EQUILOC LOCAÇÃO

What EQUILOC LOCAÇÃO does

EQUILOC LOCAÇÃO DE EQUIPAMENTOS PARA EVENTOS is a Rio de Janeiro-based equipment rental company founded in 2011 that specializes in crowd control and event flow management solutions for the Brazilian entertainment, sports, hospitality, and broadcast industries. Its core offering is hot-dip galvanized carbon-steel containment barriers — a standard 2.10m x 1.20m fence and a taller 2.10m x 1.60m version — sold exclusively on a short-term rental basis to event organizers, sports clubs, hotels, broadcasters, and cultural institutions. The company maintains an inventory of more than 10,000 barriers and operates 365 days per year using a specialized in-house assembly and disassembly team that deploys beyond the Rio de Janeiro municipality.

The product line has expanded beyond the core barriers to include queue and flow organizers with A4 display adapters, a five-channel cable protector (Passa Cabo), HDPE traffic cones with reflective tape, galvanized 2.00m x 2.00m closure panels, and 240-liter polypropylene waste containers, positioning EQUILOC as a one-stop supplier for event infrastructure. Clients include Botafogo, Flamengo, Vasco, Fluminense, Rede Globo, Dream Factory, Orla Rio, Hotel Fasano, Hotel Marriott, the Brazilian Olympic Committee (COB), Museu do Amanhã, and De Castilho.

EQUILOC runs a sales-led, direct-rental model with quote-based per-event pricing and operates from a single headquarters in Benfica, Rio de Janeiro. Revenue is generated entirely through short-term equipment rentals plus associated assembly/disassembly services, with no subscription tiers, no disclosed pricing schedule, and no public listing. The company is privately held with no documented funding history and only five permanently listed employees, indicating heavy reliance on per-event labor.

Name

EQUILOC LOCAÇÃO

Legal name

EQUILOC

Website

https://equiloc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

EQUILOC LOCAÇÃO is a Rio de Janeiro-based equipment rental company founded in 2011 that rents hot-dip galvanized steel containment barriers, flow organizers, cable protectors, cones, and closures on a short-term basis to event organizers, sports clubs, hotels, broadcasters, and cultural venues across Brazil.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

Spectator Sports (7112)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Pipe & Drape, Backdrop & Room-Divider Rentals (HSACAFAJ)

akta.pro secondary industries

Sports Security, Crowd Management & Event Medical Services (MPAGAMAL), VIP, Backstage & Crowd Management Services (BPAKACAH)

Keywords

• Event equipment rental
• Crowd control barriers
• Queue management equipment
• Containment barriers
• Event safety equipment

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: EQUILOC generates revenue through rental of crowd control barriers, flow organizers, cable protectors, traffic cones, closures, and waste containers. The company maintains an inventory of over 10,000 barriers and provides associated assembly/disassembly services. Revenue is derived from short-term event rentals, with operations 365 days a year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

EQUILOC rents crowd control and event flow management equipment — primarily hot-dip galvanized steel containment barriers (Grade de Contenção) — to event organizers, sports clubs, hotels, and production companies in Rio de Janeiro and surrounding areas. The company maintains an inventory of over 10,000 barriers and a specialized assembly/disassembly team, offering a complete product line that includes flow organizers, cable protectors, traffic cones, closures, and waste containers.

Product overview

EQUILOC is a rental equipment company specializing in event management solutions, particularly known for its containment and crowd control products. The portfolio centers on metal containment fences (Grade de Contenção Padrão and Grade de Contenção Alta) as the core offering, supplemented by flow organizers and displays for queue management, cable management solutions (Passa Cabo), traffic cones, and waste containers. All products are available for short-term rental to event organizers, venues, and production companies in Rio de Janeiro and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Grade de Contenção Padrão (Standard Containment Barrier)

Quantifiable outcome

• 200+ satisfied clients served since 2011
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Aggreko: Global specialist in temporary power and event equipment rental, with a dedicated Events division serving sports, concerts, and large public gatherings. Comparable to EQUILOC via equipment rental for crowd-intensive events, but with a much broader product portfolio and geographic footprint.
• PRG (Production Resource Group): World's largest provider of event production services and equipment, including staging, barriers, and crowd-related infrastructure for live entertainment and sports. Comparable to EQUILOC through event equipment rental and on-site delivery, though operating globally with a much broader service mix.
• GL Events: French-headquartered global event services group providing equipment rental, temporary structures, and venue operations for major events worldwide. Comparable to EQUILOC through its equipment rental division serving concerts, sports, and exhibitions, though operating at vastly larger scale and scope.
• Freeman: Large US-based event production and equipment services company serving trade shows, conventions, and live events with logistics, rental equipment, and on-site services. Comparable in business model (rental plus service delivery) and customer base (event organizers), though operating in a different geography.

Direct peers

• Showsec: UK-based crowd management and event safety services company providing stewards, barriers, and crowd flow solutions for concerts, sports, and festivals. Comparable to EQUILOC in crowd management focus and event organizer customer base, though more services-led than equipment-led.
• Mojo Barriers: Global leader in crowd control barrier rental for live events, concerts, and sports. Most direct international comparable to EQUILOC: same product category (steel containment barriers), same target customers (event promoters and venues), same rental-based business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/equiloc-loca%C3%A7%C3%A3o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUILOC LOCAÇÃO