to jointly promote protection of fragile environment.

Scale indicators47 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stellantis: Global mass-market automaker with comparable presence in Latin America, Middle East, and Europe. Competes indirectly with Chery in emerging-market passenger vehicles and increasingly in globalized NEV/affordable-EV segments.
• SAIC Motor: China's largest state-owned auto group and parent of MG Motor. Broadly overlaps with Chery's passenger-car and overseas-export strategy, especially in Europe and emerging markets through MG.

Regional players

• Tata Motors: India-based mass-market automaker and owner of Jaguar Land Rover (Chery's JV partner). Operates primarily in India and other emerging markets that overlap with Chery's Belt-and-Road export footprint.

Direct peers

• BYD: China's largest NEV maker and a direct competitor across Chery's passenger-car, commercial-vehicle, and battery portfolios. Both companies compete head-to-head in domestic NEV passenger cars, electrified logistics vehicles, and overseas emerging markets.
• Geely Automobile Holdings: Major Chinese privately controlled automaker with a comparable multi-brand strategy (Geely, Lynk & Co, Zeekr, Geometry) and similar export ambitions. Direct competitor in passenger cars and NEVs globally.
• Great Wall Motor: Chinese SUV and pickup specialist (Haval, Tank, Wey, Ora). Competes with Chery's Tiggo/EXEED SUV lines and is pursuing similar overseas growth and NEV transition in Russia, Middle East, and Latin America.
• Changan Automobile: Large Chinese state-controlled automaker with passenger-car, NEV (Avatr/Deepal joint ventures), and overseas operations. Competes directly with Chery in domestic sedans, SUVs, and new-energy vehicles.

Emerging players

• NIO: Chinese premium EV startup competing in the upper end of Chery's NEV range, particularly against EXEED. Relevant peer for benchmarking software, battery-swap, and intelligent-cockpit investments.
• Li Auto: Chinese NEV maker specializing in extended-range electric SUVs. Competes with JETOUR and EXEED SUV offerings and is comparable as a multi-brand Chinese passenger-NEV player scaling globally.
• XPeng: Chinese EV startup focused on intelligent driving and software-defined vehicles. Comparable to Chery's Lion Tech ADAS/IoV roadmap and a competitor in tech-forward NEV segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chery-holding-group-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chery Holding Group Co., Ltd.