Enjoy Club

What Enjoy Club does

Enjoy Club is a privately held fitness and wellness operator headquartered in Meda, Lombardy, Italy, with activities organized under two non-profit sports associations: Montecarlo Fitness Club ssd a.r.l. (Meda facility) and Camuzzago Fitness Club ssd a.r.l. (Camuzzago di Bellusco facility). Founded in 1982, the company operates two premium facilities totaling 3,300 m² in the Brianza region, offering integrated fitness, wellness, swimming, and rehabilitation services. Both locations are equipped with Technogym equipment and integrate with the Technogym My Wellness digital ecosystem.

The core product offering spans gym floor access with cardio, strength, and functional training areas; over 200 weekly group fitness courses including Les Mills-licensed programs (BodyPump, BodyBalance), yoga, Pilates, X-Class, and water-based activities; swimming programs running from neonatal (3 months) through pre-competitive and synchronized swimming; and specialized health services through the Wellness Lab at Meda (PANCA WBS 4.0 for postural work) and the Consulting Medical Center at Camuzzago (EMS, Pilates Reformer, cryotherapy, osteopathy, physiotherapy, nutrition). The company also partners with Aerobic Fusion (world champions in aerobic gymnastics) for elite-level competitive training.

The business model is predominantly subscription-based, with monthly fitness memberships forming the primary recurring revenue stream, supplemented by personal training fees, medical/rehabilitation service fees, and youth program enrollments. Acquisition occurs through the company website, social media, and online trial request forms. Pricing is not publicly disclosed. The company is recognized as a "Palestra della Salute" by Regione Lombardia at both locations and holds "Centro Sportivo della Salute" recognition for its Wellness Lab. No external investors, funding rounds, or parent company are disclosed.

Name

Enjoy Club

Legal name

Montecarlo Fitness Club ssd a.r.l.

Website

https://enjoyclub.eu

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Enjoy Club is a privately held Italian fitness and wellness operator, founded in 1982, running two premium facilities in Meda and Camuzzago di Bellusco (Lombardy) totaling 3,300 m² with Technogym equipment, 200+ weekly group courses, swimming schools, and integrated medical/rehabilitation services for adults, youth, and families.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Fitness club services
• Group fitness classes
• Swimming programs
• Personal training
• Wellness rehabilitation

Headquarters

HQ city

Meda

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fitness Membership Subscriptions: Annual and monthly membership subscriptions providing access to gym facilities, swimming pools, group fitness courses, wellness areas, and health fitness programs at both Meda and Camuzzago locations. Subscriptions include digital Connect membership for app-based workouts.
2. Personal Training Sessions: One-on-one and small group (1to1, 1to2) personalized training sessions with certified fitness professionals for tailored workout programs.
3. Medical and Rehabilitation Services: Specialized health services including EMS, Pilates Reformer, cryotherapy, aquatic therapeutic gymnastics, nutrition consulting, osteopathy, and physiotherapy through the Consulting Medical Center.
4. Youth and Children Programs: Swimming lessons and gymnastics programs for children from 3 months to 18 years, including neonatal swimming, youth swimming schools, pre-aggressive and synchronized swimming.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Enjoy Club operates two premium fitness and wellness centers in the Brianza region of Lombardy, Italy (Meda and Camuzzago di Bellusco), offering paid memberships that include access to Technogym-equipped gym floors, heated 25-meter swimming pools, over 200 weekly group fitness courses (Les Mills BodyPump, BodyBalance, Pilates, Yoga, X-Class, Acqua Gym), and full wellness areas (sauna, Turkish bath, ice bath, salt room, infrared sauna). Beyond core fitness, the company sells dedicated children's and youth programs (neonatal to pre-competitive swimming, synchronized swimming, aerobic gymnastics) and an integrated health/rehabilitation vertical (Wellness Lab Meda with PANCA WBS 4.0 postural system; Health Fitness Camuzzago with EMS, Pilates Reformer, cryotherapy, and the on-site Consulting Medical Center for osteopathy, physiotherapy, and nutrition).

Product overview

Enjoy Club is a comprehensive fitness and wellness center offering a multi-location platform with facilities in Meda (2800 m²) and Camuzzago (500 m²), both equipped with Technogym equipment. The platform combines core fitness products including gym floor areas with cardio and strength training, over 200 weekly group fitness courses (Body Pump, Body Balance, Yoga, Pilates, Group Cycling, X-Class, and water-based activities), swimming programs spanning from neonatal to pre-competitive levels, and specialized health/rehabilitation services. The Wellness Lab Meda provides functional recovery and postural rebalancing through the PANCA WBS 4.0 system, while Health Fitness Camuzzago offers EMS, Pilates Reformer, cryotherapy, and medical services through its Consulting Medical Center. Additional offerings include personal training, aquatic programs (Acqua Gym, Idrobike), children's activities, and wellness amenities such as thermarium and outdoor training areas. The company has been operating since 1982 and holds recognition as Palestra della Salute from Regione Lombardia.

Differentiator

Problem solved

Functional benefit

Products and services

• Sala Pesi (Gym Floor)
• Corsi Fitness (Group Fitness Courses)

Quantifiable outcome

• 200+ weekly group fitness courses across both locations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TechnogymcoreTechnology or IntegrationEquipment partnership providing Technogym cardio, strength, and functional training equipment across both facilities, plus Technogym App ecosystem integration enabling digital Connect membership with live streaming and on-demand workouts via My Wellness platform.
• Les Mills InternationalcoreTechnology or IntegrationLicensed partnership offering Les Mills group fitness programs including BodyPump, BodyBalance, and other international fitness course formats with certified instructor training.
• ASC (Attività Sportive Confedercamere)minorOthersSporting federation affiliation providing official amateur sports recognition and insurance coverage for members.
• UISP (Unione Italiana Sport per Tutti)minorOthersItalian sports federation affiliation for amateur and recreational sports activities.
• CONI (Comitato Olimpico Nazionale Italiano)minorOthersItalian National Olympic Committee affiliation providing official sports recognition and regulatory oversight.
• ANIF (Associazione Nazionale Impianti Sportivi)minorOthersNational sports facility association membership representing the interests of Italian sports clubs and facilities.
• Consulting Medical CentercoreStrategic or Co-development PartnerIntegrated healthcare partnership within the Camuzzago facility providing EMS, Pilates Reformer, cryotherapy, aquatic therapeutic gymnastics, nutrition consulting, osteopathy, and physiotherapy services. Medical professionals work individually and synergistically for comprehensive patient wellness.
• Aerobic Fusion (Delfino and Amico Sport Legnano)coreStrategic or Co-development PartnerGymnastics partnership with Aerobic Fusion, a world champion aerobic gymnastics organization, providing high-level training programs for Camuzzago members. Aerobic Fusion has achieved world championship titles, European medals, and Suzuki World Cup victories, bringing elite expertise to Enjoy Club's aerobic gymnastics program.
• WBS (Wellness Body System)coreTechnology or IntegrationTechnology partnership using the WBS 4.0 electronic adjustable bench system for postural work, functional recovery, and motor re-education in the Wellness Lab at Meda location.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Technogym: Technogym is Enjoy Club's exclusive equipment partner and the dominant premium fitness equipment manufacturer globally. While not a direct competitor, it is a key enabling technology and ecosystem partner (MyWellness app) that shapes Enjoy Club's product positioning and digital integration.

Direct peers

• 20Hours: 20Hours is an Italian premium fitness club chain emphasizing long opening hours, Technogym equipment, group classes, and family-friendly facilities. It competes directly with Enjoy Club in the Italian regional premium club segment with a similar member-centric value proposition.
• GetFit: GetFit is an Italian fitness club operator offering group classes, personal training, and wellness facilities in the regional club segment. It is comparable to Enjoy Club as a multi-location domestic operator serving families and adults seeking premium fitness services.
• Virgin Active Italia: Virgin Active Italia is a premium full-service fitness club chain offering Technogym equipment, group classes, swimming, and wellness areas across Italian cities. It directly competes with Enjoy Club for premium adult and family memberships in the Lombardy region with a similar all-in-one club proposition.
• Fitness First Italia: Fitness First Italia operates premium multi-location fitness clubs in Italy with comprehensive group class programming, personal training, and wellness amenities. It competes head-to-head with Enjoy Club for premium members in major Italian metropolitan and affluent suburban markets.

Emerging players

• Bodysculpt Italia: Bodysculpt is an Italian EMS (electrical muscle stimulation) training studio chain. It directly competes with Enjoy Club's EMS offering within the Health Fitness Camuzzago program by providing a similar technology-based short-session training model.
• Club Pilates Italia: Club Pilates is a boutique Pilates studio franchise that has expanded across Italy, offering specialized reformer and mat Pilates classes. It overlaps with Enjoy Club's Pilates Reformer and Yoga/Pilates instruction but focuses exclusively on Pilates at smaller studio footprint.

Broad incumbents

• QC Terme: QC Terme is a leading Italian wellness and thermal spa chain offering day-spa and wellness experiences. It overlaps with Enjoy Club's Thermarium and wellness offering (saunas, Turkish baths, ice baths, salt rooms) but operates at a national spa scale rather than as a fitness club.
• Basic-Fit Italia (formerly McFIT): Basic-Fit Italia is the Italian arm of Europe's largest low-cost fitness chain, with broad geographic coverage and high-volume positioning. It competes with Enjoy Club on convenience and price in the broader Lombardy market but targets a fundamentally different value-segment customer.

Regional players

• Anytime Fitness Italia: Anytime Fitness is a 24/7 global franchise fitness chain with Italian locations. It competes with Enjoy Club on convenience and 24-hour access but at a lower price point and without the integrated rehab/medical and family programming that defines Enjoy Club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@enjoyclubwellnesscommunity5210
• Facebookfacebook.com/ENJOYCLUBMONTECARLO
• Instagraminstagram.com/enjoyclubmontecarlo
• LinkedInlinkedin.com/company/enjoy-club-wellness-community

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enjoy Club