English Kids Club

What English Kids Club does

English Kids Club (legal name: English Kids Club Magdalena Taczanowska) is a private language school operating as a Polish sole proprietorship (NIP 5423247331) from ul. Pogodna 39/2A in Białystok, Podlaskie. Founded in 2015 by Magdalena Taczanowska, a Canadian-trained early childhood educator, the school delivers in-person English language instruction to children aged 2-10, organized into age-tiered small groups (Babies 2-4, 4-6 years, 6-8 years, 8-10+ years) capped at 9 children per class. The core pedagogy is a play-based learning methodology incorporating games, songs, movement, and interactive exercises, drawing on Taczanowska's Canadian Early Childhood Education background and imported foreign teaching materials.

The company's product portfolio spans recurring annual English courses (2,699 PLN/year for standard, 2,390 PLN for sibling tier, 45 PLN/lesson pay-as-you-go for babies), seasonal day camps (summer/winter półkolonie at 340-819 PLN per session), multi-day overnight summer camps in Augustów (1,190-1,490 PLN per person), and B2B English programs delivered directly into Białystok schools and kindergartens. A free trial lesson (zajęcia pokazowe) serves as the primary acquisition funnel, supplemented by Google My Business reviews, Facebook, Instagram, YouTube, and word-of-mouth referrals. Cumulative enrollment exceeds 1,000 students over 11 years; the school holds a 4.9/5 Google rating and a 2025 regional award (2nd place, Podlaskie Voivodeship Language School category, Kurier Poranny Educational Plebiscite).

The business is a micro-scale, founder-led service operation with 10 employees, no external funding, no app, API, or AI capabilities, and geographic concentration in Białystok with seasonal reach into Augustów. The underlying technology is non-software: instructional methodology, imported curriculum materials, and small-group classroom delivery. Revenue mechanics are a hybrid of annual subscriptions, pay-as-you-go tuition, and seasonal camp fees, with institutional sales as a smaller professional-services channel.

Name

English Kids Club

Legal name

English Kids Club Magdalena Taczanowska

Website

https://englishkidsclub.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

English Kids Club is a Białystok, Poland-based private language school founded in 2015 by a Canadian-trained educator, offering in-person English courses, day camps, and overnight camps for children aged 2-12 using small-group play-based methods.

Ownership category

akta.pro rank

Product category

Children's Language Education

NAICS

Language Schools (611630), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYEDACACAI

Language-Immersion Nursery & Playgroups

Education/Early Childhood Education/Nursery Schools & Playgroups

SECONDARYEDAIAEAF

Youth & Teen Language Camps (Summer/Winter)

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

Keywords

• Children's language school
• English courses for kids
• Early childhood education
• Play-based language learning
• Kids language camps

Headquarters

HQ city

Bialystok

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Language Courses: Annual subscription model for language courses for children aged 2-10 years. Classes held twice weekly, 45 minutes per session, 60 meetings per academic year. Payment available in monthly or semester installments.
2. Summer and Winter Camps (Polkolonie): One-time camp programs during summer and winter breaks. Children aged 5-11 years participate in themed activities with English immersion. Prices range from 340-819 PLN per camp session.
3. Summer Colonies in Augustow: Residential summer camps for children aged 7-12 years in Augustow, including accommodation, meals, excursions, and English activities. Prices 1190-1490 PLN per person.
4. School and Kindergarten Programs: English language services delivered directly in educational institutions (schools and kindergartens) in Bialystok.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

English Kids Club is a private children's English language school in Białystok, Poland that delivers year-round in-person English courses to children aged 2-10 in age-segmented groups (Babies 2-4, 4-6, 6-8, 8-10+), taught in small groups of up to 9 children using play-based methods such as songs, games, and interactive exercises. The school also runs seasonal summer and winter half-day camps (Półkolonie) and a residential summer camp in Augustów, and provides an institutional "English in Schools and Kindergartens" program delivered on-site at partner preschools and primary schools.

Product overview

English Kids Club is a language school for children based in Białystok, Poland, offering a portfolio of English language courses organized by age group (Babies 2-4 years, 4-6 years, 6-8 years, and 8-10+ years). The core offering includes small-group in-person classes taught through play-based methods with songs, games, and interactive exercises. The company also operates seasonal half-day camps (summer and winter) for children aged 5-11 years, overnight summer camps in Augustów for ages 7-12, and delivers English programs directly in schools and kindergartens. A free trial lesson is offered as an entry point. The pricing page lists three main course products: Grupa Maluchów (45 PLN per lesson, pay-per-attendance), Kurs Standardowy (2,699 PLN per year), and Promocja Rodzeństwo (2,390 PLN per year for second child).

Differentiator

Problem solved

Functional benefit

Products and services

• Grupa Maluchów (Babies Group, ages 2-4) English language classes for toddlers and pre-schoolers aged 2-4, delivered in small groups using songs, games, and play-based activities; offered on a per-attendance basis and aimed at parents introducing their children to English early.
• Grupa 4-6 latków (ages 4-6) Year-round English language course for children aged 4-6, taught in small groups of up to 9 children using play-based methods.
• Grupa 6-8 latków (ages 6-8) Year-round English language course for children aged 6-8, taught in small groups of up to 9 children using interactive and play-based methods.
• Grupa 8-10+ latków (ages 8-10+) Year-round English language course for children aged 8-10+, taught in small groups of up to 9 children using interactive and play-based methods.
• Półkolonie Letnie (Summer Half-Day Camps) Seasonal summer half-day English-language camp for children, providing immersive play-based English activities during school holidays.
• Półkolonie Zimowe (Winter Half-Day Camps) Seasonal winter half-day English-language camp for children, providing immersive play-based English activities during the winter school break.
• Kolonie Letnie w Augustowie (Summer Camp in Augustów) Residential/extended summer English-language camp for children held in Augustów, combining language immersion with holiday activities.
• English in Schools and Kindergartens An institutional delivery program in which English Kids Club sends its teachers to partner kindergartens and primary schools in Białystok to run English classes on the partner's premises for enrolled children.
• Trial Lesson (Lekcja próbna) A free, no-commitment trial English lesson for prospective families to experience the school's methodology and convert into paid enrolment.
• Programming Classes for Children Introductory children's programming/coding classes offered by English Kids Club alongside its English-language curriculum, aimed at introducing children to basic coding concepts.

Quantifiable outcome

• Visible progress after just a few months of attendance
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• International House Warsaw: Well-established language school network in Poland offering English instruction across age groups including young learners. Comparable in instructional delivery but broader in product mix and geographic footprint.
• Berlitz Poland: Global language school chain with a strong Polish presence offering English and other languages to children and adults. Competes for the same family segment but as part of a multilingual, multi-format portfolio.
• British Council Poland: Established international institution delivering English courses in Poland to children, teens, and adults. Overlaps with English Kids Club's core English-for-kids offering but operates at much broader scale and across wider geographies.
• EF Education First Poland: International education provider with Polish operations offering English courses for kids and teens, often paired with travel/study-abroad packages. Provides overlapping in-person kids' English instruction but at much larger scale.

Direct peers

• Early Stage: Polish chain of English language schools for children, focused on young learners using interactive, game-based instruction. Directly comparable in target customer (Polish families), product format (small-group in-person classes), and age range.
• Helen Doron English: Global franchise specializing in teaching English to children aged 3-19 through play-based, song-driven methods. Operates numerous locations across Poland and competes directly for the same family demographic with a similarly playful pedagogy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-waNzR2Km6YJawkzva4PWA
• Facebookfacebook.com/EnglishKidsClubSzkolaBialystok
• Instagraminstagram.com/englishkidsclubbialystok
• LinkedInlinkedin.com/company/english-kids-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about English Kids Club