Escape2

What Escape2 does

Escape2 (legal name Escape 2) is an Australian privately-held specialty retailer of outdoor and travel gear, operating a multi-brand direct-to-consumer model through an e-commerce website (escape2.com.au) built on Shopify and three physical retail storefronts located at Thredbo ski resort in New South Wales, DFO Canberra in the Australian Capital Territory, and DFO Moorabbin in Victoria. The company curates a portfolio of branded products spanning footwear (KEEN, OluKai, VELOUS Footwear), urban cycling and commuter bags and apparel (Chrome Industries), Australian camping equipment (BlackWolf), travel accessories (KNOG), and hydration products, alongside a single proprietary own-brand SKU — the Escape 2 Zionic Waterproof hiking boot, which incorporates KEEN.DRY membrane technology, higher-traction TPU outsoles, and recycled PET construction. Escape2 serves outdoor and travel enthusiasts — described as a single horizontal persona ranging from first-time backpackers to multi-night-getaway travellers — via one-time unit-priced retail transactions in Australian dollars, with AU$140–AU$350 typical price points across footwear and an Escape2 Members loyalty program that provides free shipping on every order. The go-to-market combines seasonal promotional campaigns (including gift-with-purchase offers, such as a 2022 KEEN gift promotion and a 2024 Liverpool/Fashion Spree gift-with-purchase), percentage-based discounts, social media presence (Facebook, Instagram) and email newsletter, alongside in-store retail staff assistance and warranty support.

Name

Escape2

Legal name

Escape 2

Website

https://escape2.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Escape2 is an Australian multi-brand specialty retailer of outdoor and travel gear, operating three physical stores (Thredbo, DFO Canberra, DFO Moorabbin) and a Shopify-based e-commerce site, serving outdoor enthusiasts and travellers with curated footwear, bags, camping equipment, accessories, and one proprietary hiking-boot line.

Ownership category

akta.pro rank

Product category

Outdoor & Travel Gear Retail

NAICS

Shoe Retailers (458210), Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Outdoor footwear retail
• Hiking boots
• Camping equipment
• Travel accessories
• Adventure gear

Headquarters

HQ city

Thredbo

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Retail Sales: Escape2 operates as a specialty outdoor and travel gear retailer, selling footwear, apparel, bags, and accessories from branded partners (KEEN, OluKai, Chrome Industries, BlackWolf, VELOUS Footwear, SIDAS) through both physical retail stores and an e-commerce website. Revenue is generated through one-time product sales at listed retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Escape2 is an Australian specialty retailer selling outdoor and travel gear including footwear, apparel, bags, camping equipment, hydration products, and travel accessories. The business operates three physical stores (Thredbo NSW, DFO Canberra ACT, DFO Moorabbin VIC) and an e-commerce storefront at escape2.com.au powered by Shopify, stocking multi-brand partners such as KEEN, OluKai, Chrome Industries, BlackWolf, VELOUS Footwear, and SIDAS alongside its own Escape 2 branded Zionic hiking boot.

Product overview

Escape2 is an Australian outdoor and travel gear retailer operating both online and through physical store locations (Thredbo, DFO Canberra, DFO Moorabbin). The business model is a multi-brand e-commerce platform selling outdoor footwear, bags, camping equipment, and travel accessories. The product portfolio centers on KEEN footwear (hiking boots, trail shoes, sandals) as the dominant brand, supplemented by OluKai (casual sandals/shoes), Chrome Industries (urban bags and apparel), BlackWolf (camping sleep systems), VELOUS Footwear (comfort flip-flops), and Escape 2's own branded Zionic waterproof hiking boot. Additional accessories include KNOG smart luggage tags and water bottles/hydration products. The offering targets outdoor enthusiasts, hikers, campers, and travelers seeking quality adventure gear at competitive prices through a single retail destination.

Differentiator

Problem solved

Functional benefit

Products and services

• KEEN Footwear Outdoor footwear brand offering hiking boots, trail shoes, sandals, and sneakers including the Newport H2 hybrid sandal, Targhee IV waterproof hiking boot, Uneek two-cord sandal, Versacore Speed athletic hiker, WK450 walking sneaker, and Jasper sneaker line. Features KEEN.DRY waterproof membrane, traction-focused outsoles, and eco-friendly materials including recycled PET plastic. Targeted at hikers, trail users, and outdoor enthusiasts.
• OluKai Footwear Hawaiian-inspired outdoor footwear brand featuring sandals, slip-on shoes, and sneakers including the 'Ohana beach sandals, Moku Pae shoes, Nohea Mesh slip-on, Tuahine leather sandals, and Nalu Slide sandals. Focused on comfort, quality materials, and beach/outdoor lifestyle aesthetic.
• Chrome Industries Bags & Apparel Urban cycling and commuter bags, messengers, and lifestyle apparel including Camden 16L Backpack, Sabin 3L/6L Sling bags, Sodo 3L Sling, Yoyogi 14L Messenger, Sylvan Sneaker, Foster High Top shoes, and Two Way Insulated Shacket. Targeted at urban commuters and cyclists seeking durable lifestyle products.
• BlackWolf Camping Gear Australian camping gear brand offering sleeping bags, camping mattresses, and outdoor accessories including the Camping Mattress Fitted Sheet (3D10, 3D15, 3D20 variants), sleeping bags, and hydration-compatible daypacks. Targeted at campers and overnight outdoor travelers.
• VELOUS Footwear Comfort-focused footwear brand offering the Active Flip featuring Tri-Motion Technology and Foamotion foam for stability, cushioning, and motion control. Available in multiple colors including Black, Pink, Neon Yellow, Taupe, Lavender, and Light Blue with unisex sizing.
• Escape 2 Zionic Waterproof Hiking Boot Escape 2's proprietary branded Women's Zionic Waterproof hiking boot featuring KEEN.DRY waterproof breathable membrane, higher-traction TPU outsole, 4mm multi-directional lugs, stability shank, PFAS-free durable water repellent, and recycled PET plastic. Designed for hiking with speed, stability, and comfort.
• KNOG Scout Travel Luggage Tag Smart luggage tag combining digital contact information, highly accurate luggage finder, and 85dB motion-sensitive alarm for luggage security. Compatible with iOS only. Targeted at travelers seeking luggage tracking and anti-theft protection.
• Water Bottles & Hydration Range of water bottles and hydration tanks including durable TRITAN bottles and single/double wall insulated stainless steel options. Positioned as hydration stations for outdoor experiences and daily commute.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: US outdoor co-op retail giant operating stores and a flagship e-commerce site with curated brand assortment plus own-label gear. Broad incumbent reference point for omnichannel specialty outdoor retail.
• Decathlon Australia: Global sporting/outdoor retailer operating Australian stores plus e-commerce with vertically integrated owned brands spanning hiking, camping, and travel gear. Broader incumbent competing in Escape 2's categories at lower price points.

Direct peers

• Anaconda: Large Australian outdoor and camping superstore chain stocking footwear, camping gear, packs, and travel accessories. Direct peer in multi-brand outdoor specialty retail, though at significantly larger physical scale.
• Macpac: Australian outdoor retailer (subsidiary of Rip Curl) focused on hiking, camping, and travel gear across stores and e-commerce. Highly comparable in product mix (footwear, packs, camping equipment) and Australian specialty positioning.
• Snowys Outdoors: Online-led Australian outdoor retailer carrying camping, hiking, and travel gear from multiple brands. Comparable in being a multi-brand outdoor e-commerce destination competing for similar Australian outdoor enthusiasts.
• Backcountry.com: US-based online specialty retailer of outdoor and adventure gear from premium brands, paired with Backcountry brand apparel/footwear. Comparable multi-brand outdoor e-commerce and own-label playbook.
• BCF (Boating Camping Fishing): Australian outdoor retail chain selling camping, hiking, fishing, and outdoor lifestyle gear from multiple brands. Direct peer in multi-brand specialty outdoor + outdoor-apparel/footwear focus.
• Mountain Designs: Australian specialty outdoor and adventure retailer operating stores plus e-commerce, with focus on hiking, climbing, camping, and travel gear. Comparable multi-brand specialty model and Australian footprint.
• Kathmandu: ASX-listed Australian outdoor and adventure retailer selling apparel, footwear, packs, and travel gear through stores and online. Closest direct peer given multi-category outdoor focus, brand-reseller model, and Australian market positioning.

Regional players

• Mountain Warehouse: UK-headquartered outdoor retailer with store estate plus global e-commerce focused on hiking, camping, and travel apparel/footwear for families. Regional player—same multi-brand value outdoor model but primarily UK/EU geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/escapetwo
• Instagraminstagram.com/escape2au
• LinkedInlinkedin.com/company/escape2

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escape2