Brisbane City Hall - EPICURE Events

What Brisbane City Hall - EPICURE Events does

EPICURE is an event and venue management company operating iconic heritage civic venues in Australia, specifically Brisbane City Hall (opened 1930) and Melbourne Town Hall. The company operates as the exclusive in-house events provider under GEMA Group, managing 11 distinct rooms and locations at Brisbane City Hall with event capacity ranging from 20 to 2,000 guests. Its product portfolio centers on three integrated service lines: venue hire, full-service catering and bar facilities, and comprehensive event management covering setup, coordination, and execution.

The business targets a horizontal mix of customer segments including corporate and business events (VIP dinners, conferences, AGMs, award evenings), weddings and private celebrations, charity and not-for-profit galas, and education sector events. The go-to-market is sales-led with direct enquiry via the website (epicure.com.au), supplemented by SEO, social media, and word-of-mouth referrals. Pricing is custom and quote-based rather than publicly disclosed, with billing structured as multi-year contracts for key accounts.

Revenue is generated through one-time venue licensing fees and professional services for catering and event management. The company employs approximately 8 people and operates from Brisbane, Queensland. EPICURE's competitive differentiation rests on its exclusive access to prestigious heritage-listed venues, modern AV and lighting infrastructure installed within those historic settings, and an integrated service model combining venue, catering, and event coordination under a single provider.

Name

Brisbane City Hall - EPICURE Events

Legal name

Epicure

Website

https://epicure.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EPICURE is a heritage venue and event management company operating Brisbane City Hall and Melbourne Town Hall under GEMA Group, delivering venue hire, catering, and event coordination for corporate events, weddings, charity galas, and education functions across Australia.

Ownership category

akta.pro rank

Product category

Event Venue Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

akta.pro secondary industries

Venue & Banquet Hall Catering (THAFAIAC), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)

Keywords

• Venue hire services
• Event management services
• Corporate event catering
• Heritage venue events
• Wedding venue rental

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Venue Hire: Revenue generated from hiring out event spaces within Brisbane City Hall and Melbourne Town Hall. Venues range from intimate rooms (24-76 banquet capacity) to large spaces accommodating up to 2,000 guests (Main Auditorium).
2. Catering and Culinary Services: Full catering and bar facilities provided for events held at the venues. Through unforgettable culinary experiences and customer service excellence, the Epicure team creates events.
3. Event Management Services: Comprehensive event management for conferences, corporate functions, weddings, and special events including setup, coordination, and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EPICURE is the exclusive event and venue management operator for Brisbane City Hall and Melbourne Town Hall, providing venue hire, full-service catering and bar facilities, and end-to-end event coordination for corporate functions, weddings, conferences, AGMs, charity galas and school formals. The company delivers events ranging from 20 to 2,000 guests across 11 distinct rooms and locations at Brisbane City Hall, complemented by the heritage architecture of Melbourne Town Hall. Services are bundled into custom, quote-based event packages rather than standard priced offerings.

Product overview

Epicure is an event and venue management company operating within heritage civic buildings. The company provides a unified service offering centered on venue hire and event management, offering access to 11 distinct spaces at Brisbane City Hall and additional venues at Melbourne Town Hall. The product portfolio centers on physical venue spaces paired with catering and event coordination services, enabling events from 20 to 2,000 guests across event types including VIP dinners, corporate events, charity events, weddings, conferences, AGMs, award evenings, and school formals.

Differentiator

Problem solved

Functional benefit

Products and services

• EPICURE Event Management Services End-to-end event management service covering venue hire, in-house catering and bar facilities, and event coordination for functions at Brisbane City Hall and Melbourne Town Hall, supporting corporate events, conferences, AGMs, weddings, charity galas, award evenings and school formals for 20 to 2,000 guests.
• Brisbane City Hall Venue Hire Venue hire at Brisbane City Hall comprising 11 distinct rooms and locations including the Main Auditorium, Brisbane Room, King George Square, Balmoral Suites (Balmoral Room, Oak Table Room, Windsor Room, Belmont Room), Ithaca Auditorium, Ithaca Foyer, Toowong Room, Hamilton Lounge, Sherwood Room, Kedron Room, Sister Cities Room, and Sandgate Room, accommodating events from 20 to 2,000 guests.
• Melbourne Town Hall Venue Hire Venue hire at Melbourne Town Hall, a heritage civic venue managed by EPICURE, suitable for corporate functions, weddings, conferences and special events.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GEMA GroupcoreStrategic or Co-development PartnerEPICURE is operated by GEMA Group. The company is branded as 'EPICURE by GEMA Group' as shown in the website footer. GEMA Group provides the corporate structure and management for this events management business.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Peter Rowland Catering: Long-established Australian premium event catering company serving corporate, wedding, and government clients across multiple venues - comparable to EPICURE's catering arm and a potential competitor or partner for in-venue catering services.
• The Big Group: Australian event production and catering company managing corporate events, weddings, and large-scale functions across multiple venues - comparable to EPICURE's event management and catering services from an outsourced partner perspective.

Emerging players

• Royal Botanic Gardens Melbourne: Heritage botanical garden event venue in Melbourne hosting weddings, corporate events, and gala dinners - a comparable heritage/event venue operator in the same city, offering similar prestigious positioning for premium event clients.
• Aerial Function Centre: Modern Melbourne event venue targeting corporate functions, weddings, and social events with integrated catering - a comparable event venue operator in the same metropolitan market, although newer and without heritage positioning.

Direct peers

• Doltone House: Australian premium event venue operator running multiple heritage and waterfront venues in Sydney for weddings, corporate events, and galas with integrated catering - directly comparable to EPICURE's heritage venue management and bundled service model.
• ICC Sydney: Sydney's flagship convention, exhibition, and events venue, operating event spaces with integrated catering and event management services for corporate clients - directly comparable in business model to EPICURE's premium civic venue offering.
• Melbourne Convention and Exhibition Centre (MCEC): Operates one of Australia's largest event and convention venues in Melbourne, hosting corporate events, conferences, exhibitions, and galas with integrated catering and event services - a direct functional peer to EPICURE's venue operations in the same city.
• The Plaza Ballroom: Heritage-listed Melbourne event venue specializing in weddings, corporate functions, and gala dinners with in-house catering - a close functional peer to EPICURE's Melbourne Town Hall operations in terms of event types, customer segments, and bundled venue + catering service model.
• Royal Exhibition Building: Melbourne's UNESCO World Heritage-listed exhibition and event venue hosting corporate functions, gala dinners, and large public events - directly comparable to EPICURE in operating a heritage civic landmark for premium event hire with associated catering services.

Regional players

• Burswood Entertainment Centre: Perth's major entertainment and events venue hosting concerts, corporate events, and functions with integrated event services - operates in a different Australian state but is comparable in business model to EPICURE as a venue-based event operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/brisbane-city-hall-epicure-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brisbane City Hall - EPICURE Events