Entretien Textile

What Entretien Textile does

Entretien Textile is a French B2B media platform and online community dedicated exclusively to the professional textile care industry. The company is wholly owned and operated by TP Media, headquartered at 8 rue Martel, 75010 Paris, and serves industrial laundries, hospital laundries, dry cleaners/pressings, linen rental companies, and equipment suppliers across France and the broader francophone market. Its core offering combines a print and digital magazine published six times per year, a continuously updated online news portal, a twice-monthly e-newsletter, and an annual Buyer Guide (Guide d'Achat Annuel), positioning the brand as the central editorial reference for the French textile care sector.

The platform's technology stack centers on a content-driven trade media portal (entretien-textile.fr) and a B2B e-marketplace (e-entretien-textile.fr) that connects equipment manufacturers and distributors with buyers in categories including laundry machines, dosing systems, conveyors, ironing/finishing equipment, steam generators, and workwear. The publication maintains deep editorial partnerships with key industry associations, including GEIST, URBH, CINET, FAPET, and ETSA, which anchor its role as the primary information hub for the sector.

The business model is diversified across four revenue streams: recurring magazine subscriptions (print + digital bundle), print and digital advertising (with premium 'Offre Privilège' packages offering 60%+ volume discounts for multi-insertion contracts), marketplace transaction fees, and one-off digital single-issue sales at €15 per issue. The customer base spans enterprise equipment manufacturers (LG, Jensen, Cibutex, Elis) advertising on the platform and a long tail of SMB laundry operators and pressings purchasing subscriptions or using the marketplace.

Name

Entretien Textile

Legal name

TP Média

Website

https://entretien-textile.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Entretien Textile is a French B2B media platform serving the professional textile care industry through a print/digital magazine, online news portal, B2B e-marketplace, buyer guide, and e-newsletter, owned by TP Media and based in Paris.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Magazine Subscription: Annual and multi-issue subscriptions to the print and/or digital magazine (6 issues per year), providing access to the publication, online archive, the annual Buyer Guide, and the e-newsletter.
2. Print & Digital Advertising: Sale of advertising space in the magazine (print and digital), including banner ads on the website, sponsored articles (publi-rédactionnels), and full-page, double-page, and half-page ad placements. Advertisers include equipment manufacturers, chemical suppliers, and service providers targeting the textile care sector.
3. Marketplace Transaction Fees: Commission or transaction fees from the e-entretien-textile.fr marketplace connecting equipment sellers (fabricants, distributors) with buyers in the textile care industry.
4. Single Issue Digital Sales: One-off purchase of individual digital magazine issues (€15 per issue).

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Entretien Textile is a French B2B trade media brand for the professional textile care industry. It publishes a print and digital magazine (6 issues per year), runs an online news portal, operates the e-entretien-textile.fr B2B marketplace connecting equipment suppliers with laundries and dry cleaners, distributes a twice-monthly e-newsletter, and produces an annual Buyer Guide. Its audience comprises industrial and hospital laundries, pressings, dry cleaners, textile rental companies, and equipment manufacturers primarily in France and the francophone market.

Product overview

Entretien Textile operates as a professional media and news portal for the textile care industry, offering a subscription-based magazine published 6 times per year, a B2B marketplace (e-entretien-textile.fr), a twice-monthly e-newsletter, and an annual buyer guide. The magazine covers industrial laundries, hospital laundries, dry cleaners, linen rental services, and equipment suppliers across the French-speaking textile care sector.

Differentiator

Problem solved

Functional benefit

Brands

• Magazine Entretien Textile: The flagship print and digital magazine of the portal, published 6 times per year, covering industry news, expert articles, and sector developments.
• e-entretien-textile.fr

Products and services

• Magazine Entretien Textile (print and digital subscription) Annual subscription package (Full PACK ABONNEMENT EXCLUSIF) providing 6 print/digital issues of the Entretien Textile magazine, access to the online archive consultation, a twice-monthly e-Newsletter, and the annual Buyer Guide (Guide d'Achat Annuel). Targeted at textile care professionals — industrial laundries, hospital laundries, dry cleaners, pressings, textile rental firms, and equipment suppliers.
• e-entretien-textile.fr Marketplace B2B online marketplace connecting equipment manufacturers and distributors (sellers) with textile care professionals (buyers) such as laundries, pressings, and hospitals. Categories include laundry machines, dosing systems, conveyors, ironing/finishing machines, steam generators, workwear, and consumables. Generates commission/transaction fees.
• Single Digital Issue Purchase One-off purchase of individual digital issues of Entretien Textile magazine at €15 per issue, available through the website shop for readers who do not want a full subscription.
• Print & Digital Advertising (incl. Offre Privilège package) Advertising placements in the magazine (full-page, double-page, half-page) and on the website (banners, sponsored articles/publi-rédactionnels), plus the Offre Privilège premium package (1 banner + sponsored articles over up to 12 months, with 60%+ discount for 4+ insertion contracts). Targeted at equipment manufacturers, chemical suppliers, and service providers serving the textile care sector.

Quantifiable outcome

• The platform is the reference media for the textile care professional community, as evidenced by its coverage of all major industry events, acquisitions, and market developments.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered parent company, minor and core.

• TP Mediaparent companyOthersEntretien Textile is a brand and product owned and operated by TP Media. TP Media is the parent company responsible for the publication's editorial, commercial, and operational management.
• The Originals Hotels / The Originals ShopminorStrategic or Co-development PartnerFeatured in industry news coverage. The Originals Shop (central purchasing platform for The Originals Hotels network) partnered with Kalhyge for textile supply, and Kalhyge is a regular advertiser/content partner in Entretien Textile. Coverage of this partnership reinforces the magazine's role as the industry connector.
• GEIST (Groupement des Entreprises Industrielles de Services Textiles)coreStrategic or Co-development PartnerGEIST is extensively featured in Entretien Textile's coverage — including the 50th Journées d'Étude in Marseille, annual survey results, and strategic initiatives. The magazine serves as the primary editorial partner for GEIST's communications. GEIST members are key readers and subscribers of the publication.
• URBH (Union des Responsables de Blanchisseries Hospitalières)coreStrategic or Co-development PartnerURBH's annual study days (Journées d'Étude) are regularly featured and promoted through Entretien Textile. The magazine covers URBH events and the organization's activities in the hospital laundry sector, positioning itself as the primary media partner for this professional community.
• CINET (International Committee of Professional Textile Care)minorStrategic or Co-development PartnerFeatured in coverage of Global Best Practices Awards (GBPA) and international textile care events. CINET's awards and programs are highlighted in Entretien Textile as part of its international industry coverage.
• FAPET (Forum Africain des Professionnels de l'Entretien Textile)minorStrategic or Co-development PartnerEntretien Textile provides editorial coverage of FAPET events and development, including the forum editions in Abidjan. This partnership extends the magazine's geographic reach and relevance in the francophone African textile care market.
• ETSA (European Textile Services Association)minorStrategic or Co-development PartnerFeatured in coverage of ETSA awards and events, such as the Cibutex excellence certificate awarded at the ETSA members' meeting in Amsterdam. Demonstrates international editorial reach across the European textile services sector.

Scale indicators2 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Textilpflege (German trade magazine): German B2B trade magazine and information portal covering the professional textile care industry — directly comparable to Entretien Textile as a national trade publication serving laundries, dry cleaners, and textile rental companies in a European market.
• American Laundry News: Leading US trade media brand for the commercial laundry industry, with news, supplier directories, and feature content. Directly comparable business model and target audience to Entretien Textile, just operating in the North American market.
• Laundry & Cleaning News (UK): UK-based B2B trade publication for the textile care and laundry sector, covering industry news, equipment, and services. Closely parallels Entretien Textile in editorial format and audience (laundry operators, dry cleaners, textile rental firms).

Broad incumbents

• Industries (French B2B media): French B2B media group covering multiple industrial verticals. Comparable as a broader French-language B2B media platform with subscriptions, advertising, and events, though Entretien Textile specializes narrowly in textile care.
• L'Usine Nouvelle: Major French B2B media title covering industry in general, including occasional coverage of industrial laundry and textile services. Comparable as a subscription + advertising B2B media business model but operates at much broader scale.

Others

• Elis (advertiser / industry participant): European leader in textile rental and laundry services and a prominent advertiser/subject in Entretien Textile. Related as a key customer/profile rather than a media peer; useful for understanding the buyer-side ecosystem Entretien Textile monetizes.
• CINET (International Committee of Professional Textile Care): International textile care industry body whose awards and events are covered by Entretien Textile. Comparable as an adjacent ecosystem participant that both informs and is amplified by vertical trade media like Entretien Textile.
• GEIST (Groupement des Entreprises Industrielles de Services Textiles): French federation of industrial textile services companies with 24,434 employees across 327 sites. A core content partner of Entretien Textile and the principal industry association whose members constitute the platform's subscriber and advertiser base.
• Kalhyge (advertiser / industry participant): French textile rental and maintenance group active in the same sector. Functions as both a customer profile and advertiser within Entretien Textile, illustrating the buyer-side the platform serves.

Regional players

• Detergo (Italian textile care trade magazine): Italian B2B trade publication for the textile care and laundry industry, affiliated with EXPOdetergo. Comparable to Entretien Textile as a national vertical media brand for the Italian textile care sector, with event-tied editorial authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/entretien-textile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entretien Textile