Endorphine nutrition sportive

What Endorphine nutrition sportive does

Endorphine nutrition sportive is a Quebec-based nutrition consulting practice founded in 2018 by Karine Paiement, Dt.P., M.Sc., specializing in sports nutrition, intuitive eating, plant-based eating, and eating disorders. The firm operates two physical clinic locations in Mirabel and St-Eustache and offers video-conference consultations across Quebec, serving active individuals, competitive and recreational athletes across endurance and power disciplines, plant-based eaters, and clients seeking intuitive eating support. The core team comprises roughly ten members, including five registered dietitians-nutritionists who are members of the Ordre des Diététistes Nutritionnistes du Québec, supported by administrative staff and content creators.

The business operates a professional services model anchored by individual consultations (booked via the GoRendezvous platform) that may be covered by health insurance and are non-taxable in Quebec. Revenue is augmented by a digital product portfolio of e-books and digital guides priced between CAD $15 and CAD $27.95, an 8-module online formation on plant-based nutrition for athletes sold via cohort-based waitlist enrollment, and group services including workshops, conferences, and kiosques for sports clubs, schools, companies, and OSBL organizations. Distribution is direct-to-consumer through the company website, with secondary community-led GTM via a private Facebook community and organic social presence on Facebook, Instagram, and LinkedIn.

The firm is privately held with no disclosed external investors, parent company, or funding rounds. Its technology stack is light, consisting of a Wix-hosted website, the GoRendezvous booking system, and a Facebook community group, with no proprietary software, no mobile app, no API surface, and no AI capabilities. Competitive positioning rests on the anti-diet, intuitive-eating methodology, the regulated credentials of the clinical team, and a content-driven marketing approach that builds organic inbound demand within the Quebec active-lifestyle market.

Name

Endorphine nutrition sportive

Legal name

Endorphine Nutrition sportive

Website

https://endorphinenutrition.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Endorphine nutrition sportive is a Quebec-based nutrition consulting practice founded in 2018 that delivers one-on-one and group sports nutrition, intuitive eating, and plant-based nutrition services to active individuals and athletes across Quebec via two clinic locations and video consultations.

Ownership category

akta.pro rank

Product category

Sports Nutrition Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Sports nutrition consulting
• Intuitive eating services
• Plant-based diet guidance
• Nutrition workshop facilitation
• Digital nutrition education

Headquarters

HQ city

Mirabel

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Nutrition consultation services: One-on-one nutrition consultations for individuals via video conference or in-person, covering sports nutrition, intuitive eating, plant-based eating, and eating disorders. Services are non-taxable and may be covered by health insurance.
2. Digital products and e-books: Sale of digital guides including recipe books, sports nutrition guides, and intuitive eating resources. One-time purchase digital products sold through the online shop.
3. Group workshops and conferences: Conference and workshop services for sports clubs, schools, sporting events, companies, and OSBL. Topics include sports nutrition, intuitive eating, plant-based eating, and healthy weight management.
4. Online courses: 8-module online formation on plant-based eating for athletes with weekly group meetings, downloadable materials, and private community access. Signup via waitlist.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Quebec-based nutrition practice offering one-on-one consultations (in-person at Mirabel and St-Eustache, plus video), group workshops and conferences for organizations, and a portfolio of digital educational products (online course on plant-based sports nutrition, e-books, recipe books, and a complete guide on vegetarian/vegan sports nutrition). Services cover sports nutrition, intuitive eating, plant-based diets, and eating disorders, delivered by registered dietitians/nutritionists.

Product overview

Endorphine nutrition sportive operates as a nutrition consulting practice offering in-person consultations at locations in Mirabel and St-Eustache (Quebec), as well as online video consultations. Their digital product portfolio includes five e-guides/online courses sold through their online shop: the Alimentation végétale du sportif online course (8 modules with weekly group sessions), the Guide complet sur la nutrition sportive pour végétariens et végétaliens ($25), Manger et bouger... intuitivement! ($27.95), the Livre numérique de recettes végétaliennes ($15), and Surcharge en glycogène ($20). Services are also delivered through workshops, conferences, and kiosques for groups including sports clubs, schools, companies, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Nutrition Consultations One-on-one nutrition consultations delivered in person at the firm's Mirabel and St-Eustache clinics or remotely by video conference, covering sports nutrition, intuitive eating, plant-based diets, and eating-disorder prevention. Targeted at individual consumers (athletes, active adults, plant-based eaters, and those seeking intuitive-eating support).
• Group Workshops and Conferences Group nutrition workshops, conferences, and team-based education sessions delivered on-site or virtually for sports clubs, schools, events, companies, and non-profits/OSBL.
• Online Course: Alimentation végétale du sportif Asynchronous online course covering plant-based (vegetarian/vegan) nutrition for athletes and active individuals, delivered via the firm's online course platform.
• E-book: Surcharge en glycogène Digital e-book on glycogen superloading (surcharge en glycogène) for athletes and active consumers seeking evidence-based fuelling strategies, sold through the firm's online store.
• Book: Manger et bouger... intuitivement! Book applying the practice's anti-diet, intuitive-eating philosophy to food and movement, sold through the firm's online store and aimed at consumers interested in a non-restrictive approach to nutrition.
• Digital Recipe Book: Livre numérique de recettes végétaliennes Digital recipe book of vegan recipes, sold through the firm's online store for consumers seeking plant-based meal ideas.
• Guide: Guide complet sur la nutrition sportive pour végétariens et végétaliens Comprehensive guide on sports nutrition for vegetarians and vegans, sold through the firm's online store to plant-based athletes and active consumers.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• No Meat Athlete: Plant-based endurance athlete community and education platform offering courses, books, and coaching around plant-based sports nutrition; overlaps directly with Endorphine's 'Alimentation végétale du sportif' offering and plant-based athlete customer segment.
• Eat Love (CNC / ÉquiLibre): Quebec-based network of dietitians specialized in intuitive eating and disordered eating; directly comparable positioning and geographic market, offering alternative provider choice within Endorphine's intuitive-eating segment.
• Nutrition Geneviève Nadeau: Quebec-licensed dietitian specializing in intuitive eating and active living; co-authored 'Manger et bouger… intuitivement!' with Endorphine's founder, making her a near-twin in positioning (intuitive eating + movement) and a direct functional peer in the same Quebec market.
• Nutrition Stripped: Registered dietitian-led nutrition education platform offering courses, recipes, and 1:1 coaching with a holistic/intuitive-eating philosophy; comparable in combining licensed-dietitian authority with digital course products and a wellness content engine.
• The Runner's Kitchen: Sports nutrition blog and digital content business aimed at runners and endurance athletes with recipe-driven nutrition guidance; comparable as a content-plus-products business serving the same recreational-athlete niche.

Broad incumbents

• Cronometer: Detailed nutrition-tracking app popular among athletes and biohackers for micronutrient visibility; competes indirectly by offering low-cost, data-rich nutrition insight that substitutes for some dietitian consultation value.
• MyFitnessPal: Mass-market nutrition and calorie-tracking platform with food database, logging, and premium coaching; overlaps with Endorphine's nutrition-tracking-adjacent content and represents the scaled incumbent whose free tools compress the practice's pricing power.
• Precision Nutrition: Established nutrition coaching certification and consumer coaching program with a large online course business targeting fitness professionals and serious trainees; comparable as a scaled, content-driven nutrition coaching operation that defines the digital ceiling Endorphine is operating under.
• Exos (formerly Athletes' Performance): Performance and sports medicine organization employing registered dietitians to deliver sports nutrition programming to teams and athletes; comparable as a sports-nutrition services incumbent pursuing both B2C athlete and B2B team contracts.

Emerging players

• Thrive (Brendan Brazier): Plant-based performance nutrition brand and education platform founded by an Ironman triathlete; comparable in targeting plant-based endurance athletes with nutrition content, books, and productized education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/endorphinenutrition
• LinkedInlinkedin.com/company/endorphinenutrition
• Instagraminstagram.com/endorphinenutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endorphine nutrition sportive