NW Consulenza e Marketing Editoriale Srl

What NW Consulenza e Marketing Editoriale Srl does

NW Consulenza e Marketing Editoriale Srl is an Italian B2B publishing consulting and marketing company that provides territorial sales promotion, distribution support, and ancillary production services to approximately 32 independent and mid-sized publishers across Italy. The company operates through a field agent network that visits independent and chain bookstores nationwide, performing inventory monitoring, visual merchandising, and title tracking, while the NWeb online platform serves as the central operational tool for bookstores, agents, publishers, and distributors to consult catalogs, place orders, and access promotional materials (cedole). The business model is multi-segmented: bookstores use NWeb as a self-serve portal, publishers receive dedicated consultant-led commercial and marketing support, and agents leverage NWeb for territory coverage and reporting.

The company's service portfolio extends beyond distribution into modular add-on services including digital printing (Stampa digitale), editorial layout, editing/proofreading, repository archival, and promotional materials production. The NW University division extends the model into the academic vertical, connecting publishers with Italian university professors to drive textbook adoption. Side initiatives include #LibridaAsporto (home delivery for independent bookstores) and Indie Tree (a collaboration project between independent bookstores and publishers). The company is a single-shareholder Srl (Srl a Socio Unico) under the direction and coordination of EDIFIN S.p.a., with a modest €50,000 share capital, a legal seat in Bologna, and an operational office in Milan. NW traces its origins to Promedi Srl, which has operated in the Italian book promotion sector since 1983.

Name

NW Consulenza e Marketing Editoriale Srl

Legal name

NW Consulenza e Marketing Editoriale Srl a Socio Unico

Website

https://ennew.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NW Consulenza e Marketing Editoriale Srl is an Italian B2B publishing services company that provides territorial sales promotion, distribution, and marketing support to approximately 32 publishers through a field agent network and the NWeb online platform serving bookstores, agents, and distributors across Italy.

Ownership category

akta.pro rank

Product category

Publishing Services

NAICS

Book, Periodical, and Newspaper Merchant Wholesalers (424920)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Book distribution services
• Publishing marketing consulting
• Bookstore promotion services
• Editorial back office services
• Academic publishing outreach

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels3 records

Core offering

NW is an Italian publishing consulting and marketing company that represents a curated group of publishers for promotion and distribution through Italian bookstores. It operates the NWeb online platform enabling bookstores, agents, publishers, and distributors to consult catalogs, place orders, and access promotional materials, supported by a nationwide field agent network performing territorial coverage, inventory monitoring, and visual merchandising.

Product overview

NW Consulenza e Marketing Editoriale Srl operates as a publishing consultation and marketing company that distributes through its core NWeb online platform for bookstores, agents, publishers, and distributors. The company offers a comprehensive suite of services including digital printing, editorial layout, editing, repository services, and promotional materials, complemented by NW University for academic publishing outreach. The product portfolio spans B2B platform services (NWeb), specialized divisions (NW University), and modular add-on services for publishers including printing, editing, layout, and promotional support.

Differentiator

Problem solved

Functional benefit

Brands

• NWeb: Online platform for bookstores, agents, publishers and distributors to consult catalogs, place orders, select book tokens and stay updated on latest news
• NW University
• #LibridaAsporto
• Indie Tree

Products and services

• NWeb

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• ILS - Italian Logistics Services: Specialized Italian logistics provider for the publishing industry. Comparable to NW because it provides supply chain services to Italian publishers, representing an adjacent infrastructure player in the same publishing value chain.

Direct peers

• Centro Librario (C.L.): Italian book distributor providing wholesale distribution services to bookstores across Italy. Directly comparable to NW as a book distribution intermediary serving the same publisher and bookstore customer segments, though focused on logistics rather than sales agency representation.
• Libraccio: Italian bookstore chain focused on used and new books with strong digital presence. Comparable to NW because it represents both a customer channel (bookstore NW serves via agents) and a vertically adjacent retail competitor.
• Pieracci (Bookservice / Centro Distribuzione Libraria): Italian book distributor providing logistics and order fulfillment services to publishers and bookstores. Comparable to NW because it operates in the same book distribution value chain in Italy, serving overlapping publisher customers and bookstore channels.
• Messaggerie Italiane (Gruppo Messaggerie Italiane): Italy's largest book distributor, serving as intermediary between publishers and bookstores. Directly comparable to NW's agent-based distribution model for trade publishers, though at significantly larger scale and with national logistics infrastructure rather than sales agency structure.

Broad incumbents

• Giunti Editore: Major Italian publisher and bookstore chain with its own distribution arm. Comparable to NW because it operates across the full publishing-to-retail value chain (publishing, distribution, bookstore retail) and represents a potential competitor or partner for publisher representation.
• Feltrinelli: Italy's largest bookstore chain with associated publishing operations. Comparable to NW because it combines publishing representation with extensive bookstore retail presence, representing both a customer channel and a vertically integrated competitor.
• Mondadori Retail (formerly Centri Commerciali Mondadori): Italy's largest bookstore chain under Mondadori group, selling trade books across hundreds of locations. Comparable to NW because it is one of the major bookstore channels NW's field agents service, and represents a key customer concentration point.
• De Agostini Libri: Major Italian publisher with vertically integrated distribution. Comparable to NW because it represents both a potential publisher partner and a vertically integrated competitor in the Italian trade book distribution market.

Emerging players

• BookRepublic (Italian self-publishing platform): Italian digital book distribution and self-publishing platform. Comparable to NW because it represents an emerging digital-native alternative to traditional agency distribution for Italian authors and small publishers — potentially competing with NW's Indie Book Service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nw-consulenza-e-marketing-editoriale-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NW Consulenza e Marketing Editoriale Srl