Enotria Restaurant & Wine Bar

What Enotria Restaurant & Wine Bar does

Enotria Winecellars Ltd is a UK-based B2B distributor of premium wines and spirits, founded in 1972 by Remo Nardone as an Italian specialist wine importer. The company serves approximately 10,000 trade customers across the UK on-trade hospitality segment (restaurants, hotels, bars, travel operators and events venues), off-trade retail, and channels private consumers through its sister company The Great Wine Co. Its portfolio comprises over 300 exclusive wine producers and 1,500+ spirits producers spanning benchmark houses, boutique estates, organic and biodynamic options, plus beer, cider, soft drinks and hospitality sundries, catalogued in the 260-page Wine List 2026.

The underlying technology is a trade-focused B2B e-commerce platform integrated with Navision for ERP and CRM, Epsys and Procure Wizard for order processing, Freshdesk for customer support, Paragon for delivery route planning, Strapi for content management, and Sagepay for payment processing. A field sales force of approximately 70 Sales Executives, supplemented by dedicated Account Managers, runs the enterprise sales motion; orders are dispatched via an owned UK-wide delivery fleet with DPD third-party couriers for non-standard locations. Value-add services include customised drinks training aligned to WSET qualifications, a marketed data-and-insights service drawing on UK wine-buying behaviour, and industry events such as the Spirit of Iberia tasting series.

Enotria's revenue model is transaction-based wholesale distribution with trade pricing negotiated at account creation; list prices are visible on the website (e.g., Cuentaviñas Los Yelsones 2022 at £116.26) but final pricing and credit terms are agreed per account under multi-year relationships. The business operates exclusively within the United Kingdom. In April 2025, Enotria was acquired by Majestic Wine Group and continues to operate as a standalone subsidiary from its headquarters at 23 Cumberland Avenue, London NW10 7RX.

Name

Enotria Restaurant & Wine Bar

Legal name

Enotria Winecellars Ltd

Website

https://enotria.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Enotria Winecellars Ltd is a UK B2B distributor of premium wines and spirits, serving 10,000+ trade customers across on-trade hospitality, off-trade retail and B2C channels since 1972, with a portfolio of 300+ exclusive wine and 1,500+ spirits producers.

Ownership category

akta.pro rank

Product category

Wine and Spirits Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Wine distribution
• Spirits distribution
• B2B beverage supply
• Hospitality drinks supplier
• Premium wine portfolio

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Wine and Spirits Distribution: Wholesale distribution of premium wines and spirits to trade customers including restaurants, hotels, bars, and retailers. Orders placed through account-based system with credit terms and direct delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Enotria distributes premium wines from over 300 exclusive producers and spirits from over 1,500 producers to UK trade customers including restaurants, hotels, bars, and independent retailers. The company operates a B2B account-based wholesale model with dedicated account managers, a 260-page comprehensive wine list, and a UK-wide delivery fleet. Supplementary services include customised drinks training, market data insights, and industry events such as the Spirit of Iberia tasting.

Product overview

Enotria is a premium wines and spirits distributor serving the UK drinks industry since 1972. The company operates a multi-channel B2B model with its main Enotria B2B ecommerce platform for trade customers (restaurants, hotels, bars, retailers) and The Great Wine Co. for retail consumers. The core offering includes wine from over 300 exclusive producers, over 1,500 spirits producers, champagne, beer, cider, soft drinks, and sundries. Services include drinks training, market data insights, and industry events. The 260-page Wine List 2026 catalogues the full portfolio browsable online.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Portfolio Premium wines sourced from over 300 exclusive wine producers across 20+ countries including France, Italy, Spain, Argentina, Australia, and New Zealand, featuring benchmark producers, organic and biodynamic options, and wines for every occasion from everyday to fine dining. Sold to UK trade customers including restaurants, hotels, bars, and retailers.
• Spirits Portfolio Over 1,500 spirits producers spanning unique family estates to iconic names, leading brands to market innovators, including whisky, gin, vodka, rum, tequila, brandy, and other spirit categories. Distributed to UK trade customers.
• Champagne & Sparkling Premium champagne and sparkling wine selection including major houses such as Dom Perignon, Taittinger, and Laurent Perrier alongside boutique producers. Distributed to UK trade customers.
• Beer & Cider Craft and premium beer and cider offerings complementing the wine and spirits portfolio for UK trade customers.
• Soft Drinks Selection of premium soft drinks for venues requiring non-alcoholic offerings, distributed to UK trade customers.
• Sundries Bar and restaurant sundries including glassware, accessories, and other hospitality supplies for UK trade customers.
• Drinks Training Customised training programmes for hospitality staff covering wine and spirits knowledge, service skills, and sales techniques, including WSET qualification support, ensuring teams serve and sell with confidence.
• Data & Insights Market intelligence and analytics services providing unrivalled data insights into UK wine-buying behaviour to support customer decision-making and product selection.
• Wine List 2026 Full 260-page comprehensive wine list featuring all producers across the world, browsable online as a digital publication, showcasing the complete Enotria portfolio.
• Events Industry events and tastings including Spirit of Iberia showcasing Spanish and Portuguese producers, connecting customers with suppliers and building brand awareness.

Quantifiable outcome

• 52 years of continuous operation as UK market leader
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Great Wine Co.coreChannel Partner/ Reseller/ DistributorSister company serving private consumers. When private customers contact Enotria, they are directed to The Great Wine Co. for direct-to-consumer purchases through greatwine.co.uk.
• Sustainable Wine RoundtablecoreStrategic or Co-development PartnerFounding member of the Sustainable Wine Roundtable, positioning Enotria at the forefront of driving sustainability in the drinks industry.
• The Drinks TrustcoreStrategic or Co-development PartnerActive participant in The Drinks Trust's industry-wide Equity, Diversity & Inclusion programme, fostering an inclusive and equitable UK drinks industry.
• AmorimminorStrategic or Co-development PartnerTechnical team travelled to Portugal to gain first-hand insight into sustainable cork, recycling and innovation initiatives.
• Alma CarraovejascoreChannel Partner/ Reseller/ DistributorSpain's new top-tier estate representing premium Spanish wine regions. Alma Carraovejas champions the best of different regions across the peninsula, pushing quality of Spanish wines to new heights.
• Bodega CerróncoreChannel Partner/ Reseller/ DistributorBiodynamic farming, high altitude vineyards in Jumilla producing exceptional Monastrell. Family has managed the land since 1895, early pioneers of organic practices.
• CuentaviñascoreChannel Partner/ Reseller/ DistributorOne of Spain's most talked about wine projects, led by Eduardo Eguren. Produces balanced and characterful wines from ancient vineyards, representing contemporary interpretation of Rioja.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mentzendorff & Co: UK agent and distributor of premium wines and spirits with a long heritage. Comparable to Enotria on exclusive agency structure, premium on-trade focus and producer relationships in Iberia and Italy.
• Corney & Barrow: UK wine merchant and distributor with on-trade and private-client divisions. Comparable to Enotria on multi-channel model (B2B + DTC), heritage brand and premium positioning.
• Bibendum PLB Group: One of the UK's leading premium wine and spirits distributors serving the on-trade and off-trade. Directly comparable to Enotria by channel mix, premium positioning and exclusive producer portfolio strategy.
• Bancroft Wines: UK-based premium wine distributor with strong agency relationships and on-trade focus. Direct comparable on portfolio curation, sommelier engagement and exclusive producer strategy.
• Liberty Wines: Independent UK wine importer/distributor focused on premium on-trade. Closely comparable in agency model, customer segmentation and emphasis on family-estate producers.
• Hallgarten & Novum Wines: UK-focused premium wine importer and distributor with a strong on-trade footprint. Comparable to Enotria on exclusive agency model, sommelier training services and trade customer base.
• John E. Fells & Sons (Fells): Historic UK wine and spirits distributor serving both on-trade and off-trade. Comparable to Enotria on portfolio breadth (wines + spirits), UK delivery infrastructure and trade relationships.
• Berkmann Wine Cellars: Family-owned UK wine importer and distributor serving restaurants and independent retailers. Direct competitor with overlapping exclusive producer relationships and similar on-trade focus.

Broad incumbents

• The Wine Society: UK's largest wine co-operative with a member-led retail and DTC model. Comparable breadth of producer portfolio but competes at the consumer end rather than the B2B trade channel Enotria dominates.
• Majestic Wine: UK's largest specialist wine retailer and now parent of Enotria. Overlaps in wine category and supplier relationships but operates primarily through retail store and DTC channels rather than trade distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/enotria-restaurant-&-wine-bar

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enotria Restaurant & Wine Bar