ENROUSH

Feminine Hygiene Productsenroush.com

ENROUSH is a privately-held organic intimate hygiene brand selling 100% cotton feminine care products — pads, tampons, liners, patches, gel, and wipes — directly to health-conscious women consumers via six country-specific D2C websites and a 3,000+ door European retail network.

Company typePrivate
Founded-
HeadquartersBucharest, Romania
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

What ENROUSH does

ENROUSH is a privately-held consumer packaged goods brand that manufactures and sells 100% organic cotton feminine hygiene products, with a portfolio comprising organic cotton pads, tampons, and panty liners as its core range, plus complementary SKUs including menstrual patches, intimate gel, and intimate wipes. The company operates a multi-entity corporate structure under the Dubai-registered holding company Lunvera FZCO, with regional subsidiaries in Romania, the UK, the Netherlands, Turkey, and the UAE, and D2C e-commerce storefronts live in six countries (UK, Romania, UAE, Turkey, Netherlands, Germany).

Its underlying product technology centers on a 100% organic cotton positioning that the brand markets as a chemical-free alternative to conventional intimate hygiene products; no proprietary formulations, patents, or certifications are disclosed in the source materials. The product is physical CPG, not a software or platform business, with no AI, API, or SDK surface area evident in the data.

ENROUSH makes money through one-time consumer product sales across two channels: country-specific direct-to-consumer e-commerce sites (six markets) and a physical retail/reseller network reported at over 3,000 doors across Europe, with an active reseller recruitment funnel on its website. Pricing is not publicly disclosed. The target segment is health-conscious women seeking organic intimate hygiene, served through horizontal segmentation via organic social media (Instagram, Facebook, YouTube, TikTok) at the top of the funnel. No external funding, M&A activity, named enterprise customers, or leadership bios are disclosed in the available sources.

ENROUSH firmographics

Firmographics

Name: ENROUSH
Legal name: Lunvera FZCO
Website: https://enroush.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: ENROUSH is a privately-held organic intimate hygiene brand selling 100% cotton feminine care products — pads, tampons, liners, patches, gel, and wipes — directly to health-conscious women consumers via six country-specific D2C websites and a 3,000+ door European retail network.
Ownership category
akta.pro rank

ENROUSH industry classification

Industry

Product category: Feminine Hygiene Products
NAICS: Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
SIC: Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro industry: PRIMARYCRABAIAB
Menstrual Pads (Reusable/Cloth)
Consumer Products & Retail/Beauty & Personal Care/Feminine Care
SECONDARYCRABAIAH
Intimate Washes & Feminine Cleansers
Consumer Products & Retail/Beauty & Personal Care/Feminine Care

Keywords

Organic feminine hygiene
Cotton sanitary products
Menstrual care products
Intimate care wipes
Organic cotton pads

Where ENROUSH is headquartered

Location

Headquarters

HQ city: Bucharest
HQ country: Romania
HQ region: Europe

Offices6 records

Markets served

ENROUSH business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

Direct Product Sales: ENROUSH generates revenue through direct-to-consumer sales of organic intimate hygiene products including cotton pads, tampons, liners, menstrual patches, intimate gel, and wipes via their e-commerce platforms across multiple countries.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

ENROUSH product offering

Product offering

Core offering

ENROUSH manufactures and sells 100% organic cotton-based intimate hygiene products, including sanitary pads, tampons, and panty liners as its core offerings, complemented by menstrual patches, intimate gel, and intimate wipes. Products are sold directly to consumers through country-specific e-commerce storefronts in 6 countries and distributed through a network of more than 3,000 physical retailers across Europe, with additional presence in the UAE and Turkey.

Product overview

ENROUSH is an organic intimate hygiene brand offering a portfolio of 100% cotton-based feminine care and intimate hygiene products. The core product line consists of Organic Cotton Pads, Organic Cotton Tampons, and Organic Cotton Liners, which form the primary menstrual hygiene offerings. These are complemented by supplementary intimate care products including Menstrual Patches, Intimate Gel, and Intimate Wipes. The company sells across Europe through online shops in 6 countries and over 3,000 physical retailers.

Differentiator

Problem solved

Functional benefit

Products and services

Organic Cotton Pads

Companies that use ENROUSH

Customer profile

Segments1 record

Ideal customer profiles1 record

ENROUSH technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

ENROUSH partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

ENROUSH competitors and assessment

Company assessment

Broad incumbents

Natracare: Natracare is an established organic and natural feminine hygiene brand offering organic cotton pads, tampons, liners, and wipes globally. Comparable to ENROUSH in product category and organic positioning, but with significantly broader international scale and longer market tenure.
Procter & Gamble: Procter & Gamble markets the Always feminine care brand, including organic/natural sub-lines. Relevant as the dominant incumbent that ENROUSH competes with for shelf space and consumer wallet share in European retail.
Essity: Essity owns the Libresse/Bodyform/Violeta feminine care brands and has launched organic variants. Comparable as a large-scale incumbent operating in the same European feminine care category as ENROUSH.

Direct peers

Cora: Cora is an organic feminine care brand offering organic cotton tampons, pads, liners, and menstrual cups. Comparable to ENROUSH in organic-cotton feminine care product mix, mission-driven brand positioning, and omnichannel distribution (D2C plus retail).
Organyc: Organyc makes feminine hygiene products made from certified organic cotton, including pads, panty liners, and tampons. Closely comparable to ENROUSH's core product portfolio and 100% organic cotton positioning, with broad international retail distribution.
The Honey Pot: The Honey Pot produces plant-based and organic feminine hygiene washes, wipes, pads, and tampons. Directly comparable to ENROUSH in organic positioning across pads, tampons, and intimate wipes, with a similar health-conscious female consumer target.
LOLA: LOLA is a direct-to-consumer organic feminine care brand offering 100% organic cotton tampons, pads, and liners. Highly comparable to ENROUSH in product category (organic feminine hygiene), material choice (organic cotton), and D2C-led go-to-market model.

Emerging players

Veeda: Veeda offers natural and organic cotton feminine care products including pads, tampons, and liners free from chlorine and synthetic materials. Comparable to ENROUSH in the natural/organic feminine hygiene niche with a similar target consumer.
Saalt: Saalt is a modern period care brand offering reusable menstrual cups, period underwear, and organic pads. Comparable to ENROUSH as an emerging direct-to-consumer challenger in the clean/natural feminine care category with a mission-driven brand.

Regional players

Unicharm: Unicharm's Sofy brand is a leading feminine hygiene brand in Asia, including Turkey and the Middle East — directly relevant to ENROUSH's Turkish and UAE operations as a regional incumbent competing for the same consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

ENROUSH financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ENROUSH leadership team

Management profile

Number of profiles

ENROUSH subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

ENROUSH funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ENROUSH M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENROUSH

What does ENROUSH do?

Is ENROUSH a public or private company?

ENROUSH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was ENROUSH founded?

ENROUSH was founded in -1. It employs 1 to 10 people.

Where is ENROUSH based?

ENROUSH is headquartered in Bucharest, Romania, in the Europe region.

How does ENROUSH make money?

One revenue line is on record: direct Product Sales.

Who are ENROUSH's main competitors?

Broad incumbents on record are Natracare, Procter & Gamble and Essity. Direct peers are Cora, Organyc, The Honey Pot and LOLA. Emerging players are Veeda and Saalt. Unicharm is listed as a regional player.

Does ENROUSH have an API?

No public API is recorded for ENROUSH.

What industry is ENROUSH in?

ENROUSH's product category is Feminine Hygiene Products. Its primary akta.pro industry code is CRABAIAB, Menstrual Pads (Reusable/Cloth), with a secondary code of CRABAIAH, Intimate Washes & Feminine Cleansers. Its NAICS code is 32562 and its SIC code is 2840.