Energieagentur Mittelbaden

What Energieagentur Mittelbaden does

Energieagentur Mittelbaden gGmbH is a non-profit regional energy advisory agency headquartered in Rastatt, Germany, designated as the central point of contact for information on energy savings and climate protection across Landkreis Rastatt and Stadtkreis Baden-Baden in Baden-Württemberg. The agency serves four customer segments — private households (Bürger), companies (Unternehmen), municipalities (Kommunen), and schools (Schulen) — with an integrated service portfolio spanning Energieberatung (energy consulting), Kommunale Wärmeplanung (municipal heat planning), Klimaschutzmanagement, Photovoltaikberatung, Quartiersbegleitung, KEFF+ resource efficiency, Schulungen/Schulprojekte, and the Wärmeatlas geographic analysis tool. All advisory services are free of charge and delivered independently through on-site consultations, a telephone hotline, an online booking system, lectures, events, and a newsletter.

The underlying technology is a community-facing service platform rather than a software product: a WordPress-based website with online appointment booking, supported by partnerships with Verbraucherzentrale, Energieberater-Netzwerk, Energiegenossenschaften, and KEFF+ Kompetenzstelle Ressourceneffizienz. There are no proprietary algorithms, AI/ML components, APIs, or mobile applications disclosed; the Wärmeatlas is the most data-intensive asset but is described as a geographic mapping/analysis tool for regional heat planning.

The business model is a non-profit gGmbH funded primarily through public subsidies, public mandates, and shareholder (Gesellschafter) support rather than direct commercial revenue. Pricing is freemium (free for all end users in the service area), and GTM is community-led, relying on lectures, events, citizen participation programs, and educational outreach. The agency is operationally small (5 employees) and operates within a fixed two-district geographic mandate, with recent program-level expansion visible through the 2026 Beratungskampagne and new Klimaanpassung advisory offerings.

Name

Energieagentur Mittelbaden

Legal name

Energieagentur Mittelbaden gGmbH

Website

https://energieagentur-mittelbaden.info

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rastatt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public funding and subsidies: As a non-profit organization (gGmbH), the agency operates primarily through public funding, subsidies, and institutional support rather than direct revenue generation from customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Energieagentur Mittelbaden is a non-profit regional energy agency that delivers free, independent energy consulting and climate protection services to private households, businesses, municipalities, and schools in Landkreis Rastatt and Stadtkreis Baden-Baden. Its core offerings include Energieberatung for citizens, municipal heat planning and climate protection management for municipalities, KEFF+ resource efficiency consulting for companies, and Photovoltaikberatung connected to a regional installer network. All services are provided at no charge to the end user, funded through public subsidies and institutional support.

Product overview

Energieagentur Mittelbaden is a non-profit energy agency (gGmbH) providing advisory services for climate protection and energy savings across multiple segments: private households, companies, municipalities, and schools. The organization operates as a single integrated service platform offering free and independent energy consulting, municipal heat planning, climate protection management, photovoltaic consulting, neighborhood development support, and educational programs. The core offerings include Energieberatung (energy consulting), Kommunale Wärmeplanung (municipal heat planning), Klimaschutzmanagement (climate protection management), KEFF+ (resource efficiency for businesses), Schulungen (training), and specialized Beratungskampagne campaigns—all delivered free of charge to citizens and municipalities in the Landkreis Rastatt and Stadtkreis Baden-Baden region.

Differentiator

Problem solved

Functional benefit

Products and services

• Energieberatung (Energy Consulting)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Verbraucherzentrale (Consumer Advice Center)coreStrategic or Co-development PartnerProvides consumer energy advisory services through the Verbraucherzentrale consulting offerings, integrated into the agency's service portfolio.
• Energieberater-Netzwerk (Energy Advisor Network)coreStrategic or Co-development PartnerNetwork of certified energy advisors providing professional services in the region.
• Energiegenossenschaften (Energy Cooperatives)minorStrategic or Co-development PartnerRegional energy cooperatives involved in renewable energy projects and citizen participation in the energy transition.
• KEFF+ Kompetenzstelle RessourceneffizienzcoreStrategic or Co-development PartnerCompetence center for resource efficiency serving companies in the region, helping businesses identify and implement efficiency improvements.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Fraunhofer-Institut für Solare Energiesysteme ISE: Germany's largest solar energy research institute, providing the technical and scientific foundations for photovoltaic, building energy, and heat planning work that regional Energieagenturen translate into advisory services.
• Öko-Institut e.V. Independent environmental research and consulting institute producing policy analysis, technical reports, and assessments used by German energy agencies and municipalities. An enabling/advisory peer whose outputs inform the methodologies Energieagentur Mittelbaden applies.
• LUBW Landesanstalt für Umwelt Baden-Württemberg: State environment agency for Baden-Württemberg providing the regulatory framework, monitoring, and program funding that Energieagentur Mittelbaden implements at the municipal level. An ecosystem participant rather than a direct competitor.
• ifeu – Institut für Energie- und Umweltforschung Heidelberg gGmbH: Independent research institute based in Heidelberg providing energy and environmental research, modeling, and consulting used by municipalities and climate agencies. Comparable as an enabling analytical peer operating in the same Baden-Württemberg region.

Emerging players

• co2online gGmbH: Berlin-based non-profit providing online energy advice, tools, and campaigns for households and municipalities across Germany. Overlaps with Energieagentur Mittelbaden's Bürger advisory and Schulprojekte segments via digital channels rather than in-person service.

Broad incumbents

• Deutsche Energie-Agentur GmbH (dena): Germany's national energy agency, owned by the Federal Government. Operates broadly across energy consulting, programs, and policy support; overlaps with Energieagentur Mittelbaden at the strategic/programmatic level but does not compete in local household or municipal advisory.
• KEA Klimaschutz- und Energieagentur Baden-Württemberg: State-level umbrella energy and climate agency for Baden-Württemberg that coordinates and supports the regional Energieagenturen (including Mittelbaden) and provides statewide programs, networks, and policy implementation. Most comparable as a higher-tier peer operating the same model at state scale.
• Verbraucherzentrale Bundesverband e.V. National umbrella for the Verbraucherzentrale network that supplies the consumer energy advisory framework and content used by Energieagentur Mittelbaden via its partnership. Operates at federal scale rather than at regional implementation.

Direct peers

• Verbraucherzentrale Baden-Württemberg e.V. State consumer advice center and explicit strategic partner of Energieagentur Mittelbaden. Delivers consumer energy advice in the same region with overlapping residential (Bürger) services; provides the Verbraucherzentrale consulting offerings embedded in the agency's portfolio.
• Energieagentur Rheinland-Pfalz GmbH: State-level energy agency providing advisory, project development, network coordination, and climate programs in Rhineland-Palatinate. Closest direct peer: same non-profit model, similar multi-segment (households, businesses, municipalities) service portfolio, and public-mandate funding structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/energieagentur-mittelbaden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energieagentur Mittelbaden