ENTENTE DES MAUGES

What ENTENTE DES MAUGES does

ENTENTE DES MAUGES is a French non-profit athletics association (Association Loi 1901) founded in 1975 through the merger of two local clubs, headquartered in Beaupréau-en-Mauges, Pays de la Loire. The club operates as a multi-disciplinary athletics platform serving approximately 800 members — of whom roughly 500 are youth aged 7–15 — across four local sections (Beaupréau, Chemillé, Saint Léger sous Cholet, Saint-Macaire en Mauges) covering approximately 80 communes in the Maine-et-Loire (49) department. It delivers 28 weekly training sessions spanning competitive track, trail, road, cross-country, youth development (Ecole d'Athlétisme for 7–11 year-olds, Athlé Benjamins/Minimes for 12–15 year-olds), elite performance (Team Elite), health programs (Maison Sport Santé labelled, Nordic walking, sport d'entretien), adapted sport for intellectually disabled individuals (Sport Adapté), and corporate wellness (Sport Entreprise), and is dual-affiliated with the Fédération Française d'Athlétisme (FFA) and Fédération Française de Sport Adapté (FFSA).

The club's competitive positioning is anchored at Nationale 2 (French third tier of inter-club competition) and ranked 51st among 1,906 French athletics clubs nationally, supported by ~250 volunteers who act as judges, coaches, and officials. Core "technology" is best understood as operating infrastructure: athletics training programming, officiating and federation compliance, event organization (including the annual Meeting National d'Athlétisme and mass-participation running events), membership/license administration, and a WordPress-based digital footprint (website, newsletter, Facebook, Instagram) plus an online boutique for new and second-hand merchandise.

The revenue model is a non-profit subscription-plus-sponsorship construct: recurring annual membership and federation license fees (~800 paying members, though unit pricing is undisclosed), supplemented by local commercial sponsorships (Groupe Bodet, Intermarché) and modest e-commerce revenue from club apparel. Distribution is exclusively local (single-country, direct-to-consumer at the four training sites plus the online boutique), with no plans for geographic or digital scaling evident in the source material. Governance is volunteer-led by an elected bureau headed by president Delphine DESCHUTTER; the club relies on 7 employees and 1 apprentice alongside the volunteer base.

Name

ENTENTE DES MAUGES

Legal name

Entente des Mauges Athlétisme

Website

https://ententedesmauges.fr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

ENTENTE DES MAUGES is a French non-profit athletics association (Association Loi 1901), founded 1975 and based in Beaupréau-en-Mauges, serving ~800 members — including ~500 youth — across four local sections in Maine-et-Loire through 28 weekly training sessions spanning track, trail, road, cross-country, youth development, elite competition, health programs, and adapted sport.

Ownership category

akta.pro rank

Product category

Athletics Club & Sports Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKABAD

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKACAH

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Athletics club services
• Youth sports training
• Track and field
• Running and trail
• Adaptive sports programs

Headquarters

HQ city

Beaupréau-en-Mauges

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership fees: Annual club membership and license fees for athletes of all ages and levels
2. Merchandise sales: Online boutique selling club clothing and apparel including new and second-hand items

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Entente des Mauges is a non-profit athletics club that delivers athletics training, coaching, and competition opportunities across multiple disciplines (track, trail, road running, cross-country) for athletes of all ages and abilities. Its portfolio includes youth development programs, elite performance training, health and wellness activities (Maison Sport Santé, Nordic walking, fitness maintenance), adapted sport for intellectually disabled individuals, and corporate sport entreprise offerings, delivered through 28 weekly training sessions across four local sections. The club also runs an online boutique selling club apparel and second-hand sporting goods, and organises signature events such as the Meeting National d'Athlétisme.

Product overview

Entente des Mauges is a multi-disciplinary athletics club offering a comprehensive portfolio of sports programs and services. The club operates as a unified platform comprising competitive athletics programs (track, trail, road running, cross-country), youth development (Ecole d'Athlétisme for ages 7-11 and Benjamins-Minimes for ages 12-15), elite performance (Team Elite), health and wellness services (Maison Sport Santé, Nordic walking, fitness training), inclusive sports (Sport Adapté for intellectually disabled), corporate wellness (Sport Entreprise), and e-commerce (online shop and second-hand marketplace). The club also organizes major athletics events including its signature Meeting National d'Athlétisme. All programs are delivered through 28 weekly training sessions across 4 local sections covering approximately 80 communes in Maine-et-Loire.

Differentiator

Problem solved

Functional benefit

Products and services

• École d'Athlétisme (Athletics School) Introduction to athletics for children aged 7-11 years, featuring pre-sport games, athletic awakening, and motor skill development across foundational athletics disciplines.
• Athlé Benjamins Minimes Athletics training and competition program for young athletes aged 12-15 years in the Benjamins and Minimes FFA categories.
• Team Elite High-performance athletics program for elite athletes representing the club at national championships and international competitions.
• Competition Piste (Track) Track athletics competitions including sprints, middle-distance, long-distance, hurdles, jumps, throws, and combined events on standard athletics tracks.
• Trail Trail running competitions across various distances and terrain types, including mountain and ultra-trail events.
• Course sur Route (Road Running) Road running competitions including 10km, half-marathon, marathon, and other distance events on paved roads.
• Cross (Cross-Country) Cross-country running competitions across natural terrain, including local championships and national events.
• Maison Sport Santé Labeled Health Sports House providing adapted physical activity programs for health maintenance, rehabilitation, and wellness, accessible to people of all ages and conditions.
• Marche Nordique (Nordic Walking) Nordic walking sessions combining outdoor exercise with walking poles, suitable for fitness and health maintenance across all skill levels.
• Sport Adapté (Adapted Sports) Sports program for intellectually disabled individuals, allowing integration into validated and community-based athletic practice, with double affiliation to FFA and FFSA.
• Sport d'Entretien (Fitness Training) General fitness and maintenance sports activities for adults seeking to stay active and healthy through structured exercise programs.
• Sport Entreprise (Corporate Sports) Sports programs and team-building activities designed for businesses and organisations seeking employee wellness solutions.
• Boutique en Ligne (Online Shop) Online retail platform selling club clothing and athletic wear, supporting PayPal and credit card payments, with pickup at training sessions or delivery options.
• Boutique d'Occasion (Second-hand Shop) Second-hand marketplace for used athletic equipment and clothing, allowing members to buy and sell pre-owned sports items.
• Meeting National d'Athlétisme Annual national athletics meeting hosted at the club's stadium, attracting athletes from across France for competitive track and field events.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Fédération Française d'Athlétisme (FFA)coreStrategic or Co-development PartnerMain governing federation for athletics in France. The club maintains affiliation and participates in official FFA competitions and championships.
• Fédération Française de Sport Adapté (FFSA)coreStrategic or Co-development PartnerFederation for adapted sports for intellectually disabled persons. The club holds dual affiliation enabling its adapted sport section since 2007.
• Comité Départemental Athlé 49coreStrategic or Co-development PartnerDepartmental athletics committee for Maine-et-Loire (49). The club participates in departmental competitions and events.
• Ligue Athlé Pays de la LoirecoreStrategic or Co-development PartnerRegional athletics league for the Pays de la Loire region. The club competes in regional championships and events organized by the league.
• IntermarchéminorGTM or Marketing PartnerRetail sponsor mentioned in connection with the club's sporting events and month of sport activities.
• Groupe BodetminorGTM or Marketing PartnerMajor partner of the club providing sponsorship support for club activities and equipment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• EA Pays de Brocéliande: Brittany-based athletics club of broadly comparable size serving a multi-commune catchment. Operates competition, youth, and leisure athletics segments with similar model of locally recruited members and volunteers.
• AC Roche-sur-Yon: Vendée-based athletics club also competing in the Pays de la Loire league. Comparable operational footprint delivering track, road, and youth programs to a multi-commune catchment.
• Stade Lavallois Athlétisme: Major athletics club in nearby Laval (Mayenne), competing in regional and national FFA championships. Comparable multi-section structure delivering competition, youth, and health programs at similar scale.
• ASPTT Grand Angers: Multi-sport club in the same Maine-et-Loire department as Entente des Mauges, with athletics programming and member-driven model. Provides direct local competitive overlap for athletes and corporate wellness clients.
• SCO Athlétisme (SCO): Multi-discipline athletics club based in Angers, in the same Pays de la Loire region as Entente des Mauges. Comparable track, trail, and youth development programming with similar membership-driven operating model.

Others

• Fédération Française d'Athlétisme (FFA): National governing body of athletics in France. Not a competitor but a strategic partner and ecosystem enabler; comparable only in the sense that it sets competitive standards and licensing structures that govern clubs like Entente des Mauges.

Broad incumbents

• Lille Métropole Athlétisme: Major northern France athletics club with elite-level competition and extensive youth development. Demonstrates the upper end of the French athletics club scale, comparable in discipline coverage but with higher competitive tier.
• Stade Français (Paris): Large, multi-sport Parisian club with established athletics section. Comparable athletics training modalities but operates at much larger scale with broader geographic catchment and corporate sponsorship base.

Direct peers

• Clermont Athlétisme Auvergne: Centre-France athletics club of broadly similar scale delivering track, trail, and youth athletics. Comparable reliance on FFA affiliation and community-based membership growth.
• Union Sportive Sottevillaise Athlétisme (USSA): Normandy-based athletics club operating in a comparable competitive tier (Nationale 2) with similar mix of youth, elite, and leisure programs. Directly comparable scale and member-driven operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Entente-des-Mauges-Athl%C3%A9tisme-341582249898
• Instagraminstagram.com/entente_des_mauges
• LinkedInlinkedin.com/company/entente-des-mauges

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENTENTE DES MAUGES