What Enders Automobile +Service GmbH & Co. KG does

Enders Automobile + Service GmbH & Co. KG is a family-owned German multi-brand automotive dealership group headquartered in Fulda, Hesse, operating five physical locations across Hessen and Bayern (Fulda with two sites including a dedicated used-car center, Aschaffenburg, Eschwege, Wiesbaden, and Würzburg). The company is an authorized dealer for six OEMs — Renault, Dacia, Mazda, Opel, Alpine, and Kia — and is part of the broader Enders Group network spanning 21 locations across Germany, sharing quality standards and corporate governance under managing directors Peter N. Enders and Roland Simon via the P.E. Verwaltung GmbH holding entity. The legal entity is structured as a Kommanditgesellschaft (GmbH & Co. KG) registered at Amtsgericht Fulda (HRA 1644).

The business sells new passenger cars and light commercial vehicles up to 7.5 tonnes, certified pre-owned vehicles (including the Renault renew program), and provides integrated aftersales services — maintenance, inspection, original parts, tire service, and warranty work. The technology stack centers on an online vehicle inventory search (647 vehicles listed, 500+ used units in stock) plus an AI-powered voice assistant (FlowLyne by SupraLabs) for inbound call automation, live chat (Web1on1), and a digital marketing stack (Google Ads, Meta Pixel, KUPONA behavioral targeting, Google Analytics). Financing and leasing are intermediated through Mobilize Financial Services (RCI Banque) and KIA Leasing (Allane SE), with the website featuring calculators for monthly rates ranging from 39 EUR (Dacia Spring) to 463 EUR (Alpine A390).

Revenue is generated across five streams: new and used vehicle sales (one-time), aftersales service and repairs (professional services), parts and accessories (hardware), financing and leasing intermediation (transaction commissions), and trade-in vehicle acquisitions. Customer segments are primarily private individuals purchasing vehicles with subsidy-supported EV financing, plus a secondary commercial/fleet segment. The company differentiates through multi-brand authorized dealer status, a 500+ used vehicle inventory, comprehensive E-Auto subsidy advisory (up to 6,000 EUR in government incentives), and the 2025 XXL Vorführwagen-Aktion cross-brand demo vehicle campaign.

Name

Enders Automobile +Service GmbH & Co. KG

Legal name

Enders Automobile + Service GmbH & Co. KG

Website

https://enders-automobile.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Enders Automobile + Service GmbH & Co. KG is a family-owned German multi-brand automotive dealership group operating five locations across Hessen and Bayern, authorized to sell new Renault, Dacia, Mazda, Opel, Alpine, and Kia vehicles alongside used cars, workshop service, parts, and EV subsidy advisory.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

Automobile Dealers (4411), Automotive Parts, Accessories, and Tire Retailers (4413), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automobile dealership services
• New and used vehicles
• Vehicle financing leasing
• Automotive workshop service
• Multi-brand car dealer

Headquarters

HQ city

Fulda

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): Sale of new vehicles as authorized dealer for Renault, Dacia, Mazda, Opel, Alpine, and Kia brands, plus used vehicle sales through certified Renault renew program and general used car inventory.
2. Aftersales Service and Repairs: Professional brand service, maintenance, inspection, and seasonal checks using original parts for all represented brands.
3. Parts and Accessories Sales: Sale of original vehicle parts and accessories.
4. Financing and Leasing Intermediation: Arrangement of vehicle financing and leasing through Mobilize Financial Services and KIA Leasing, earning commission on originated contracts.
5. Vehicle Acquisition (Trade-in): Purchase of used vehicles from customers as part of new vehicle transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Enders Automobile + Service GmbH & Co. KG operates a multi-brand automobile dealership group across five physical locations in Hessen and Bavaria, Germany, selling new vehicles as an authorized dealer for Renault, Dacia, Mazda, Opel, Alpine, and Kia, plus certified used vehicles and light commercial vehicles up to 7.5 tonnes. The group supplements sales with vehicle financing and leasing intermediation, professional brand-certified workshop maintenance using original parts, parts and accessories sales, vehicle trade-in acquisition, and consulting on government E-Auto subsidies. The company belongs to the broader Enders Group, which operates 21 locations across Germany.

Product overview

Enders Automobile + Service GmbH & Co. KG operates a multi-brand automotive dealership group across five locations in Hessen and Bavaria, Germany. The company functions as a franchise dealer network selling new vehicles and certified pre-owned vehicles under contract agreements with six brands: Renault, Dacia, Opel, Kia, Mazda, and Alpine. The portfolio includes both combustion-engine vehicles and an expanding lineup of electric vehicles (EVs) across all brands. The core product is the sale of new and used passenger cars and light commercial vehicles (up to 7.5 tonnes). The company supplements vehicle sales with a suite of add-on services including vehicle financing and leasing through Mobilize Financial Services and KIA Leasing, professional workshop maintenance using original parts, vehicle trade-in evaluation, and government e-mobility subsidy advisory services. The online platform provides inventory search, financing calculators, promotional pricing, and a promotional demo-vehicle campaign (XXL Vorführwagen-Aktion) offering reduced-price demonstration vehicles with up to 30,000 EUR in savings. The Renault renew certification program backs used vehicle quality assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Renault New Vehicles Sale of new Renault vehicles (electric and combustion models) to private and commercial customers under a Renault franchise agreement.
• Dacia New Vehicles Sale of new Dacia vehicles (entry-level and family models, including the Spring Electric) under a Dacia franchise agreement.
• Mazda New Vehicles Sale of new Mazda vehicles, including combustion and electric models, under a Mazda franchise agreement.
• Opel New Vehicles Sale of new Opel vehicles (electric and combustion models) under an Opel franchise agreement, with electric models eligible for the 5,000 EUR Opel Elektro-Prämie.
• Alpine New Vehicles Sale of new Alpine performance electric vehicles (A290 GT, A390 GT) under an Alpine franchise agreement, qualifying for government e-mobility subsidies.
• Kia New Vehicles Sale of new Kia vehicles including combustion, hybrid, and electric models under a Kia franchise agreement with leasing via KIA Leasing (Allane SE).
• Used Vehicles (Gebrauchtwagen) Sale of certified pre-owned vehicles across all represented brands, with quality assurance through the Renault 'renew' certification program and a used-car guarantee.
• Commercial Vehicles (Nutzfahrzeuge) Sale of light commercial vehicles up to 7.5 tonnes (Renault and Opel vans, including electric variants) for tradespeople, companies, and commercial fleet operators.
• Vehicle Financing and Leasing Arrangement of vehicle loans and leasing contracts via Mobilize Financial Services and KIA Leasing, including promotional rates, government e-mobility subsidies, and flexible term options.
• Workshop Service (Werkstattservice) Professional maintenance and repair services for all represented brands using original parts, including inspection, tire service, brake service, and air conditioning service.
• Vehicle Trade-In Purchase (PKW-Ankauf) Purchase of customers' existing vehicles as trade-ins in connection with the sale of a new or used car.
• Parts and Accessories Sales Sale of original vehicle parts and accessories for Renault, Dacia, Mazda, Opel, Alpine, and Kia brands via on-site parts departments.

Quantifiable outcome

• Electric vehicle subsidies up to 6,000 EUR available for qualifying purchases
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Renault Deutschland AGcoreTechnology or IntegrationAuthorized dealer partnership for Renault, Dacia, and Alpine brands. Data sharing for vehicle registration, trade-in valuations, and workshop visit documentation. Customer satisfaction surveys and information distribution. Service history documentation and warranty processing.
• Autohaus Ehrlich GmbHcoreChannel Partner/ Reseller/ DistributorRelated company within Enders Group operating Aschaffenburg and Würzburg locations. Same management (Peter N. Enders and Roland Simon). Operates as authorized dealer for same brands.
• P.E. Verwaltung GmbHcoreOthersPersonally liable general partner of Enders Automobile + Service GmbH & Co. KG. Part of corporate governance structure.
• DEKRA Assurance Services GmbHminorOthersExternal data protection officer (Datenschutzbeauftragte) Frau Daniela Rennings provides GDPR compliance services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AVAG Holding SE: One of Germany's largest multi-brand automotive dealer groups, operating a national network of authorized dealerships across many OEM brands. Directly comparable as a multi-brand dealer group with full-service sales, financing, and aftersales operations across Germany.
• Emil Frey Group: Major European multi-brand dealer group with significant German footprint, representing numerous OEMs across passenger car brands. Comparable at a larger scale as a multi-brand franchised dealer network with full-service operations.

Regional players

• Beresa GmbH & Co. KG: Regional authorized dealer group operating multiple franchises across western Germany. Comparable in operating model (franchised dealer with service, financing, and used vehicle operations) though focused on different geography.
• Jacobs Automobile Holding GmbH: Multi-brand franchised dealer group in western Germany representing several volume and premium brands. Comparable in business model as a private multi-brand dealership group with sales, service, and financing operations.

Direct peers

• Senger Gruppe: Multi-brand authorized dealer group headquartered in western Germany with locations across multiple states. Comparable as a private multi-brand dealer group offering sales, financing, leasing, and aftersales across volume and premium brands.
• Dello Gruppe (Dello & Staudt): Multi-brand authorized dealer group in northern/central Germany offering sales, service, financing, and fleet solutions. Directly comparable as a regional private multi-brand dealer with similar business mix.
• LUEG AG: Multi-brand authorized dealer group in North Rhine-Westphalia with sales, service, financing, and fleet operations. Comparable as a private regional multi-brand dealership with integrated service and parts.
• Hahn Automobile GmbH + Co. KG: Mid-sized multi-brand authorized dealer group in southern/central Germany operating franchises for several volume brands. Highly comparable as a regional multi-brand dealer with new/used vehicle sales, financing intermediation, service, and parts operations.
• Autohaus Wessels GmbH & Co. KG: Multi-brand authorized dealer group operating across northwestern Germany with multiple OEM franchises and full-service offerings. Comparable as a privately held multi-brand dealer with similar scale.
• Görtz Automobile GmbH: Multi-brand authorized dealer in northern Germany operating franchises for multiple volume brands. Comparable as a private dealer group with new/used vehicle sales, service, and parts operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/enders-automobile-&-service-gmbh-&-co.kg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enders Automobile +Service GmbH & Co. KG