EP Asia - EP Borneo Sdn Bhd

What EP Asia - EP Borneo Sdn Bhd does

EP Asia — operating through its Malaysian entity EP Borneo Sdn Bhd (registration 674009-K) — is a family-owned specialty chemicals manufacturer founded in Australia in 2000 and headquartered in Petaling Jaya, Selangor, Malaysia since 2005. The company develops and sells water-based, biodegradable cleaning, degreasing, and waterproofing formulations built on Australian-developed liquid polymer nano-technology, with raw materials certified 100% biodegradable by USDA and EU Standards and finished products tested to ISO Standards. Its product portfolio spans four core lines: waterproofing solutions (EP Waterproofing Solution, Wood Sealer, FIX-IT RIGHT SOLUTION DIY kit), cleaning products (Ecokleen All-Purpose Cleaner, Tile Cleaner, Concrete Cleaner, Efflorescence Remover, EP CarKleen+), construction additives (EP EJEN BOND bonding agent), and industrial degreasers (EP RigKleen XHD). The FIX-IT RIGHT SOLUTION DIY kit, launched in 2023, represents a deliberate expansion into the consumer/DIY segment alongside the historical enterprise core.

The company operates a hybrid go-to-market model combining direct enterprise sales to multinational and government clients (Petronas, Saudi Aramco/Kuwait Oil Co joint venture, BHP, Shangri-La, YTL/SPYTL Construction, Tenaga Nasional, McDonald's Malaysia), retail distribution through 8 HomePro stores across Malaysia, three authorized domestic dealers (Gainvest Group, Chin Hin Group, MHA Pro Resources), international distributors in Bali (EcoSmart HUB) and Maldives/Sri Lanka (Conus Investments), and consumer e-commerce via its own storefront (epasia.net/shop/) and Shopee marketplace. Pricing ranges from unit-priced consumer DIY kits at RM158 to quote-based enterprise contracts on major infrastructure projects. Revenue is generated through one-time product sales across six primary customer segments: homeowners, construction companies, oil & gas, hospitality & entertainment, SMEs, and government departments. The firm employs 12 people and is privately held with no institutional investors, funding rounds, or public listing.

Name

EP Asia - EP Borneo Sdn Bhd

Legal name

EP Borneo Sdn Bhd

Website

https://epasia.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

EP Asia (EP Borneo Sdn Bhd) is a Malaysian family-owned specialty chemicals manufacturer, founded 2000 in Australia, producing USDA/EU-certified biodegradable cleaners, degreasers, waterproofing solutions and DIY kits for homeowners, construction, oil & gas, hospitality, and government clients across Asia Pacific and the Middle East.

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Soap and Cleaning Compound Manufacturing (32561)

SIC

Adhesives & Sealants (2891), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL)

akta.pro secondary industry

Foaming All-Purpose Cleaners (CRAJAMAK)

Keywords

• Biodegradable cleaning products
• Waterproofing solutions
• Industrial degreasers
• Construction chemicals
• Eco-friendly coatings

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Cleaning Products: Sale of eco-friendly cleaning products including EcoKleen All-Purpose Cleaner, Tile Cleaner, Concrete Cleaner, and Efflorescence Remover. Sold through retail (HomePro), dealers, and direct e-commerce.
2. Product Sales - Waterproofing Solutions: Sale of EP Waterproofing Solution, Wood Sealer, and FIX-IT RIGHT SOLUTION DIY kits. Revenue from both professional-grade products and consumer DIY kits.
3. Product Sales - Degreasers: Sale of industrial-grade degreasers including EP RigKleen XHD and EP CarKleen+ for automotive, transport, and marine applications.
4. Product Sales - Construction Additives: Sale of EP EJEN BOND bonding agent and Bondex products for cement strengthening and concrete repair applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

EP Asia manufactures and sells a portfolio of water-based, 100% biodegradable cleaners, degreasers, waterproofing solutions, and construction additives. Core products include EP Waterproofing Solutions using liquid polymer nano-technology, Ecokleen All-Purpose Cleaner, EP EJEN BOND bonding agent, EP RigKleen XHD degreaser, and the FIX-IT RIGHT SOLUTION DIY waterproofing kit. Products serve homeowners, SMEs, construction firms, and large multinational corporations across Asia Pacific and the Middle East.

Product overview

EP Asia - EP Borneo Sdn Bhd is a manufacturer of biodegradable cleaners, degreasers, and waterproofing solutions operating since 2000 (founded in Australia) with expansion to Malaysia in 2005. The product portfolio centers on eco-friendly waterproofing solutions (EP Waterproofing Solutions using NANO technology, EP Waterproofing Wood Sealer), a range of cleaning products (Ecokleen All-Purpose Cleaner, EP Tile Cleaner, EP Concrete Cleaner, EP Efflorescence Remover, EP CarKleen+), construction additives (EP EJEN BOND bonding agent), and heavy-duty degreasers (EP RigKleen XHD). The company also offers FIX-IT RIGHT SOLUTION, a DIY waterproofing kit for homeowners. All products are water-based, 100% biodegradable (certified by USDA and EU Standards), non-toxic, non-flammable, and not tested on animals. The products serve homeowners, SMEs, multinational corporations, and government departments across Asia Pacific and Middle East markets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Waterproofing solution demonstrated zero defects after 5 years in Sim Leisure Group swimming pool project
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HomeProcoreChannel Partner/ Reseller/ Distributor · 8 March 2021HomePro is the primary retail distribution partner with 8 store locations across Malaysia including IOI City Mall (Putrajaya), Summit USJ, Melaka, Ipoh, Penang, Johor Bahru, and Mutiara Damansara. HomePro provides retail shelf space and customer access for EP consumer products.
• Pidilite IndustriesminorStrategic or Co-development Partner · 1 October 2018Partnership agreement (MOU) signed in October 2018 for distribution of Dr. Fixit products through EP Asia network in India. Hayden Clark visited Dr. Fixit dealers in Mumbai following the MOU signing. Co-development of waterproofing solutions for Indian market.
• Gainvest Group of CompaniesminorChannel Partner/ Reseller/ DistributorAuthorized dealer based in Petaling Jaya, Selangor. Provides localized distribution and sales support for EP products in the Klang Valley region.
• Chin Hin Group BhdminorChannel Partner/ Reseller/ DistributorAuthorized dealer with location in Kuala Lumpur. Part of the distribution network for EP products in the Malaysian market.
• MHA Pro ResourcesminorChannel Partner/ Reseller/ DistributorAuthorized dealer based in Pandan Indah, Kuala Lumpur. Provides product distribution and sales services.
• EcoSmart HUB (PT. Little Tree)coreChannel Partner/ Reseller/ DistributorInternational distribution partner for Bali, Indonesia. Located at Sunset Road No. 1, Kuta, Bali. Specializes in sustainable building solutions and represents EP products in the Indonesian market.
• Conus Investments Pvt. Ltd.coreChannel Partner/ Reseller/ DistributorInternational distribution partner for Maldives and Sri Lanka. Located at Ma. Alhivilaa, Male, Maldives. Handles distribution across these island nations.
• YTL Construction (SPYTL)minorImplementation/ SI/ Consulting PartnerEP Ultra Seal was applied to exposed roof slab for YTL Construction project in Sungai Besi, Malaysia in 2014. Project covered 28,000m2 area.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• MAPEI: Global manufacturer of construction chemicals including waterproofing systems, concrete admixtures and bonding agents. Directly comparable to EP's EP Waterproofing Solutions and EP EJEN BOND lines in product function and target applications.
• Pidilite Industries (Dr. Fixit): India's leading manufacturer of adhesives, sealants and construction chemicals including the Dr. Fixit waterproofing brand. EP Asia already has a 2018 MOU with Pidilite and competes in the same liquid-applied waterproofing and bonding agent categories across Asia.
• Ecolab: Global leader in water, hygiene and infection-prevention solutions serving industrial, hospitality and F&B customers. Directly comparable to EP's EcoKleen, RigKleen and CarKleen cleaning/degreaser lines and overlaps on enterprise customers like hotels and restaurants.
• Diversey: Specialty cleaning and hygiene solutions provider for institutional, industrial and F&B customers. Directly comparable to EP's EcoKleen, Tile Cleaner and Efflorescence Remover portfolios and similar enterprise sales motion.

Broad incumbents

• Bostik (Arkema): Global adhesives and sealants manufacturer with strong presence in construction, industrial and DIY channels. Directly comparable to EP's bonding agents and sealant/waterproofing product lines, especially for DIY retail distribution.
• Henkel: Global adhesives, sealants and functional coatings company with construction and consumer DIY segments. Comparable to EP's bonding-agent and waterproofing lines, especially through retail DIY channels.
• 3M: Diversified industrial conglomerate with adhesives, sealants, cleaning chemicals and DIY products that compete with EP's waterproofing, bonding and cleaning product lines across industrial and consumer segments.
• Sika AG: Swiss global leader in specialty chemicals for construction and industry, with a comprehensive waterproofing, sealing, bonding and concrete-repair portfolio. Overlaps directly with EP's waterproofing and bonding-agent lines but operates at vastly greater scale and geographic reach.
• BASF Master Builders Solutions: BASF's construction chemicals division covering waterproofing, concrete admixtures and repair systems. Competes with EP in the same construction waterproofing and bonding categories and serves similar oil & gas, infrastructure and commercial customers.

Regional players

• Chin Hin Group Bhd: Malaysian building materials distributor and EP Asia's authorized dealer. Comparable as a regional construction-materials peer operating in the same Malaysian market with overlapping building solutions distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ep-asia-ep-borneo-sdn-bhd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EP Asia - EP Borneo Sdn Bhd