ラクスル
ラクスル operates a cloud-based printing and promotional material platform in Japan, serving 10,000+ enterprise customers with centralized ordering, approval workflows, design management, and nationwide print production across a multi-platform portfolio.
- Company typePublic
- Founded-
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ラクスル does
ラクスル (Raksul) is a Tokyo-headquartered, publicly listed company (Tokyo Stock Exchange ticker 4384) operating a cloud-based printing and promotional material platform for the Japanese market. Its flagship enterprise service targets large corporations and mid-sized companies with centralized management of promotional material production, ordering, approval, invoicing, and distribution across multi-location organizations. The platform combines a nationwide network of partner printing factories with software modules — including account management, order management, invoice billing, configurable approval workflows, design/template management, and dedicated ordering sites — delivered through a self-service enterprise portal supplemented by direct sales engagement.
Under the RAKSUL INC. corporate umbrella, the company operates a portfolio of related platforms spanning advertising (Novasell), logistics (Hacobell), packaging (Danballone), and website/booking (Peraichi), alongside adjacent Raksul product lines covering novelty items, apparel, and custom orders. Revenue is generated primarily through transaction-based pricing on printed goods (e.g., flyers from 1.4 yen per unit including shipping) and enterprise platform usage, with monthly invoicing and customizable payment terms for corporate clients. The enterprise customer base of 10,000+ companies spans manufacturing, energy, pharmaceuticals, insurance, retail, software, and consumer goods, with named logos including Panasonic, Tokyo Gas, Rinnai, freee, Chugai Pharmaceutical, Astellas Pharma, and Yamada Denki. The company holds ISMS certification, a Privacy Mark, and an HDI three-star rating for call center support, and maintains a strategic partnership with Canva for integrated design-to-print workflows.
ラクスル firmographics
Firmographics- Name
- ラクスル
- Legal name
- RAKSUL INC.
- Website
- https://enterprise.raksul.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ラクスル operates a cloud-based printing and promotional material platform in Japan, serving 10,000+ enterprise customers with centralized ordering, approval workflows, design management, and nationwide print production across a multi-platform portfolio.
- Ownership category
- akta.pro rank
ラクスル industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Packaging and Labeling Services (56191), Custom Computer Programming Services (541511)
- SIC
- Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
Keywords
Where ラクスル is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
ラクスル business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Printing Services: Transaction-based printing services for promotional materials including flyers, brochures, business cards, DM (direct mail), and novelty items. Pricing is per-unit with minimum order quantities starting from 1 copy for some products.
- Enterprise Platform Subscription: Enterprise clients use the platform for centralized management of design, ordering, approvals, and invoicing. The platform itself is provided as part of the service.
- One-stop Promotional Services: One-stop services including printing, distribution (newspaper insertion, DM), novelty items, and packaging materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flyers starting at 1.4 yen per unit including shipping |
| Transaction based/ take rate | Monthly | Enterprise account management and invoice billing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ラクスル product offering
Product offeringCore offering
Raksul operates a cloud-based enterprise printing and promotional material platform that aggregates print demand from large and mid-sized Japanese companies and routes it to a nationwide network of partner printing factories. The platform provides online design tools, centralized order management, configurable approval workflows, invoice billing, and a dedicated ordering site for each company, enabling end-to-end management of flyers, business cards, brochures, DM (direct mail), novelty items, apparel, and custom products. The enterprise service serves over 10,000 companies in Japan.
Product overview
ラクスルは、印刷・販促活動をサポートするプラットフォーム企業。主力サービスとしてネット印刷のラクスル（印刷、DMサービス）を展開し、法人向けには「ラクスル エンタープライズ」を提供。 Canvaと提携したデザインサービスやノベルティ、アパレル、特注品などの関連サービスを含むポートフォリオを構築している。法人向けサービスでは、企業マイページ機能（アカウント管理）、注文管理、請求書払い、承認ワークフロー、デザイン管理、専用注文サイト機能といったモジュール群を提供し、印刷物の制作から発注、承認、管理まで一気通貫で支援するSaaS型プラットフォームとして展開している。
Differentiator
Problem solved
Functional benefit
Products and services
- Raksul Enterprise (ラクスル エンタープライズ) Enterprise printing service for large and mid-sized Japanese companies. Provides centralized management of promotional materials, usage visibility, and cost reduction through a printing and promotional platform with account management, order management, approval workflow, invoice billing, design management, and a dedicated ordering site.
- Printing Service (印刷サービス) Online printing service for flyers, business cards, brochures, and other printed materials with same-day or next-morning delivery. Flyers start from 1.4 yen per unit, with minimum order of 10 copies. Orders accepted from 1 copy for brochures.
- DM (Direct Mail) Service (DMサービス) One-stop direct mail service supporting everything from printing to distribution, including newspaper insert advertising and DM direct mail fulfillment.
- Design Service (デザインサービス) Online design service integrated with Canva. Provides 4,000+ industry-specific templates and approximately 20 million photo and illustration assets for free, enabling image generation and editing for promotional materials.
- Novelty Service (ノベルティサービス) Service offering a rich variety of promotional products ranging from novelty items to packaging materials.
- Apparel Service (アパレルサービス) Manufacturing service for original apparel products.
- Custom Order Service (特注品サービス) Quote and consultation service for custom product orders.
Quantifiable outcome
- Delivery time reduced from 2 weeks to 3 business days
- +3 more outcomes
Companies that use ラクスル
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
ラクスル technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
ラクスル partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CanvacoreCo-developed brand consistency guide for promotional material production-to-order workflow. Canva's design platform is integrated with Raksul's printing services to enable seamless creation, approval, and ordering of branded promotional materials. The partnership provides template-based design with locked elements for brand control, with implementation achievable in as fast as 2 weeks.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
ラクスル competitors and assessment
Company assessmentDirect peers
- しまうまプリント (Shimauma Print): Japanese online photo and print service platform. Competes directly in the Japanese online printing market with self-service ordering and competitive per-unit pricing.
- MOO: Premium online printing platform for businesses (business cards, marketing materials, packaging). Comparable product category, B2B target customers, and design-led ordering experience.
- Printful: Print-on-demand platform connecting creators and businesses to fulfillment partners. Comparable distributed-production marketplace model with a technology layer over partner capacity.
- Cimpress (Vistaprint): Global leader in online printing marketplaces (Vistaprint, Printi, etc.). Closest direct comparable in business model — technology platform aggregating distributed print production to serve SMB and enterprise customers.
- Shutterfly: U.S. online printing and personalized products platform. Operates a similar marketplace-plus-production model, serving both consumer and enterprise promotional printing needs.
- グラフィ (Graphy by PIXTA): Japanese online printing platform focused on photo books and personalized goods. Competes in the Japanese consumer and SMB print market with similar e-commerce ordering flow.
Broad incumbents
- FedEx Office: Operates a wide retail and enterprise printing services network in the U.S. Overlaps with Raksul Enterprise in business printing services but lacks the SaaS-led marketplace model.
- Adobe: Adobe Express competes with Raksul's design management features as part of Adobe's broader creative/document platform. Indirect competitor in marketing material production tooling for enterprises.
- Canva: Global design platform and Raksul's strategic partner. Overlaps with Raksul in design-to-print workflow for businesses and competes broadly in design/editing tooling used in marketing material creation.
Emerging players
- PTI / MarcomCentral: Provider of marketing asset management and print workflow software for enterprises. Comparable in enterprise SaaS overlay for branded print production, brand control, and distributed ordering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ラクスル social profiles
Digital presenceラクスル compliance and trust
Trust signalCompliance2 records
ラクスル financial estimates
Financial estimateRevenue estimate
Valuation estimate
ラクスル leadership team
Management profileNumber of profiles
ラクスル funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ラクスル M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ラクスル
What does ラクスル do?
Raksul operates a cloud-based enterprise printing and promotional material platform that aggregates print demand from large and mid-sized Japanese companies and routes it to a nationwide network of partner printing factories. The platform provides online design tools, centralized order management, configurable approval workflows, invoice billing, and a dedicated ordering site for each company, enabling end-to-end management of flyers, business cards, brochures, DM (direct mail), novelty items, apparel, and custom products. The enterprise service serves over 10,000 companies in Japan.
Is ラクスル a public or private company?
ラクスル is a public company. It is classified as public and is currently operating.
When was ラクスル founded?
ラクスル was founded in -1. It employs 11 to 50 people.
Where is ラクスル based?
ラクスル is headquartered in Tokyo, Japan, in the Asia region.
How does ラクスル make money?
Three revenue lines are on record. Printing Services are the primary driver. The others are enterprise Platform Subscription and one-stop Promotional Services.
Who are ラクスル's main competitors?
Direct peers on record are しまうまプリント (Shimauma Print), MOO, Printful, Cimpress (Vistaprint), Shutterfly and グラフィ (Graphy by PIXTA). Broad incumbents are FedEx Office, Adobe and Canva. PTI / MarcomCentral is listed as an emerging player.
Does ラクスル have an API?
No public API is recorded for ラクスル.
What industry is ラクスル in?
ラクスル's product category is Commercial Printing Services. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services). Its NAICS code is 323111 and its SIC code is 2790.