Enter-Co (Cosmetic Compliance Partner for China)

What Enter-Co (Cosmetic Compliance Partner for China) does

Enter-Co (legally Hangzhou Enter-Co Technology Co., Ltd.) is a Hangzhou-headquartered regulatory compliance consulting firm founded in 2018 that specializes in helping international cosmetic brands navigate China NMPA registration and filing requirements. The firm serves foreign manufacturers seeking market access into mainland China, with a secondary client base of domestic Chinese cosmetic companies requiring compliance under updated regulations. Its service portfolio spans core NMPA registration and filing for general and special cosmetics, new cosmetic ingredient registration, cosmetic safety assessments aligned with China's Technical Guidance, efficacy claim substantiation, toothpaste notification, and adjacent regulated categories including disinfection products, medical devices, and fertilizers, as well as outbound ASEAN cosmetics compliance services.

The firm's underlying technology comprises two proprietary platforms built on a shared regulatory data asset of 1,200+ cosmetic standards and regulations, 44,000+ catalogued ingredients, 8,000+ safety data entries, 21,000+ administrative penalty cases, and over 2 million historical product filing records. CosReg.AI is a domain-specialized AI compliance assistant that delivers knowledge retrieval, natural language interaction, and compliance recommendations to development and regulatory teams. EntercoMatrix is a SaaS workflow platform that digitizes registration project management, performs ingredient and formula review, and generates compliance documentation. A CMA-qualified subsidiary laboratory, Innoderm, provides in-house clinical efficacy studies and consumer in-use tests, allowing the firm to substantiate cosmetic claims and complete the regulatory loop internally.

Enter-Co operates a sales-led, B2B consulting model with direct enterprise engagement supported by thought-leadership content, industry event participation (CBE Shanghai, Cosmetic 360 Paris, InnoCosme, CAFFCI Annual Meeting), and branded seminars such as the 'Makeup for the World' export compliance series. Pricing is quote-based and customized by project scope rather than publicly tiered. The company maintains nine offices across Hangzhou, Shanghai, Ningbo, Guangzhou, Shenzhen, Hainan, Hong Kong, and Paris, and lists enterprise clients including L'Oreal China, Chanel, Dior, Estee Lauder, LG H&H, Kao, Henkel Japan, and Takashimaya among its served accounts.

Name

Enter-Co (Cosmetic Compliance Partner for China)

Legal name

Hangzhou Enter-Co Technology Co., Ltd.

Website

https://entercogroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Enter-Co is a Hangzhou-headquartered regulatory compliance consulting firm founded in 2018 that helps international cosmetic brands register, file, and substantiate products for China NMPA market entry. It combines AI-powered tools (CosReg.AI, EntercoMatrix), a CMA-qualified efficacy laboratory (Innoderm), and direct enterprise consulting across China and ASEAN.

Ownership category

akta.pro rank

Product category

Cosmetic Regulatory Compliance Services

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Regulatory Strategy & Global Submissions (IND/CTA/NDA/BLA/MAA) (HLAGAKAA)

akta.pro secondary industries

Regulatory Intelligence, Labeling & Promotional Compliance (HLAGAKAN), Inspection Readiness & Regulatory Authority Support (FDA/EMA/MHRA) (HLAGAKAF)

Keywords

• Cosmetic regulatory compliance
• Cosmetic registration filing
• Cosmetic safety assessment
• Cosmetic efficacy testing
• NMPA regulatory consulting

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Regulatory Compliance Consulting: Professional consulting services for cosmetic registration, filing, safety assessment, and efficacy evaluation for companies entering the Chinese cosmetics market.
2. Software Subscriptions (EntercoMatrix): SaaS-based cosmetic compliance software providing project management, intelligent tools for formula review, ingredient search, safety assessment support, and document generation.
3. Laboratory Testing Services: Efficacy evaluation and consumer use testing services through Innoderm laboratory, including clinical efficacy studies, safety assessments, and claim verification.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Enter-Co provides end-to-end regulatory compliance services for international cosmetic brands entering the Chinese market, including cosmetic registration and filing with NMPA, safety assessment reports, efficacy and claims support, and toothpaste notification. The offering is delivered through expert consulting, the EntercoMatrix SaaS compliance platform, the CosReg.AI compliance assistant, and the Innoderm CMA-qualified efficacy testing laboratory.

Product overview

Enter-Co is a regulatory compliance consulting firm specializing in the cosmetic industry, offering a unified portfolio comprising AI-powered platforms and professional services. The core offering includes CosReg.AI (AI Compliance Assistant) for intelligent regulatory intelligence and EntercoMatrix (Cosmetic Compliance Software) for digitizing registration and filing workflows, complemented by Innoderm Laboratory for efficacy evaluation testing and expert consulting services covering China cosmetic registration and filing, safety assessment, efficacy claims, toothpaste notification, and ASEAN market compliance. The platform integrates over 1,200 cosmetic standards & regulations, 44,000+ ingredient records, and 2 million+ registration/filing product data.

Differentiator

Problem solved

Functional benefit

Brands

• CosReg.AI: AI Compliance Assistant for Cosmetics in China - integrates regulatory texts, safety assessment data, filing records, and enforcement cases into a unified intelligence system.
• EntercoMatrix

Products and services

• CosReg.AI AI Compliance Assistant for cosmetics in China that integrates regulatory texts, safety assessment data, filing records, and enforcement cases into a unified intelligence system, enabling development and regulatory teams to assess ingredient eligibility, formulation feasibility, and compliance risk before formal submission.
• EntercoMatrix Intelligent cosmetic compliance SaaS system that improves efficiency and accuracy of cosmetic registration and notification by standardizing program processes and digitizing program information; includes project management, compliance data management, intelligent audit tools, and intelligent document generation.
• Innoderm Laboratory Professional cosmetic efficacy evaluation and consumer use test institution composed of dermatologists, ophthalmologists, and cosmetic compliance experts; offers Cosmetic Clinical Efficacy Study (in vivo), Cosmetic Consumer In Use Test (home test), and various efficacy tests including hair, moisturization, oil control, anti-wrinkle, soothing, exfoliator, sun protection, and firming.
• China Cosmetic Registration and Filing Service Professional consulting service for cosmetic registration and filing in China, covering domestic and imported cosmetics including special cosmetics, general cosmetics, and new cosmetic ingredient registration and filing.
• China Cosmetic Safety Assessment Safety evaluation service for cosmetics aligned with China's Technical Guidance for Safety Evaluation of Cosmetics, including both complete and simplified safety assessment reports.
• Cosmetic Efficacy and Claims Service Service for cosmetic clinical efficacy studies and claims review, helping companies validate efficacy claims and ensure compliance with Chinese regulations on cosmetic claims.
• China Toothpaste Notification Service Consulting and filing service for toothpaste products under China's Measures for the Supervision and Management of Toothpastes, including efficacy evaluation and labeling compliance.
• ASEAN Cosmetics Compliance Service Regulatory compliance consulting service for cosmetics market access in ASEAN countries including Thailand, Indonesia, Malaysia, Vietnam, and Philippines.

Quantifiable outcome

• 2023 imported general cosmetics filing increased 10% year-over-year, with EnterCo supporting clients through the process
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• China Association of Fragrance Flavour and Cosmetic Industries (CAFFCI)coreGTM or Marketing Partner · 24 November 2023Annual conference participation and exhibition. EnterCo attended as exhibitor (Booth C031) at the 2023 CAFFCI Annual Conference and High-quality Development Conference, demonstrating EntercoMatrix Cosmetic Compliance System.
• Yi Beauty & LifestylecoreGTM or Marketing Partner · 22 August 2023Strategic partnership for co-hosting events and exhibitions. EnterCo was awarded 'Most Professional Service Provider of the Year' and CEO Vicki Jia received 'Product Compliance Instructor' honorary title. Jointly organized 2023 annual data report and illegal case analysis live broadcast event reaching many industry professionals.
• Cosmetic Regulation Exchange / CCUKminorGTM or Marketing Partner · 24 November 2022Webinar participation on cosmetic regulations hosted by Cosmetics Cluster UK (CCUK), focusing on product filing, efficacy trends, and formulation compliance in China.
• Cosmetica ItaliaminorStrategic or Co-development Partner · 4 July 2022Joint webinar on China cosmetics market and regulatory issues for Italian beauty companies, helping Italian enterprises understand China's cosmetics regulations.
• China BeautévilleminorStrategic or Co-development Partner · 1 January 2022Joint webinar on China cosmetics market and regulatory issues with Italian beauty companies, co-hosted with Cosmetica Italia.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Intertek: Global testing, inspection, and certification giant with established cosmetics regulatory and laboratory testing services across China, capable of bundling testing and regulatory work for the same multinational brand clients.
• SGS: Largest global TIC player offering cosmetics safety assessment, efficacy testing, and regulatory consulting with significant China footprint — competes for the same tier-1 brand accounts as EnterCo.
• Eurofins: Major international laboratory network providing cosmetics and personal-care testing plus regulatory support, offering scale advantages that a sub-10-person firm cannot match.
• Charles River Laboratories: Large CRO with established safety assessment and regulatory services that overlap with EnterCo's safety-assessment and toxicology offerings for cosmetics and personal-care products.
• Bureau Veritas: Global TIC incumbent providing cosmetics testing and regulatory compliance services with operations across China and Europe, capable of delivering end-to-end market entry support to multinational brands.
• TÜV SÜD: Global testing and certification body with dedicated cosmetic and personal-care services, including China market access support and product safety assessment.
• NSF International: Global public health and safety organization providing cosmetic regulatory consulting, testing, and certification services for brands seeking market access.

Direct peers

• ChemLinked: Specialized regulatory intelligence and consulting platform covering China and Asia-Pacific chemical/cosmetic compliance, providing both paid databases and consulting services directly comparable to EntercoMatrix and CosReg.AI.
• CIRS Group (REACH24H): China-headquartered regulatory compliance consultancy offering cosmetic, chemical, food and medical device registration services to international brands entering China — the closest direct competitor to EnterCo's core NMPA filing business.

Emerging players

• Cosmetics Testing Solutions (CTS): Niche laboratory and regulatory services firm specializing in cosmetic efficacy and claim substantiation testing — comparable to EnterCo's Innoderm lab and efficacy evaluation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/entercogroup
• LinkedInlinkedin.com/company/enter-co-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enter-Co (Cosmetic Compliance Partner for China)