Equine Therapy Inc.

What Equine Therapy Inc. does

Equine Therapy, Inc. is a privately held equine therapy service business founded in 1982 by Mimi Porter and headquartered at 4350 Harrodsburg Road in Lexington, Kentucky. The company provides secondary care therapeutic services to horses following veterinary diagnosis, operating in a role analogous to that of an athletic trainer for human athletes. Its service menu spans eight modalities: heat therapy, cold therapy (cryotherapy), photon/laser therapy, therapeutic ultrasound, magnetic therapy (including Pulsed Signal Therapy), electrical stimulation, ozone therapy, and medical honey therapy. The practice also maintains a national Therapist Directory and offers educational resources aimed at aspiring equine therapists.

The business model is service-based, anchored by on-site therapy delivery in Kentucky's Bluegrass region with supplemental traveling engagements for clients across the USA and internationally, including documented work in Ireland, Dubai, and the 1996 Atlanta Summer Olympic Games. Porter authored the industry reference text 'The New Equine Sports Therapy' (2000), which functions as both a revenue stream and a top-of-funnel marketing asset, and she delivers consulting and lectures that reinforce category authority. The firm is founder-centric, with no external investment, parent company, or subsidiary structure identified; a clinical team of approximately 11 includes two additional therapists (Monica Martins and Katie Moore) supporting Porter's practice. The website (equinehealthcare.com), redesigned in 2011 with the Web Store permanently closed, serves as the primary content and referral hub rather than a transactional channel.

Name

Equine Therapy Inc.

Legal name

Equine Therapy, Inc.

Website

https://equinehealthcare.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Equine Therapy, Inc. is a Lexington, Kentucky equine therapy service founded in 1982 by Mimi Porter, delivering secondary-care modalities (heat, cold, ultrasound, laser, magnetic, electrical, ozone, medical honey) to horses post-veterinary diagnosis across the Bluegrass region, the USA, and international clients.

Ownership category

akta.pro rank

Product category

Equine Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Veterinary Services (541940)

SIC

Services-Health Services (8000)

akta.pro primary industry

Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ)

akta.pro secondary industries

Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ), Equine Care & Stable Management (EDAOAOAE)

Keywords

• Equine sports therapy
• Equine rehabilitation services
• Veterinary secondary care
• Horse injury recovery
• Animal physical therapy

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Therapy Services: Direct provision of equine therapy services to horse owners and through veterinary referrals. Services are provided on-site in the Bluegrass region of Kentucky and for traveling clients from across the USA and internationally. The business model is service-based with pricing based on consultation, assessment, and treatment sessions.
2. Book Sales - The New Equine Sports Therapy: Mimi Porter authored 'The New Equine Sports Therapy', a 200-page definitive text on equine therapy covering treatment and prevention of injury. The book serves both as a revenue stream and marketing tool for the practice.
3. Training and Education: The company provides educational resources and references for other equine therapists. Mimi Porter serves as a consultant and lecturer, providing professional education and training services to the equine therapy community.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Equine Therapy Inc. is a secondary-care equine therapy service practice that provides post-injury and post-surgical rehabilitation and sports therapy to horses following complete veterinary diagnosis. Services are delivered on-site by trained equine therapists using eight therapeutic modalities — heat, cold, photon/laser, ultrasound, magnetic (including Pulsed Signal Therapy), electrical stimulation, ozone, and medical honey therapy — for horse owners across the Bluegrass region and for traveling clients from across the U.S. and abroad.

Product overview

Equine Therapy, Inc. is a service-based equine therapy company founded in 1982, offering multiple therapeutic modalities for horses as secondary care following veterinary diagnosis. The company provides eight distinct therapy types: Heat Therapy, Cold Therapy, Photon Therapy, Ultrasound Therapy, Magnetic Therapy (including Pulsed Signal Therapy), Electric Therapy, Ozone Therapy, and Medical Honey Therapy. The core service offering consists of these therapeutic modalities delivered by trained equine therapists. Additional offerings include the educational publication "The New Equine Sports Therapy" by founder Mimi Porter, professional training curriculum guidance, and a therapist directory referral service.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Therapy for Horses
• Cold Therapy (Cryotherapy) for Horses
• Photon / Laser Therapy for Horses
• Therapeutic Ultrasound for Horses
• Magnetic Therapy and Pulsed Signal Therapy (PST) for Horses
• Electrical Stimulation Therapy for Horses
• Ozone Therapy for Horses
• Medical Honey Therapy for Horses
• The New Equine Sports Therapy (book) A 200-page authoritative text authored by Mimi Porter covering the principles of equine therapy and dedicated chapters on stretching, heat therapy, cold therapy, hands-on therapies, therapeutic electrical stimulation, therapeutic ultrasound, photon and laser therapy, and magnetic field therapy, including case reports, definitions, references, and photographs. Targeted at novice horse owners through seasoned veterinarians interested in injury prevention and non-invasive rehabilitation techniques.
• Equine Therapy Training Curriculum Professional training and educational resources for aspiring equine therapists, providing guidance on educational paths, recommended college degrees in athletic training, horsemanship experience, and references to external programs such as Hocking College and Equinology, Inc.
• Equine Therapist Directory Online directory listing equine therapists and animal healthcare providers, including contact information, service descriptions, and geographic coverage, used to connect horse owners with qualified practitioners across multiple U.S. states.

Quantifiable outcome

• Supports body natural healing processes without drugs or invasive procedures
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hagyard Equine Medical Institute: Large Lexington, Kentucky equine veterinary practice with sports medicine and rehabilitation capabilities. Operates in the same Bluegrass market as Equine Therapy, Inc. and overlaps on the secondary-care / rehab side while also providing primary veterinary diagnosis.
• Palm Beach Equine Clinic: Large referral equine hospital with sports medicine and rehabilitation services. Comparable in serving high-performance equine athletes and offering therapy modalities alongside veterinary care.
• Brookside Equine: Equine veterinary practice offering rehabilitation, sports medicine, and on-site therapy modalities. Comparable as an integrated provider that can deliver both primary diagnosis and the secondary-care modalities Equine Therapy, Inc. specializes in.
• Rood & Riddle Equine Hospital: Major Kentucky-based equine hospital with a dedicated surgery and sports medicine/rehabilitation center. Comparable as a referral source and competitor for post-surgical rehabilitation services in the same region.

Direct peers

• Equinology, Inc. Provides equine bodywork certification and continuing-education courses for equine therapists. Directly comparable as an equine therapy training and credentialing provider, and is even referenced by Equine Therapy, Inc.'s own curriculum page as a recommended educational path.
• Colorado Equine Sports Medicine: Specialty equine practice focused on sports medicine, lameness, and performance. Comparable in targeting performance horses with sports therapy, regenerative treatments, and rehabilitation services.

Others

• Theraplate (and other equine modality device vendors): Equipment vendors supplying equine therapy modalities (vibration therapy, laser, PEMF) used by therapists. Comparable as enabling ecosystem participants whose products underpin equine therapy service delivery.

Emerging players

• Centaur Equine: Equine rehabilitation and layup facility offering structured post-injury and post-surgical recovery programs. Comparable as a niche rehabilitation provider focused on recovery rather than acute diagnosis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/equine-therapy-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equine Therapy Inc.