Envol 91.1 FM (CKXL) - La Radio communautaire du Manitoba inc.

What Envol 91.1 FM (CKXL) - La Radio communautaire du Manitoba inc. does

Envol 91.1 FM (CKXL), legally La Radio communautaire du Manitoba inc., is a non-profit community radio station founded on October 21, 1991, and broadcasting on the licensed FM frequency 91.1 MHz from its headquarters at 340 boul. Provencher in Saint-Boniface, Winnipeg, Manitoba. It is the first francophone community radio station in Western Canada and the territories, and the only French-language radio station in Manitoba, serving approximately 88,440 French speakers within a 110 km broadcast radius. The station delivers diversified programming including the morning show Franco Matin (7h–9h), the afternoon show Couleurs d'ici (16h–18h), Valours FC soccer broadcasts, and the on-demand podcast series Entre générations focused on Franco-Manitobain heritage, with live streaming via Ustream and an archive on SoundCloud.

The underlying technology stack is conventional broadcasting infrastructure: an FM transmitter at 91.1 MHz with a 110 km signal radius, supplemented by internet audio streaming through Ustream and a WordPress-based website (envol91.mb.ca) redesigned in January 2025. No proprietary software, AI systems, or technology products are developed; integrations are limited to Ustream for live streaming and SoundCloud for on-demand archives. Production assets include a small studio in Winnipeg plus a provincial-wide studio reachable via toll-free number.

The business model is a hybrid non-profit funding structure. Revenue is generated through three streams: (1) annual memberships at three tiers — Student $10, Adult $20, Business $120 — granting voting rights at general assemblies; (2) radio advertising and show sponsorship packages priced at Embarquement $591, Régulier $991, and Affaires $1,791, with base spot rates of $1–$25 per 30 seconds depending on daypart; and (3) institutional grants from the Canadian Community Radio Fund, Government of Canada, Government of Manitoba, and partner organizations. Customer acquisition is community-led through local presence, events, and partnerships with the Société de la francophonie manitobaine, Canadian Parents for French, La Liberté, and ARCOT. The station operates with 8 employees led by Director General Denis-Michel Thibeault (appointed early 2024).

Name

Envol 91.1 FM (CKXL) - La Radio communautaire du Manitoba inc.

Legal name

La Radio communautaire du Manitoba inc.

Website

https://envol91.mb.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Envol 91.1 FM (CKXL) is a non-profit community radio station in Winnipeg, Manitoba, broadcasting in French on FM 91.1 MHz since 1991 as the only French-language radio station serving Manitoba's ~88,440 Francophones within a 110 km radius.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Community radio broadcasting
• French-language radio
• FM radio station
• Online audio streaming
• Community media services

Headquarters

HQ city

Saint-Boniface (Winnipeg)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Membership fees: Annual membership fees from listeners: Student $10, Adult $20, Business $120 per year. Members receive voting rights at general assemblies and eligibility to elect board members.
2. Advertising and sponsorship: Radio advertising packages and sponsorship of shows. Three tiers: Embarquemen ($591), Régulier ($991), Affaires ($1791). Base rates: AAA spots $25/30sec (7h-18h), AA $10/30sec (18h-23h), A $1/30sec (23h-7h). Production fee $91 per 30-second ad.
3. Government funding: Funded by Canadian Community Radio Fund, Government of Canada, Government of Manitoba, and other institutional funders as a non-profit community organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Envol 91.1 FM is a non-profit community radio station broadcasting French-language programming on the 91.1 MHz FM frequency to Winnipeg and surrounding areas within a 110 km radius. The station delivers news, music, cultural shows, and sports coverage, complemented by live internet streaming and on-demand audio archives. It serves as the only French-language radio station in Manitoba and is funded through membership fees, advertising, and government grants.

Product overview

Envol 91.1 FM operates as a single unified community radio broadcasting service offering Francophone programming to Manitoba. The station provides live radio broadcast via FM frequency (91.1 FM) combined with real-time internet streaming, on-demand audio archives via SoundCloud, and a comprehensive website for community engagement. The portfolio includes regular programming blocks (Franco Matin morning show, Couleurs d'ici afternoon show), thematic shows (Cité Blues, Les Beaux Lundis), sports broadcasts (Valours FC soccer), and the Entre générations podcast series focused on Franco-Manitobain heritage. Revenue is generated through membership subscriptions (Student $10, Adult $20, Business $120), advertising packages (Embarquement $591, Régulier $991, Affaires $1791), and individual donations.

Differentiator

Problem solved

Functional benefit

Brands

• Envol 91 FM: Community radio station broadcasting on 91.1 FM (CKXL) serving the Franco-Manitoban community in Winnipeg and surrounding areas.

Products and services

• Envol 91 FM Radio Broadcast Live community radio broadcast service at 91.1 FM frequency delivering Francophone programming including news, music, cultural shows, and sports coverage to Winnipeg and surrounding areas within a 110 km radius.
• Live Online Streaming Real-time internet audio streaming service accessible via computer, tablet, and mobile phone, allowing listeners to tune in from anywhere beyond the FM signal range.
• Franco Matin Morning news and entertainment program airing Monday to Friday from 7h to 9h, featuring local news, varied columns, and engaging discussions to start the day, hosted by Wissam Daoudi.
• Couleurs d'ici Afternoon program airing Monday to Friday from 16h to 18h, featuring inspiring interviews, local stories, and reflections on community and cultural life, co-hosted by Chris Dibi and Djems Olivier.
• Entre générations - Les voix diversifiées du patrimoine franco-manitobain On-demand podcast series featuring intergenerational dialogues between Franco-Manitobain youth and elders on topics including technology evolution, education history, environmental challenges, and cultural heritage preservation.
• Membership Program Annual membership subscription tiers providing voting rights at general assemblies, eligibility to elect board members, and access to exclusive member competitions. Student ($10), Adult ($20), Business ($120).
• Advertising & Sponsorship Packages Radio advertising and sponsorship packages targeting Manitoba's Francophone and Francophile audience. Three tiers: Embarquement ($591), Régulier ($991), Affaires ($1791), with spot rates ranging from $1 to $25 per 30 seconds depending on time slot and a $91 production fee per ad.
• Valours FC Sports Broadcasts Soccer match broadcasts in French covering Valours FC games as part of the station's sports programming.

Quantifiable outcome

• 90.9% listener satisfaction rate
• +2 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor.

• Canadian Parents for French (CPF)minorStrategic or Co-development PartnerPartnership for periodic programming (every 2 weeks) supporting French language education and visibility.
• La Liberté newspaperminorStrategic or Co-development PartnerPartnership for Balado La Liberté podcast program featuring newspaper content.
• ARCOT (Association des radios communautaires de l'Ouest et des territoires)minorStrategic or Co-development PartnerRegional association of community radio stations providing bulletins and content sharing.
• Société de la francophonie manitobaine (SFM)minorStrategic or Co-development PartnerPartnership for Le rural vous parle monthly program featuring rural francophone community content.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CISM 89.3 FM: Université de Montréal's campus radio station and a member of the ARCOT-affiliated community radio network. Comparable as a non-profit, community-driven French-language broadcaster in Quebec with mixed programming mandate.
• CKRL 89.1 FM: Quebec City community radio station broadcasting predominantly in French, operating as a non-profit under the community radio association model. Structurally comparable in governance, funding, and community mandate.
• CHOQ-FM (Radio communautaire francophone de Toronto): Community French-language radio station in Toronto operating on a similar non-profit, community-funded model serving an urban francophone diaspora. Most directly comparable in mission, funding structure, and target audience.

Broad incumbents

• Rock Détente: Quebecor-owned French-language commercial radio network serving Quebec and parts of Ontario. Represents a larger commercial French-language broadcaster that competes for French-speaking listener attention across Canada.
• ICI Radio-Canada Première: CBC/Radio-Canada's French-language radio network serving the entire country. It is the dominant French-language public broadcaster in Canada and competes for francophone listener attention in Manitoba, although it does not offer locally produced community content.
• CHFA-10 (Radio-Canada Manitoba): Radio-Canada's French-language AM service in Manitoba, providing overlapping French-language content to the same audience Envol 91 FM serves. Represents a major incumbent competitor for francophone listener share and advertising.

Regional players

• La Première (CBN-FM / CBSI-FM): Radio-Canada's French-language community radio stations in other provinces (e.g., CBN-FM St. John's, CBSI-FM Sept-Îles). Comparable community-oriented francophone public radio operations across Canada.
• Unique FM: French-language community radio station based in British Columbia, providing a comparable community-broadcast model serving a different francophone diaspora. Operates with similar non-profit, community-driven mandate and funding structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/envol-91.1-fm-ckxl---la-radio-communautaire-du-manitoba-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envol 91.1 FM (CKXL) - La Radio communautaire du Manitoba inc.