Ensimetri
Ensimetri is a publicly funded, non-profit new business center founded in 1993 that delivers free ISO 9001-certified entrepreneurship advisory services to aspiring and starting entrepreneurs across the 19 municipalities of Finland's Pirkanmaa region via digital tools and in-person consultations.
- Company typePrivate
- Founded1993
- HeadquartersTampere, Finland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ensimetri does
Ensimetri Oy, founded in 1993 and headquartered in Tampere, Finland, is the regional new business center (Uusyrityskeskus) for the Pirkanmaa region, providing free, ISO 9001:2015-certified entrepreneurship advisory services to aspiring and starting entrepreneurs across 19 municipalities. The organization operates a dual legal structure — Ensimetri Oy (private limited company) and the parent association Pirkanmaan Uusyrityskeskus ry — and is governed as a non-profit within Finland's national Uusyrityskeskukset network. With approximately 12 staff, it has cumulatively counseled 49,000 individuals and supported the establishment of 18,000 companies, reporting an 80% five-year survival rate for advised companies versus ~50% nationally and a 4/5 customer satisfaction score.
The core offering blends digital self-service with personalized expert consultation. The digital layer centers on the yritys.tampere.fi/perustaminen platform — built in cooperation with the Tampere Region Employment Area and live from April 1, 2026 — featuring Suomi.fi authentication, an AI chatbot for initial advice, and routing into Työmarkkinatori for financial planning, after which users can book a 60-minute remote consultation. Adjacent digital surfaces include the Learn2Earn educational portal, the Yrittäjyyshuone podcast on Spotify, a YouTube guide library, and the IDEANAPPI idea-testing service. Physical distribution runs through headquarters at Technopolis Yliopistonrinne in Tampere plus service points in Akaa, Ikaalinen, Lempäälä, Sastamala, and Punkalaidun, with specialist referrals (~1,600/year) into an Expert Network covering accounting, legal, marketing, banking, and insurance.
Ensimetri does not charge end users for core advisory services. Revenue and operating budget are assembled from municipal service agreements across the 19 Pirkanmaa municipalities, public employment-service contracts (notably the Tampere Region Employment Area), and ESR / European Social Fund project grants supporting programs such as Learn2Earn (S20907, S21891) and LOOPUP (S31347). Targeted paid offerings are limited — Verokoulu tax training retails at €251 (free for under-one-year-old businesses via Yrittäjyysbuustiedu) — alongside indirect monetization through partnerships such as the Holvi business-account referral. Strategic programs include summer entrepreneurship (with a €350 City of Tampere voucher) and youth entrepreneurship coaching, which reached 193 young people in 2025.
Ensimetri firmographics
Firmographics- Name
- Ensimetri
- Legal name
- Ensimetri Oy
- Website
- https://ensimetri.fi
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ensimetri is a publicly funded, non-profit new business center founded in 1993 that delivers free ISO 9001-certified entrepreneurship advisory services to aspiring and starting entrepreneurs across the 19 municipalities of Finland's Pirkanmaa region via digital tools and in-person consultations.
- Ownership category
- akta.pro rank
Ensimetri industry classification
Industry- Product category
- Entrepreneurship Advisory Services
- NAICS
- Educational Support Services (61171), Educational Services (611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)
- akta.pro secondary industry
- Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM)
Keywords
Where Ensimetri is headquartered
LocationHeadquarters
- HQ city
- Tampere
- HQ country
- Finland
- HQ region
- Europe
Offices6 records
Markets served
Ensimetri business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Public funding and municipal service agreements: Ensimetri operates as a non-profit new business center (Uusyrityskeskus) funded through municipal service agreements, public employment services, and ESR (European Social Fund) project funding. Services to entrepreneurs are provided free of charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic entrepreneurship counseling |
| One time/ perpetual license | Pay-as-you-go | Tax training for sole traders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Ensimetri product offering
Product offeringCore offering
Ensimetri is a non-profit new business center providing free entrepreneurship counseling and business advisory services to aspiring entrepreneurs in the Pirkanmaa region of Finland. Its core offering includes personalized business planning support, start-up grant guidance, company formation advice, and referrals to a specialist expert network. Services are delivered through a hybrid digital and in-person model, with an AI chatbot for initial intake followed by 60-minute expert consultations.
Product overview
Ensimetri operates as a startup business advisory organization (Uusyrityskeskus) serving the Pirkanmaa region of Finland. The organization offers a unified advisory service combining free entrepreneurship consultation with digital tools and educational platforms. Core offerings include personalized business advice for aspiring entrepreneurs, the Learn2Earn educational platform for self-employment, the AI chatbot for initial digital consultation, and various programs like summer entrepreneurship and youth entrepreneurship coaching. Services are delivered through both digital channels (yritys.tampere.fi platform with AI chat, Learn2Earn portal) and in-person consultations at multiple service points across the region. The organization maintains ISO 9001:2015 quality certification and connects clients to a network of specialist experts for specialized needs.
Differentiator
Problem solved
Functional benefit
Brands
- Learn2Earn – Opi tienaamaan!: Educational platform providing videos and information about self-employment and various forms of entrepreneurship, targeting students and those considering entrepreneurship paths.
- Ensimetrin Yrittäjyyshuone
Products and services
- Yrittäjyysneuvonta (Entrepreneurship Advisory) Core advisory service providing free, confidential guidance on starting a business, covering topics from sole proprietorship to limited liability companies and light entrepreneurship to cooperatives. Targeted at aspiring entrepreneurs in the Pirkanmaa region of Finland.
- IDEANAPPI Idea testing service allowing users to submit business ideas confidentially and receive evaluation from an entrepreneurship expert within a couple of business days, with instructions on how to proceed.
- Kesäyrittäjyys (Summer Entrepreneurship) Program offering young people the opportunity to become entrepreneurs during summer, with coaching, events, and support. Includes summer entrepreneurship voucher worth EUR 350 from Tampere city for Tampere youth born 2005-2011.
- LOOPUP – Kestävän yrittäjyyden polku Path to sustainable entrepreneurship for young people aged 18-29 in Pirkanmaa, providing support, knowledge and concrete experiences for developing skills and finding strengths. Focused on sustainable entrepreneurship, circular economy, and new employment opportunities.
- Learn2Earn – Opi tienaamaan! Educational platform providing videos and information about self-employment and various ways to earn income. Targeted at students, educational institutions, and anyone interested in entrepreneurship paths.
- Erikoisasiantuntijaverkosto (Specialist Expert Network) Network of specialist experts across various fields (accounting, legal, marketing, insurance) providing free initial consultations to Ensimetri's advisory clients, with optional paid follow-up services. Approximately 1,600 customer contacts referred annually.
Quantifiable outcome
- 80% of advised companies still operating after 5 years (vs 50% national average)
- +3 more outcomes
Companies that use Ensimetri
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Ensimetri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature1 record
Ensimetri partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Tampereen seudun työllisyysalue (Tampere Region Employment Area)coreDigital service cooperation where the employment area funds and directs users to Ensimetri's entrepreneurship counseling. The partnership enables AI chatbot integration into the public service pathway for entrepreneurship advice, with Ensimetri providing expert consultations following digital intake.
- Pirkanmaan Uusyrityskeskus rycoreParent organization (association) representing Ensimetri in the national network of new business centers (Suomen Uusyrityskeskukset ry). The association sets standards, provides concept guidelines (konseptikäsikirja), and coordinates national initiatives.
- Tampereen kaupunki (City of Tampere)coreMunicipal partnership providing summer entrepreneurship voucher (kesäyrittäjyysseteli) worth 350 EUR for Tampere youth born 2005-2011. Ensimetri provides training and support for summer entrepreneurs.
- Kangasalan kaupunki (Kangasala City)minorMunicipal partnership for summer entrepreneurship program supporting youth in Kangasala region.
- HolviminorFinnish digital banking service partnership offering business accounts to new entrepreneurs. Ensimetri customers receive Holvi business account free for 3 months (no monthly fee) when registering through Ensimetri's link.
- Suomen Uusyrityskeskukset ry (Finnish New Business Centers Association)coreNational network organization setting quality standards (ISO 9001), providing concept guidelines, and coordinating resources for Finland's network of new business centers.
- Ekokumppanit OyminorSub-project implementer for LOOPUP sustainable entrepreneurship pathway project (ESR+ funded). Project code S31347, focusing on sustainable entrepreneurship for 18-29 year olds in Pirkanmaa.
- Expert Network (Erikoisasiantuntijat)coreNetwork of expert companies and specialists (accounting, legal, marketing, insurance, etc.) to whom Ensimetri refers customers with specialized needs. Approximately 1600 customer contacts referred annually. Network includes companies in categories: municipalities, education, accounting, legal, marketing, banking, insurance, auditing, IT, and more.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Ensimetri competitors and assessment
Company assessmentBroad incumbents
- Business Finland: National innovation funding and growth advisory agency for Finnish companies. Overlaps with Ensimetri at the earliest-stage advisory touchpoint but operates at far larger scale with international expansion, funding, and export promotion mandates.
- Suomen Uusyrityskeskukset ry: National umbrella association coordinating Finland's network of ~30 new business centers, including Ensimetri. Sets ISO 9001 standards, concept guidelines, and national branding — comparable as the industry-level body governing Ensimetri's category.
Direct peers
- Helsingin Uusyrityskeskus (NewCo Helsinki): Helsinki region's new business center offering free entrepreneurship counseling and start-up advisory. Closest functional peer — same Uusyrityskeskus model, same ISO 9001 standards, same municipal-funding structure, but operating in a different (larger) catchment.
- Yrityskummit ry: Finnish Business Mentors association providing volunteer mentors to SMEs and start-ups, often referred from new business centers. Operates an adjacent layer of Ensimetri's expert-network funnel, with ~1,500 mentor contacts annually.
- Nuori Yrittäjyys (JA Finland): Junior Achievement Finland, focused on youth entrepreneurship programs in schools (ESF/ESR-funded). Direct competitor/collaborator for Ensimetri's summer entrepreneurship and Learn2Earn youth cohorts.
- Turun Yrityssalo: Southwest Finland regional new business center providing free entrepreneurship advisory in the Turku region. Mirrors Ensimetri's mission, service catalog (counseling, training, expert network), and public funding model.
Emerging players
- Slush / Startup Foundation: Finnish startup event organizer and ecosystem builder connecting founders with investors. Sits later in the founder journey than Ensimetri but shares the 'Finnish entrepreneurship support' positioning and benefits from the same talent pipeline.
Regional players
- Helsinki Business Hub: Regional development agency attracting foreign investment and scaling Helsinki-based companies. Comparable 'regional economic development' mandate but oriented toward international growth rather than early-stage domestic entrepreneurship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ensimetri social profiles
Digital presenceEnsimetri compliance and trust
Trust signalCompliance2 records
Ensimetri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ensimetri leadership team
Management profileNumber of profiles
Profiles6 records
Ensimetri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ensimetri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ensimetri
What does Ensimetri do?
Ensimetri is a non-profit new business center providing free entrepreneurship counseling and business advisory services to aspiring entrepreneurs in the Pirkanmaa region of Finland. Its core offering includes personalized business planning support, start-up grant guidance, company formation advice, and referrals to a specialist expert network. Services are delivered through a hybrid digital and in-person model, with an AI chatbot for initial intake followed by 60-minute expert consultations.
Is Ensimetri a public or private company?
Ensimetri is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ensimetri founded?
Ensimetri was founded in 1993. It employs 11 to 50 people.
Where is Ensimetri based?
Ensimetri is headquartered in Tampere, Finland, in the Europe region.
How does Ensimetri make money?
One revenue line is on record: public funding and municipal service agreements.
Who are Ensimetri's main competitors?
Broad incumbents on record are Business Finland and Suomen Uusyrityskeskukset ry. Direct peers are Helsingin Uusyrityskeskus (NewCo Helsinki), Yrityskummit ry, Nuori Yrittäjyys (JA Finland) and Turun Yrityssalo. Slush / Startup Foundation is listed as an emerging player. Helsinki Business Hub is listed as a regional player.
Does Ensimetri have an API?
No public API is recorded for Ensimetri.
What industry is Ensimetri in?
Ensimetri's product category is Entrepreneurship Advisory Services. Its primary akta.pro industry code is EDAMAHAE, Financial Literacy, Budgeting & Personal Finance, with a secondary code of BPACAHAM, Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation). Its NAICS code is 61171 and its SIC code is 8742.