Energy Link Ltd

What Energy Link Ltd does

Energy Link Ltd is a privately held, founder-led energy advisory firm headquartered in Dunedin, New Zealand, founded in 1996 by Greg Sise following the deregulation of the New Zealand electricity industry. The company provides independent (non-aligned) advisory services to energy users, generators, retailers, lines companies, government agencies, and investors across the New Zealand wholesale electricity and natural gas markets. It is sought out by "blue-chip" enterprises and government bodies for major energy decisions.

Its offering combines professional consulting with proprietary software and information products. Core consulting services include advanced procurement for multi-site multi-supplier consumers, risk management, custom energy modeling, electricity hedging strategy, and training courses. Software products include Ellserve (contract management and energy information system), EMarket and EMarket Offer (market participation and offer management), hedgesafe (hedging strategy program), and the Energy Exchange online procurement platform. Information products include the Energy Trendz daily/weekly/monthly publications — which carry the firm's three proprietary fixed-price electricity contract indices (CFD, FPVV, mixed CFD/FPVV) referenced by the Electricity Authority — and HydroWatch weekly hydro storage monitoring. The firm also publishes blogs and provides forecasting services with price paths from one to 16 years.

Energy Link monetizes through quote-based professional services engagements and recurring subscriptions for forecasting and software products; pricing is not publicly disclosed. It distributes exclusively through direct consultative sales within New Zealand, supported by a content-marketing engine (free publications, newsletters, industry-event speaking). The team of approximately 15 employees is led by Executive Chairman Greg Sise and Managing Director Joshua Smith. The company's current public positioning emphasizes "informing the transition to renewable electricity."

Name

Energy Link Ltd

Legal name

Energy Link Ltd

Website

https://energylink.co.nz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Energy Link Ltd is a Dunedin-based, independent New Zealand energy advisory firm (founded 1996) that provides consulting, proprietary software (Ellserve, hedgesafe), forecasting, and industry-standard price indices to energy users, generators, retailers, and government.

Ownership category

akta.pro rank

Product category

Energy Market Advisory and Analytics

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

Risk Reporting & Performance Management (BI, KPIs, Attribution) (EUAGAJAL)

akta.pro secondary industries

Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF), Energy Systems & Power Engineering Consulting (BPAHAIAG), Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE)

Keywords

• Energy market advisory
• Electricity procurement services
• Energy price forecasting
• Electricity hedging
• Energy market analytics

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consultancy Services: Advisory services including procurement services for electricity and gas, risk management consulting, energy management project assessment, financial modelling, benchmarking studies, and energy strategy and policy development.
2. Software and Information Services: SaaS-style delivery of Ellserve contract management and energy information system, along with EMarket tools and the hedgesafe hedging strategy program.
3. Forecasting and Analysis: Forecasts of electricity and gas prices from one to 16 years into the future, including quarterly price path and monthly price forecasts.
4. Training Courses: Relevant training courses on electricity market operations, offered as professional development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Energy Link provides independent advisory, consulting, and decision-support services to participants in the New Zealand electricity and natural gas markets, including procurement, risk management, electricity price forecasting (1-16 years), hedging strategy development, and energy market training. These services are delivered alongside proprietary software tools (Ellserve contract management, EMarket, EMarket Offer, hedgesafe) and proprietary fixed-price electricity contract indices (CFD, FPVV, mixed CFD/FPVV) published in the Energy Trendz and HydroWatch publications, serving large energy users, generators, retailers, and government agencies.

Product overview

Energy Link provides Decision Power through market knowledge, insights, and modelling capability for the New Zealand electricity market. The company offers a unified suite of consulting services, proprietary software tools, and information publications. Core services include forecasting (Quarterly Price Path and Monthly Price Forecast), custom modelling, advanced procurement, and electricity hedging. Their software portfolio includes Ellserve (contract management and energy information system), EMarket, EMarket Offer, and hedgesafe for hedging strategy management. Information products include the free Energy Trendz daily/weekly/monthly publications with fixed price electricity contract indices, HydroWatch weekly hydro storage monitoring, and industry blogs. All offerings are targeted at energy users, generators, and retailers in the New Zealand electricity market.

Differentiator

Problem solved

Functional benefit

Products and services

• Forecasts (Quarterly Price Path and Monthly Price Forecast) Quarterly Price Path and Monthly Price Forecast service providing industry-leading electricity and gas price forecasting for the New Zealand market, covering horizons from one to 16 years into the future. Designed for energy users, generators, retailers, and the investment community.
• Custom Modelling Bespoke energy modelling services including energy management project assessment and financial modelling, tailored to specific client requirements in the New Zealand electricity market.
• Training Electricity market training courses covering procurement, risk management, and market participation, offered as professional development for energy market participants and stakeholders.
• Advanced Procurement Full-range procurement services for electricity and gas designed for multi-site, multi-supplier consumers, supporting portfolios of up to thousands of sites with benchmarking and line charge analysis components.
• Electricity Hedging Electricity hedging advisory and program services including the hedgesafe program for developing, implementing, and managing hedging strategies for electricity procurement.
• Grid Congestion Outlook Analysis and forecasting of grid congestion conditions affecting electricity transmission in the New Zealand market, supporting transmission planning and operational decisions.
• Ellserve Contract management and energy information system providing utility management and energy market insights for New Zealand energy market participants.
• EMarket Energy market software product developed in-house for market analysis and trading support for participants in the New Zealand wholesale electricity market.
• EMarket Offer Energy market offer management software for submitting and managing market offers in the New Zealand wholesale electricity market.
• hedgesafe Program for developing, implementing, and managing a hedging strategy for electricity procurement, used by energy users and retailers in the New Zealand market.
• Energy Exchange Online platform for larger commercial and industrial customers to access competitive electricity procurement pricing in the New Zealand market.
• Energy Trendz Free daily, weekly, and monthly publication series covering the New Zealand electricity market and incorporating the Energy Link fixed price electricity contract indices (CFD, FPVV, and mixed CFD/FPVV).
• HydroWatch Weekly hydro storage monitoring publication tracking South Island controlled storage, South Island uncontrolled storage, and Taupo storage levels for the New Zealand electricity market.

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• AFRY (Pöyry): European engineering and consulting firm with strong power and energy markets advisory (formerly Pöyry, which had a significant NZ/Australia presence) — comparable in energy market modelling, forecasting, and advisory but vastly larger scale and global footprint.
• Wood Mackenzie: Global energy research and consultancy covering upstream, power, and renewables with subscription data, forecasts, and advisory — overlapping with Energy Link's forecasting and market analysis capabilities, but at far broader geographic and asset coverage.
• Baringa Partners: Independent energy and commodities consultancy with deep power market trading and risk advisory across Europe and global markets — closely comparable in energy market advisory and modelling, though serving larger geographies and broader client set.
• BloombergNEF: Global energy research provider covering power markets, renewables, and transition outlooks with subscription forecasts and datasets — overlaps with Energy Link's forecasting and market intelligence, but at global scale and significantly broader scope.

Emerging players

• Castalia Advisory: Economic and policy advisory firm with energy and infrastructure clients across Australasia and the Pacific — comparable advisory and policy services to NZ energy market participants, though broader sector coverage.

Regional players

• ACIL Allen Consulting: Australian economic and policy consultancy with deep energy market advisory across the NEM and complementary to NZ — comparable in service offering (forecasting, market analysis, policy) and serves very similar customer types across the Tasman.

Direct peers

• Energy Aspects: Independent commodity research and analytics firm producing oil, gas, and power market forecasts, data, and analysis — directly comparable in independent/non-aligned market intelligence model and subscription forecasting product.
• Concept Consulting: New Zealand-based energy and resource economics consultancy providing independent advisory services to NZ electricity market participants — directly comparable in geography, target customers (generators, retailers, users), and non-aligned positioning.
• Sapere Research Group: NZ-based strategy, economics, and policy consultancy with a strong energy and infrastructure practice serving regulators, government, and industry — directly comparable client base and advisory model in the same NZ market.

Others

• ICIS (Independent Commodity Intelligence Services): Global commodity pricing, analytics, and market intelligence provider with power and gas subscription data and forecasts — comparable in energy data subscriptions and forecasting product, though operating as a much broader commodity intelligence platform rather than a specialist NZ-focused advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/energy-link-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Link Ltd