Enthusiasm

What Enthusiasm does

Enthusiasm Trust operated a youth-support programme from its Cotton Lane hub in Derby, providing clubs, workshops, homework support, one-to-one mentoring, and school-based interventions for young people at risk of exclusion. On 14 June 2024, Safe and Sound absorbed Enthusiasm's staff and activities, and Enthusiasm ceased operating as a separate charity.

The successor organization is a private charitable company limited by guarantee that provides free support across Derbyshire to children and young people aged 7-25 who are affected by exploitation, along with support for their families. Its services include specialist casework, group and family support, outreach, positive activities, school education, mentoring, alternative provision, family group conferencing, professional training, and targeted support for young people with SEND. Delivery is based at Melbourne House and Osmaston Community Hub.

Safe and Sound is funded through individual and corporate donations, community events, charity partnerships, and institutional grants rather than service fees. The supplied materials describe no technology products, proprietary systems, API, or software platform; its operating model is primarily human-led and facility-based, with workshop and outreach teams extending its regional reach.

Name

Enthusiasm

Legal name

Safe and Sound Group

Website

https://enthusiasm.org.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Enthusiasm Trust provided youth clubs, mentoring, homework and school-based support in Derby, but merged into Safe and Sound in June 2024. Its activities now support a free, human-delivered service for exploited or at-risk children, young people, and families across Derbyshire.

Ownership category

akta.pro rank

Product category

Youth Support Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industries

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC), Student Mentoring & Peer Support Programs (EDAJALAL)

Keywords

• Youth support services
• Mentoring programmes
• Youth club activities
• Alternative provision
• At-risk young people

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Donations and Fundraising: Individual donations, corporate fundraising events, charity partnerships, and community fundraising activities including skydives, cycling challenges, race nights, and murder mystery events.
2. Grant Funding: Major grants from institutional funders including Big Lottery funding for Transforming Young Lives programme (£60,000 from Derbyshire Freemasons for SEND support), Department of Levelling Up Community Ownership Fund (£250,000 for Melbourne House), and Home Office Safer Streets funding.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Enthusiasm Trust delivered youth clubs, workshops, homework support, one-to-one mentoring programmes, and school-based interventions for young people at risk of exclusion, operating from a youth hub in Cotton Lane, Derby. The charity also provided homework support and positive engagement activities before formally merging into Safe and Sound on 14 June 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Enthusiasm Trust Youth Services Youth support programme providing clubs, workshops, homework support, one-to-one mentoring programmes, and school-based interventions for young people at risk of exclusion, operating from a youth hub in Cotton Lane, Derby. Merged into Safe and Sound in June 2024.

Quantifiable outcome

• Supported 320 children through direct specialist casework in 2025-26
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered notable, core and minor.

• Pennine HealthcarenotableGTM or Marketing Partner · 5 March 2025Chosen as Charity of the Year 2025. Employee-owned medical device manufacturer with ~180 staff. CrossTrainathon fundraiser raised funds and awareness.
• Enthusiasm TrustcoreStrategic or Co-development Partner · 14 June 2024Merger completed June 2024. Enthusiasm staff and activities integrated into Safe and Sound, expanding youth hub services at Cotton Lane. Combined ethos to support vulnerable young people.
• PIB Insurance BrokersnotableGTM or Marketing Partner · 1 January 2024Charity of the Year partnership. Raised £4,175 through various fundraising activities including Sky Drive 2024 and team events. Staff engagement and awareness building.
• Derby City CouncilcoreStrategic or Co-development Partner · 18 March 2022Joint lead partners in Safe Derby campaign to tackle gender-based violence. Derby City Council provides funding (Home Office Safer Streets) and coordinates with Safe and Sound on campaign activities including Safe Places network, workshops, and capital improvements to CCTV and lighting.
• Derby County Community Trust (DCCT)coreStrategic or Co-development Partner · 9 March 2022Key partner in Safe Derby campaign. Led Allies of Women video campaign featuring Derby County FC players and staff. Works with Safe and Sound on outreach and female participation in sport programmes.
• Derby Community ActioncoreStrategic or Co-development Partner · 9 March 2022Key partner in Safe Derby campaign working on community engagement and violence prevention initiatives.
• YMCA DerbyminorStrategic or Co-development PartnerPartner organisation providing services at Melbourne House community hub.
• Umbrella Derby and DerbyshireminorStrategic or Co-development PartnerPartner organisation at Osmaston Community Hub. Joint beneficiary of sensory room and other donations from Aramark.
• Toyota Manufacturing UKminorGTM or Marketing PartnerProvided £4,299 grant for youth activities equipment at Melbourne House.
• Aramark (Derby University)minorGTM or Marketing PartnerCatering manager Dale led ongoing donations including Easter eggs (450), Christmas presents drive, sensory room creation at Osmaston Hub, and summer campaign with toiletries and sun cream.
• Geldards SolicitorsminorGTM or Marketing PartnerDonated office equipment for Melbourne House.
• Central Education and TrainingminorImplementation/ SI/ Consulting PartnerRuns Active Bystander training as part of Safe Derby campaign. Manager Tazim Fayaz also leads United Sisters group for women empowerment.
• Breadsall Priory Golf ClubminorGTM or Marketing PartnerMen's captain Jeff Sedwell, Ladies captain Sheila Bainbridge Gates, and Junior captain Jemima Abbott chose Safe and Sound as charity of the year.
• Chatsworth Golf ClubminorGTM or Marketing PartnerCaptain Simon Tunnicliffe chose Safe and Sound as charity of the year, motivated by former police experience seeing impact of child exploitation.
• Derbyshire Dales Woodcraft ClubminorGTM or Marketing PartnerDonating funds raised during year and sharing heritage skills with young people at community hub.
• Derby Rotary ClubnotableGTM or Marketing PartnerAnnual Santa and Sleigh tour and Christmas tree sales raised £3,500 for Safe and Sound. Ongoing support focusing on Derbyshire children's charities.
• Arc Mechanical & Electrical LtdminorImplementation/ SI/ Consulting PartnerInstalled community defibrillator at Osmaston Community Hub free of charge, using expertise to ensure life-saving equipment properly installed.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pace (Parents Against Child Exploitation): UK charity focused on supporting parents and families affected by child sexual exploitation. Highly comparable given Safe and Sound's family support and family group conferencing services form a core component of its offer alongside 1-to-1 youth work.
• Catch22: Social business delivering youth justice, exploitation prevention, and gang-disruption programmes. Directly comparable as a specialist provider in child criminal exploitation and County Lines intervention, including running safe spaces and alternative provision for at-risk adolescents.
• Stop It Now UK and Ireland: Helpline and prevention charity addressing child sexual abuse, with prevention programmes for adults at risk of offending and bystander intervention. Comparable through shared prevention education and I Can I Will-style bystander workshop delivery to schools.

Broad incumbents

• Children's Society: National charity working with disadvantaged children including victims of exploitation, trafficking, and county lines. Comparable in serving exploited adolescents and running localized services, though it operates across England rather than within a single county.
• Barnardo's: Major UK children's charity running services on child sexual exploitation, county lines, and trafficking across multiple regions. Comparable in mission and beneficiary focus but operates nationally and offers broader children's services beyond exploitation specialism.
• NSPCC (National Society for the Prevention of Cruelty to Children): UK's largest child welfare charity, operating a national helpline, local services, and direct work with victims of abuse and exploitation. Comparable because it addresses overlapping child safeguarding and exploitation missions, though at far greater scale and broader scope than Safe and Sound's Derbyshire-only specialist remit.

Others

• Act Now UK (previously NWG Network): National network responding to child sexual abuse and exploitation, with resources for practitioners and safeguarding professionals. Comparable as a sector infrastructure peer that Safe and Sound engages with for referrals, training, and policy alignment.
• Centre of Expertise on Child Sexual Abuse (CSA Centre): Funded by UK Home Office to provide practice guidance, training, and research on child sexual abuse. Comparable as a sector knowledge and training provider that Safe and Sound's specialist casework and school training programmes parallel and rely upon for evidence base.

Regional players

• Derbyshire County Council - Targeted Youth Support: Local authority statutory youth support services operating across Derbyshire with overlapping safeguarding and youth engagement mandates. Comparable as a regional counterpart delivering adjacent statutory and preventative services to the same Derbyshire population.

Emerging players

• Brook (sexual health and wellbeing charity): Charity providing relationships, sexual health, and exploitation prevention education in schools and communities. Partially comparable through school-based prevention workshops and safeguarding work targeting the same adolescent demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/safesoundgroup
• YouTubeyoutube.com/@safeandsoundgroup5807
• Facebookfacebook.com/safesoundgroup
• LinkedInlinkedin.com/company/enthusiasm
• Instagraminstagram.com/safesoundgroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enthusiasm