Engineered Sales Corporation

What Engineered Sales Corporation does

Engineered Sales Corporation (ESC) is a small, privately held manufacturer's representative and value-added reseller headquartered at 125 Hampton Street, Rock Hill, South Carolina. The firm operates with approximately five employees under Vice President Josh Renegar and provides integrated sales, marketing, and business services for a portfolio of complementary HVAC instrumentation manufacturers. Its core represented lines are EBTRON (thermal dispersion airflow measurement devices for outdoor, supply, return, and exhaust air systems), GreenTrol Automation (airflow measurement devices, pressure sensors, temperature sensors, and digital control systems with building management system integration), TELAIRE/Amphenol (non-dispersive infrared CO2 sensors), and Badger Meter (industrial measurement solutions). The flagship promoted offering on ESC's website is the SDX-1000 Smart Display, a centralized interface that allows users to view, configure, diagnose, and manage up to 20 measurement devices from a single location.

ESC serves a horizontal customer base of consulting engineers, contractors, end users, and building owners across verticals that include healthcare, education, data centers, laboratories, pharmaceuticals, event centers, restaurants, and hotels. The company generates revenue through hardware sales and reseller margins on the represented product lines under a quote-based pricing model that is not publicly disclosed. Go-to-market is executed through a direct enterprise field sales motion organized around an East Division (Michael Post) and a West Division (Seth Letourneau), with an Application Sales Engineer (Zach Roberts) providing technical pre-sales support. Demand generation is event-driven, combining technical seminars on airflow measurement, indoor air quality compliance, and energy efficiency with attendance at MLS Soccer games, NFL Football games, VIP suites at Bank of America Stadium, and multi-day Bring-A-Guest events held in Myrtle Beach, South Carolina and Park City, Utah.

The company has no disclosed funding, no patents or trademarks of its own, no subsidiaries, no API or software platform, and no AI/ML capabilities embedded in its offering. Its competitive position rests on the multi-vendor portfolio aggregation, the team's claimed 40+ years of combined HVAC instrumentation experience, and the relationship-based, event-driven sales process rather than proprietary technology owned by ESC.

Name

Engineered Sales Corporation

Legal name

Engineered Sales Corporation

Website

https://engineeredsalescorp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Engineered Sales Corporation is a manufacturer's representative and authorized reseller for HVAC instrumentation brands including EBTRON, GreenTrol Automation, TELAIRE, and Badger Meter, serving consulting engineers, contractors, end users, and building owners across multiple commercial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Rock Hill, South Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales - EBTRON Solutions: ESC generates revenue through integrated sales and marketing services for EBTRON's thermal dispersion airflow measurement solutions. These products improve building operations through accurate airflow measurement and control for HVAC systems.
2. Product Sales - GreenTrol Solutions: ESC provides integrated sales services for GreenTrol Automation's control products including airflow measurement devices, pressure sensors, temperature sensors, and control systems for HVAC applications.
3. Authorized Reseller - Badger Meter: ESC operates as an authorized reseller for Badger Meter products, generating revenue through distribution of industrial measurement solutions.
4. Authorized Reseller - TELAIRE: ESC serves as an authorized reseller for TELAIRE's industrial thermal gas flow meters and CO2 sensors, distributing these Amphenol-connected products to building professionals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Engineered Sales Corporation (ESC) is a value-added reseller and business services provider that represents HVAC instrumentation manufacturers including EBTRON, GreenTrol, Badger Meter, and TELAIRE. The company operates two geographic sales divisions (East and West) and delivers integrated sales, marketing, and business services to consulting engineers, contractors, building owners, and end users across the HVAC industry.

Product overview

Engineered Sales Corporation (ESC) operates as a value-added reseller and business services provider for HVAC instrumentation manufacturers. The company offers a unified solutions portfolio comprising the SDX-1000 Smart Display as the central management interface, EBTRON thermal dispersion airflow measurement devices, Greentrol Automation control products (sensors and control systems), and TELAIRE NDIR CO2 sensors. These products work together to improve building performance, increase energy efficiency, and ensure IAQ compliance for consulting engineers, contractors, end users, and building owners. ESC also serves as an authorized reseller for Badger Meter products.

Differentiator

Problem solved

Functional benefit

Products and services

• EBTRON Airflow Measurement Devices

Quantifiable outcome

• Significant energy savings through accurate airflow measurement and control
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EBTRON, Inc.coreChannel Partner/ Reseller/ DistributorESC offers integrated sales, marketing, and business services for EBTRON, Inc. EBTRON specializes in thermal dispersion airflow measurement solutions that deliver accurate, repeatable, and long-term stability performance in all outdoor, supply, return, and exhaust air systems for ventilation and pressurization to ensure IAQ.
• GreenTrol Automation, Inc.coreChannel Partner/ Reseller/ DistributorESC provides integrated sales and marketing services for GreenTrol Automation. GreenTrol specializes in designing and manufacturing innovative control products including airflow measurement devices, pressure sensors, temperature sensors, and control systems with digital controls and BMS integration capabilities.
• Badger MeterminorChannel Partner/ Reseller/ DistributorESC serves as an authorized reseller for Badger Meter products, distributing industrial thermal measurement solutions.
• TELAIREminorChannel Partner/ Reseller/ DistributorESC serves as an authorized reseller for TELAIRE products. TELAIRE is known for pioneering development of non-dispersive infrared (NDIR) CO2 sensor technology used in various applications including commercial buildings, residential spaces, schools, and healthcare facilities. TELAIRE is part of Amphenol Sensors.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sierra Instruments: Manufactures thermal mass flow meters and controllers for air and gas. Directly competitive with EBTRON/Badger Meter thermal flow offerings on identical airflow measurement applications in HVAC and process environments.
• ONICON Integration Solutions: Specializes in airflow measurement (thermal dispersion and vortex shedding) and BTU metering for HVAC applications. Very directly comparable product category to EBTRON/GreenTrol, frequently competing on the same project specifications.
• Setra Systems (Ametek): Designs and manufactures pressure, CO2, and airflow sensors for HVAC and building automation. Overlaps with TELAIRE/CO2 and GreenTrol pressure/temperature products, and is sold mix of direct and through manufacturer reps in the same channels.
• AC Controls Company: Independent manufacturer's representative firm specializing in HVAC, building automation, and energy management products in the US Mid-Atlantic. Operates the same rep business model as ESC, representing multiple complementary principals and targeting consulting engineers and contractors.
• GreenTrol Automation: Another of ESC's core manufacturer partners. GreenTrol makes airflow, pressure, temperature sensors and control systems with BMS integration — overlapping product family and customer base, sold through ESC and through its own direct channels.
• EBTRON, Inc. ESC's flagship principal and de facto partner. EBTRON manufactures thermal dispersion airflow measurement devices that ESC sells and supports. As the underlying manufacturer, EBTRON sets the product roadmap and competes (via direct reps elsewhere) with ESC's go-to-market in other regions.

Broad incumbents

• Johnson Controls (Building Solutions): Global HVAC and building automation incumbent offering airflow measurement, controls, and BMS platforms. Competes with ESC's principals (and could bypass reps) on large commercial projects, especially healthcare and data centers.
• Belimo Americas: Global leader in HVAC field devices (actuators, valves, sensors) widely used in the same airflow and IAQ applications ESC targets. Belimo is a much larger incumbent that sells directly and through distribution, often competing with the same consulting engineers and contractors.
• Honeywell Building Technologies: Broad incumbent in HVAC controls, sensors, and building management systems. Overlaps with ESC's IAQ, ventilation, and BMS integration value proposition at a portfolio level, with significant direct sales reach into the same engineering and contractor base.

Emerging players

• Critical Environment Technologies (CET): Specialty gas detection and indoor air quality sensor manufacturer for commercial and critical environments. Competes with TELAIRE/CO2 portion of ESC's portfolio and is often specified on similar projects in healthcare and laboratories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/engineered-sales-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engineered Sales Corporation