Erarta Museum and Galleries of Contemporary Art

What Erarta Museum and Galleries of Contemporary Art does

Erarta Museum and Galleries of Contemporary Art is a private nonprofit contemporary art institution based in St. Petersburg, Russia, operating under the legal name Erarta Museum of Contemporary Art (Музей современного искусства Эрарта). Founded in 2010 and located on the 29th line of Vasilievsky Ostrov, it is described as the largest private museum of contemporary art in Russia, with a permanent collection of over 2,800 works by more than 300 Russian artists and 40+ temporary exhibitions curated annually. The 5-floor, 12,000 sq.m. facility combines exhibition space, an Erarta Stage performance hall, U-Space immersive installations, a café and bar (Café ARTточка), on-site retail (Erarta Home), and large-scale event hosting capacity.

The museum operates a multi-revenue business model: admissions and recurring memberships (single-visit at 2,950 rubles, six-month at 3,950 rubles), Erarta Shop online and in-store sales of originals, prints, and giclée reproductions, Erarta Design interior decoration services backed by 200+ artists and German Cruse scanning technology, special programs (intellectual art auctions, workshops, corporate painting), and venue rental. The my Erarta digital account system provides interactive maps, audio guides, and ticket management. Customer segments span individual visitors, tour operators, corporate clients, interior design buyers, and collectors. Marketing relies on the official website, Russian social platforms (VK, Telegram, YouTube), and earned media through Lonely Planet, TripAdvisor, National Geographic, and Google Arts and Culture (the first Russian contemporary art museum on the platform). All revenues are reinvested into the museum project and promotion of contemporary Russian art.

Name

Erarta Museum and Galleries of Contemporary Art

Legal name

Erarta Museum of Contemporary Art

Website

https://erarta.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Erarta is Russia's largest private contemporary art museum, operating a 5-floor, 12,000 sq.m. facility in St. Petersburg with a 2,800+ work collection and 40+ annual exhibitions, serving visitors, tour operators, corporate clients, and art collectors through admissions, retail, interior design, and event services.

Ownership category

akta.pro rank

Product category

Contemporary Art Museum and Cultural Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Art Museums (THAJADAA)

Keywords

• Contemporary art museum
• Art exhibitions
• Art reproductions
• Interior design art
• Event venue rental

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Museum Admission and Memberships: The museum generates primary revenue through ticket sales and membership programs including single-visit memberships (2,950 ₽), six-month memberships (3,950 ₽), and gift tickets (2,000 ₽). Members receive unlimited access, fast-track entry, discounts at café/bar/shops, and invitations to previews.
2. Erarta Design Interior Services: Erarta Design offers interior decoration services using original artworks, reproductions, and wall-art from their network of 200+ artists. They collaborate with interior design clients including residential, office, and public spaces. All revenues are reinvested into the Erarta project and promotion of contemporary Russian art.
3. Art Sales (Originals and Reproductions): The museum operates Erarta Home stores and online shop selling original paintings, prints, reproductions (giclee), sculptures, and art objects. The shop offers limited editions, photo prints, and original artworks from their collection.
4. Café, Bar, and Hospitality: The museum operates a café on floor 3 with hot meals, snacks, drinks, and signature éclairs, plus a bar. The hospitality venue supports the visitor experience and generates ancillary revenue.
5. Event Hosting and Venue Rental: Erarta offers venue rental for corporate events, private viewings, and special programs. The museum has hosted art auctions, concerts, theater performances, classical music evenings, and corporate gatherings in its 5-floor, 12,000 sq. m. facility.
6. Special Programs and Workshops: The museum offers special programs including intellectual art auctions, painting workshops, guided tours with artists, and corporate painting creation events where participants create collaborative artworks under professional guidance.
7. Erarta Prize Competition: Annual contemporary art prize competition where 3.5 million rubles is distributed among 40 nominated artists based on public voting. The prize creates engagement and attracts artists to the museum ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Erarta Museum and Galleries of Contemporary Art operates as the largest private contemporary art museum in Russia, presenting a permanent collection of over 2,800 works by 300+ Russian contemporary artists alongside 40+ rotating temporary exhibitions annually across a five-floor, 12,000 sq. m. facility in St. Petersburg. The museum sells memberships and tickets, operates an online and on-site retail shop for original art and reproductions, runs an interior design service (Erarta Design) leveraging proprietary Cruse scanner reproduction technology, hosts corporate and private events, and operates a café/bar.

Product overview

Erarta Museum and Galleries of Contemporary Art operates as a unified platform combining a physical museum experience with digital and retail services. The core offering is the museum itself — Russia's largest private contemporary art museum with over 2,800 works and 40+ annual exhibitions. This core is enhanced by the digital my Erarta membership/account system providing interactive maps and audio guides, and supplemented by retail operations through Erarta Home stores and the online Erarta Shop. Additional revenue streams include Erarta Design interior design services, café/bar facilities, and event hosting. The Erarta Prize serves as a community engagement and artist support mechanism. All these products interconnect: museum visitors become members via my Erarta, purchase from shops, dine at the café, engage through programs, and potentially commission Erarta Design for their own spaces.

Differentiator

Problem solved

Functional benefit

Brands

• U-Space: Total immersive installations providing unique immersive art experiences within the museum.
• Erarta Prize
• Erarta Especially For
• моя Эрарта (my Erarta)

Products and services

• Erarta Museum of Contemporary Art (Museum Admission and Exhibitions) A physical museum in St. Petersburg presenting a permanent collection of 2,800+ works by 300+ Russian contemporary artists alongside 40+ temporary exhibitions annually, with permanent collection, temporary exhibitions, U-Space immersive installations, and Erarta Stage performance hall, targeting visitors and tourists seeking contemporary Russian art experiences.
• Erarta Membership Program Recurring membership offering unlimited or single-visit admission to the permanent collection and all temporary exhibitions, fast-track access, plus-one invitations, discounts at the café, bar, and shops, with tiers including Single-Visit Membership (2,950 rubles), Six-Month Membership (3,950 rubles), and Gift Tickets (2,000 rubles) for individual visitors and gift recipients.
• Erarta Shop (Online Store) Online e-commerce store at shop.erarta.com selling original paintings, limited editions, photo prints, giclée reproductions, sculptures, and art objects from the Erarta collection and artists, with international shipping, targeting individual art buyers and collectors worldwide.
• Erarta Design Interior Decoration Service Interior design service that curates and decorates residential, commercial, and public spaces using original artworks, giclée reproductions, and wall-art from a network of 200+ artists, applying proprietary Cruse scanner reproduction and manual finishing techniques, targeting homeowners, interior designers, and corporate clients.
• Event Hosting and Venue Rental Venue rental and event management service for corporate events, private functions, conferences, team-building, and celebrations utilizing the museum's five floors totaling 12,000 sq. m. of flexible space, targeting corporate clients and private event organizers.
• ARTточка Café and Bar On-site museum café and bar on the third floor serving hot meals, snacks, beverages, and signature éclairs with an open-air balcony, targeting museum visitors and event attendees.
• Special Museum Programs and Workshops Curated special programs at the museum including intellectual art auctions ('Black Square'), painting workshops, guided tours with artists, and corporate painting creation activities where groups collaboratively produce artwork under professional guidance, targeting visitors, art enthusiasts, and corporate groups.
• Tour Operator Services

Quantifiable outcome

• 3.5 million rubles in annual prize money distributed to artists through the Erarta Prize competition

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Baggins CoffeeminorGTM or Marketing Partner · 27 August 2025Erarta announced a collaboration with Baggins Coffee, offering visitors the combination of fresh coffee and art experiences as part of a marketing partnership.
• Lonely PlanetcoreStrategic or Co-development PartnerLonely Planet, the world's largest travel guide publisher, has repeatedly included Erarta in their recommended attractions for St. Petersburg, providing significant international tourism exposure.
• TripAdvisorcoreStrategic or Co-development PartnerTripAdvisor recognized Erarta as one of the top 10 best museums in Russia based on user reviews, significantly enhancing the museum's visibility among international and domestic tourists.
• National GeographiccoreStrategic or Co-development PartnerNational Geographic featured Erarta among the top five museums in St. Petersburg that are essential to visit, lending prestigious international recognition to the museum.
• Google Arts and Culture ProjectflagshipStrategic or Co-development PartnerErarta was the first Russian contemporary art museum to be represented on Google Arts and Culture Project, providing a global digital platform to showcase the museum's collection to international audiences.
• Tour OperatorscoreChannel Partner/ Reseller/ DistributorErarta maintains partnerships with tour operators and travel agencies throughout Russia and internationally, offering special conditions for organized group visits. The Tourism and Special Programs department handles these relationships.

Scale indicators7 records

Recent moves5 records

Expansion highlights12 records

Broad incumbents

• Jewish Museum and Tolerance Center: A large private cultural institution in Moscow combining museum, educational, and event programming. Operates a comparable membership and corporate event model to Erarta within the Russian private museum sector.
• State Hermitage Museum: The world's second-largest art museum and St. Petersburg's dominant cultural institution. While not a direct contemporary art competitor, it competes for tourist footfall, event hosting, and cultural mindshare in the same St. Petersburg market.

Emerging players

• ICA Miami: A non-collecting contemporary art museum with strong programming, retail operations, and member benefits. Similar to Erarta in its focus on rotating exhibitions, contemporary art positioning, and use of member-driven revenue models.
• Pérez Art Museum Miami (PAMM): A modern and contemporary art museum with diversified revenue streams including memberships, retail, special events, and corporate venue rental. Comparable to Erarta's diversified business model of admissions + shop + café + events, though operating in a much larger market.

Direct peers

• Garage Museum of Contemporary Art: Russia's other major private contemporary art museum, located in Moscow. Operates a similar model of large-scale temporary exhibitions, educational programming, and ticketed membership access in the same Russian contemporary art niche as Erarta.
• Multimedia Art Museum, Moscow (MAMM): Moscow-based private museum focused on photography and multimedia contemporary art. Operates rotating exhibitions, educational programs, and a similar private-museum membership model targeting Russian contemporary art audiences.
• Triumph Gallery: One of Moscow's leading commercial art galleries representing contemporary Russian artists. Compares to Erarta's Erarta Design and Erarta Shop as a sales channel for contemporary Russian art, though Triumph operates purely as a gallery without museum programming.
• GES-2 House of Culture: A major private contemporary art institution in Moscow (founded by V-A-C Foundation) offering large-scale exhibitions, residencies, and cultural programming. Directly comparable to Erarta as a private Russian contemporary art venue with non-commercial mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Erartamuseum
• LinkedInlinkedin.com/company/erarta-museum-and-galleries-of-contemporary-art

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erarta Museum and Galleries of Contemporary Art