ENCI Servizi SRL

What ENCI Servizi SRL does

ENCI Servizi SRL is a Milan-based, single-member limited liability company wholly owned by ENCI (Ente Nazionale della Cinofilia Italiana), the Italian Kennel Club, established in 2018 to deliver the commercial, diagnostic, and event-related services supporting ENCI's mandate in cynophilia. The company operates a portfolio of specialized products targeting the Italian dog breeding community: the Vetogene genetic testing laboratory (including the MyDogDNA comprehensive DNA kit), the Centrale di Lettura Ufficiale — the country-level official reading center for FCI hip and elbow dysplasia classifications that feed into the Italian breed registry — the PAPCA research program for parasitological assistance in breeding kennels, a racing and coursing track for sighthounds at Maserada sul Piave, and the ENCI Shop merchandise portal. Revenue is generated through unit-priced diagnostic reading fees (€10–€65 per service), DNA kit sales, event co-organization (notably World Dog Show 2026 and the 6th International Dog Health Workshop in Bologna), and merchandise.

The customer base is distributed across professional dog breeders (the primary segment), accredited veterinarians acting as collection and submission intermediaries, and individual dog owners. Distribution is dominated by direct, sales-led channels: veterinarians and breeders interact with the official reading center and Vetogene directly, while event registration flows through show.enci.it and merchandise through encishop.it. The company is anchored in university research collaborations — the Universities of Teramo (reproductive health), Milan (cardiac genetics in Cavalier King Charles Spaniels), and Naples Federico II (PAPCA) — which double as R&D pipeline and credibility signals. The entity is governed by an 8-member Board of Directors and Collegio Sindacale; financial scale is undisclosed, the headcount is 9, and geographic exposure is Italy-only with international visibility limited to FCI/IPFD event participation.

Name

ENCI Servizi SRL

Legal name

ENCI Servizi SRL - Società a Responsabilità Limitata a socio unico

Website

https://enciservizi.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ENCI Servizi SRL is the commercial and diagnostic service arm of Italy's national kennel club (ENCI), providing official FCI dysplasia readings, veterinary DNA testing (Vetogene, MyDogDNA), parasitological research (PAPCA), and event organization for the Italian dog breeding and cynophilia community.

Ownership category

akta.pro rank

Product category

Veterinary Diagnostic and Certification Services

NAICS

Veterinary Services (54194), Veterinary Services (541940), Support Activities for Animal Production (1152), Support Activities for Animal Production (11521)

SIC

Services-Medical Laboratories (8071), Services-Commercial Physical & Biological Research (8731), Agricultural Services (700)

akta.pro primary industry

Molecular & Genetic Testing (Breed, Hereditary Disease, Oncology) (HLAMADAE)

akta.pro secondary industries

Reference Laboratory Testing (Clinical Pathology & Chemistry) (HLAMADAA), Veterinary Diagnostic Laboratories & Pathology (AFAEANAF), Companion/Specialty Animal Breeding & Genetics Services (non-livestock) (AFAEAJAO)

Keywords

• Canine diagnostic services
• Dog DNA testing
• Hip dysplasia screening
• Veterinary laboratory services
• Cynophilia event management

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Reading Services: Official radiographic readings for hip dysplasia, elbow dysplasia, patellar luxation, spondylosis, and femoral head necrosis. Fees range from €10 to €65 per service.
2. DNA Testing Services: MyDogDNA genetic testing kit and analysis services for comprehensive canine DNA profiling.
3. ENCI Shop Merchandise: Official ENCI merchandising sales through the ENCI Shop portal.
4. Event Organization: Co-organization of major dog shows and health workshops including World Dog Show 2026 and International Dog Health Workshop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ENCI Servizi SRL provides officially recognized veterinary diagnostic and certification services for the Italian canine breeding community, operating as the service arm of ENCI (Italian Kennel Club). Its core offerings include genetic DNA testing via the Vetogene laboratory (including the MyDogDNA kit), official radiographic readings for hip and elbow dysplasia classification under FCI standards, the PAPCA parasitological assistance program for breeding kennels, racing and coursing infrastructure for sighthounds, and event organization services including co-organization of the World Dog Show 2026.

Product overview

ENCI Servizi SRL operates as a multi-service platform for Italian dog breeding and cynophilia, offering a portfolio of specialized products including Vetogene (genetic laboratory services), MyDogDNA (DNA testing kits), Centrale di Lettura Ufficiale (hip and elbow dysplasia certification), Progetto PAPCA (parasitological assistance), and racing/coursing facilities. The company functions as a wholly-owned subsidiary of ENCI (Ente Nazionale Cinofilia Italiana), providing both diagnostic laboratory services and sporting infrastructure for the canine breeding community. Services are primarily sold through dedicated portals (vetogene.it for laboratory tests, encishop.it for merchandise) with pricing ranging from €10 for individual certifications to €65 for combined hip and elbow readings.

Differentiator

Problem solved

Functional benefit

Products and services

• Vetogene Veterinary genetics laboratory service specializing in canine DNA testing, genetic health screening, and hip/elbow dysplasia readings for Italian dog breeders and veterinarians.
• Centrale di Lettura Ufficiale Official reading center for FCI hip and elbow dysplasia classification, providing certified radiographic diagnostic readings and certifications that feed into the Italian canine breed registry for pedigree dogs.
• MyDogDNA Comprehensive DNA test kit for dogs offering diversified genetic tests through a single DNA analysis, with shipping included; marketed as the most complete canine DNA test available through ENCI Servizi's veterinary network.
• Progetto ENCI - PAPCA (Piano di Assistenza Parassitologica per i Cani di Allevamento) Parasitological Assistance Plan for Breeding Dogs research project in collaboration with University of Naples Federico II, providing parasitic diagnostic testing, treatment optimization, and breeder education to prevent anthelmintic resistance and zoonotic risks.
• Pista da Racing (Sighthound Racing and Coursing Track) Italy's first dedicated racing track for greyhounds and sighthounds, providing functional testing infrastructure to preserve and evaluate natural hunting instincts of sighthounds through coursing and racing activities.
• ENCI Shop Official ENCI merchandising e-commerce portal (encishop.it) offering branded merchandise for dog enthusiasts and breeders.

Quantifiable outcome

• Official dysplasia readings contribute to breed health improvement programs and breeding selection

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IPFD (International Partnership for Dogs)coreStrategic or Co-development Partner · 1 May 2026ENCI Servizi operates as an IPFD Partner alongside ENCI. The partnership involves co-organizing International Dog Health Workshops (IDHW) and collaboration on global dog health initiatives. ENCI Servizi co-organized the 6th IDHW in Bologna (May 30 – June 1, 2026).
• Università Federico II di NapolicoreStrategic or Co-development Partner · 1 January 2024ENCI partnered with University of Naples Federico II for the PAPCA (Parassitological Assistance Plan for Kennel Dogs) project. The research aims to optimize parasitic treatments, prevent anthelmintic resistance, and protect human health from zoonotic canine endoparasites. Includes in-person and online seminars for breeders.
• Università degli Studi di MilanocoreStrategic or Co-development Partner · 1 May 2022ENCI Servizi collaborates with University of Milan (Prof. Michele Polli, geneticist) on the Cardiomyopathy Project focused on the Cavalier King Charles Spaniel breed. The project aims to develop breeding protocols to prevent and reduce hereditary heart diseases.
• Mutua LifeminorStrategic or Co-development Partner · 1 March 2022ENCI Servizi partnered with Mutua Life (Società di Mutuo Soccorso) to offer pet health subsidies to owners of ENCI-registered dogs. The partnership provided the 'Formula Pet Mutua Life ENCI' with annual veterinary expense reimbursement (max €2,500) and diagnostic test coverage (max €1,000). The partnership was terminated effective June 1, 2023.
• Università degli Studi di Teramo - Dipartimento di Medicina VeterinariacoreStrategic or Co-development Partner · 1 January 2022ENCI partnered with the University of Teramo for a research collaboration on andrological wellbeing and reproductive health of male dogs. The project aims to develop experimental guidelines for breeders to improve the use of male breeding dogs, including advanced ultrasound, semen evaluation, and cellular/molecular markers analysis.
• Comune di Maserada sul Piave (TV)minorStrategic or Co-development Partner · 1 January 2021ENCI Servizi partnered with the Municipal Administration of Maserada sul Piave (Treviso) to build Italy's first racing track for sighthounds. The municipality provided land for the sports facility, and ENCI Servizi designed and funded the sand track construction.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Kennel Club (UK): UK national kennel club operating health screening schemes, DNA testing services, and breed registry functions. Directly comparable organizational model to ENCI/ENCI Servizi as a national canine governing body providing certified health testing infrastructure for pedigree registration.
• IDEXX Laboratories: Global leader in veterinary diagnostics with reference lab services, including molecular and genetic testing for companion animals. Directly comparable to Vetogene in DNA/genetic testing capability but operates at vastly larger scale and across all animal species, not just canine.
• Antech Diagnostics (Mars Petcare): Veterinary reference laboratory network owned by Mars Petcare, providing clinical pathology, genetic, and imaging diagnostics to veterinary practices. Overlaps with ENCI Servizi's Vetogene in lab diagnostics for companion animals, though Antech serves general veterinary practice rather than a kennel-club-affiliated certification pipeline.

Direct peers

• Wisdom Panel (Mars Petcare): Direct-to-consumer canine and feline DNA testing brand owned by Mars Petcare, offering breed and health genetic screening. Directly comparable to MyDogDNA in product offering; competes for the same Italian and European dog owner genetic testing wallet.
• Embark Veterinary: Direct-to-consumer canine DNA testing company offering breed identification, health screening, and genetic disease panels. Most directly comparable to ENCI Servizi's MyDogDNA on product/technology, but targets dog owners in a B2C model rather than breeder certification workflows.
• UC Davis Veterinary Genetics Laboratory: University-affiliated canine and equine genetic testing laboratory offering parentage verification, breed-specific disease panels, and dysplasia research support. Closely comparable to Vetogene on academic-affiliated canine genetics services and breeder-facing workflows.

Emerging players

• Animal Genetics Inc. US-based animal genetic testing laboratory offering DNA profiling, parentage verification, and disease screening for multiple species including canines. Comparable to Vetogene as a niche genetic lab serving breeders and breed registries.
• Genoscoper (part of Wisdom Panel / Mars): Finnish-origin canine DNA testing laboratory with breed identification and disease screening, now operating within the Wisdom Panel/Mars Petcare umbrella. Comparable to Vetogene as a European canine genetics lab with academic-research heritage.

Regional players

• Société Centrale Canine (France): French national kennel club managing the Livre des Origines Français (LOF) pedigree registry with affiliated DNA testing and dysplasia screening programs. Closely comparable to ENCI in role as FCI-recognized national registry with associated diagnostic services.
• Royal Kennel Club of Belgium (Société Royale Saint-Hubert): Belgian FCI-affiliated kennel club managing pedigree registration and approved health screening schemes for Belgian breeders. Comparable as another FCI national registry with associated diagnostic certification infrastructure serving a small Western European purebred dog population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enci-servizi-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENCI Servizi SRL