What Coldwell Banker Select, Realtors does

Coldwell Banker Select, Realtors is a privately held residential real estate brokerage franchise headquartered in Erie, Pennsylvania, founded in 1972 and operating with approximately 246 employees. The company is an independently owned and operated member of the Coldwell Banker System, a national brand owned by a subsidiary of Anywhere Advisors LLC. It serves the Erie, Pennsylvania metropolitan area and surrounding northwestern Pennsylvania communities including Fairview, Edinboro, Meadville, Waterford, Girard, Corry, Union City, Cambridge Springs, Centerville, McKean, and Lake City across Erie and Crawford Counties. Customer segments include home buyers, home sellers, renters, and real estate investors seeking investment and rental properties.

The company's product portfolio centers on a property search platform powered by the third-party MoxiWorks real estate technology stack, which provides Comparative Market Analysis tools, MLS integration, agent websites, and content management. Supplementary offerings include the Move Meter location-comparison tool for relocation decisions, Earnnest-powered digital deposit collection for rental applications across three office locations, scheduled open house events, current listings, and a repository of Cooperating Broker Compensation forms. Integrations include Google Analytics, DoubleClick, Twilio SMS, Shopify and Braintree payment processors, INRIX Drive Time, Walk Score, Google Mapping, YouTube video embeds, and Infutor consumer data. The platform is certified WCAG 2.1 AA accessible and the company's privacy practices reference CCPA and PIPEDA compliance.

Revenue is generated through transaction-based commissions on residential sales and rental placements, with disclosed buyer brokerage compensation examples of 3%, 2.5%, and flat $1,500. The go-to-market model is sales-led: licensed real estate agents provide in-person consultations and property showings while the company website serves as the top-of-funnel lead generation and self-service property search channel. Listing prices observed range from $45,000 to $950,000, with rentals priced from $850 to $1,600 per month. The company is privately held with no publicly disclosed revenue, no institutional funding rounds, and no identified parent-company investment beyond the franchise affiliation itself.

Name

Coldwell Banker Select, Realtors

Legal name

Coldwell Banker Select, Realtors

Website

https://eriemoves.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker Select, Realtors is an independently owned Coldwell Banker franchise brokerage headquartered in Erie, Pennsylvania, serving home buyers, sellers, renters, and real estate investors across Erie and Crawford Counties through a MoxiWorks-powered property search platform and licensed agent representation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate brokerage
• Property listing services
• Buyer agent representation
• Real estate sales
• Rental property services

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission on property sales. Agents represent buyers and sellers in residential transactions with commissions typically split between listing and buyer agents.
2. Rental Listings: Commission or fees from rental property listings and tenant placement services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Coldwell Banker Select, Realtors is a real estate brokerage franchise operating in Erie, Pennsylvania and surrounding northwestern Pennsylvania communities. The company provides residential real estate brokerage services, including buyer representation, seller representation, property listings, open house events, and rental property services. Its website, powered by the MoxiWorks technology platform, offers property search, Comparative Market Analysis tools, Move Meter relocation comparison, and Earnnest digital deposit processing.

Product overview

Coldwell Banker Select, Realtors is a real estate brokerage offering residential and commercial property services in the Erie, PA region. The company operates as a Coldwell Banker franchise, utilizing the MoxiWorks technology platform as its core infrastructure. The product portfolio centers on a Property Search platform (a MoxiWorks-powered searchable property database), combined with Current Listings showcasing the brokerage's active properties, Open Houses for scheduled property viewings, and Move Meter for location comparison. Additional services include Earnnest Deposits (digital payment processing) and Cooperating Broker Compensation Forms for agent compensation documentation. The platform is built on MoxiWorks LLC's real estate technology infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services
• Property Search Platform
• Open House Events
• Rental Property Listings and Services
• Move Meter Relocation Tool

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Coldwell Banker Real Estate LLCcoreChannel Partner/ Reseller/ DistributorColdwell Banker Select is a franchise member of the Coldwell Banker System. The franchise provides brand recognition, marketing materials, technology platform access, and operational support. The company operates as an independently owned and operated brokerage within the Coldwell Banker network.
• MoxiWorks LLCcoreTechnology or IntegrationMoxiWorks provides the real estate technology platform powering the Coldwell Banker Select website. The platform includes property search functionality, Comparative Market Analysis tools, agent websites, and MLS integration services.
• Greater Erie Board of Realtors (MLS)coreTechnology or IntegrationMLS data provider for property listings in the Erie PA region. The company accesses real-time listing data through the Greater Erie Board of Realtors multiple listing service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Redfin: Redfin is a technology-enabled residential brokerage and consumer home search platform that directly competes with traditional brokerages like Coldwell Banker Select for buyer and seller representation in regional US markets.
• eXp Realty: eXp Realty is a cloud-based, agent-centric residential brokerage operating on a similar commission-splits model with broad geographic reach, directly competing with traditional franchise brokerages like Coldwell Banker for residential agents and listings.
• Compass: Compass is a technology-forward residential real estate brokerage that combines traditional agent representation with proprietary digital tools, competing for the same buyer and seller clients as traditional Coldwell Banker franchisees.
• Howard Hanna Real Estate Services: Howard Hanna is the largest privately held real estate brokerage in the Northeast US and is headquartered in Pennsylvania, directly competing with Coldwell Banker Select in the Erie and broader PA market with similar traditional agent-led residential brokerage services.

Others

• Zillow: Zillow is the largest US consumer real estate search platform and lead-generation ecosystem; it is not a direct brokerage peer but functions as a key upstream lead source and competitive consumer funnel for traditional brokerages like Coldwell Banker Select.

Broad incumbents

• RE/MAX: RE/MAX is a globally recognized real estate franchise network with agent-based residential brokerage models operating in the same Pennsylvania markets, providing overlapping services to home buyers and sellers.
• Century 21 Real Estate: Century 21 is a globally recognized residential real estate franchise network with offices throughout Pennsylvania, operating under the same traditional commission-based agent model as Coldwell Banker Select.
• Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the US, with a similar agent-centric residential brokerage model that directly competes for buyer and seller representation in regional PA markets.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise real estate brokerage network operating in markets overlapping with Erie, offering similar residential brokerage services under the broader Berkshire Hathaway brand portfolio.

Regional players

• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused residential brokerage franchise network; while it operates in similar PA markets, it primarily serves higher price points than Coldwell Banker Select's typical listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coldwell-banker-select-realtors

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Select, Realtors