Épices Roellinger
Épices Roellinger is a family-owned French artisanal spice company founded in 1982 by Michelin-starred chef Olivier Roellinger, offering 250+ premium spice references via DTC e-commerce and three boutique-warehouses in Cancale, Saint-Malo, and Paris.
- Company typePrivate
- Founded1982
- HeadquartersCancale, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Épices Roellinger does
Épices Roellinger is a privately held, family-owned French artisanal spice company founded in 1982 by Breton chef Olivier Roellinger. The business operates from a kitchen-laboratory at its Cancale headquarters, where spices are roasted, ground, sifted, and packaged on-site daily to preserve freshness. Its catalog spans over 250 references across raw spices, signature blends composed of 7 to 24 spices analogous to perfume creation, rare peppers, vanilla varieties (Cave à Vanilles®), saffron, cinnamon, chiles, Breton seaweeds, gift coffrets, and adjacent lines including tree-to-bar Mexican chocolates and Bains Celtiques skincare. Five blends and two sub-brand lines carry registered trademarks, and the company holds Piment d'Espelette AOP and organic agriculture certifications.
The company sells direct-to-consumer through a fully integrated e-commerce website and three company-owned boutique-warehouses in Cancale (1998), Saint-Malo Intramuros (2008), and Paris near the Opéra (2009), with Click & Collect, point relay delivery, Paris bicycle courier, and FedEx international shipping. Pricing is published per unit (€6–€20), with free shipping in mainland France above €70. A separate B2B professional channel serves restaurants and hospitality via email orders, including the family restaurant Le Coquillage and specialty pastry shops such as Grain de Vanille.
The business model is a high-margin one-time-purchase DTC operation with no external funding, no parent company, and ~30 full-time employees at the Cancale facility. The Roellinger family controls operations across three generations: Olivier (founder, 3-Michelin-star chef transitioned to spice research in 2008), Mathilde (blend co-creator), and Hugo (chef at Le Coquillage). Distribution is restricted to French retail and direct shipping; there is no wholesale, franchise, or marketplace presence indicated.
Épices Roellinger firmographics
Firmographics- Name
- Épices Roellinger
- Legal name
- J ET O ROELLINGER
- Website
- https://epices-roellinger.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Épices Roellinger is a family-owned French artisanal spice company founded in 1982 by Michelin-starred chef Olivier Roellinger, offering 250+ premium spice references via DTC e-commerce and three boutique-warehouses in Cancale, Saint-Malo, and Paris.
- Ownership category
- akta.pro rank
Épices Roellinger industry classification
Industry- Product category
- Artisanal Spices
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)
- akta.pro secondary industries
- Whole Spices (Seeds, Pods, Bark, Roots) (AFAJANAA), Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades) (AFAJANAK), Chili & Heat Ingredients (Chili Powders, Flakes, Paprika, Capsicum Extracts) (AFAJANAG), Condiments, Sauces & Dressings (CRADAAAB)
Keywords
Where Épices Roellinger is headquartered
LocationHeadquarters
- HQ city
- Cancale
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Épices Roellinger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Spice Product Sales: One-time purchase model for individual spice products including raw spices, spice blends, peppers, teas/infusions, chocolates, gift boxes, and culinary tools/books. Customers purchase directly through e-commerce or retail stores.
- Gift Box / Coffin Collection: Curated gift box collections (coffrets) for gifting occasions, including seasonal selections and classic themed sets.
- Professional / B2B Sales: Professional customers can place orders by contacting the company via email for bulk or business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Raw spices and single-origin products |
| Unit Pricing | Pay-as-you-go | Spice blend mixes |
| Unit Pricing | Pay-as-you-go | Gift boxes and collections |
| Other | Pay-as-you-go | Shipping threshold |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Épices Roellinger product offering
Product offeringCore offering
Épices Roellinger produces, blends, and retails artisanal French spices from its Cancale kitchen-laboratory, offering over 250 references of raw single-origin spices (vanillas, peppers, saffrons, cinnamons, chiles, wild thymes, Breton seaweeds), signature multi-spice blends composed like perfumes by Olivier and Mathilde Roellinger, gift sets, Mexican tree-to-bar chocolates, infusions, cooking tools and books, and a Celtic skincare line. Spices are roasted, ground, sifted, and packaged on-site daily for freshness, and sold through the company's own e-commerce site plus three boutique-warehouses in Cancale, Saint-Malo, and Paris.
Product overview
Épices Roellinger is a French spice company founded in 1982 by chef Olivier Roellinger, offering over 250 spice references including raw spices, signature spice blends (Mélanges d'épices), rare peppers (Poivres), vanilla varieties (Cave à Vanilles), saffron (Safrans), cinnamon (Cannelles), chile peppers (Collection de piments), wild thymes (Thyms sauvages), Breton seaweeds (Algues épices océanes), gift sets (Coffrets), cooking tools and books (Cuisiner), and sweets (Douceurs). The core offering centers on spice blends created by Olivier and Mathilde Roellinger, composed like perfumes with 7-24 spices. Spices are sourced directly from small producers, primarily from organic farming, and processed and packaged in Cancale, France.
Differentiator
Problem solved
Functional benefit
Brands
- Cave à Vanilles: Vanilla collection featuring varieties from around the world, preserved in temperature-controlled stone cellars
- Algues Épices Océanes
- Bains Celtiques
Products and services
- Mélanges d'épices (Spice Blends)
Quantifiable outcome
- 250+ spice references in collection
- +2 more outcomes
Companies that use Épices Roellinger
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Épices Roellinger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Épices Roellinger partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Farida BedredinecoreCulinary collaboration with Farida Bedredine, specialist in Kabyle cuisine, to create the signature harissa powder blend. Joint creation process with Mathilde Roellinger resulted in an original recipe combining North African spices with French expertise.
- Family Malnou (Piment du Béarn)coreDirect partnership with the Malnou family, producers of artisanal Piment du Béarn from the French Basque Country. Products are organic and 100% made in France.
- Small Spice Producers WorldwidecoreLong-term direct relationships with small producers in India, Sri Lanka, Egypt, Cambodia, Vietnam, Madagascar, Mexico, Japan, and France. Partners commit to no pesticides or chemical fertilizers, and follow sustainable farming practices.
- Urban Cycle (Paris Courier)minorBicycle courier delivery service partnership for same-day/next-day delivery within Paris, offering eco-friendly delivery option for local customers.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Épices Roellinger competitors and assessment
Company assessmentDirect peers
- Terre Exotique: French premium spice brand founded by an ex-chef, offering a wide catalog of single-origin spices and bespoke blends to gourmet home cooks and chefs. Directly comparable assortment, premium pricing and DTC-plus-retail model.
- Le Comptoir des Épices: French specialty spice retailer focused on rare and single-origin spices, peppers and blends. Comparable target customer (gourmet home cooks, chefs) and overlapping SKU mix, particularly in peppers and vanilla.
- Olivier & Co: French premium Mediterranean food brand specializing in olive oils, vinegars and condiments with boutique and DTC distribution. Comparable gourmet gift positioning and store-within-store retail footprint.
- La Maison de l'Exotic: French specialty retailer of exotic spices, peppers and dried herbs. Comparable mid-market positioning, single-origin focus and online-led distribution.
Broad incumbents
- Ducros (McCormick France): Historic French spice and herbs brand owned by McCormick. Overlaps with Épices Roellinger across dried herbs, spices and blends but operates at industrial scale and mass-market price points.
- Fauchon: Iconic French gourmet food house selling spices, teas, chocolates and gift sets in own boutiques and online. Competes most directly with Épices Roellinger on the gift-box and Parisian gourmet-shop occasions.
- Maison Fossier: Historic French artisanal specialty food brand (biscuits, confectionery) sold through own boutiques, department stores and gift channels. Comparable French heritage brand and gifting channel overlap.
- Le Bon Marché / La Grande Épicerie de Paris: Parisian luxury department store and gourmet food hall that curates and sells premium French food brands including spices. Acts both as a wholesale channel for Épices Roellinger-type brands and as a competing premium destination.
Regional players
- Belazu: UK-based premium Mediterranean ingredient brand with similar direct-producer sourcing ethos and gift/SKU breadth. Comparable premium positioning but primarily serves UK/European markets.
Emerging players
- Burlap & Barrel: US direct-trade spice company sourcing single-origin spices from small farmers. Overlaps on provenance storytelling, freshness claims and DTC premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Épices Roellinger social profiles
Digital presenceÉpices Roellinger compliance and trust
Trust signalCompliance2 records
Épices Roellinger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Épices Roellinger leadership team
Management profileNumber of profiles
Profiles3 records
Épices Roellinger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Épices Roellinger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Épices Roellinger
What does Épices Roellinger do?
Épices Roellinger produces, blends, and retails artisanal French spices from its Cancale kitchen-laboratory, offering over 250 references of raw single-origin spices (vanillas, peppers, saffrons, cinnamons, chiles, wild thymes, Breton seaweeds), signature multi-spice blends composed like perfumes by Olivier and Mathilde Roellinger, gift sets, Mexican tree-to-bar chocolates, infusions, cooking tools and books, and a Celtic skincare line. Spices are roasted, ground, sifted, and packaged on-site daily for freshness, and sold through the company's own e-commerce site plus three boutique-warehouses in Cancale, Saint-Malo, and Paris.
Is Épices Roellinger a public or private company?
Épices Roellinger is a private company. It is classified as family owned and is currently operating.
When was Épices Roellinger founded?
Épices Roellinger was founded in 1982. It employs 1 to 10 people.
Where is Épices Roellinger based?
Épices Roellinger is headquartered in Cancale, France, in the Europe region.
How does Épices Roellinger make money?
Three revenue lines are on record. Spice Product Sales are the primary driver. The others are gift Box / Coffin Collection and professional / B2B Sales.
Who are Épices Roellinger's main competitors?
Direct peers on record are Terre Exotique, Le Comptoir des Épices, Olivier & Co and La Maison de l'Exotic. Broad incumbents are Ducros (McCormick France), Fauchon, Maison Fossier and Le Bon Marché / La Grande Épicerie de Paris. Belazu is listed as a regional player. Burlap & Barrel is listed as an emerging player.
Does Épices Roellinger have an API?
No public API is recorded for Épices Roellinger.
What industry is Épices Roellinger in?
Épices Roellinger's product category is Artisanal Spices. Its primary akta.pro industry code is AFAJANAD, Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes), with a secondary code of AFAJANAA, Whole Spices (Seeds, Pods, Bark, Roots). Its NAICS code is 311 and its SIC code is 2090.