Equals Three
Equals Three is an Australian accounting, bookkeeping, mortgage broking, and SMSF services firm serving family businesses, investors, and individuals across NSW through four offices, with Xero Platinum Partner status and integrated cross-sell offerings.
- Company typePrivate
- Founded1996
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Equals Three does
Equals Three Pty Ltd is an Australian professional services firm headquartered in Sydney, NSW, that delivers an integrated suite of accounting, cloud-based bookkeeping, mortgage broking, and Self-Managed Superannuation Fund (SMSF) administration services to family-owned businesses, investors, executives, and self-employed individuals across New South Wales. Founded in 1996 (formerly operating as Prs Partners before rebranding in 2023), the firm operates through two legal entities — Equals Three Pty Ltd for accounting, bookkeeping, and SMSF, and Equals Three Loans Pty Ltd for mortgage broking — supported by approximately 25 staff across offices in Sydney CBD, Woolooware, Thirroul/Wollongong, and a Taren Point mailing address. The firm is a Xero Platinum Champion Partner and Certified Advisor, using Xero as its primary cloud accounting platform alongside MYOB and QuickBooks, and holds an Australian Credit Licence arrangement with Connective Credit Services to deliver home, investment, and business loans.
The business model is relationship-led professional services billing, with quote-based or fixed-fee engagements typical of the accounting industry, supplemented by loan broking commissions and SMSF compliance fees. The go-to-market is sales-led: a 15-minute phone or online-booked consultation (via Calendly/Outlook) qualifies fit, followed by in-person or virtual meetings at one of four NSW offices. Marketing channels are primarily organic — the company website, SEO, and social presence on Instagram, Facebook, and LinkedIn — with no disclosed performance marketing or external investment. Competitive differentiation rests on multi-decade client relationships, integrated cross-service delivery (loans coordinated with accounting teams), and vertical specialization in Health, Construction, Professional Services, and Hospitality family businesses. No revenue, funding, headcount growth, or M&A data is publicly disclosed.
Equals Three firmographics
Firmographics- Name
- Equals Three
- Legal name
- Equals Three Pty Ltd
- Website
- https://equalsthree.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equals Three is an Australian accounting, bookkeeping, mortgage broking, and SMSF services firm serving family businesses, investors, and individuals across NSW through four offices, with Xero Platinum Partner status and integrated cross-sell offerings.
- Ownership category
- akta.pro rank
Equals Three industry classification
Industry- Product category
- Accounting & Financial Advisory Services
- NAICS
- Insurance and Employee Benefit Funds (5251), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Finance Services (6199), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Family Office Administration & Operations (Accounting, Reporting, Payroll) (FSAAADAD)
Keywords
Where Equals Three is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Equals Three business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Accounting Services: Professional accounting services including tax planning, compliance, business advisory, and结构 optimization for family businesses, investors, and executives
- Bookkeeping Services: Cloud-based bookkeeping services using latest technologies to manage client financial records, invoicing, expenses, and bank reconciliation
- Loan/Mortgage Broking Services: Home loans, investment loans, and business loans facilitated through Equals Three Loans. Credit Representative 536248 authorised under Australian Credit Licence 389328
- Self-Managed Superannuation Fund Services: SMSF management including annual financial accounts preparation, tax return lodgement, and annual audit organisation
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Equals Three product offering
Product offeringCore offering
Equals Three is an Australian financial services firm providing integrated accounting, cloud-based bookkeeping, mortgage broking, and self-managed superannuation fund (SMSF) services. The firm primarily serves family businesses, investors, and individual executives across NSW, with deep specialisation in Health, Construction, Professional Services, and Hospitality industries. Operations are anchored by a Xero Platinum Champion Partner relationship, multiple NSW office locations, and a 28+ year operating history.
Product overview
Equals Three is an Australian financial services firm offering a unified suite of advisory and service offerings across four core areas: Accounting, Bookkeeping, Loans (mortgage broking), and Self-Managed Superannuation Funds (SMSF). The firm operates as a one-stop shop for family businesses, investors, and individuals seeking integrated financial advice, combining cloud-based accounting software expertise (particularly Xero as a Platinum Partner) with loan broking and SMSF management services.
Differentiator
Problem solved
Functional benefit
Products and services
- Accounting Business accounting services including tax planning, structuring advice, financial reporting, and ongoing advisory support for family businesses, investors, and executives across NSW, Australia.
- Bookkeeping
Quantifiable outcome
- Additional 4 weeks (8 weeks total) for BAS lodgement through their services
Companies that use Equals Three
Customer profileSegments5 records
Ideal customer profiles4 records
Equals Three technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Equals Three partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- XerocoreEquals Three is a Xero Platinum Champion Partner and Xero Certified Advisor. They have a team of Xero-certified accountants and bookkeepers who help clients set up, support, and train on Xero accounting software. Xero is their primary accounting software platform and key differentiator.
- Connective Credit Services Pty LtdcoreEquals Three Loans operates under Australian Credit Licence 389328 held by Connective Credit Services Pty Ltd (ABN 51 143 651 496). Credit Representative 536248 is authorised under this licence for loan/mortgage broking services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Equals Three competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Equals Three social profiles
Digital presenceEquals Three financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equals Three leadership team
Management profileNumber of profiles
Profiles10 records
Equals Three subsidiaries and ownership
Company hierarchySubsidiaries1 record
Equals Three funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equals Three M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equals Three
What does Equals Three do?
Equals Three is an Australian financial services firm providing integrated accounting, cloud-based bookkeeping, mortgage broking, and self-managed superannuation fund (SMSF) services. The firm primarily serves family businesses, investors, and individual executives across NSW, with deep specialisation in Health, Construction, Professional Services, and Hospitality industries. Operations are anchored by a Xero Platinum Champion Partner relationship, multiple NSW office locations, and a 28+ year operating history.
Is Equals Three a public or private company?
Equals Three is a private company. It is classified as management employee owned and is currently operating.
When was Equals Three founded?
Equals Three was founded in 1996. It employs 1 to 10 people.
Where is Equals Three based?
Equals Three is headquartered in Sydney, Australia, in the Oceania region.
How does Equals Three make money?
Four revenue lines are on record. Accounting Services are the primary driver. The others are bookkeeping Services, loan/Mortgage Broking Services and self-Managed Superannuation Fund Services.
Does Equals Three have an API?
No public API is recorded for Equals Three.
What industry is Equals Three in?
Equals Three's product category is Accounting & Financial Advisory Services. Its primary akta.pro industry code is FSAAADAD, Family Office Administration & Operations (Accounting, Reporting, Payroll). Its NAICS code is 5251 and its SIC code is 6199.