EPS Vertriebs GmbH

What EPS Vertriebs GmbH does

EPS Vertriebs GmbH is a German B2B wholesale distributor and system provider for professional security technology, headquartered in Havixbeck, Germany. Founded approximately in 1984 and operating for over 40 years, the company serves certified security installers and trade partners (Fachhandelspartner) across the DACH region (Germany, Austria, Switzerland) through a registered-account B2B e-commerce portal. The company is privately held and managed by Geschäftsführer Jürgen Hövelmann and Maik Hövelmann, with no external investors or parent company identified.

EPS aggregates roughly 2,000 SKUs across three core categories: alarm technology (Jablotron wireless and bus systems, Ajax wireless alarm systems, Dahua Airshield), video surveillance (Dahua IP/HDCVI/PTZ/thermal cameras and NVR/XVR recorders, Ajax BulletCam and TurretCam cameras with JetSparrow peer-to-peer cloud, Milesight), and fire protection (FireAngel smoke detectors with Thermo Optic/Thermoptek technology, Tecnofire EN54-certified addressable fire alarm panels, AJAX-FIRE EN54 brand warning systems, FireRay optical beam detectors, X-Sense detectors). Supporting lines include UR-FOG and PROTECT security fog systems, Optex perimeter sensors, and access control/locking systems from Dahua, Jablotron, Watchman, and Yale.

EPS monetizes primarily through hardware wholesale margins on B2B portal orders, with pricing available only to registered trade partners and payment via prepayment, PayPal, or invoice. The company complements distribution with an EPS Akademie training program (approximately 64 scheduled sessions covering Jablotron, Ajax, Dahua, EN54 fire systems, and Q-Fachkraft certification), dedicated sales and technical hotlines, WhatsApp Business and TeamViewer remote support, planning consultation, and logistics services. The go-to-market is exclusively B2B trade-channel, with end customers reached indirectly through certified installers deploying EPS-sourced equipment in residential, commercial, and public facilities including schools, kindergartens, hotels, and industrial buildings.

Name

EPS Vertriebs GmbH

Legal name

EPS Vertriebs GmbH

Website

https://eps-vertrieb.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EPS Vertriebs GmbH is a family-run German B2B wholesale distributor of security technology, supplying certified installers across the DACH region with alarm, video surveillance, and fire protection systems from manufacturers including Jablotron, Ajax, Dahua, FireAngel, and Tecnofire, supported by a training academy and dedicated technical services.

Ownership category

akta.pro rank

Headquarters

HQ city

Havixbeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale/Distribution: EPS operates as a system provider and distributor for alarm technology, fire protection, and video surveillance products. They serve trade partners (Fachhandelspartner) and certified installers, offering products from multiple manufacturers including Jablotron, Ajax, Dahua, FireAngel, and Tecnofire. The business model is B2B focused with account registration required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EPS Vertriebs GmbH is a B2B wholesale distributor and system provider of professional security technology, offering alarm systems (Jablotron, Ajax), video surveillance (Dahua, Ajax cameras), and fire protection (FireAngel smoke detectors, Tecnofire fire alarm panels) to certified security installers and trade partners across the DACH region. The company complements product distribution with planning consultation, technical support, logistics, and the EPS Akademie training academy.

Product overview

EPS Vertriebs GmbH operates as a B2B distributor and system provider for security technology, offering a comprehensive portfolio of alarm systems, fire protection, and video surveillance solutions. The core product categories include Jablotron alarm systems (wireless Funk and wired Bus technology), Ajax security systems (intrusion, video, fire, automation), and Dahua video technology (cameras, NVRs, intercoms). Supporting product lines include FireAngel smoke detectors, TecnoFire EN54-compliant fire alarm panels, Ajax-FIRE brand warning systems, FireRay beam detection, UR-FOG and PROTECT security fog systems, Milesight cameras, X-Sense detectors, and access control solutions from Dahua, Jablotron, Watchman, and Yale. The company complements its product distribution with training academy services (Jablotron, Ajax, Dahua, fire protection, EN54 courses) and technical support including TeamViewer, WhatsApp, and telephone assistance. EPS serves the DACH region (Germany, Austria, Switzerland) with over 40 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Jablotron Alarmsysteme Comprehensive alarm and security system portfolio including wireless (Funk) and wired (Bus) technology, control panels (Zentralen), detectors, sirens, and smart home integration. Includes Jablotron 100+ series and Oasis 80 systems, sold to certified installers for residential and commercial projects.
• Ajax Alarmsysteme European-manufactured security systems covering intrusion detection (Einbruchschutz), video surveillance, fire safety (Brandschutz), and comfort automation, including Baseline and Superior product lines distributed to trade partners.
• Dahua Videoüberwachung Complete video surveillance solutions including IP cameras, HDCVI cameras, PTZ cameras, thermal cameras, network video recorders (NVR), XVR hybrid recorders, monitors, and door intercom systems (Türsprechstellen) distributed to professional installers.
• Ajax Videoüberwachung Ajax network cameras (BulletCam, TurretCam) with AI-based object detection, NVR storage solutions, and cloud connectivity featuring proprietary JetSparrow peer-to-peer video technology.
• FireAngel Rauchwarnmelder Smoke detection devices including Thermoptek technology models (ST-622, ST-630) with 10-year batteries, wireless-interoperable versions, and escape light functionality, certified to EN 14604 with Q-Label per VdS 3131 / vfdb 14-01.
• TecnoFire BWA/BMA Brandmeldeanlagen Addressable fire alarm control panels (TF-A1, TF-A2, TF-A4 series) and detection systems certified to EN 54, featuring TFT touch displays and voice announcement capabilities for commercial fire protection applications.
• AJAX-FIRE EN54 Brandwarnanlage EN54-certified fire warning system comprising control panels, smoke detectors, heat detectors, sirens, and accessories for professional fire safety applications.
• FireRay Brandfrüherkennung Optical beam smoke detection systems (FireRay 3000, FireRay One) for large area fire detection with automatic alignment technology.
• UR-FOG Sicherheitsnebel Security fog systems for intrusion deterrence, including fog machines and accessories for rapid deployment in commercial and residential sites.
• PROTECT Nebeltechnik Security fog systems with fog machines and accessories for commercial and residential security applications.
• Milesight Video IP-based video surveillance cameras and systems as an additional brand offering distributed to trade partners.
• X-Sense Melder Smoke, heat, CO detectors and combination units with base station and detector sets for residential safety applications.
• DAHUA Airshield Dahua wireless alarm system (Airshield) for intrusion detection with various detectors and control units.
• Jablotron Mercury Advanced alarm system line with control panels, intrusion detectors, fire protection components, and sirens for comprehensive security solutions.
• Optex Security detectors and sensors for perimeter protection and intrusion detection applications.
• ZK & Verriegelungssysteme Access control and locking systems from manufacturers including Dahua, Jablotron, Watchman, and Yale.
• Jablotron JA-100 System Modular alarm system with control panels (JA-103KR, JA-107K, JA-107KR), supporting up to 230 components with LAN/GSM communication, cloud connectivity via MyJablotron, and VDE 0826 Teil 1 certification for fire protection integration.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• VSÖ (Verband für Sicherheit)minorOthersVSÖ is an independent association of companies and institutions dealing exclusively with security in all its forms. EPS maintains partnership with VSÖ as part of their industry engagement.
• BHE Bundesverband Sicherheitstechnik e.V.minorOthersThe BHE Bundesverband Sicherheitstechnik e.V. is an association for security technology with over 1,100 member companies. BHE serves as a communication and information platform for all security-related matters.
• Forum Brandrauchprävention e.V.minorOthersThe Forum Brandrauchprävention e.V. operates the initiative 'Rauchmelder retten Leben' (Smoke detectors save lives) founded in 2000. The forum focuses on fire prevention, particularly with smoke detectors.
• JablotroncoreChannel Partner/ Reseller/ DistributorJablotron is a key manufacturer partner for alarm technology. EPS distributes Jablotron wireless and bus alarm systems, including control panels, detectors, and accessories for residential and commercial applications.
• AjaxcoreChannel Partner/ Reseller/ DistributorAjax is a key manufacturer partner for alarm systems and video surveillance. EPS distributes Ajax Grade 3 wireless alarms, video cameras, fire protection, and home automation products.
• DahuacoreChannel Partner/ Reseller/ DistributorDahua is a key manufacturer partner for video technology. EPS distributes Dahua IP cameras, HDCVI cameras, PTZ cameras, NVR/XVR recorders, and AI-powered video analytics solutions.
• FireAngelcoreChannel Partner/ Reseller/ DistributorFireAngel is a key manufacturer partner for smoke detectors and fire protection. EPS distributes FireAngel smoke detectors with Thermo Optic technology, complying with DIN EN 14604 and Q-Label standards.
• TecnofirecoreChannel Partner/ Reseller/ DistributorTecnofire is a key manufacturer partner for EN 54 certified fire alarm systems. EPS distributes Tecnofire addressable fire alarm control panels, detectors, and components for commercial fire protection applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dahua Technology: Global video surveillance manufacturer and a core supplier to EPS. Comparable as a security systems incumbent with overlapping product categories (IP cameras, NVRs, AI analytics); relationship to EPS is both partnership and competitive overlap (Dahua's own distribution could disintermediate).
• Bosch Security and Safety Systems: Global manufacturer of video surveillance, intrusion, fire alarm, and access control systems with established DACH distribution. Comparable as a broad security systems incumbent whose products EPS's installer customers may also specify.
• ABUS: German security manufacturer and brand owner (locks, alarms, video, access control) with its own distribution arm (Security Center). Directly comparable as a broad DACH security portfolio player; ABUS is a manufacturer-incumbent while EPS is a pure distributor.
• Hikvision: World's largest video surveillance manufacturer with strong DACH distribution network through regional distributors. Comparable as a video surveillance incumbent; competes with Dahua (EPS's main video line) for the same installer customers.
• Honeywell Security and Fire: Global incumbent manufacturer of intrusion, video, and fire systems with broad direct and channel distribution in DACH. Comparable as a security systems portfolio player; overlaps with EPS's categories but operates at much larger scale through its own channels.

Emerging players

• Jablotron: Czech-based alarm systems manufacturer and a key supplier to EPS across wireless and bus product lines. Comparable as a manufacturer with growing DACH distribution; relationship to EPS is primarily partnership but with potential channel conflict as Jablotron scales direct sales.
• Ajax Systems: European-origin wireless security systems manufacturer with rapidly growing DACH presence. A core supplier to EPS but also an emerging competitor building its own installer channel; represents both partnership upside and channel conflict risk.

Direct peers

• Indexa GmbH: German specialist wholesaler of security technology products (alarm, video, access) serving professional installers in DACH. Most directly comparable peer — similar scale, similar B2B installer channel focus, similar product breadth across multiple third-party brands.

Others

• Conrad Electronic: Large German multi-category electronics distributor serving B2B and B2C with significant security products assortment. Comparable as a DACH distribution channel that carries overlapping security brands (Dahua, etc.) and competes for the same installer procurement volume.

Regional players

• Telenot Electronic GmbH: German manufacturer of intruder alarm, fire alarm, and access control systems with strong DACH installer channel. Comparable as a regional security systems incumbent; competes for the same certified installer customers that EPS serves, though as manufacturer rather than distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@epsvertrieb
• LinkedInlinkedin.com/company/eps-vertriebs-gmbh
• Instagraminstagram.com/eps_vertrieb

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPS Vertriebs GmbH