Enny
Enny is a Norwegian solar-as-a-service company that finances, installs, owns, and operates rooftop PV systems for housing cooperatives, commercial buildings, and new-build developers, selling the generated electricity at below-market rates with no upfront cost to customers. Founded in 2022 by OBOS and Hafslund, the company is headquartered in Lysaker and operates exclusively in the Norwegian market.
- Company typePrivate
- Founded2022
- HeadquartersLysaker, Bærum, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Enny does
Enny AS is a Norwegian solar energy company founded in 2022 as a joint venture between housing cooperative OBOS and Nordic energy company Hafslund, headquartered in Lysaker, Norway. The company installs, finances, owns, and operates rooftop photovoltaic systems for housing cooperatives (borettslag), commercial and industrial buildings, and new-build developments, selling the generated electricity to property owners under long-term Solstrømavtale (Solar-as-a-Service) agreements at rates below market grid prices. Customers face no upfront capital outlay; Enny assumes installation, ownership, and 30-40 year operational responsibility and recovers its investment through recurring per-kWh payments. The offering is complemented by battery storage (Solstrømavtale med batteri and standalone Batteriavtale), energy-sharing solutions that allow solar output to be distributed between units or neighboring properties, maintenance services, feasibility studies, and a secondary program to acquire existing third-party solar installations.
Enny's go-to-market is sales-led enterprise field sales targeting three primary verticals: new-build developers (notably OBOS-led projects such as the Oen round building), housing cooperatives, and commercial/industrial property owners. The company monitors all deployed systems through the Min Energi dashboard, developed in partnership with Guard Automation on the Guard Cloud platform, providing unified real-time visibility and predictive analytics across its fleet regardless of panel manufacturer. With approximately eight dedicated installation and operations staff, Enny is an early-stage operator that secured 70M NOK of contracted installations during 2023, is expanding into battery and energy-sharing offerings enabled by July 2025 regulatory changes, and operates exclusively in the Norwegian market with concentration in the Oslo and Akershus region. The company previously operated under the name Solway before rebranding to Enny in September 2023.
Enny firmographics
Firmographics- Name
- Enny
- Legal name
- Enny AS
- Website
- https://enny.no
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enny is a Norwegian solar-as-a-service company that finances, installs, owns, and operates rooftop PV systems for housing cooperatives, commercial buildings, and new-build developers, selling the generated electricity at below-market rates with no upfront cost to customers. Founded in 2022 by OBOS and Hafslund, the company is headquartered in Lysaker and operates exclusively in the Norwegian market.
- Ownership category
- akta.pro rank
Enny industry classification
Industry- Product category
- Solar Energy Services
- NAICS
- Solar Electric Power Generation (221114), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
- akta.pro secondary industry
- Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)
Keywords
Where Enny is headquartered
LocationHeadquarters
- HQ city
- Lysaker, Bærum
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Enny business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Solar as a Service (Solstrømavtale): Enny installs, finances, and operates solar panel systems at no cost to customers. Revenue is generated by selling the electricity produced to customers at rates below market prices. Customers pay for the kWh consumed from their own solar production, avoiding grid electricity costs including network fees and electricity taxes.
- Battery as a Service (Batteriavtale): Revenue from battery storage systems that complement solar installations, providing additional value through peak shaving, energy arbitrage, and flexibility market participation.
- Service and Maintenance: Ongoing service, monitoring, and maintenance of solar panel systems to ensure optimal performance throughout system lifetime (30-40 years).
- Acquisition of Existing Solar Systems: Enny purchases existing solar panel systems from customers and takes over optimal operation, selling the produced energy back to the original owners at below-market rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Solar as a Service (Solstrømavtale) - Free installation with electricity purchase model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Enny product offering
Product offeringCore offering
Enny installs, finances, owns, operates, and maintains rooftop solar panel systems and battery storage for property owners at no upfront cost under its Solstrømavtale (Solar as a Service) model. Customers purchase the electricity generated by the system at rates below market grid prices, including savings on network fees and electricity taxes. The offering extends to housing cooperatives, commercial and industrial buildings, and new-build developments, complemented by battery-as-a-service, ongoing maintenance, feasibility studies, and the acquisition of existing solar installations.
Product overview
Enny offers a portfolio of solar energy solutions primarily structured around its Solar-as-a-Service (Solstrømavtale) model. The core offering is the Solstrømavtale, a cost-free solar panel installation and ownership model where Enny finances, installs, operates and maintains solar systems for property owners (residential housing cooperatives, commercial and industrial buildings) while customers purchase the generated electricity. This is complemented by battery storage options through Solstrømavtale med batteri and standalone Batteriavtale (BaaS), maintenance services, feasibility studies (Mulighetsstudie), and a program to purchase existing solar installations. All offerings are delivered without upfront investment costs to customers, with Enny assuming ownership and operational responsibility.
Differentiator
Problem solved
Functional benefit
Brands
- Solstrømavtale: Solar as a Service (SaaS) product where Enny installs and maintains solar cell systems at no cost to property owners, who purchase the generated electricity at rates below market level.
- Min Energi
Products and services
- Solstrømavtale (Solar as a Service) A solar power agreement in which Enny installs and owns a rooftop solar panel system at no cost to the property owner; the owner purchases the electricity generated at a price below market grid rates, including savings on network fees and electricity taxes. For housing cooperatives, commercial buildings, industrial facilities, and new-build developments.
- Solstrømavtale med batteri (Solar as a Service with Battery) Solar-as-a-Service agreement bundled with on-site battery storage to maximize self-consumption of generated solar electricity and enable greater energy independence for the property. For housing cooperatives, commercial buildings, and industrial sites.
- Batteriavtale (Battery as a Service, BaaS) A cost-free battery storage agreement in which Enny finances, installs, owns, and operates a battery system that stores excess solar energy for later use, supporting peak shaving, energy arbitrage, and backup power while increasing on-site energy self-sufficiency. For commercial, industrial, and housing cooperative properties.
- Service og vedlikehold av solcelleanlegg (Solar PV Service and Maintenance) Ongoing service and maintenance for solar panel installations to ensure optimal performance, maximum energy production, and extended lifespan. Provided as part of the Solstrømavtale and available to owners of solar systems across their operational lifetime.
- Mulighetsstudie solcelleanlegg (Solar PV Feasibility Study) A feasibility study service that assesses a building's solar potential, including energy production calculations, shading analysis, profitability estimates, and recommendations for solar PV deployment. For property owners and developers evaluating solar investments.
- Vi kjøper ditt solcelleanlegg (We Buy Your Solar Installation) A program in which Enny purchases existing solar panel installations from commercial and industrial property owners, takes over their optimal operation, and sells the produced energy back to the original owners at below-market rates, providing predictable costs and renewable energy without further owner involvement.
Quantifiable outcome
- Up to 700,000 NOK annual savings in energy costs for commercial properties (Pay Eiendom example)
- +3 more outcomes
Companies that use Enny
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Enny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Enny partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Guard AutomationcoreNorwegian technology company providing the Guard Cloud platform for monitoring and controlling solar installations. The partnership provides continuous real-time data collection from all Enny solar systems regardless of panel manufacturer, creating a unified monitoring dashboard called Min Energi. Guard Automation serves nearly 40% of Norwegian municipalities with critical infrastructure systems.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Enny competitors and assessment
Company assessmentBroad incumbents
- Lightsource bp: Global utility-scale solar developer and long-term owner/operator with European presence. Comparable in owning and operating solar assets that sell power to off-takers, though at much larger scale and predominantly ground-mount rather than rooftop commercial/residential like Enny.
- Å Energi: Major Norwegian energy group combining grid, hydropower and emerging solar/distributed generation activities. Comparable as a Norwegian electricity supplier investing in distributed solar and storage; potential competitor or partner to Enny in the Norwegian commercial/industrial segment.
- Statkraft: Norwegian state-owned renewable energy generator and one of Europe's largest generators of renewable energy. Increasingly active in distributed solar and PPA structures; comparable as a potential owner-operator of Norwegian solar assets and a benchmark for long-dated renewable energy revenue contracts.
- Sunrun: US-listed leader in residential solar-as-a-service (solar lease / PPA) with an installed base of hundreds of thousands of systems. The most scaled analogue to Enny's Solstrømavtale model; useful benchmark for unit economics, asset-backed financing and customer acquisition playbook, though operating in a more mature US market.
- GreenYellow: International energy services provider (backed by Casino Group historically) delivering rooftop solar, battery storage and energy efficiency to commercial/industrial customers under PPA-like contracts. Closely comparable B2B energy-as-a-service model to Enny's commercial building offering.
Direct peers
- Otovo: Norwegian-headquartered residential solar subscription company listed on Oslo Børs. Operates an almost identical solar-as-a-service / lease model in the Nordics and selected European markets, targeting homeowners with zero upfront cost. The closest direct competitor to Enny's Solstrømavtale.
- Norsk Solkraft: Norwegian solar power company developing, owning and operating utility- and commercial-scale solar plants in Norway. Comparable in that it sells solar electricity to end users under long-term contracts and is active in the same Norwegian policy and subsidy landscape as Enny.
Emerging players
- Solgrid: Nordic solar developer and operator focused on commercial and industrial rooftop and ground-mount projects. Comparable technology stack and customer segments (commercial real estate, industrial buildings) though with a more project-development orientation than Enny's subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Enny social profiles
Digital presenceEnny financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enny leadership team
Management profileNumber of profiles
Profiles7 records
Enny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enny
What does Enny do?
Enny installs, finances, owns, operates, and maintains rooftop solar panel systems and battery storage for property owners at no upfront cost under its Solstrømavtale (Solar as a Service) model. Customers purchase the electricity generated by the system at rates below market grid prices, including savings on network fees and electricity taxes. The offering extends to housing cooperatives, commercial and industrial buildings, and new-build developments, complemented by battery-as-a-service, ongoing maintenance, feasibility studies, and the acquisition of existing solar installations.
Is Enny a public or private company?
Enny is a private company. It is classified as corporate owned and is currently operating.
When was Enny founded?
Enny was founded in 2022. It employs 11 to 50 people.
Where is Enny based?
Enny is headquartered in Lysaker, Bærum, Norway, in the Europe region.
How does Enny make money?
Four revenue lines are on record. Solar as a Service (Solstrømavtale) is the primary driver. The others are battery as a Service (Batteriavtale), service and Maintenance and acquisition of Existing Solar Systems.
Who are Enny's main competitors?
Broad incumbents on record are Lightsource bp, Å Energi, Statkraft, Sunrun and GreenYellow. Direct peers are Otovo and Norsk Solkraft. Solgrid is listed as an emerging player.
Does Enny have an API?
No public API is recorded for Enny.
What industry is Enny in?
Enny's product category is Solar Energy Services. Its primary akta.pro industry code is EUAMABAJ, Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization), with a secondary code of EUAEAAAG, Solar PV Power Plant EPC (Utility-Scale). Its NAICS code is 221114 and its SIC code is 4911.