Érablière Bernard

What Érablière Bernard does

Érablière Bernard is a sixth-generation, family-owned Quebec maple and frozen prepared foods producer headquartered at 1268 rue Denison Ouest in Granby, Quebec. Founded by Ludger in 1920, the company operates three integrated revenue lines: (1) maple products including 100% pure maple syrup, butter, taffy, candy, caramel, smoked syrup, and maple water; (2) frozen prepared meals spanning traditional Quebec dishes (tourtière, pâté chinois, lasagna, shepherd's pie, soup), international comfort foods, vegetarian and gluten-free lines, plus the signature Nammy potato donuts dipped in pure maple syrup; and (3) experience-based revenue through an 80-seat period-themed sugar shack (cabane à sucre) during maple season and corporate catering for groups of 40 or more.

The company's technology stack is conventional rather than differentiated: a WordPress + WooCommerce e-commerce storefront, Stripe payment processing, MailPoet for newsletter campaigns, and Google Analytics for traffic measurement. Distribution is multi-channel, comprising the Granby retail boutique, direct e-commerce with local delivery within a 15km radius, the Maturin marketplace for Quebec-wide reach, and over 250 retail points stocking Nammy donuts. Pricing is unit-based, ranging from $3.75 (soup) to $62.95 (gallon of maple syrup), with corporate holiday meals at $26 per serving.

The go-to-market motion is direct-to-consumer with an event-driven overlay. Family members from the sixth generation (Amanda, Alexis, Louis-Carl) currently lead operations alongside a chef (Maxime) and a 13-person staff. The customer mix spans individual Quebec consumers, corporate clients for holiday catering, fundraising organizations using Nammy donuts, and a network of retail resellers. The 2025 Aliments du Québec dans mon Panier award underscores the regional provenance positioning that anchors the brand's premium and trust narrative.

Name

Érablière Bernard

Legal name

Érablière Bernard

Website

https://erablierebernard.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Érablière Bernard is a sixth-generation, family-owned Quebec artisanal maple and frozen prepared foods producer founded in 1920 in Granby, serving individual consumers, corporate clients, and 250+ Quebec retail partners through its Granby boutique, WooCommerce e-commerce, Maturin marketplace, sugar shack dining experience, and corporate catering.

Ownership category

akta.pro rank

Product category

Specialty Foods

NAICS

Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Sugar and Confectionery Product Manufacturing (3113)

SIC

Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro industry

PRIMARYTHAFAGAE

Donut Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

Keywords

• Maple syrup products
• Frozen prepared meals
• Sugar shack dining
• Traditional Quebec donuts
• Corporate meal catering

Headquarters

HQ city

Granby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct sales of frozen prepared meals, maple products, and Nammy donuts through their physical boutique in Granby and online e-commerce store. Year-round operation with pickup and local delivery options.
2. E-commerce Online Sales: Online ordering through WooCommerce platform with delivery within 15km of Granby. Orders ready within 24-48 business hours. Free delivery on orders over $100, $10 fee for orders $40-99.99.
3. Sugar Shack Dining: On-site restaurant experience during maple season (Temps des Sucres) with all-you-can-eat meals in a dining room accommodating 80 guests in a period ambiance.
4. Corporate Catering: Corporate holiday meal delivery service and event catering with minimum 40 guests. Meal boxes for offices delivered within 15km of Granby during December holiday season.
5. Wholesale Distribution: Distribution through Maturin marketplace for Quebec-wide availability. Nammy donuts and products sold through 250+ retail points across Quebec.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Érablière Bernard produces and sells 100% pure maple products (maple syrup, butter, taffy, candy, water, smoked syrup) and homemade frozen prepared meals (tourtière, lasagna, shepherd's pie, pâtés, General Tao chicken) under its own brand and the Nammy donut sub-brand. It operates a year-round retail boutique in Granby, an online store with local delivery, an on-site sugar shack dining experience during maple season, and corporate catering for holiday meals.

Product overview

Érablière Bernard is a Quebec family-owned maple syrup producer and frozen prepared foods company founded in 1920, now in its 6th generation. The company operates a dual business model consisting of (1) Maple Products including pure maple syrup, maple butter, maple taffy, maple candy, maple water, smoked maple syrup, and maple-flavored treats, and (2) Prepared Frozen Meals including traditional Quebec dishes (tourtiere, poutine, lasagna, shepherd's pie), proteins (poultry, meat, seafood), soups, side dishes, and vegetarian/gluten-free options. Their Nammy donut sub-brand produces traditional potato donuts dipped in maple syrup, distributed through 250+ retail locations across Quebec. The company also operates on-site dining experiences (sugar shack, holiday meals) and catering services, with an online store for year-round frozen meal delivery within 15km of Granby.

Differentiator

Problem solved

Functional benefit

Brands

• Nammy (Beignes Nammy): A sub-brand specializing in maple syrup-glazed potato-based donuts (beignes aux patates), made from a family recipe, dipped in pure maple syrup. Products include beignes in various formats, available at over 250 retail locations across Quebec and through Maturin across Quebec.

Products and services

• Maple Products (Sirop d'érable, Beurre d'érable, Tire d'érable, Caramel à l'érable, Eau d'érable, Sirop Fumé) 100% pure maple syrup in various grades (clear and dark) and formats (cans, gallons), pure maple butter, traditional maple taffy, maple caramel sauce, maple water in original/lime/peach flavors, and smoked maple syrup for marinades and grilling. Sold to individual consumers and retail partners.
• Frozen Prepared Meals (Tourtière, Lasagne 3 viandes, Pâté au poulet, Pâté mexicain, Pâté Chinois, Haut de cuisse à l'érable, Général Tao, Pad Thai, Gratin de la mer, Cigare au chou, Calzone, Shepherd's pie) Homemade frozen ready-to-heat Quebec meals including traditional meat pies, lasagnas, chicken dishes, seafood gratins, and international-inspired dishes. Made from scratch without preservatives. Available in single-serve and family-size portions for 2-3 persons and larger formats.
• Beignes Nammy (Maple Donuts) Traditional Quebec potato donuts made from a family recipe and dipped in pure maple syrup. Available in 5, 12, and specialty packs. Distributed through 250+ retail locations across Quebec and via the Maturin online marketplace.
• Beignes Pommes (Apple Donuts) Soft cinnamon-flavored donuts filled with real apple pieces, available in 12-unit packs. Sold under the Nammy donut line.
• Accompagnements (Side Dishes) Frozen side dishes including mashed potatoes, vegetable gratin, rice with vegetables, roasted vegetables in Thai/garlic/lemon flavors, beans, and specialty items. Sold as accompaniments to main meals.
• Soups and Starters (Soupe à l'oignon, Soupe aux pois, Rouleaux Impériaux) Frozen soups and starters including caramelized onion soup with brandy, traditional Quebec pea soup, and imperial/spring rolls made with pork, onions, carrots, vermicelli and maple-infused sauce.
• Vegetarian and Gluten-Free Meals (Mets Végétariens, Mets Sans Gluten) Vegetarian meals (vegetable lasagna, quiche, fondue brie, vegetarian shepherd's pie, tofu-based dishes, no meat/fish traces) and gluten-free options (spaghetti sauce, vegetarian shepherd's pie).
• Boîtes à réchauffer (Heat-and-Serve Meal Boxes) Pre-assembled themed meal boxes for reheating at home, available for 4, 6, or 12 people or individual portions. Includes holiday (Swing la bacaisse) and sugar season (D'la cabane) themed concepts.
• Cabane à sucre (Sugar Shack Dining Experience) On-site traditional Quebec sugar shack dining experience with all-you-can-eat meals in a period-themed dining room accommodating up to 80 guests. Features seasonal maple-themed menu. Reservation-based with minimum 40 adults.
• Service de traiteur (Catering Services) Catering services for private events including private dining room rental, alcohol permits, and optional sound system rental. Minimum 40 adults required. Includes corporate holiday meal delivery to offices within 15km of Granby at $26 per meal.
• Repas des fêtes (Holiday Meals) Holiday season meals available in individual, 6-person, and 12-person formats featuring traditional Quebec holiday dishes. Includes corporate delivery program with hot meals delivered directly to offices.

Quantifiable outcome

• 250+ retail points of sale across Quebec for Nammy donuts
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MaturincoreChannel Partner/ Reseller/ DistributorMaturin serves as a marketplace distributor for Érablière Bernard, enabling Quebec-wide availability of products across the province. Through this partnership, Nammy donuts and Bernard products are available for delivery throughout Quebec via the Maturin platform.
• C'est belgeminorOthersC'est belge is a supplier providing Liège-style waffles made with butter and fresh eggs for Érablière Bernard's dessert offerings. These waffles are distributed through Bernard's retail network.
• Érablière du domaine du CapminorOthersÉrablière du domaine du Cap produces maple cotton candy (barbe à papa à l'érable) that is sold through Érablière Bernard's product lineup.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• St-Hubert: Established Quebec restaurant chain with a strong frozen-food retail line. Comparable on Quebec brand equity, ready-to-heat comfort food positioning and retail distribution muscle.
• Saputo: One of the largest dairy and food manufacturers in Canada, headquartered in Quebec with broad categories including bakery and prepared foods. A broad incumbent that competes for Quebec retail and foodservice shelf space across many of the same aisles.

Direct peers

• Domaine Pinnacle: Quebec orchard/sugar bush operation producing maple syrup, maple products and on-site sugar-shack experiences. Direct overlap with Érablière Bernard across maple CPG and sugar-shack dining, though larger in sugar-bush agritourism.
• Leclerc Foods: Family-owned Quebec-based manufacturer of cookies, crackers, nutrition bars and snacks. Compares on scale-up playbook of a Quebec family-run CPG manufacturer serving national retail.
• Maison Orphée: Quebec artisan producer of specialty oils, vinegars, mustards and condiments. Comparable as a small Quebec artisan CPG brand emphasizing provenance and clean-label formulas.
• Citadelle: Cooperative of Quebec maple producers marketing branded maple syrup, sugars and related products. Directly comparable as a Quebec maple CPG brand competing for retail shelf space.
• Cabane Au Pied de Cochon: Iconic Quebec sugar-shack restaurant by chef Martin Picard offering period-themed, all-you-can-eat traditional Quebec maple cuisine. Comparable in sugar-shack dining experience and Quebec comfort-food brand positioning.
• Bec Sucré: Quebec brand specializing in artisanal maple candies and maple confections. Directly comparable as a Quebec maple confectionery CPG brand competing in the same specialty/souvenir retail channel.

Regional players

• Prana: Quebec-based brand of organic/natural snack and pantry products now sold internationally. Compares on Quebec origin story in artisan packaged foods, though focused on plant-based snacks.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCCQh0TcqXTsskYyjGP5XGUQ
• Facebookfacebook.com/erablierebernard
• LinkedInlinkedin.com/company/erabliere-bernard-beignes-nammy
• Instagraminstagram.com/erabliere_bernard
• TikToktiktok.com/@erablierebernard

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Érablière Bernard