Auckland English Academy

What Auckland English Academy does

Auckland English Academy (AEA) is a New Zealand-based private language school established in 1988 and operated as part of the ICL Education Group alongside ICL Graduate Business School and Bridge International College. It is headquartered at 10-14 Lorne Street, Auckland CBD, across a five-level campus, and is registered as a Private Training Establishment under the Education and Training Act 2020 with NZQA accreditation and a Category 1 rating under the prior External Evaluation and Review framework. AEA is also an audited member of English New Zealand, with its most recent 2022 audit meeting all five standards.

The school's core product set comprises three full-time English courses: Communication English (20 hours per week covering speaking, listening, reading, and writing), IELTS Preparation, and PTE Preparation, supplemented by ancillary services including homestay placement, student dormitory referrals, pastoral care, and weekly orientation with placement testing. Course delivery is exclusively in-person, with morning, afternoon, and evening schedules and weekly intake cycles. Pathway partnerships with AUT, Massey University, and Victoria University of Wellington position the academy as a feeder into New Zealand tertiary education.

AEA operates a direct-to-consumer go-to-market model with no disclosed pricing tiers beyond a publicly available 2026 fees document and a non-refundable homestay placement fee structure. Acquisition channels include the multi-language website (English plus ten additional localisations), LinkedIn, Instagram, and Facebook, supported by regional marketers handling inbound applications. The 14-person organisation serves a globally dispersed individual student base with no enterprise contracts, B2B segments, or platform/SaaS revenue streams.

Name

Auckland English Academy

Legal name

Auckland English Academy

Website

https://english.co.nz

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Auckland English Academy is a New Zealand private language school, established in 1988 and part of ICL Education Group, delivering in-person Communication English, IELTS, and PTE preparation courses to international students at its Auckland CBD campus.

Ownership category

akta.pro rank

Product category

English Language Training

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAEAB

English Language Schools (ESL/EFL)

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

SECONDARYEDAAACAJ

English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.)

Education/Adult & Continuing Education/English as a Second Language (ESL) & Adult Language Learning

SECONDARYEDAIAEAO

Language School Accommodation & Student Services (School-Provided)

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

Keywords

• English language training
• IELTS preparation courses
• PTE exam preparation
• International student services
• Language school New Zealand

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Communication English Course: A 20-hour per week full-time course focusing on developing proficiency in all aspects of the English language including speaking, listening, reading, and writing.
2. IELTS Preparation Course: Course focused on skills and techniques relevant to achieving target scores in the IELTS examination, taught by experienced IELTS teachers who structure lessons to ensure student success.
3. PTE Preparation Course: Course covering all four modules of the PTE test including regular practice tests and personalised guidance and support, taught by experienced teachers.
4. Homestay Accommodation Services: Arrangement of homestay accommodation for international students including placement services, with homestay fees and placement fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Auckland English Academy delivers in-person English language education to international students at its Auckland CBD campus, offering full-time Communication English courses alongside dedicated IELTS and PTE exam preparation tracks. The school complements classroom instruction with student support services including homestay accommodation placement, pastoral care, and orientation/placement testing. Operations are supported by an ICL Application Form enrollment process with classes starting every Monday across morning, afternoon, and evening schedules.

Product overview

Auckland English Academy operates as a language education institution offering a portfolio of English language courses and student support services. The core product offering consists of three main courses: Communication English (a 20-hour weekly general language programme), IELTS Preparation (exam-focused training), and PTE Preparation (covering all four PTE test modules). These are complemented by supporting services including homestay accommodation placement, student dormitory recommendations, pastoral care, and orientation/placement testing. The school does not offer a technology platform or SaaS product—its offerings are entirely in-person educational services delivered at its Auckland CBD campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication English Course A 20-hour per week full-time English language course for international students, developing proficiency in speaking, listening, reading, and writing.
• IELTS Preparation Course An exam-focused course teaching the skills and techniques needed to achieve target IELTS scores, delivered by experienced IELTS teachers for students preparing for immigration or academic entry.
• PTE Preparation Course A course covering all four modules of the PTE (Pearson Test of English) test, with regular practice tests and personalised guidance from experienced teachers.
• Homestay Accommodation Service Placement of international students with carefully vetted New Zealand host families, providing cultural immersion, language support, and two meals daily in a home-away-from-home setting.
• Student Dormitory (Rocklands) Referral Referral service to Rocklands Accommodation in Epsom, offering 150 single rooms with utilities included for students preferring independent living, minimum 6-week stay.

Quantifiable outcome

• Students achieving target IELTS scores for academic and immigration purposes
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ICL Education GroupcoreStrategic or Co-development PartnerAuckland English Academy is part of the ICL Education Group, which also includes ICL Graduate Business School and Bridge International College. The group shares the same philosophy and mission of helping learners achieve their educational goals.
• English New ZealandcoreOthersProud members of English New Zealand, audited every four years. Most recent audit in 2022 received very complimentary report meeting all five standards.
• New Zealand Qualifications Authority (NZQA)coreOthersAuckland English Academy is accredited by NZQA as a registered Private Training Establishment (PTE) under the Education and Training Act 2020. Achieved Category 1 rating under the previous EER framework.
• AUT (Auckland University of Technology)minorStrategic or Co-development PartnerAcademic partner institution - students can progress to AUT after completing English studies at AEA
• Massey UniversityminorStrategic or Co-development PartnerAcademic partner institution - pathway option for AEA students
• Victoria University of WellingtonminorStrategic or Co-development PartnerAcademic partner institution - pathway option for AEA students
• Rocklands AccommodationminorOthersRecommended student dormitory in Epsom with 150 rooms, one of Auckland's largest accommodations specializing in single long-term accommodation. Located 5km from city centre with 6-week minimum stay.
• Sunrise ArtminorOthersYoung talented artist based in Auckland who conducted Paint & Sip workshop at ICL, instructing students on painting activities.
• Comprehensive CareminorOthersPartnered with Comprehensive Care to promote Quit Smoking Programme funded by NZ government to help students who need assistance quitting smoking.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aucklandenglishacademy
• LinkedInlinkedin.com/company/iclenglish
• Instagraminstagram.com/aucklandenglishacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auckland English Academy