Engen Ghana Ltd

Name

Engen Ghana Ltd

Legal name

MISA Energy Ghana Ltd

Website

https://engen.com.gh

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

MISA Energy Ghana Ltd is an oil marketing company in Ghana operating 40+ retail service stations and supplying bulk fuels, bitumen, LPG, and marine bunkering to commercial and industrial clients.

Ownership category

akta.pro rank

Product category

Oil Marketing and Petroleum Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Fuel Dealers (45721)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC)

akta.pro secondary industry

NGLs & LPG Trading & Marketing (EUAGAAAE)

Keywords

• Retail fuel marketing
• Commercial fuel supply
• Marine bunker services
• Petroleum products distribution
• Cashless fuel management

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Fuel Retailing: Revenue from sale of high-quality fuels through 40+ service stations across Ghana, complemented by premium lubricants and convenience services at station locations.
2. Bulk Commercial Supply: Supply of fuels, bitumen, LPG and specialty chemicals to construction, telecom and manufacturing clients on time and on demand.
3. Marine Fuel Services: Supply of marine fuels at Tema and Takoradi ports with full compliance and quality assurance.
4. Lubricants: Sale of premium lubricants including PETRONAS lubricants for cars and motorbikes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Engen Ghana Ltd (trading as MISA Energy Ghana Ltd) is an oil marketing company that sells high-quality fuels, lubricants, and energy products across Ghana. It operates 40+ retail service stations nationwide, supplies fuels, bitumen, LPG, and specialty chemicals in bulk to construction, telecom, and manufacturing clients, and provides marine bunkering services at the ports of Tema and Takoradi. The company also distributes PETRONAS lubricants and offers the MISA Moves-Card for cashless fleet fuel management.

Product overview

MISA Energy Ghana Ltd operates as an integrated energy company offering a portfolio of interconnected products and services. The core offering consists of retail fueling through 40+ service stations, bulk commercial supply for industrial clients (including fuels, bitumen, LPG, and specialty chemicals), and marine fuel services at Tema and Takoradi ports. These are supplemented by MISA Moves-Card for cashless fuel management and PETRONAS Lubricants for automotive needs. The company positions itself as a one-stop energy partner combining fuel retailing, industrial supply, marine services, and cashless fuel management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MISA Moves-Card: Cashless fuel management card service for customers

Products and services

• Retail Fueling & Stations Retail sale of high-quality fuels through a network of 40+ well-located service stations across Ghana, complemented by premium lubricants and convenience services for personal vehicle owners.
• Bulk Commercial Supply Bulk industrial supply of fuels, bitumen, LPG, and specialty chemicals delivered on time and on demand to construction, telecom, and manufacturing clients across Ghana.
• Marine Fuel Services Supply of marine bunker fuels at the ports of Tema and Takoradi, with full compliance and quality assurance, serving shipping vessels calling at Ghana's principal seaports.
• PETRONAS Lubricants Sale of premium PETRONAS lubricants for cars and motorbikes, distributed through MISA Energy service stations under a PETRONAS Lubricants partnership in Ghana.
• MISA Moves-Card Cashless fuel management card enabling digital payment and fuel tracking for commercial fleet customers and retail buyers at MISA Energy service stations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PETRONAS LubricantscoreTechnology or IntegrationMISA Energy is a distributor of PETRONAS lubricants in Ghana for cars and motorbikes. PETRONAS is a major global lubricant brand and the partnership provides MISA Energy with access to premium lubricant products for retail and commercial customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sahara Group: African energy conglomerate with downstream operations spanning trading, retail and supply of petroleum products across multiple African markets. Comparable in integrated downstream activities but with broader geographic and product diversification.
• Engen (South Africa): Major African downstream fuel and lubricants brand historically associated with Engen Ghana Ltd before the MISA Energy rebrand. Operates a much larger pan-African retail and commercial fuel network and is comparable in product portfolio but at significantly greater scale.

Direct peers

• Star Oil Ghana Limited: Ghanaian oil marketing company with service stations, bulk fuel, LPG and lubricants. A like-for-like downstream competitor operating in the same regulated Ghanaian market as MISA Energy.
• Vivo Energy Ghana: Shell-branded licensee operating a large service station network in Ghana with retail fuels, lubricants and commercial supply. Closely comparable to MISA Energy in product mix and customer base, with the strength of the Shell brand and Vivo Energy's pan-African scale.
• GOIL Company Limited: Ghana's largest state-owned oil marketing company, operating an extensive service station network and bulk fuel distribution. Directly comparable to MISA Energy across retail fuel, commercial supply and lubricants, but with greater scale, government backing and brand reach.
• TotalEnergies Marketing Ghana: Subsidiary of TotalEnergies marketing petroleum products in Ghana through a service station network and B2B supply. Directly comparable in retail fueling, commercial fuels, lubricants and bitumen, backed by a global major's procurement and brand.
• Pacific Oil Ghana: Ghanaian downstream petroleum marketer engaged in retail fueling, commercial supply and lubricants. Comparable mid-sized OMC competing for the same retail and industrial customers as MISA Energy.
• Puma Energy: Multi-country African and emerging-markets fuel retailer with retail stations, commercial supply, lubricants and bitumen operations. Comparable in business model to MISA Energy's downstream marketing focus, but operating across many more geographies.

Regional players

• Oando PLC: Nigerian integrated energy company with downstream marketing of fuels and lubricants across West Africa. Comparable in downstream fuel retailing and lubricants distribution, but primarily serves Nigeria rather than Ghana.

Others

• Frans Van Anraat / Frasers Bulk Fuel: Adjacent Ghanaian petroleum products supplier providing fuels and lubricants to commercial customers. Comparable on the commercial supply side but not a direct service-station retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/misaenergygh
• Facebookfacebook.com/misaenergygh
• LinkedInlinkedin.com/company/engen-ghana-ltd
• Instagraminstagram.com/misaenergygh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engen Ghana Ltd