Engen Ghana Ltd
MISA Energy Ghana Ltd is an oil marketing company in Ghana operating 40+ retail service stations and supplying bulk fuels, bitumen, LPG, and marine bunkering to commercial and industrial clients.
- Company typePrivate
- Founded1998
- HeadquartersAccra, Ghana
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Engen Ghana Ltd firmographics
Firmographics- Name
- Engen Ghana Ltd
- Legal name
- MISA Energy Ghana Ltd
- Website
- https://engen.com.gh
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MISA Energy Ghana Ltd is an oil marketing company in Ghana operating 40+ retail service stations and supplying bulk fuels, bitumen, LPG, and marine bunkering to commercial and industrial clients.
- Ownership category
- akta.pro rank
Engen Ghana Ltd industry classification
Industry- Product category
- Oil Marketing and Petroleum Distribution
- NAICS
- Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Fuel Dealers (45721)
- SIC
- Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC)
- akta.pro secondary industry
- NGLs & LPG Trading & Marketing (EUAGAAAE)
Keywords
Where Engen Ghana Ltd is headquartered
LocationHeadquarters
- HQ city
- Accra
- HQ country
- Ghana
- HQ region
- Africa
Offices1 record
Markets served
Engen Ghana Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Retail Fuel Retailing: Revenue from sale of high-quality fuels through 40+ service stations across Ghana, complemented by premium lubricants and convenience services at station locations.
- Bulk Commercial Supply: Supply of fuels, bitumen, LPG and specialty chemicals to construction, telecom and manufacturing clients on time and on demand.
- Marine Fuel Services: Supply of marine fuels at Tema and Takoradi ports with full compliance and quality assurance.
- Lubricants: Sale of premium lubricants including PETRONAS lubricants for cars and motorbikes.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Engen Ghana Ltd product offering
Product offeringCore offering
Engen Ghana Ltd (trading as MISA Energy Ghana Ltd) is an oil marketing company that sells high-quality fuels, lubricants, and energy products across Ghana. It operates 40+ retail service stations nationwide, supplies fuels, bitumen, LPG, and specialty chemicals in bulk to construction, telecom, and manufacturing clients, and provides marine bunkering services at the ports of Tema and Takoradi. The company also distributes PETRONAS lubricants and offers the MISA Moves-Card for cashless fleet fuel management.
Product overview
MISA Energy Ghana Ltd operates as an integrated energy company offering a portfolio of interconnected products and services. The core offering consists of retail fueling through 40+ service stations, bulk commercial supply for industrial clients (including fuels, bitumen, LPG, and specialty chemicals), and marine fuel services at Tema and Takoradi ports. These are supplemented by MISA Moves-Card for cashless fuel management and PETRONAS Lubricants for automotive needs. The company positions itself as a one-stop energy partner combining fuel retailing, industrial supply, marine services, and cashless fuel management solutions.
Differentiator
Problem solved
Functional benefit
Brands
- MISA Moves-Card: Cashless fuel management card service for customers
Products and services
- Retail Fueling & Stations Retail sale of high-quality fuels through a network of 40+ well-located service stations across Ghana, complemented by premium lubricants and convenience services for personal vehicle owners.
- Bulk Commercial Supply Bulk industrial supply of fuels, bitumen, LPG, and specialty chemicals delivered on time and on demand to construction, telecom, and manufacturing clients across Ghana.
- Marine Fuel Services Supply of marine bunker fuels at the ports of Tema and Takoradi, with full compliance and quality assurance, serving shipping vessels calling at Ghana's principal seaports.
- PETRONAS Lubricants Sale of premium PETRONAS lubricants for cars and motorbikes, distributed through MISA Energy service stations under a PETRONAS Lubricants partnership in Ghana.
- MISA Moves-Card Cashless fuel management card enabling digital payment and fuel tracking for commercial fleet customers and retail buyers at MISA Energy service stations.
Companies that use Engen Ghana Ltd
Customer profileSegments3 records
Ideal customer profiles3 records
Engen Ghana Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Engen Ghana Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PETRONAS LubricantscoreMISA Energy is a distributor of PETRONAS lubricants in Ghana for cars and motorbikes. PETRONAS is a major global lubricant brand and the partnership provides MISA Energy with access to premium lubricant products for retail and commercial customers.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Engen Ghana Ltd competitors and assessment
Company assessmentBroad incumbents
- Sahara Group: African energy conglomerate with downstream operations spanning trading, retail and supply of petroleum products across multiple African markets. Comparable in integrated downstream activities but with broader geographic and product diversification.
- Engen (South Africa): Major African downstream fuel and lubricants brand historically associated with Engen Ghana Ltd before the MISA Energy rebrand. Operates a much larger pan-African retail and commercial fuel network and is comparable in product portfolio but at significantly greater scale.
Direct peers
- Star Oil Ghana Limited: Ghanaian oil marketing company with service stations, bulk fuel, LPG and lubricants. A like-for-like downstream competitor operating in the same regulated Ghanaian market as MISA Energy.
- Vivo Energy Ghana: Shell-branded licensee operating a large service station network in Ghana with retail fuels, lubricants and commercial supply. Closely comparable to MISA Energy in product mix and customer base, with the strength of the Shell brand and Vivo Energy's pan-African scale.
- GOIL Company Limited: Ghana's largest state-owned oil marketing company, operating an extensive service station network and bulk fuel distribution. Directly comparable to MISA Energy across retail fuel, commercial supply and lubricants, but with greater scale, government backing and brand reach.
- TotalEnergies Marketing Ghana: Subsidiary of TotalEnergies marketing petroleum products in Ghana through a service station network and B2B supply. Directly comparable in retail fueling, commercial fuels, lubricants and bitumen, backed by a global major's procurement and brand.
- Pacific Oil Ghana: Ghanaian downstream petroleum marketer engaged in retail fueling, commercial supply and lubricants. Comparable mid-sized OMC competing for the same retail and industrial customers as MISA Energy.
- Puma Energy: Multi-country African and emerging-markets fuel retailer with retail stations, commercial supply, lubricants and bitumen operations. Comparable in business model to MISA Energy's downstream marketing focus, but operating across many more geographies.
Regional players
- Oando PLC: Nigerian integrated energy company with downstream marketing of fuels and lubricants across West Africa. Comparable in downstream fuel retailing and lubricants distribution, but primarily serves Nigeria rather than Ghana.
Others
- Frans Van Anraat / Frasers Bulk Fuel: Adjacent Ghanaian petroleum products supplier providing fuels and lubricants to commercial customers. Comparable on the commercial supply side but not a direct service-station retail competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Engen Ghana Ltd social profiles
Digital presenceEngen Ghana Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engen Ghana Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Engen Ghana Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engen Ghana Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engen Ghana Ltd
What does Engen Ghana Ltd do?
Engen Ghana Ltd (trading as MISA Energy Ghana Ltd) is an oil marketing company that sells high-quality fuels, lubricants, and energy products across Ghana. It operates 40+ retail service stations nationwide, supplies fuels, bitumen, LPG, and specialty chemicals in bulk to construction, telecom, and manufacturing clients, and provides marine bunkering services at the ports of Tema and Takoradi. The company also distributes PETRONAS lubricants and offers the MISA Moves-Card for cashless fleet fuel management.
Is Engen Ghana Ltd a public or private company?
Engen Ghana Ltd is a private company. It is classified as corporate owned and is currently operating.
When was Engen Ghana Ltd founded?
Engen Ghana Ltd was founded in 1998. It employs 11 to 50 people.
Where is Engen Ghana Ltd based?
Engen Ghana Ltd is headquartered in Accra, Ghana, in the Africa region.
How does Engen Ghana Ltd make money?
Four revenue lines are on record. Retail Fuel Retailing is the primary driver. The others are bulk Commercial Supply, marine Fuel Services and lubricants.
Who are Engen Ghana Ltd's main competitors?
Broad incumbents on record are Sahara Group and Engen (South Africa). Direct peers are Star Oil Ghana Limited, Vivo Energy Ghana, GOIL Company Limited, TotalEnergies Marketing Ghana, Pacific Oil Ghana and Puma Energy. Oando PLC is listed as a regional player. Frans Van Anraat / Frasers Bulk Fuel is listed as an others.
Does Engen Ghana Ltd have an API?
No public API is recorded for Engen Ghana Ltd.
What industry is Engen Ghana Ltd in?
Engen Ghana Ltd's product category is Oil Marketing and Petroleum Distribution. Its primary akta.pro industry code is EUALAIAC, Unbranded/Spot Fuels Distribution (Rack Sales), with a secondary code of EUAGAAAE, NGLs & LPG Trading & Marketing. Its NAICS code is 424720 and its SIC code is 5172.