Envol et Macadam

What Envol et Macadam does

Festival Envol et Macadam is a Quebec-based non-profit organization (OSBL) that produces Quebec's first and longest-running alternative music festival, established in 1996 in Quebec City and now preparing its 29th edition (September 10-12, 2026). The core product is a three-day annual festival held primarily at the Agora du Port de Québec outdoor amphitheater with concurrent indoor programming at L'Anti Bar & Spectacles, Scanner Bistro, and La Source de la Martinière, featuring 30+ artists per edition across punk, rock, metal, hardcore, and ska genres. The organization also operates Planetrox, an international emerging-artist competition launched in 2011 that now spans roughly 20 countries with regional auditions across Europe, Asia, and North America, and a transatlantic finalist exchange with Rock for People festival in the Czech Republic. Ticket products include the Agora Passport ($89.99 CAD early bird), VIP passes with reserved elevated viewing, single-day tickets, and discounted indoor venue access for passport holders.

Revenue is generated through three streams: ticket sales (Agora Passports, single-day tickets, VIP passes, and indoor venue tickets), corporate sponsorship led by presenting sponsor Molson Export, and multi-tier government grants from Ville de Québec, the Government of Quebec (Tourism and Culture ministries), and Patrimoine Canadien under Canadian Heritage. Distribution is omnichannel across the festival website, the lepointdevente.com ticketing platform, Exoshop physical retail, and radio partner BLVD 102.1. Customer concentration is heavily skewed to alternative music enthusiasts under 34 (66%+ of attendees), with 87% satisfaction and 55%+ regular attendance rates supporting a loyal community flywheel. The organization operates with a lean permanent staff of approximately 7 people, relying extensively on volunteers and seasonal collaborators, and is governed by a Board of Directors led by President Denys Richard, with François O. Valenti appointed Director General in July 2026.

Name

Envol et Macadam

Legal name

Festival Envol et Macadam

Website

https://envoletmacadam.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Envol et Macadam is a Quebec City non-profit producing Quebec's first alternative music festival, an annual 3-day September event drawing 20,000 attendees and 30+ international artists, plus the global Planetrox emerging-artist competition spanning ~20 countries.

Ownership category

akta.pro rank

Product category

Live Music Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Alternative music festival
• Live music events
• Music festival production
• Artist showcase competition
• Concert ticketing services

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from selling festival passports (Agora Passports), individual concert tickets, and VIP passes for the annual 3-day festival and indoor venue shows.
2. Sponsorships: Sponsorship revenue from corporate partners including Molson Export (major presenter/sponsor), BLVD 102.1 (media partner), Exoshop, and various venue and associate partners.
3. Government Funding: Government grants and funding from Ville de Québec, Government of Quebec (multiple ministries), and Government of Canada (Patrimoine Canadien) for cultural event support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Festival Envol et Macadam produces and operates an annual three-day alternative music festival held each September in downtown Quebec City, featuring outdoor concerts at Agora du Port de Québec and indoor shows at partner venues (L'Anti Bar & Spectacles, Scanner Bistro, La Source de la Martinière). The festival showcases over 30 artists across punk, rock, metal, hardcore, ska, and indie genres, with ticketed access via Agora Passports, VIP passes, and single-day tickets. The organization also runs Planetrox, an international music competition that discovers and promotes emerging alternative artists globally.

Product overview

Envol et Macadam is a music festival organization that operates primarily as an event producer rather than a technology company. Its core offering is the annual Envol et Macadam Festival — Quebec's first alternative music festival since 1996, now in its 29th edition — featuring 3 days of concerts at multiple venues including outdoor shows at Agora du Port de Québec and indoor performances at partner venues (L'Anti Bar & Spectacles, Scanner Bistro, La Source de la Martinière). The organization also runs Planetrox, an international music competition that discovers and promotes emerging alternative artists. Ticket products include the Agora Passport (season pass with VIP benefits and indoor show discounts) and single-day tickets.

Differentiator

Problem solved

Functional benefit

Brands

• Planetrox: An international music competition that discovers and showcases emerging Rock/Punk/Metal/Hardcore artists from around the world, connecting them with the Envol et Macadam festival.

Products and services

• Envol et Macadam Festival Quebec's first and premier alternative music festival, held annually in September in downtown Quebec City since 1996. The 3-day event features outdoor concerts at Agora du Port de Québec and indoor shows at partner venues, showcasing over 30 artists from multiple countries across punk, rock, metal, and hardcore genres. Targeted at alternative music enthusiasts, particularly attendees under 34 years old.
• Planetrox International Music Competition International music competition initiative that discovers and showcases emerging Rock, Punk, Metal, and Hardcore bands from around the world. Includes regional auditions in Europe, Asia, and North America, with winners performing at the Envol et Macadam Festival. Partnered with Rock for People (Czech Republic) and Bureau Export (France) to bridge European and North American emerging artist scenes.
• Agora Passport Festival pass providing access to Agora outdoor shows, 50% discount on indoor concert tickets, priority access for indoor venue ticket purchases, and VIP-tier benefits. Early bird price offered at $89.99 CAD (+ fees) for full festival access. Targeted at full-festival attendees wanting best value across all three days.
• VIP Pass Premium festival tier including evening show access at Agora du Port de Québec, priority entry, reserved elevated VIP area with premium view and front-of-stage section, dedicated restrooms, VIP bar with reduced prices, and complimentary bottled water. Targeted at attendees seeking premium festival experience.
• Indoor Venue Concerts Festival programming at partner indoor venues including L'Anti Bar & Spectacles (251 Rue Dorchester), Scanner Bistro Multimédia (291 Rue Saint-Vallier E), and La Source de la Martinière (201 Rue de Lanaudière). Provides intimate concert experiences with separately ticketed shows, discounted 50% for Agora Passport holders.

Quantifiable outcome

• 87% customer satisfaction rate among festival attendees
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered primary, core and minor.

• Molson ExportprimaryGTM or Marketing PartnerMolson Export is the major presenting sponsor of the Envol et Macadam Festival. The partnership provides significant financial and marketing support, with Molson Export collaborating on festival promotion and brand activation at the annual event.
• Ville de QuébecprimaryStrategic or Co-development PartnerThe City of Quebec is a primary institutional partner providing venue access (Agora du Port de Québec), municipal support, and cultural funding for the festival. The city supports the festival as part of its tourism and cultural development strategy.
• Government of QuebecprimaryStrategic or Co-development PartnerMultiple ministries and organizations within the Quebec government provide funding and support for the festival as a cultural event. Ministers including Caroline Proulx (Tourism) and Mathieu Lacombe (Culture) have expressed official support.
• Government of Canada / Patrimoine CanadienprimaryStrategic or Co-development PartnerCanadian Heritage provides federal funding and institutional support for the festival's cultural programming and emerging artist development initiatives.
• Agora du Port de QuébeccoreChannel Partner/ Reseller/ DistributorThe Agora du Port de Québec is the main outdoor venue for the festival. The partnership provides access to the outdoor amphitheater space in Quebec City's Old Port district for festival concerts.
• L'Anti Bar & SpectaclescoreChannel Partner/ Reseller/ DistributorIndoor venue partner hosting festival concerts during the annual event. Provides small concert hall with stage for independent band performances.
• Scanner Bistro MultimédiacoreChannel Partner/ Reseller/ DistributorIndoor venue partner (bistro with underground music atmosphere) hosting festival concerts. Known for variety of craft beers and live music.
• La Source de la MartinièrecoreChannel Partner/ Reseller/ DistributorIndoor venue partner for festival concerts, located near Centre Vidéotron. Founded in 1972, it is a historic Quebec City music venue.
• BLVD 102.1coreGTM or Marketing PartnerMedia partner (Quebec radio station) providing promotional support and cross-marketing for the festival to reach local audiences.
• ExoshopcoreChannel Partner/ Reseller/ DistributorPhysical retail partner selling festival tickets and merchandise at their Quebec City location. Also serves as a distribution point for ticket sales.
• Rock for People Festival (Czech Republic)coreStrategic or Co-development PartnerInternational partnership with Rock for People festival in the Czech Republic. Through Planetrox competition, European finalists perform at Rock for People, with winners coming to Envol et Macadam in Quebec City. This creates a transatlantic bridge between European and North American music scenes.
• District 7 ProductionminorStrategic or Co-development PartnerProduction partner that collaborated with the festival during the 2021 special edition held at Stade Canac during the pandemic.
• Planetrox International NetworkcoreStrategic or Co-development PartnerPlanetrox is an international music competition initiative of Envol et Macadam that discovers and promotes emerging Rock/Punk/Metal/Hardcore artists globally. Partners include Rock for People (Czech Republic), Bureau Export (France), and music industry representatives across multiple countries (China, Japan, Indonesia, Mexico, UK, Germany, USA, Czech Republic) who manage regional auditions.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Osheaga: Montreal-based alternative and indie music festival operating a multi-stage outdoor format. Comparable in genre focus (alternative/rock) and target demographic (young, educated Quebec/Canadian music fans).
• Amnesia Rockfest: Quebec-based large-scale rock/metal/punk festival. Comparable genre focus and Quebec market overlap, with a similar mix of legacy punk/metal headliners and emerging Canadian bands.
• Festival d'été de Québec: Major annual music festival held in Quebec City, the same host city as Envol et Macadam. Comparable multi-day, multi-venue format targeting similar Quebec audiences, making it the closest geographic and competitive peer.
• Rock for People: Czech Republic-based alternative/rock festival and explicit Planetrox partner. Comparable multi-genre alternative lineup and similar emerging-artist showcase role within its European market.
• M pour Montréal: Montreal emerging-artist showcase and industry conference featuring indie and alternative acts. Directly comparable to Planetrox in its mission to surface emerging talent and connect them to industry.
• POP Montréal: Montreal-based indie/alternative music festival focused on emerging artists and industry programming. Closely comparable to Planetrox's emerging-artist development mission and similar genre scope.
• Heavy Montréal: Quebec-based heavy metal/hardcore festival with overlapping genre focus on metal, punk, and hardcore. Targets a similar subset of the Quebec alternative music audience.
• Riot Fest: Chicago-based punk/rock/alternative festival with explicit emphasis on punk, ska, metal, and hardcore acts — overlapping heavily with Envol et Macadam's musical lineup across Bad Religion, Pennywise, NOFX, Rancid, and similar headliners.

Broad incumbents

• SXSW: Multi-venue alternative/independent music festival with strong emerging-artist showcase component. Comparable to Envol et Macadam + Planetrox combination in scope and format, though at much larger scale and with broader industry programming.
• Hellfest: Large-scale European metal/rock/hardcore festival. Comparable genre specialization at the metal/hardcore end of Envol et Macadam's lineup, but operating at significantly larger scale across multiple stages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/envoletmacadam
• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/festivalenvoletmacadam
• LinkedInlinkedin.com/company/envol-et-macadam
• Instagraminstagram.com/envoletmacadam

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envol et Macadam