What Ergun Gürsoy Holding does

Ergun Gürsoy Holding is a privately-held Turkish conglomerate formally established in 2024, consolidating 11 subsidiaries across five sectors: logistics, construction, media, insurance, and a non-profit education foundation. The group's operational roots date to 1973, giving the entity over 50 years of cumulative industry tenure, primarily in Turkish automotive logistics. The holding is controlled by the Gürsoy family, with Ayşe Gürsoy as Chairwoman and Ömer and Ali Gürsoy as Vice Chairmen; Ergun Gürsoy serves as Honorary Chairman.

The holding's core operations span automotive land transport (Mepar Logistics, founded 1976; 300+ personnel; branches in Istanbul, Bursa, Gölcük), warehousing and distribution (Gürsoy Logistics; 4,000 m² dedicated warehouse for Petronas), construction (Gürsoy Construction, 300+ completed projects; AAG Construction, 200+ projects in steel construction), media (Birlik Media operating the patented Icondooh DOOH platform since 1997; GenZ Media producing Rafine TV YouTube content since 2025), insurance distribution (Gürsoy Insurance, partnered with Allianz since 1995), and maritime/port operations (Gürsoy Denizcilik ve Liman İşletmeleri, established 2025). The technology stack centers on digital tracking, automated inventory monitoring, and data-driven decision support for logistics, alongside the patented Icondooh DOOH design and digital content production infrastructure under GenZ Media.

The business model is multi-vertical enterprise services delivered through direct field sales and long-tenured B2B relationships. Logistics revenue derives from transportation, warehousing, spare parts logistics, and fleet services sold to leading Turkish automotive OEMs. Construction revenue is project-based across residential, commercial, public, and industrial builds in Turkey and selectively abroad. Media revenue comes from outdoor, DOOH, billboard, and digital advertising sold to Fortune Türkiye 500 corporations and national brands. Insurance is distributed via the Allianz partnership on a recurring basis across individual and corporate lines. The maritime subsidiary, launched in 2025, is positioning the holding as an integrated multi-modal logistics provider. No pricing tiers, revenue figures, or funding rounds are publicly disclosed.

Name

Ergun Gürsoy Holding

Legal name

Ergun Gürsoy Holding

Website

https://ergungursoyholding.com.tr

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Ergun Gürsoy Holding is a privately-held Turkish conglomerate (formally established 2024, with roots since 1973) operating 11 subsidiaries across automotive logistics, construction, media/advertising, insurance, and maritime/port services for Turkish automotive OEMs, Fortune Türkiye 500 corporations, and global brands such as Petronas.

Ownership category

akta.pro rank

Headquarters

HQ city

Ataşehir, Istanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Logistics Services: Revenue generated from road transport, warehouse management, spare parts logistics, fleet services, and maritime/port operations. Services are provided to automotive manufacturers, dealers, and industrial clients through a network of owned trucks, facilities, and business partners. As of 2025, maritime and port operations were added as a new revenue stream.
2. Construction and Contracting: Revenue from construction, contracting, decoration, and project management services across residential, commercial, public, and industrial projects in Turkey and internationally.
3. Media and Advertising Services: Revenue from outdoor advertising, DOOH (Digital Out-of-Home), billboard, digital screen advertising, and 360-degree digital advertising services targeting local and international brands. Birlik Media and GenZ Media operate under this segment.
4. Insurance Products and Services: Revenue from individual and corporate insurance products including home, vehicle, health, life, workplace, and commercial insurance, supplemented by risk management and consultancy services. Distributed through the Allianz strategic partnership.
5. Education Foundation (Social Responsibility): Non-revenue generating foundation providing scholarships and educational support. Represents the social responsibility arm of the holding.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ergun Gürsoy Holding is a diversified Turkish holding company operating 11 subsidiaries across logistics (automotive transport, warehousing, maritime/port operations), construction and contracting, media (outdoor and digital out-of-home advertising), insurance brokerage, and an education foundation. The group serves automotive manufacturers, industrial clients, and advertisers in Turkey with owned truck fleets, dedicated facilities in Izmit-Gölçük and Bursa, and strategic partnerships (e.g., Allianz for insurance).

Product overview

Ergun Gürsoy Holding is a diversified Turkish holding company established in 2024 (with roots dating back to 1973) operating across five sectors through 11 subsidiary companies. The holding comprises: (1) Logistics division including Mepar Logistics (automotive land transportation since 1976), Gürsoy Logistics (warehousing and distribution since 1993), and EG Maritime and Port Operations (shipping and port services since 2025); (2) Construction division with Gürsoy Construction (commercial and residential building since 1993) and AAG Construction (steel construction since 2006); (3) Media division encompassing Birlik Media (outdoor/DOOH advertising since 1997) and GenZ Media (digital content and AI-powered media since 2025); (4) Insurance through Gürsoy Insurance (individual and corporate insurance since 1995, in partnership with Allianz); and (5) EG Education and Culture Foundation (scholarship programs since 1993). The group serves leading automotive manufacturers, Fortune Turkey 500 companies, and operates with over 50 years of experience in logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Mepar Logistics Provides automotive logistics services focusing on land transportation for automotive manufacturers and dealerships. Operates with over 300 experienced personnel from branches in Istanbul, Bursa, and Gölcük.
• Gürsoy Logistics Provides warehousing and distribution services with a 4,000 m² modern warehouse serving Petronas and other enterprise clients. Offers digital tracking systems and automated inventory monitoring with over 50 expert employees.
• EG Maritime and Port Operations Operates in maritime transportation and port operations as a 100% subsidiary of Ergun Gürsoy Holding. Offers services for the maritime industry with an experienced team and vision to become a leading Turkish maritime company.
• Gürsoy Construction Provides high-quality construction and project management solutions in superstructure projects, commercial spaces, public buildings, educational facilities, and residential developments. Has completed over 300 projects across dozens of cities in Turkey and internationally.
• AAG Construction Operates in construction and project management with a focus on steel construction. Has completed over 200 projects serving industrial and manufacturing sector clients, with projects internationally.
• Gürsoy Insurance

Quantifiable outcome

• Over 50 years of logistics experience serving Türkiye's leading automotive manufacturers
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and key account.

• AllianzcoreStrategic or Co-development Partner · 1 January 1995Gürsoy Insurance established a strategic partnership with global German company Allianz in 1995. This partnership enables the company to offer comprehensive, innovative, and customer-focused insurance products and strengthens Gürsoy Insurance's position in the Turkish insurance market.
• Petronaskey accountChannel Partner/ Reseller/ DistributorGürsoy Logistics provides professional warehousing services to global energy and lubricants brand Petronas through its 4,000 m² modern warehouse facility. The warehouse serves as the main hub for Petronas's inventory management and product distribution.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Çalık Holding: Diversified Turkish conglomerate spanning construction, energy, textiles, finance, and digital. Comparable conglomerate structure though with substantially larger scale and broader international footprint.
• Sanko Holding: Diversified Turkish group active in construction, textiles, packaging, and energy. Relevant peer for evaluating construction segment economics and Turkish conglomerate governance.
• Limak Holding: Turkish holding with major construction, infrastructure, energy, and tourism operations. Comparable to Gürsoy Construction and AAG Construction segments though operating at much larger scale.
• Koç Holding: Türkiye's largest private conglomerate with automotive (Tofaş, Ford Otosan), white goods, and financial services. Comparable automotive-customer orientation on the logistics side and diversified holding structure overall.
• Sabancı Holding: One of Türkiye's largest diversified conglomerates with industrials, financial services, and retail. Provides scale and governance benchmark for EG Holding's multi-sector structure.

Direct peers

• Mars Logistics: Turkish logistics company with automotive, textile, and industrial customers; comparable warehousing/distribution footprint and target customer base to EG Holding's logistics subsidiaries.
• Borusan Holding: Major Turkish conglomerate with significant automotive logistics, port operations, and industrial services. Closest direct peer given shared focus on automotive OEM logistics and supply-chain services in Türkiye.
• Doğan Holding: Turkish holding with substantial media and advertising assets (including media/advertising comparable to Birlik Media and GenZ Media). Useful peer for assessing the media/ DOOH segment economics.
• Ekol Lojistik: Leading Turkish third-party logistics provider with intermodal road/rail/sea services. Direct competitor to Mepar Logistics and Gürsoy Logistics for automotive and industrial freight contracts.
• OYAK: Turkish conglomerate with major port and maritime operations; the GM of EG Maritime was poached from OYAK Maritime and Port Operations. Direct peer for the newly launched maritime/port subsidiary.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ergun-gursoy-holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ergun Gürsoy Holding