Engage Kidz
Engage Kidz is a Western Pennsylvania private-pay behavioral and developmental therapy practice founded in 2018, serving children ages 0-21 and their families, schools, and camps with BCBA, SLP, OT, and special-education clinicians across in-home, virtual, and school-embedded delivery.
- Company typePrivate
- Founded2018
- HeadquartersMurrysville, Pennsylvania, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Engage Kidz does
Engage Kidz LLC is a privately-held, founder-operated behavioral and developmental therapy services practice headquartered in Murrysville, Pennsylvania, founded in 2018 by Patty Maxwell. The company delivers private-pay services to families of children ages 0-21 (with primary focus on ages 0-5) across Westmoreland, Allegheny, Butler, and Armstrong counties in Western Pennsylvania, without requiring prior diagnosis or insurance pre-authorization. Service modalities include in-home therapy, virtual sessions, school- and childcare-embedded supports, AAC evaluations and training, summer camp counselor support, and small/large-group professional development workshops (including a six-module Autism Series).
The service portfolio is built on Positive Behavior Support (PBS) and other evidence-based practices, delivered by a multidisciplinary team of approximately 13-14 credentialed clinicians including BCBAs, Licensed Behavior Specialists, Speech-Language Pathologists (SLPs/CCC-SLP), Occupational Therapists, and special educators. Proprietary or differentiated offerings include the Rapid Response Team (a free, 48-business-hour crisis-intervention service for children at risk of childcare suspension or expulsion, which was spun off in 2025 into a separate entity, EKZ Resources) and structured training curricula for educators. The technology stack is intentionally light: a GoDaddy-hosted website, Mailchimp newsletter, YouTube video library, and Padlet resource boards; no app, no API, and no AI/ML components.
The business model is professional-services private-pay with quote-based pricing and no disclosed insurance billing. The company operates direct-to-consumer with parallel B2B channels into schools, daycares, preschools, elementary schools, camps (including the Pittsburgh Zoo), and educational institutions. Demand generation relies heavily on founder-led earned media (recurring CBS Pittsburgh Talk Pittsburgh appearances), content marketing, and word-of-mouth referrals. There are no disclosed funding events, parent company, or acquisitions, and the company remains independently owned and operated.
Engage Kidz firmographics
Firmographics- Name
- Engage Kidz
- Legal name
- Engage Kidz LLC
- Website
- https://engagekidz.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Engage Kidz is a Western Pennsylvania private-pay behavioral and developmental therapy practice founded in 2018, serving children ages 0-21 and their families, schools, and camps with BCBA, SLP, OT, and special-education clinicians across in-home, virtual, and school-embedded delivery.
- Ownership category
- akta.pro rank
Engage Kidz industry classification
Industry- Product category
- Behavioral Therapy Services
- NAICS
- Child and Youth Services (62411), Educational Services (61), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Behavioral Therapy (ABA/ESDM/Positive Behavior Support) (EDACAFAE)
- akta.pro secondary industries
- Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Positive Discipline & Behavior Support Programs (EDACALAD)
Keywords
Where Engage Kidz is headquartered
LocationHeadquarters
- HQ city
- Murrysville, Pennsylvania
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Engage Kidz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Private Pay Services: Private pay organization offering in-home behavioral and developmental therapy services without requiring prior diagnosis or testing. Services provided in-home, community, and school settings including daycares, preschools, and elementary schools.
- Training & Workshops: Small and large group trainings for teachers, administrators, professional staff and families on age appropriate behaviors, developmental milestones and management strategies. Offered virtually or at client facilities.
- Camp Counselor Support: Summer behavioral support services for camps including interactive workshops, on-site/virtual consultation, and ongoing summer support models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Private pay services - quote based |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Engage Kidz product offering
Product offeringCore offering
Engage Kidz provides behavioral and developmental therapy services to children ages 0–21 (with a primary focus on ages 0–5) across in-home, school-based, virtual, and community delivery channels. The practice serves families, educators, camps, and community programs in Western Pennsylvania using a multi-disciplinary team of Board Certified Behavior Analysts (BCBAs), Licensed Behavior Specialists (LBSs), Speech-Language Pathologists (SLPs), Occupational Therapists (OTs), and special educators. Service lines span classroom management training, rapid response behavioral support, camp support, AAC, positive behavior support, and direct in-home developmental supports.
Product overview
Engage Kidz is a behavioral and developmental therapy services company offering private in-home educational and behavioral therapy to children, families, and schools. The company operates as a unified service provider with multiple interconnected offerings including In-Home Services, Classroom Management, Training/Workshops (including an Autism Series with 6 modules), Rapid Response Team for at-risk children, Camp counselor support, AAC services, Behavior Support, Developmental Supports, and Resources (Family/School Padlet, Newsletters, Video Tips). Services are available in-home, in-school, and virtually, with no prior diagnosis required for private pay families.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Services Direct behavioral and developmental therapy delivered in the child's family home, designed for families seeking individualized support for children with developmental or behavioral challenges. Families can engage services without a prior formal diagnosis.
- Classroom Management School and educator training service focused on equipping teachers with evidence-based classroom management strategies. Delivered as on-site training and consulting for schools and individual educators in Western PA.
- Training and Workshops Workshop-format training delivered to schools, camps, and community groups on topics such as behavior management, Positive Behavior Support, and developmental strategies. Available as on-site or custom presentations.
- Rapid Response Team 48-hour rapid response behavioral consultation for families, schools, and programs in acute behavioral situations. The team currently operates while transitioning under the EKZ Resources brand.
- Camp Services Behavioral and developmental support provided at summer and seasonal camps, enabling camps to include children with diverse behavioral needs. Includes pre-camp training and on-site support.
- Augmentative/Alternative Communication (AAC) Assessment, device recommendation, and therapy for non-speaking or limited-speaking children using augmentative and alternative communication systems and supports.
- Positive Behavior Support Applied behavior analysis and Positive Behavior Support (PBS) framework consultation for families and schools, focused on proactive strategies for children with challenging behaviors.
- Developmental Supports Early intervention developmental therapy covering developmental milestones, school-readiness skills, and individualized developmental programming for children ages 0–5 and beyond.
Quantifiable outcome
- Response within 48 business hours for at-risk children
- +1 more outcomes
Companies that use Engage Kidz
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Engage Kidz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Engage Kidz partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- EKZ ResourcescoreNew brand identity for the Rapid Response Team services, transitioning from Engage Kidz branding to EKZ Resources. Website: www.ekzresources.org. Social media on Facebook and Instagram under EKZ Resources handle. This represents an organizational restructuring of the Rapid Response Team service line into a dedicated entity.
- CBS Pittsburgh (Talk Pittsburgh)coreRegular media partnership featuring Patty Maxwell as expert guest on Talk Pittsburgh's Family Matters series with Heather Abraham. Covers parenting topics, child behavioral issues, and family wellness. Multiple video appearances on CBS Pittsburgh news segments.
- Pennsylvania Western University (PennWest)minorCarrie Van Soest, Ed.D., CCC-SLP serves as academic instructor and clinical supervisor in the Communication Sciences and Disorders department at Pennsylvania Western University, bringing industry expertise to university training programs.
- Mothers of Misfits PodcastminorPatty Maxwell appeared as guest on podcast to discuss IEP navigation in virtual schooling and strategies for families with special needs children to engage effectively with schools.
- UPMC Children's HospitalminorCarrie Van Soest, a team member, previously spent majority of career at UPMC Children's Hospital in outpatient setting. Engage Kidz collaborates on AAC use training and pediatric speech-language topics.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Engage Kidz competitors and assessment
Company assessmentDirect peers
- Centria Healthcare: National provider of ABA, occupational, and speech therapy for children with autism and developmental disabilities. Closely comparable to Engage Kidz's behavioral therapy, AAC, and family/school service model, though at significantly larger scale.
- Behavioral Innovations: Multi-state ABA therapy provider for children with autism delivering center-based, in-home, and telehealth services. Comparable to Engage Kidz on positive behavior support methodology and family-facing pediatric delivery.
- Hopebridge: Multi-disciplinary pediatric ABA, occupational, and speech therapy provider serving children with autism and developmental delays. Directly comparable to Engage Kidz's in-home, center-based, and school delivery model with a credentialed BCBA/SLP/OT bench.
- Caravel Autism Health: Specialized ABA therapy provider for children with autism, offering clinic-based and home-based services. Overlaps with Engage Kidz's Positive Behavior Support and autism services for young children.
- Invo Healthcare: Provider of school- and home-based behavioral health, speech, occupational, and applied behavior analysis services for children. Strongly comparable on service mix (BCBAs, SLPs, OTs) and school district contracting model.
- Kadiant (formerly ChanceLight/Intercept): Provider of behavioral and mental health services for children and adolescents in school, home, and community settings. Comparable to Engage Kidz's school- and home-based behavioral and developmental therapy delivery.
Broad incumbents
- Easter Seals: National nonprofit delivering disability and developmental services including early intervention, therapy, and family support. Comparable to Engage Kidz's developmental supports and family/educator resource focus; team members cite Easter Seals prior roles.
- May Institute: Established nonprofit providing behavioral, educational, and developmental services across the lifespan, with strong school-based and early intervention programs. Comparable on PBS approach and educator training (Autism Series-like offerings).
Regional players
- UPMC Children's Hospital of Pittsburgh: Major pediatric hospital system serving Western PA with outpatient developmental, behavioral, and AAC services. Both a regional competitor to Engage Kidz and an active clinical partner.
- The Children's Institute of Pittsburgh: Regional pediatric hospital and outpatient therapy provider in Western PA offering OT, SLP, ABA, and behavioral health. Directly comparable as a Western PA competitor for developmental services (Engage Kidz even draws team members from here).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Engage Kidz social profiles
Digital presenceEngage Kidz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engage Kidz leadership team
Management profileNumber of profiles
Profiles15 records
Engage Kidz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engage Kidz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engage Kidz
What does Engage Kidz do?
Engage Kidz provides behavioral and developmental therapy services to children ages 0–21 (with a primary focus on ages 0–5) across in-home, school-based, virtual, and community delivery channels. The practice serves families, educators, camps, and community programs in Western Pennsylvania using a multi-disciplinary team of Board Certified Behavior Analysts (BCBAs), Licensed Behavior Specialists (LBSs), Speech-Language Pathologists (SLPs), Occupational Therapists (OTs), and special educators. Service lines span classroom management training, rapid response behavioral support, camp support, AAC, positive behavior support, and direct in-home developmental supports.
Is Engage Kidz a public or private company?
Engage Kidz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Engage Kidz founded?
Engage Kidz was founded in 2018. It employs 1 to 10 people.
Where is Engage Kidz based?
Engage Kidz is headquartered in Murrysville, Pennsylvania, United States, in the North America region.
How does Engage Kidz make money?
Three revenue lines are on record. Private Pay Services are the primary driver. The others are training & Workshops and camp Counselor Support.
Who are Engage Kidz's main competitors?
Direct peers on record are Centria Healthcare, Behavioral Innovations, Hopebridge, Caravel Autism Health, Invo Healthcare and Kadiant (formerly ChanceLight/Intercept). Broad incumbents are Easter Seals and May Institute. Regional players are UPMC Children's Hospital of Pittsburgh and The Children's Institute of Pittsburgh.
Does Engage Kidz have an API?
No public API is recorded for Engage Kidz.
What industry is Engage Kidz in?
Engage Kidz's product category is Behavioral Therapy Services. Its primary akta.pro industry code is EDACAFAE, Behavioral Therapy (ABA/ESDM/Positive Behavior Support), with a secondary code of EDACAFAG, Developmental Therapy / Early Childhood Special Instruction. Its NAICS code is 62411 and its SIC code is 8300.