Epop Energia Popolare | Luce e Gas

What Epop Energia Popolare | Luce e Gas does

Epop Energia Popolare (legal entity Energia Popolare S.p.A.) is an Italian retail electricity and natural gas supplier headquartered in Lecce, Puglia, serving residential households and business customers (SMEs, condominiums, public administrations, large enterprises) across Italy. The core product is the WELCOME EPOP tariff family — flexible, market-indexed offers priced off PUN for electricity and PSV for gas, with a 12-month price lock, a fixed monthly commercialization fee, and no exit penalties — supported by self-service online signup, a call-center inside sales motion, and a physical network of "Energy Point Epop" locations in multiple Italian cities.

In November 2025 the company entered distributed generation through a joint venture with Qesco, launching the QEPOP Solar brand, which sells turnkey 6 kW photovoltaic systems with 10 kWh battery storage at a discounted promotional price, and offers participation in the iQ-CER Renewable Energy Community with 20-year GSE incentives. The business model layers recurring commodity supply revenue on top of one-time hardware sales; supporting infrastructure includes the MyEPOP mobile app, a web customer portal, free integrated energy consulting for businesses, and ARERA-regulated complaint handling (the company reports 100% compliance with general quality standards for written responses).

Ownership sits within Gruppo Energia Popolare SPA. The company is privately held, declares a share capital of 400,000 euros, has no public listing or disclosed institutional funding, and reports no specific headcount or revenue figure in the available sources.

Name

Epop Energia Popolare | Luce e Gas

Legal name

Energia Popolare S.p.A.

Website

https://energiapopolarespa.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Epop Energia Popolare is a privately held Italian electricity and gas retailer, headquartered in Lecce, serving residential and business customers nationwide via flexible PUN/PSV-indexed tariffs, physical Energy Point locations, and the QEPOP Solar photovoltaic JV launched in 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Lecce

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity Supply: Sale of electricity to residential and business customers with pricing based on PUN (National Single Price) plus spread. Customers pay a commercializzazione e vendita (CCV) fixed monthly fee plus variable energy consumption.
2. Gas Supply: Sale of natural gas to residential and business customers with pricing based on PSV (Virtual Exchange Point) plus spread. Customers pay a QFV fixed monthly fee plus variable gas consumption.
3. Photovoltaic Systems (QEPoP Solar): Sale and installation of photovoltaic systems (6kW + 10kWh storage) at promotional price of 4,495 euros. Includes all-inclusive service: survey, installation, maintenance, and insurance. Payment installments available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Energia Popolare S.p.A. (Epop) is an Italian energy retailer that supplies electricity and natural gas to residential and business customers across Italy under the WELCOME EPOP tariff family, with PUN-indexed electricity and PSV-indexed gas pricing plus fixed monthly commercial fees. It complements supply with turnkey photovoltaic systems (6kW + 10kWh storage) via the QEPOP Solar joint venture with Qesco, iQ-CER Renewable Energy Community participation, and integrated energy consulting for businesses. Customers access services through online self-service, telephone, and a physical Energy Point Epop network.

Product overview

EPOP (Energia Popolare SpA) is an Italian energy retailer offering a unified portfolio of electricity and gas supply products for residential and business customers. The core offering consists of WELCOME EPOP tariff plans for residential (Casa) and business (Business/Luce/Gas) segments, with flexible pricing indexed to market benchmarks (PUN for electricity, PSV for gas). The portfolio extends through QEPOP Solar, a joint venture with Qesco, offering turnkey photovoltaic systems with battery storage and energy community participation. Additional services include new connections, meter transfers, reconnections, supplier switching, and integrated energy consulting for businesses. Digital tools (App MyEPOP and Portal User) enable consumption monitoring and bill management. All services emphasize transparency, fixed-rate options, and local customer support through Energy Point physical locations across Italy.

Differentiator

Problem solved

Functional benefit

Brands

• QEPOP Solar: Joint brand between EPOP and Qesco for photovoltaic and solar energy solutions, offering residential and commercial solar installations with battery storage, maintenance, and insurance services.

Products and services

• WELCOME EPOP Luce Casa Residential electricity supply tariff with PUN (Prezzo Unico Nazionale) market-indexed pricing plus a 0.013 EUR/kWh spread, plus a fixed commercial fee (CCV Luce) of 7.50 EUR per month. Rate is locked for 12 months. Designed for Italian households (families and homeowners) seeking transparent, flexible household electricity supply.
• WELCOME EPOP Gas Casa Residential gas supply tariff with PSV (Punto di Scambio Virtuale) market-indexed pricing plus a 0.08 EUR/Smc spread, plus a fixed commercial fee (QFV Gas) of 7.50 EUR per month. Rate is locked for 12 months. Designed for Italian households seeking transparent household gas supply.
• WELCOME EPOP Luce Business Business electricity supply tariff with PUN market-indexed pricing plus a 0.015 EUR/kWh spread, plus a fixed commercial fee (CCV Luce) of 9.50 EUR per month. Rate is locked for 12 months. Designed for SMEs (PMI), condominiums (Condomini), public administrations (PP.AA.), and large enterprises (Grandi Aziende).
• WELCOME EPOP Gas Business Business gas supply tariff with PSV market-indexed pricing plus a 0.10 EUR/Smc spread, plus a fixed commercial fee (QFV Gas) of 9.50 EUR per month. Rate is locked for 12 months. Designed for SMEs, condominiums, public administrations, and large enterprises.
• QEPOP Solar (Photovoltaic Systems) Turnkey photovoltaic system offering through a joint venture with Qesco, comprising a 6kW solar panel system with 10kWh battery storage. Includes free survey, installation, maintenance, insurance, and access to the iQ-CER Energy Community with 20-year GSE incentives. Promotional price of 4,495 EUR (50% discount from 8,990 EUR list) with installment payment plans and 50% tax deduction available until end of 2026. Targeted at residential and commercial customers seeking solar self-generation.
• Comunità Energetica iQ-CER (Renewable Energy Community) Renewable Energy Community (CER) program enabling members to share locally produced solar energy, receive GSE incentives for 20 years, and benefit from tariff incentives of 60-120 EUR/MWh plus 8 EUR/MWh ARERA valuation. Targeted at PV adopters and members seeking to monetize shared solar generation.
• Consulenza Energetica Integrata per Aziende (Integrated Energy Consulting for Businesses) Integrated energy consulting service for businesses providing customized energy strategies, consumption optimization, and sustainability planning. Targeted at Italian SMEs, condominiums, public administrations, and large enterprises seeking energy cost optimization and sustainability compliance.

Quantifiable outcome

• 100% compliance with ARERA quality standards for written responses
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• QescocoreStrategic or Co-development Partner · 13 November 2025Joint venture partnership with Qesco leading to the creation of QEPoP Solar brand. Qesco contributes technical expertise in photovoltaics and renewable energy systems while EPOP brings energy retail experience and customer relationships. The collaboration enables complete solar installation services including consultation, survey, installation, maintenance, and insurance.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• A2A Energia: Multi-utility retail energy provider serving residential and business customers across northern and central Italy with electricity, gas, and energy efficiency services. Comparable as a regional-to-national Italian energy retailer expanding into renewables and integrated offerings, similar to Epop's positioning.
• Enel Energia: Retail arm of the Enel Group, Italy's dominant electricity retailer with multi-million residential and business customers across Italy. Closest direct competitor to Epop on mass-market electricity and gas supply, differentiated by national scale, brand recognition, and bundled offers including EV and solar.
• Edison: One of Italy's largest integrated energy companies offering electricity and gas supply to households and businesses, plus generation and infrastructure. Directly comparable as a multi-segment Italian energy retailer competing for the same residential and PMI customers as Epop, but with vastly larger scale and vertically integrated operations.
• Hera Comm: Retail energy subsidiary of the Hera Group serving residential and business customers across Emilia-Romagna and central-eastern Italy with electricity, gas, and value-added services. Comparable as a multi-utility Italian retailer emphasizing local presence, sustainability, and integrated energy solutions similar to Epop's positioning.
• Iren Mercato: Italian multi-utility retailer offering electricity and gas to households, condominiums, and businesses, with growing focus on energy communities and sustainability consulting. Directly comparable to Epop in customer segmentation (PMI, Condomini, PA) and in bundling energy supply with efficiency and renewable services.

Direct peers

• Sorgenia: Independent Italian electricity and gas retailer focused on digital customer experience, competitive pricing, and renewable supply. Closely comparable to Epop as a challenger digital-forward retailer competing head-to-head for residential and SME customers outside the historic utility oligopoly.

Peers

• Illumia:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/energia-popolare-spa
• Instagraminstagram.com/epop_energiapopolare

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epop Energia Popolare | Luce e Gas