Envy Hair Salon
Envy Hair Salon (NV Beauty Studio) is a single-location, founder-owned hair salon in Newington, CT serving individual consumers with cuts, color, extensions, bridal styling, and luxury add-ons, operating with a small downsized team and third-party online booking.
- Company typePrivate
- Founded2008
- HeadquartersMatawan, New Jersey, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Envy Hair Salon does
Envy Hair Salon, operating under the DBA NV Beauty Studio, is a single-location, privately held hair salon founded in 2008 by Nichole Vega and located at 10 Stoddard Ave in Newington, Connecticut. The salon serves individual consumers seeking professional hair services including cutting, coloring, blonding, blowouts, extensions (sew-in, K-tip, I-tip, tape-in, hybrid), texture treatments (Brazilian Blowout, perms), and special-occasion styling. It also offers bridal hair and makeup packages with on-site and travel options, plus a small esthetician service line for facials, body waxing, and lash extensions.
The salon's technical infrastructure is minimal: it operates on a third-party SaaS booking platform branded as "Orbxi AI" for online appointment scheduling and automated pre-visit confirmations, supported by an active Facebook and Instagram presence and a curated transformation gallery on its website. No proprietary technology, AI/ML capability, or app-based product is built or maintained by the company. Client relationships are managed via a manual detailed profile system tracking color history, formulas, allergies, and preferences.
Revenue is generated entirely through one-time, pay-per-visit service transactions with tiered pricing based on stylist level and service complexity. Service prices range from $35 for children's cuts to $300+ for a full Brazilian Blowout, with bridal packages incorporating travel and holiday surcharges and a 10% service fee. Customer acquisition relies on word-of-mouth, social media, and a 25%-off first-service offer for new clients. The business is founder-owned with no institutional investment, no parent company, and no subsidiaries; the active technical team has been intentionally downsized from over 20 stylists to approximately 3-5 stylists plus one esthetician, concentrating on higher-touch individual service.
Envy Hair Salon firmographics
Firmographics- Name
- Envy Hair Salon
- Legal name
- Envy Hair Salon
- Website
- https://envyhairsalonct.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Envy Hair Salon (NV Beauty Studio) is a single-location, founder-owned hair salon in Newington, CT serving individual consumers with cuts, color, extensions, bridal styling, and luxury add-ons, operating with a small downsized team and third-party online booking.
- Ownership category
- akta.pro rank
Envy Hair Salon industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Unisex/Family Hair Salons (HSALAAAC)
- akta.pro secondary industries
- Hair Coloring & Highlights Services (HSALAAAE), Hair Extensions & Weaves Services (HSALAAAG), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)
Keywords
Where Envy Hair Salon is headquartered
LocationHeadquarters
- HQ city
- Matawan, New Jersey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Envy Hair Salon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Hair Services: One-time service transactions for haircuts, coloring, styling, extensions, and texture treatments. Services are priced individually with add-ons available. Customers pay per visit with no subscription component.
- Bridal Services: Specialized bridal hair and makeup services including trials, day-of styling for bride and bridal party, and travel services. Higher price points with bundled packages for multiple services.
- Luxury Add-Ons: Premium add-on services including aromatherapy scalp massage, detox scalp treatment, conditioning cocktails, Brazilian Blowout treatments, and hot tool styling. These upsells increase per-visit revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Haircut Services |
| Unit Pricing | Pay-as-you-go | Color Services |
| Unit Pricing | Pay-as-you-go | Blonding Services |
| Unit Pricing | Pay-as-you-go | Blowouts |
| Unit Pricing | Pay-as-you-go | Special Occasion Services |
| Unit Pricing | Pay-as-you-go | Texture Treatments |
| Unit Pricing | Pay-as-you-go | Extension Services |
| Unit Pricing | Pay-as-you-go | Luxury Add-Ons |
| Unit Pricing | Pay-as-you-go | Bridal Services |
| Unit Pricing | Pay-as-you-go | New Client Offer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Envy Hair Salon product offering
Product offeringCore offering
Envy Hair Salon (DBA NV Beauty Studio) is a single-location Connecticut hair salon that sells professional hair services directly to individual consumers on a per-visit basis. Core offerings include haircuts, coloring, blonding/balayage, blowouts, hair extensions (sew-in, K-tip, I-tip, tape-in), texture treatments (Brazilian Blowout, perms), special occasion styling, and bridal hair and makeup services with optional travel. Luxury add-ons such as aromatherapy scalp massage and conditioning cocktails are sold as upsells alongside primary services.
Product overview
NV Beauty Studio (Envy Hair Salon) is a hair salon offering a comprehensive suite of hair and beauty services. The salon's core offerings include hair cutting and styling, hair coloring, blonding services, blowouts, special occasion styling, texture treatments (Brazilian Blowout, perms), and hair extension services. Specialty services include bridal hair and makeup for in-salon and travel appointments. The salon also offers add-on luxury treatments such as scalp massages, conditioning treatments, and glossing services. The service portfolio is structured with a tiered pricing system based on stylist level and hair type complexity, with services ranging from basic cuts to premium bridal packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Cutting & Styling Hair cutting and styling services including clipper cuts, precision cuts for short/medium and long/thick hair, specialty cuts, express cuts, and children's cuts. Includes wash, scalp massage, and blowout as part of the service.
- Hair Coloring Color services including root color refresh, toner refresh, full head color, total color change, custom color packages billed hourly, and express root refresh.
- Blonding Services Blonding and highlighting services including partial highlights, full highlights, and specialty custom blonding such as lived-in highlighting, balayage, foiliyage, heavy foiling, and platinum cards, billed hourly for custom work.
- Blowouts Blowout styling services with optional iron work add-on for curls, waves, or sleek finishes.
- Special Occasion Services Special occasion styling including updos, formal blowout and styling, makeup application, and express curls for events.
- Texture Treatments Smoothing and texturizing treatments including Brazilian Blowout (full and express versions) and perms for short and long hair types.
- Extension Services Hair extension services including sew-in, K-tip, I-tip, tape-in, and hybrid methods, with install, reinstall, express reinstall, and removal-only options billed hourly.
- Bridal Services Specialty bridal hair and makeup services including bride and bridal party styling, trials, flower girl services, with options for in-salon and on-location travel services, plus early start, travel, and holiday surcharges.
- Luxury Service Add-Ons Premium add-on treatments including aromatherapy scalp massage, detox scalp treatment, custom conditioning cocktail, crystal gloss, Brazilian Blowout Express, and hot tool styling for 15 or 30 minutes.
- Consultations Professional consultations including stylist consultations and extension consultations, with extension consult fees credited toward subsequently booked services.
- Hair Treatments Hair treatment services for conditioning, repair, and revitalization of hair health.
Companies that use Envy Hair Salon
Customer profileSegments2 records
Ideal customer profiles2 records
Envy Hair Salon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Envy Hair Salon partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Envy Hair Salon competitors and assessment
Company assessmentDirect peers
- Blo Blow Dry Bar: Blowout and special-occasion styling bar with tiered pricing and add-ons. Comparable to Envy in core blowout pricing tiers ($40–$80), special occasion updo offerings, and reliance on repeat-visit consumer clients in suburban markets.
- Drybar: Specialty blowout and styling salon chain focused on a defined service experience and add-on treatments. Comparable to Envy's blowout and luxury add-on menu and its emphasis on a distinct, experience-driven positioning vs. traditional full-service salons.
Others
- Salon Lofts: Salon-suite rental concept giving independent beauty professionals their own studios. Functions as both a competitor (for stylist retention) and a potential exit option for Envy's booth-renting stylists in the Newington/CT market.
- Sola Salon Studios: Salon-suite rental platform enabling independent stylists to operate their own micro-businesses. Comparable as a structural competitor to independent salons — stylists leaving Envy could move into Sola's lower-overhead suite model in the same geography.
Broad incumbents
- Ulta Beauty: Large beauty retailer with in-store salon services across thousands of US locations. Competes with Envy for color and styling clients while also selling professional haircare retail — a broader incumbent with overlapping but non-specialized salon offerings.
- Fantastic Sams: Franchised full-service hair salon chain offering cuts, color, and styling for the whole family. Competes head-to-head with Envy's unisex/family positioning but at lower price points and without Envy's bridal and extension specialization.
- Great Clips: Largest US hair-care franchise with thousands of walk-in locations targeting routine cut services. Competes with Envy for price-sensitive haircut clients in the same Connecticut trade area, but operates a fundamentally different low-cost, no-appointment model.
- Supercuts: National walk-in hair salon chain offering cuts, color, and styling at value price points. Comparable as a competitive incumbent in the Connecticut suburban market Envy serves, though lacking bridal/extension specialty depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Envy Hair Salon social profiles
Digital presenceEnvy Hair Salon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Envy Hair Salon leadership team
Management profileNumber of profiles
Profiles3 records
Envy Hair Salon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Envy Hair Salon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Envy Hair Salon
What does Envy Hair Salon do?
Envy Hair Salon (DBA NV Beauty Studio) is a single-location Connecticut hair salon that sells professional hair services directly to individual consumers on a per-visit basis. Core offerings include haircuts, coloring, blonding/balayage, blowouts, hair extensions (sew-in, K-tip, I-tip, tape-in), texture treatments (Brazilian Blowout, perms), special occasion styling, and bridal hair and makeup services with optional travel. Luxury add-ons such as aromatherapy scalp massage and conditioning cocktails are sold as upsells alongside primary services.
Is Envy Hair Salon a public or private company?
Envy Hair Salon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Envy Hair Salon founded?
Envy Hair Salon was founded in 2008. It employs 11 to 50 people.
Where is Envy Hair Salon based?
Envy Hair Salon is headquartered in Matawan, New Jersey, United States, in the North America region.
How does Envy Hair Salon make money?
Three revenue lines are on record. Hair Services are the primary driver. The others are bridal Services and luxury Add-Ons.
Who are Envy Hair Salon's main competitors?
Direct peers on record are Blo Blow Dry Bar and Drybar. Others are Salon Lofts and Sola Salon Studios. Broad incumbents are Ulta Beauty, Fantastic Sams, Great Clips and Supercuts.
Does Envy Hair Salon have an API?
No public API is recorded for Envy Hair Salon.
What industry is Envy Hair Salon in?
Envy Hair Salon's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAC, Unisex/Family Hair Salons, with a secondary code of HSALAAAE, Hair Coloring & Highlights Services. Its NAICS code is 81211.