ID Hospital

What ID Hospital does

ID Hospital (id Hospital) is a private, multi-specialty medical group headquartered in Seoul's Gangnam district, operating since 2006 (dental clinic founding) with its plastic surgery flagship established thereafter. The group runs three core clinical divisions — plastic surgery, dental, and dermatology — organized under wholly-owned sub-brands (id Hospital, id Dental Clinic, id Dermatology, id Petit Center, id Clinic, id NP Skin Booster Center, id NP Sleep Center, idx VIP Center) and anchored by a 16-floor main building shared with surgical, recovery, and diagnostic facilities. It markets a single integrated 'head-to-toe' aesthetic experience, codified in proprietary methodologies such as id-Signature Line and id-Synchro personalized solutions, supported by branded treatment protocols (Ultra-Thin Veneers, EXO-V exosome therapy, V-Logic contouring, Ulthera Quattro, Rejuran Healer, JuveLook).

The underlying technology stack combines in-house manufacturing (CEREC same-day dental ceramics), third-party class-leading medical devices (PicoPlus picosecond laser, CEREC, iTero, Ulthera, Thermage, MarkView multi-LED skin diagnostics), and structured pre/post-operative protocols. The business model is a direct-to-consumer fee-for-service medical tourism platform: pricing is quote-based per consultation, with bottom-of-funnel conversion through WhatsApp, KakaoTalk, Line, and Skype. International patients are acquired via 11+ language websites, dedicated 10-language interpreters, airport pickup/drop-off, and a network of hotel partners (VOCO Seoul, Sofitel, Aiden by Best Western, among others). The customer base is overwhelmingly individual medical tourists from Japan, China, Southeast Asia, Russia, MENA, and the Americas, with no enterprise or insurance payer exposure. Revenue streams are weighted toward one-time procedures (surgical, dental, dermatology) with a smaller recurring component from skin booster and anti-aging maintenance programs. Leadership is clinical-founder-led, with Representative Park Sang-Hoon (also Medical Director of id Dermatology) and co-presenter Byun Il-Hwan representing the group at the ISAPS World Congress in 2023.

Name

ID Hospital

Legal name

id Hospital

Website

https://eng.idhospital.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ID Hospital is a private Seoul-based multi-specialty medical group (plastic surgery, dermatology, dental) that serves international medical tourists through 11+ language websites, on-site interpreters, and integrated surgical, aesthetic, and recovery services from a flagship Gangnam facility.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery and Aesthetic Medicine

NAICS

General Medical and Surgical Hospitals (62211), Offices of Physicians (62111)

SIC

Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

International/Medical Tourism Hospital Systems (HLAFAAAN)

Keywords

• Plastic surgery services
• Cosmetic dental care
• Dermatology treatments
• Medical tourism services
• Aesthetic medical procedures

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Medical Procedures: Fee-for-service revenue from surgical procedures including plastic surgery, dermatology treatments, and dental procedures. Revenue is generated through one-time procedures with varying complexity and pricing tiers based on treatment type.
2. Dental Services: Comprehensive dental care including implants, orthodontics (Invisalign), veneers, and general dental treatments. Specialty tiers including Red Diamond Invisalign provider status.
3. Dermatology and Anti-Aging Treatments: Non-surgical aesthetic treatments including skin boosters, laser procedures, fillers, and anti-aging interventions. Includes recurring treatment protocols and maintenance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ID Hospital is a multi-specialty medical center in Seoul, South Korea delivering aesthetic medical services across plastic surgery, dental, and dermatology divisions. Core offerings include facial contouring surgery (cheek bone, square jaw, chin), rhinoplasty, breast augmentation, anti-aging facelifts, dental implants and Invisalign orthodontics, ultra-thin veneers, skin boosters, lasers, and lifting treatments. The hospital serves both domestic and international medical tourists through 11+ language websites, dedicated interpreter services, and concierge support including airport pickup and hotel coordination.

Product overview

ID Hospital operates as an integrated multi-specialty medical center in Seoul, Korea, comprising three core divisions: id Hospital (Plastic Surgery), id Dental Clinic, and id Dermatology. The hospital offers comprehensive services ranging from facial contouring (cheek bone, square jaw, chin, rhinoplasty), breast surgery (Motiva implants), and anti-aging facelifts; dental care including implants (Straumann, Osstem, DIO), Invisalign orthodontics with iTero scanning, and proprietary Ultra-Thin Veneers (0.1mm CEREC same-day ceramics); and dermatology services spanning Ulthera/Thermage anti-aging, the id NP Skin Booster Center (30+ treatments including exosomes, Rejuran, JuveLook), and the id V-Logic Center for body contouring. The ecosystem includes id Petit Center for non-surgical aesthetics, specialty clinics for implants and orthodontics, and id Global Center serving international patients through 10-language interpretation and coordinated travel services.

Differentiator

Problem solved

Functional benefit

Brands

• id-Signature line: Unique facial line design methodology created by id Hospital.
• id-Synchro
• id-Wave
• id-Promise
• id Implant
• id Ultra-Thin Veneers
• id Petit
• id Growth Phase Orthodontic
• id NP Skin Booster Center
• id Ulthertune
• id Thermage Quattro
• id Ultanium
• id Design Filler
• id Ulthera Quattro
• id Special swelling Care
• id Peeling Program
• V-Logic
• id NP Sleep Center

Products and services

• id Hospital (Plastic Surgery) The main plastic surgery hospital offering comprehensive facial contouring procedures including cheek bone reduction, square jaw surgery, chin surgery, rhinoplasty, breast augmentation with Motiva implants, and anti-aging facelift procedures for both domestic and international patients.
• id Dental Clinic Full-service dental clinic providing implants (Straumann, Osstem, DIO), orthodontic treatments (Invisalign, braces), dental veneers (Ultra-Thin Veneers/CEREC), and general dental care for patients seeking comprehensive dental aesthetics.
• id Dermatology Dermatology clinic specializing in anti-aging treatments (Ulthera, Thermage), skin boosters, brightening/pigmentation treatments, and body contouring procedures for patients seeking non-surgical aesthetic interventions.
• id Petit Center Non-surgical aesthetic treatments and procedures using authentic products and trusted methods for precise and effective results, including petit procedures that complement major surgical offerings.
• id NP Skin Booster Center Korea's first and largest skin booster center offering over 30 types of treatments including exosomes, Rejuran Healer, JuveLook, and other regenerative skin injections with pain-free protocols.
• id V-Logic Center Dermatology center offering V-line contouring treatments including V-Logic Contour Injection, V-Logic Body PT Injection for fat reduction, and V-Logic Thread Lifting.
• Ulthera Quattro Advanced ultrasound lifting treatment targeting the SMAS layer with precision, offered with authenticity verification certification from attending medical staff.
• Exosome EXO-V Treatment High-concentration exosome treatment containing over 10% stem cell culture solution (compared to standard 0.1-1%), offering comprehensive improvement of six major skin signs including whitening, pore minimization, anti-aging, elasticity boost, skin soothing, and hair loss relief.
• Ultra-Thin Veneers (0.1mm Laminate) Proprietary no-prep dental veneer technology with only 0.1mm minimal tooth reduction, using CEREC in-house manufacturing for same-day completion with seamless fit and natural appearance.
• Invisalign Specialty Clinic Top-tier orthodontic clinic achieving Red Diamond Invisalign provider status, offering iTero digital scanning, various Invisalign options (Express, Lite, Full), and customized orthodontic solutions including braces alternatives.
• id Implant Specialty Clinic Comprehensive dental implant center offering Straumann, Osstem, and DIO implants with digital guided implant technology, one-day implant procedures, and full mouth rehabilitation.
• Acne and Acne Scar Care Comprehensive acne treatment program using Aquafilling, PDT (Photo Dynamic Therapy), detoctin peeling, skin scaling, and laser treatments for acne and scar improvement.
• Pico Toning Advanced pigmentation treatment using PicoPlus laser (FDA, CE, KFDA approved) with dual wavelengths (532nm and 1064nm) for effective elimination of melasma, freckles, and age spots with minimal sessions.
• V-OLET Injection FDA-approved double chin fat-reduction injection specifically designed to destroy fat cell membranes and improve submental fat for V-line contouring.
• V-Logic Thread Lifting Non-surgical facelift using FDA-approved biodegradable PDO threads with bidirectional cog design for collagen stimulation, SMAS layer targeting, and natural V-line shaping.
• Rejuran Healer Next-generation skin regeneration injection using PN (polynucleotide) from salmon DNA, available in multiple formulations (Rejuran, Rejuran i, Rejuran s, Rejuran HB Plus) for various skin concerns.
• id Global Center International patient services providing personalized consultation and services with professional interpreters in 10 languages, airport pickup/drop-off, and hotel coordination for international medical tourists.

Quantifiable outcome

• Ultra-Thin Veneers: Only 0.1mm minimal tooth reduction vs. 0.3-0.5mm for standard no-prep laminates
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Banobagi Plastic Surgery: Long-established Seoul cosmetic surgery hospital serving international patients across facial contouring, eye surgery, and anti-aging — competes for the same Korean medical tourism segment with similar brand-positioning strategy.
• BK Plastic Surgery: Major Seoul-based multi-specialty plastic surgery hospital competing directly with ID Hospital for international medical tourists, offering comparable facial contouring, breast surgery, and dermatology packages with multilingual concierge services.
• Regen Plastic Surgery: Gangnam plastic surgery clinic with comparable facial contouring, breast, and dermatology offerings to ID Hospital, also targeting inbound medical tourists with multilingual concierge services.
• View Plastic Surgery: Gangnam-based plastic surgery clinic serving significant international medical tourism volume, with similar specialty offerings (eye surgery, rhinoplasty, facial contouring, breast) and parallel multilingual marketing infrastructure.
• April 31 Plastic Surgery: Seoul-based cosmetic surgery clinic competing for international patients with similar facial contouring, eye surgery, and rhinoplasty specialties, plus comparable digital marketing presence on YouTube and Instagram.
• Wonjin Plastic Surgery: Established Gangnam plastic surgery clinic with international patient focus, overlapping service lines (facial contouring, rhinoplasty, anti-aging) and similar multilingual marketing targeting Japanese, Chinese, and Southeast Asian medical tourists.
• Grand Plastic Surgery: Seoul-based cosmetic surgery hospital targeting international medical tourists across facial contouring, breast surgery, and anti-aging — directly competes with ID Hospital for Japanese, Chinese, and Southeast Asian patient volume.
• JK Plastic Surgery Center: Premium Seoul-based plastic surgery hospital focused on international patients, particularly from Russia, China, and Southeast Asia — directly comparable service mix to ID Hospital's facial contouring and body surgery offerings.
• The PLUS Plastic Surgery: Gangnam-based plastic surgery clinic offering facial contouring, eye surgery, and rhinoplasty to international patients — comparable positioning, scale, and target demographics to ID Hospital's plastic surgery division.

Broad incumbents

• Yonsei University Dental Hospital: Major Korean university-affiliated dental hospital offering comprehensive dental services including implants, orthodontics, and cosmetic dentistry — adjacent competition to ID Hospital's id Dental Clinic, with broader institutional scale but less specialized medical-tourism positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/idhospitalkorea
• Facebookfacebook.com/idhospital.eng
• Instagraminstagram.com/idhospitalkorea
• LinkedInlinkedin.com/company/id-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID Hospital