Engineered Sales Company
Engineered Sales Company is a privately held, family-owned manufacturer's representative and distributor founded in 1948, representing 26+ industrial instrumentation manufacturers and serving Midwest US industrial customers in water/wastewater, food & beverage, and pulp & paper sectors via field sales and e-commerce.
- Company typePrivate
- Founded1948
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Engineered Sales Company does
Engineered Sales Company is a privately held manufacturer's representative and distributor founded in 1948 and headquartered in Bloomington, Minnesota. The company represents 26+ leading manufacturers of industrial process instrumentation, combustion control systems, and environmental monitoring equipment — including exclusive territory representation for brands such as Fireye — and serves industrial customers across water/wastewater, food & beverage, pulp & paper, and other process manufacturing sectors. Its product portfolio spans pressure, level, flow, and temperature measurement instruments; boiler and burner controls; liquid analytical instruments (conductivity, dissolved oxygen, chlorine, sulfide); and a wide range of industrial valves.
The underlying technology is entirely third-party-sourced and resold rather than internally developed. Representative products include Klay Instruments CER-2000/CER-8000/3000/4000-series all-stainless-steel pressure transmitters with ceramic or metallic measuring cells, ATEX/IECEx-certified for hazardous environments, and Seametrics electromagnetic flowmeters for water/wastewater applications. The company emphasizes application-engineering support — matching customer specifications against a curated multi-brand portfolio — rather than proprietary technology ownership.
The business model is a hybrid manufacturer's-rep and direct e-commerce reseller operation. Outside sales engineers conduct on-site visits to enterprise industrial customers, inside sales representatives handle inquiries and quotes, and a BigCommerce-powered online storefront supports smaller orders and repeat purchases with US shipping. Revenue mechanics combine commission-based resale of represented brands with direct transactional sales on the e-commerce platform, with individual unit pricing and account-based commercial pricing tiers. The 7-person listed team is owner-led (Tom Johnson, President and Owner) and supported by content marketing, trade event attendance (e.g., SME Conference), and a Rapid Valve sub-brand.
Engineered Sales Company firmographics
Firmographics- Name
- Engineered Sales Company
- Legal name
- Engineered Sales Co.
- Website
- https://engineeredsalesco.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Engineered Sales Company is a privately held, family-owned manufacturer's representative and distributor founded in 1948, representing 26+ industrial instrumentation manufacturers and serving Midwest US industrial customers in water/wastewater, food & beverage, and pulp & paper sectors via field sales and e-commerce.
- Ownership category
- akta.pro rank
Engineered Sales Company industry classification
Industry- Product category
- Industrial Process Instrumentation
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Relay and Industrial Control Manufacturing (335314)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Wholesale-Industrial Machinery & Equipment (5084), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)
- akta.pro secondary industry
- Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)
Keywords
Where Engineered Sales Company is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Engineered Sales Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Product Sales - Commission-based Resale: As a manufacturer's representative, Engineered Sales sells instrumentation products from represented brands on a commission basis. They purchase products from manufacturers and resell to end customers, or act as the sales channel for manufacturers calling on industrial customers.
- E-commerce Direct Sales: Online storefront selling products directly to customers with pricing displayed for many items, shipping to US addresses, and option for in-store pickup at Bloomington, MN location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with MSRP |
| Other | Monthly | Account-based commercial pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Engineered Sales Company product offering
Product offeringCore offering
Engineered Sales Company is a manufacturer's representative and distributor of industrial instrumentation for process automation, combustion control, and environmental monitoring. The company sells and distributes products from 26+ represented manufacturers, covering analyzers, boiler/burner controls, flow/level/pressure/temperature instruments, and industrial valves. It serves industrial customers through direct field sales engineers, inside sales, and an e-commerce storefront.
Product overview
Engineered Sales Company is a manufacturer's representative and distributor of industrial instrumentation for process automation, combustion control, and environmental monitoring. The company offers a comprehensive portfolio organized into four main product categories: Analyzers (for conductivity, dew point, moisture, oxygen, and pressure/level measurement), Controls (focused on boiler and burner management including flame safeguard and oxygen trim systems), Instruments (encompassing flow, level, pressure, and temperature measurement solutions), and Valves (including ball, butterfly, globe valves and associated actuators). The company represents multiple branded manufacturers including Fireye, Bonomi, Seametrics, Klay Instruments, Cleveland Controls, and Electo-Chemical Devices. Key distributed products include Klay Instruments pressure transmitters (CER-2000, CER-8000, Series 3000, Series 4000), Seametrics electromagnetic flowmeters, Fireye flame safeguard controls, and Bonomi industrial ball valves. Engineered Sales also provides product-focused training services. The company operates as a distributor rather than a manufacturer, sourcing products from represented brands to meet customer requirements for budget, value, safety, availability, or unique specifications.
Differentiator
Problem solved
Functional benefit
Brands
- Rapid Valve: Brand logo displayed on website header and footer.
Products and services
- Analyzers Industrial analytical instruments for measuring conductivity, dew point, moisture, oxygen levels, and pressure/level in various process applications. Designed for industrial facilities requiring environmental monitoring and water quality analysis.
- Boiler & Burner Controls Combustion control equipment including flame safeguard systems, flame scanners, oxygen trim controls, parallel positioning controllers, pilots and ignitors for boiler and burner applications. Used by industrial facilities with combustion processes.
- Flow Instruments Flow measurement instruments including air velocity meters, coriolis mass flowmeters, differential pressure flowmeters, electromagnetic flowmeters, flow switches, mechanical flowmeters, paddlewheel flowmeters, turbine flowmeters, ultrasonic flowmeters, variable area flowmeters, and vortex flowmeters. Used for water, wastewater, and industrial process flow measurement.
- Level Instruments Level measurement instruments including level indicators, level switches, level transmitters, and submersible level transducers for industrial process applications.
- Pressure Instruments Pressure measurement instruments including differential pressure transmitters, pressure gauges, pressure switches, and pressure transmitters for industrial process applications.
- Temperature Instruments Temperature measurement instruments including digital thermometers, RTDs (resistance temperature detectors), and temperature transmitters for industrial applications.
- Industrial Valves Industrial valves including ball valves (manual and automated with electric/pneumatic actuators), butterfly valves, globe valves, air release valves, knife gate valves, pinch valves, positioners, safety relief valves, steam traps, strainers, and flow regulators.
- Fireye Products Flame safeguard, combustion efficiency and burner controls for industrial and commercial applications. Includes flame scanners, programmers, chassis/amplifiers, and service parts.
- Bonomi Products Industrial ball valves, brass valves, and fluid regulation components for hydraulics, heating, and oil & gas applications.
- Seametrics Products Precision flow meters and environmental sensor products for water/wastewater applications, including electromagnetic flowmeters and insertion magmeters.
- Klay Instruments Products Pressure transmitters, level and submersible transmitters, level switches, differential pressure transmitters for flow measurement, temperature sensors and transmitters with all-stainless-steel design for process industry applications.
- Cleveland Controls Products Draft controls, controllers, actuators, regulators, and gauges for firetube and water tube boiler plant applications to improve combustion efficiency.
- Electo-Chemical Devices (ECD) Products Liquid analytical instruments and sensors including liquid sensors, electrodes, transmitters, controllers, portable analyzers, chlorine analyzers, dissolved oxygen analyzers for water treatment applications.
- CER-2000 Intelligent Pressure Transmitter All stainless steel pressure transmitter with ceramic measuring cell for vacuum and pressure measurement on liquids and gases. Features 4-20mA output with optional HART protocol, ATEX/IECEx explosion safety certification.
- CER-8000 Pressure Transmitter All stainless steel pressure transmitter with ceramic measuring cell featuring zero and span adjustment, 4-20mA 2-wire output, ATEX and IECEx explosion safety certification.
- Series 4000 Pressure Transmitter All stainless steel pressure transmitter with flush diaphragm and metallic sensor. Microprocessor-based with graphic display, supports HART protocol and Profibus PA, suitable for pulp, paper and starch applications.
- Series 3000 Pressure Transmitter All stainless steel pressure transmitter with flush mounted ceramic sensor for vacuum and pressure measurement. Suitable for liquids causing clogging like pulp, paper and starch.
- Product Training Services Product-focused training services offered by industry experts to ensure safety and efficiency of operations for industrial customers using distributed instrumentation products.
Companies that use Engineered Sales Company
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Engineered Sales Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Engineered Sales Company partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and minor.
- Klay InstrumentscoreKlay Instruments is represented by Engineered Sales for pressure, level, temperature and flow measurement products for the process industry. All-stainless-steel design with flexible product configurations and multiple industrial process connections.
- FireyecoreFireye is a technical pioneer and leading manufacturer of flame safeguard, combustion efficiency and burner controls for industrial and commercial applications. Represented exclusively in the territory by Engineered Sales.
- SeametricscoreSeametrics provides precision flow meter and environmental sensor products focused on water conservation. Products include magmeters, insertion meters, and environmental sensors.
- BonomicoreBonomi Group is a leader in industrial hydraulics, heating and oil & gas components for fluid and gas regulation. Specializes in brass ball valves, lead-free valves, and fluid interception components.
- Cleveland Controls (Hays Cleveland)coreCleveland Controls provides the most complete line of quality draft controls worldwide. Products include controllers, actuators, regulators, gauges, and custom engineering for firetube and water tube boilers.
- Electo-Chemical Devices (ECD)coreECD provides liquid analytical instruments and sensors with quick response, reliability, durability and extreme accuracy. Product lines include liquid sensors, transmitters, portable analyzers, and specialized analyzers for chlorine, dissolved oxygen, and sulfide.
- AMETEK Process InstrumentsminorAMETEK Process Instruments provides process instrumentation solutions.
- ARI-ArmaturenminorIndustrial valve manufacturer for fluid regulation applications.
- CROWCONminorGas detection and environmental monitoring instrumentation.
- ControlAirminorPrecision pneumatic instrumentation and controls.
- Define InstrumentsminorIndustrial instrumentation products.
- Delta CorporationminorIndustrial process instrumentation.
- e2S Warning SignalsminorIndustrial warning signals and safety equipment.
- ENVEAminorEnvironmental monitoring and emissions measurement systems.
- Expo TechnologiesminorIndustrial gas detection and safety equipment.
- FlowroxminorFlow control and process automation solutions.
- FluidwellminorIndustrial display instruments and flow computers.
- Fuel EfficiencyminorCombustion efficiency optimization products.
- Insite IGminorIndustrial gas instrumentation.
- Kurz InstrumentsminorThermal mass flow meters for air and gas measurement.
- NorLABminorLaboratory and industrial testing equipment.
- NovusminorIndustrial automation and instrumentation products.
- Palmer WahlminorTemperature and pressure instrumentation.
- PR ElectronicsminorIndustrial signal converters and transmitters.
- Pressure Products CompanyminorPressure instrumentation and measurement products.
- ReotempminorTemperature and pressure instrumentation products.
- RF ValvesminorIndustrial valve solutions.
- SORminorPressure and temperature switches and transmitters.
- Trafag AGminorPressure measurement and control instruments.
- VaisalacoreEnvironmental monitoring, weather, and industrial measurement solutions. Products include humidity, dew point, and moisture measurement instruments for dairy and food processing applications.
- ValmetminorFlowrox brand products under Valmet for flow control applications.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Engineered Sales Company competitors and assessment
Company assessmentBroad incumbents
- Flowserve Corporation: Manufacturer of pumps, valves, seals, and flow control automation for industrial process industries. Comparable as a supplier of valves and flow-related products that overlap with Engineered Sales' Bonomi and Seametrics product lines.
- Fastenal: National industrial supply distributor with strong e-commerce and on-site vending presence. Comparable as a competitor for SMB and mid-market industrial reorder flow, particularly where digital ordering is preferred.
- Yokogawa Electric: Industrial automation and control company providing process instrumentation, control systems, and field devices. Comparable as a manufacturer of products that overlap Engineered Sales' pressure, flow, and analytical instrument categories.
- Applied Industrial Technologies: Industrial distributor focused on bearings, power transmission, fluid power, and flow control. Comparable because it provides flow and process control solutions to industrial customers, overlapping with Engineered Sales' flow and valve categories.
- Bell & Gossett (Xylem brand): Manufacturer of pumps, valves, and hydronic system components for industrial and commercial applications. Comparable because it serves the same HVAC and boiler plant customers that Engineered Sales targets with Cleveland Controls and combustion products.
- MSC Industrial: National broad-line industrial distributor offering MRO supplies including cutting tools, fluid power, and instrumentation. Comparable as a competitor for the same industrial customer accounts, especially on commodity and e-commerce-driven reorder flow.
- W.W. Grainger: Large MRO industrial distributor serving US industrial customers with broad product assortment including process instrumentation, controls, and valves. Comparable because it competes for the same industrial buyer's wallet, especially on smaller/reorder items, though at much larger scale and breadth than Engineered Sales.
- Kaman Industrial Technologies: Industrial distributor of motion control, fluid power, and automation components. Comparable as a broad-line distributor that competes with independent reps like Engineered Sales for mid-market industrial customer spend.
- Emerson Automation Solutions: Major industrial automation manufacturer with deep portfolio in process instrumentation, valves, and control systems. Comparable because it is both a competitor (its own reps) and a complementary supplier in the industrial process automation ecosystem where Engineered Sales operates.
- Endress+Hauser: Global manufacturer of industrial process instrumentation for flow, level, pressure, temperature, and analytics. Comparable because it is one of the manufacturers Engineered Sales sells adjacent to, and competes for the same end-customer specifications in the industrial process automation market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Engineered Sales Company social profiles
Digital presenceEngineered Sales Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engineered Sales Company leadership team
Management profileNumber of profiles
Profiles6 records
Engineered Sales Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engineered Sales Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engineered Sales Company
What does Engineered Sales Company do?
Engineered Sales Company is a manufacturer's representative and distributor of industrial instrumentation for process automation, combustion control, and environmental monitoring. The company sells and distributes products from 26+ represented manufacturers, covering analyzers, boiler/burner controls, flow/level/pressure/temperature instruments, and industrial valves. It serves industrial customers through direct field sales engineers, inside sales, and an e-commerce storefront.
Is Engineered Sales Company a public or private company?
Engineered Sales Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Engineered Sales Company founded?
Engineered Sales Company was founded in 1948. It employs 11 to 50 people.
Where is Engineered Sales Company based?
Engineered Sales Company is headquartered in Bloomington, United States, in the North America region.
How does Engineered Sales Company make money?
Two revenue lines are on record. Product Sales - Commission-based Resale is the primary driver. The others are E-commerce Direct Sales.
Who are Engineered Sales Company's main competitors?
Broad incumbents on record are Flowserve Corporation, Fastenal, Yokogawa Electric, Applied Industrial Technologies, Bell & Gossett (Xylem brand), MSC Industrial, W.W. Grainger, Kaman Industrial Technologies, Emerson Automation Solutions and Endress+Hauser.
Does Engineered Sales Company have an API?
No public API is recorded for Engineered Sales Company.
What industry is Engineered Sales Company in?
Engineered Sales Company's product category is Industrial Process Instrumentation. Its primary akta.pro industry code is IMAGAGAL, Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors), with a secondary code of IMAGAGAK, Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware). Its NAICS code is 334513 and its SIC code is 3823.