ERA
ERA Electronics (Era srl), founded 2020 in Trieste, Italy, designs and sells MPPT charge controllers, battery monitors, gateways, and accessories for off-grid solar, marine, and RV applications, sold direct via its website and complemented by a freemium cloud monitoring portal.
- Company typePrivate
- Founded2020
- HeadquartersTrieste, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ERA does
ERA srl (doing business as ERA Electronics) is an Italian electronics company founded in 2020 and headquartered in Trieste, Italy, with a 9-person team. It designs and manufactures electronic equipment for managing electrical energy in off-grid photovoltaic, marine, and recreational vehicle applications. Its product portfolio comprises MPPT charge controllers (the 5A MicroREG M105 for OEM/embedded use, plus the 15A M215C/M215S and 20A M220DW for 12V/24V battery systems), battery monitors (BM35, BM39, BM40, BM40W) with capacitive or resistive touchscreens and current handling up to 5,000A, RS485/WiFi gateways (S2W, S2L), and accessories including shunts, temperature sensors, and cabling. The devices interoperate via the proprietary ERABUS protocol over RS485, and WiFi-enabled models connect to a free cloud monitoring portal introduced in 2024, with paid subscriptions for professional fleets.
The company monetizes through direct hardware sales via its website, quote-based custom engineering services for OEM clients, and recurring monthly fees on its professional monitoring subscription tier. Its three primary go-to-market verticals are the marine/nautical sector, the camper/RV sector, and stand-alone off-grid photovoltaic installations, with a secondary OEM/embedded channel for the MicroREG M105. Distribution is direct only with no disclosed third-party resellers or international sales operations beyond Italy. The company is privately held by co-founders Roberto and Massimo, with no disclosed institutional investors or funding rounds, and is preparing an inverter product line (500VA–6,000VA) as the next catalog extension.
ERA firmographics
Firmographics- Name
- ERA
- Legal name
- Era srl
- Website
- https://era-electronics.eu
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ERA Electronics (Era srl), founded 2020 in Trieste, Italy, designs and sells MPPT charge controllers, battery monitors, gateways, and accessories for off-grid solar, marine, and RV applications, sold direct via its website and complemented by a freemium cloud monitoring portal.
- Ownership category
- akta.pro rank
ERA industry classification
Industry- Product category
- Solar Energy Management Electronics
- NAICS
- Electrical Equipment Manufacturing (33531), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB)
- akta.pro secondary industries
- Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ), Cables, Connectors & Electrical BOS Components Manufacturing (MV/HV, Subsea, Harnesses) (EUAMAHAK)
Keywords
Where ERA is headquartered
LocationHeadquarters
- HQ city
- Trieste
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
ERA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of electronic equipment including MPPT charge controllers (M215C, M215S, M220DW, MicroREG M105), battery monitors (BM35, BM39, BM40, BM40W), gateways (S2W, S2L), and accessories (shunts, temperature sensors, cables). Products are sold directly through the company website and via contact inquiries.
- Remote Monitoring Subscriptions: Free monitoring portal provided for basic use. Professional applications, customizations, or large numbers of devices require paid subscriptions with monthly fees varying based on the number of devices monitored and customization requirements.
- Custom/OEM Solutions: The company works on products built according to customer-specific requirements, offering custom engineering services for OEM applications. The MicroREG M105 is specifically designed as an OEM/embedded component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Remote Monitoring |
| Subscription | Monthly | Professional Monitoring Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ERA product offering
Product offeringCore offering
ERA designs, manufactures, and sells electronic equipment for the management of electrical energy generated by photovoltaic systems in off-grid and mobile applications. Its product portfolio includes MPPT solar charge controllers (M215C, M215S, M220DW, MicroREG M105), battery monitors (BM35, BM39, BM40, BM40W), gateways (S2W, S2L), and accessories such as shunts, temperature sensors, and cables. The company targets marine, RV/camper, off-grid photovoltaic, and OEM/embedded market segments, with sales conducted directly through its website.
Product overview
ERA Electronics designs and manufactures electronic equipment optimized for electrical energy management in solar energy applications. The product portfolio comprises MPPT charge controllers (M215C, M215S, M220DW, and MicroREG M105 for OEM), battery monitors (BM35, BM39, BM40, BM40W with varying display sizes and current capacities), gateway and connectivity solutions (S2W WiFi gateway, S2L LAN gateway), and various accessories (shunts, temperature sensors, cables). The ecosystem is tied together through a remote monitoring web portal that supports all WiFi-enabled devices. Upcoming products include pure sine wave inverters ranging from 500VA to 6,000VA. The company was founded in 2020 in Trieste, Italy.
Differentiator
Problem solved
Functional benefit
Brands
- MPPT Charge Controllers: MPPT charge controllers for 12V and 24V battery systems, charging currents from 5A to 20A with dual battery management and remote monitoring capabilities
- Battery Monitors
- Gateways and Accessories
- Inverters (upcoming)
Products and services
- M215C 15A MPPT Solar Charge Controller A 15A MPPT solar charge controller designed for solar energy management in off-grid and mobile applications such as marine, RV, and small off-grid photovoltaic systems. Features MPPT technology for maximum power harvest and connects to the ERA remote monitoring system.
- M215S 15A MPPT Solar Charge Controller A 15A MPPT solar charge controller for solar energy harvesting in off-grid installations, with MPPT technology and integrated ERABUS communication capability for system integration.
- M220DW 20A MPPT Solar Charge Controller A 20A MPPT solar charge controller with dual output capability, designed for larger solar energy systems in off-grid and mobile applications requiring higher current handling.
- MicroREG M105 5A MPPT Charge Controller A compact 5A MPPT charge controller designed specifically for OEM and embedded applications. Its small form factor makes it suitable for integration into third-party equipment and space-constrained installations.
- BM35 Battery Monitor A battery monitor providing state-of-charge and battery health information for use with ERA charge controllers and battery systems, typically paired with a current shunt.
- BM39 Battery Monitor A battery monitor for battery system monitoring, providing real-time visibility into battery state and performance in off-grid solar installations.
- BM40 Battery Monitor A battery monitor for battery management, providing battery state-of-charge and operational data for off-grid energy systems.
- BM40W Battery Monitor A battery monitor with integrated WiFi connectivity, enabling direct cloud-based remote monitoring without requiring a separate gateway device.
- S2W Gateway (Serial to WiFi) A serial-to-WiFi gateway that connects ERA wired devices (charge controllers, battery monitors) to WiFi networks for cloud-based remote monitoring through the ERA portal.
- S2L Gateway A gateway device for connecting ERA charge controllers and battery monitors to long-range communication networks, enabling remote monitoring of off-grid systems.
- Remote Monitoring Portal A cloud-based remote monitoring portal accessible via web browser, providing real-time visibility into solar system performance, battery state, and historical data. Available with a free tier and a paid professional subscription with advanced features.
- SHUNT Current Shunts Current shunts sold as standalone accessories for battery monitoring systems, enabling accurate current measurement when paired with ERA battery monitors.
- ST35 and ST10K Temperature Sensors Temperature sensors for use with ERA charge controllers and battery monitors, enabling battery temperature compensation for accurate charging and monitoring.
- CKS-BG2 and CKS-S3910 Data Cables Data cables for connecting ERA devices to external systems, including communication cables for ERABUS network integration and TTL UART programming interfaces.
- CK-P5 and CK-B2 Power Connection Kits Power connection kits for solar and battery installations, providing the necessary connectors and cabling for installing ERA charge controllers and battery monitors.
Quantifiable outcome
- Battery monitors help extend the life of batteries by providing accurate state of charge information and monitoring electrical parameters
- +1 more outcomes
Companies that use ERA
Customer profileSegments4 records
Ideal customer profiles4 records
ERA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ERA partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
ERA competitors and assessment
Company assessmentDirect peers
- Victron Energy: Dutch market leader in off-grid solar charge controllers (MPPT and PWM), battery monitors (BMV/BatterySense), inverters/chargers and remote monitoring (VRM). Competes head-to-head with ERA across all of ERA's marine, RV and off-grid PV segments, with a far broader product portfolio and global distribution.
- Steca (KATEK Group): German manufacturer of solar charge controllers (MPPT/PWM), inverters and battery monitoring, now part of KATEK. Comparable product portfolio and target applications (off-grid PV, solar home systems), competing in the same European channels as ERA.
- Sterling Power: UK-based marine and vehicle electrical equipment specialist with battery-to-battery chargers, alternator-to-battery chargers and battery monitoring. Overlaps with ERA's marine and RV customer base and complementary product scope around battery management.
- Phocos: German manufacturer specializing in off-grid solar charge controllers (MPPT and PWM), battery management and remote monitoring for rural electrification, RV and marine. Comparable product focus, similar engineering-led positioning, and overlap with ERA in marine/RV/off-grid PV applications.
- OutBack Power (EnerSys): US manufacturer of off-grid and grid-hybrid power conversion equipment including MPPT charge controllers (FLEXmax), inverters/chargers and system monitoring. Overlaps with ERA in off-grid PV energy management with more industrial/residential focus and larger system power classes.
- Renogy: US-headquartered off-grid solar brand selling MPPT charge controllers, battery monitors, inverters and complete kits to RV, marine and residential off-grid customers. Directly comparable product categories, similar go-to-market via online direct channels, and overlapping end-customer profile with ERA.
- EPEver (EPSolar): Chinese manufacturer of MPPT/PWM solar charge controllers (Tracer AN series), remote meters (MT-i) and accessories for off-grid PV. Directly comparable MPPT controller and battery monitor product line at lower price points, putting aggressive pricing pressure on ERA in the 5A-20A segment.
- Morningstar (Western Co.): US manufacturer of professional-grade MPPT/PWM solar charge controllers (TriStar, ProStar, SunSaver) and metering accessories. Directly comparable MPPT controller category targeting off-grid and industrial PV, with similar emphasis on RS485/Modbus communication and remote monitoring.
- TBS Electronics: Dutch manufacturer of battery monitors, DC distribution and inverters for marine, RV and off-grid solar. Directly competes with ERA's battery monitor and (upcoming) inverter product lines in the same European marine/RV channels.
Broad incumbents
- Schneider Electric (Solar Business): Global energy management and automation major with a solar/renewables division offering inverters, charge controllers and monitoring for residential and commercial PV. Does not specialize in ERA's small off-grid/marine niche but competes in adjacent product categories and exerts pricing pressure on the broader market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ERA social profiles
Digital presenceERA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ERA leadership team
Management profileNumber of profiles
Profiles2 records
ERA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ERA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ERA
What does ERA do?
ERA designs, manufactures, and sells electronic equipment for the management of electrical energy generated by photovoltaic systems in off-grid and mobile applications. Its product portfolio includes MPPT solar charge controllers (M215C, M215S, M220DW, MicroREG M105), battery monitors (BM35, BM39, BM40, BM40W), gateways (S2W, S2L), and accessories such as shunts, temperature sensors, and cables. The company targets marine, RV/camper, off-grid photovoltaic, and OEM/embedded market segments, with sales conducted directly through its website.
When was ERA founded?
ERA was founded in 2020. It employs 1 to 10 people.
Where is ERA based?
ERA is headquartered in Trieste, Italy, in the Europe region.
How does ERA make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are remote Monitoring Subscriptions and custom/OEM Solutions.
Who are ERA's main competitors?
Direct peers on record are Victron Energy, Steca (KATEK Group), Sterling Power, Phocos, OutBack Power (EnerSys), Renogy, EPEver (EPSolar), Morningstar (Western Co.) and TBS Electronics. Schneider Electric (Solar Business) is listed as a broad incumbent.
Does ERA have an API?
No public API is recorded for ERA.
What industry is ERA in?
ERA's product category is Solar Energy Management Electronics. Its primary akta.pro industry code is EUAMAHAB, Solar Inverters, Power Optimizers & MLPE Manufacturing, with a secondary code of EUAMAHAJ, Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters). Its NAICS code is 33531 and its SIC code is 3600.