Industria De Erva Mate Macedo

What Industria De Erva Mate Macedo does

Indústria de Erva Mate Macedo Ltda. is a family-owned Brazilian agribusiness founded on January 15, 2002, headquartered in Linha Sabadin, Arvorezinha, Rio Grande do Sul. The company operates a single-line processed yerba mate business for chimarrão, the traditional South Brazilian mate drink, offering seven variants differentiated by processing style (Tradicional, Nativa, Nativa Premium, Nativa Vácuo, Moída Grossa), flavor profile (Com Açúcar), and herbal infusion blending (Composto, with chamomile, cidreira, fennel, and erva-doce). Production combines traditional Gaucho techniques with modern machinery and updated logistics, with finished product selected for freshness and green color consistency.

The company generates revenue through one-time sales of packaged yerba mate to merchants and retailers, with prices set through a field sales network rather than publicly disclosed. GTM is exclusively channel-partner driven: regional sales representatives cover practically all of Rio Grande do Sul and selected points in Santa Catarina, delivering directly to retailers. Marketing is limited to organic social engagement on Instagram and Facebook, with incentives for customer photo-sharing under the @macedoervamate_oficial handle. There is no disclosed e-commerce, no DTC channel, no external funding, no M&A activity, and no public financial reporting.

The business is a small, regionally-contained CPG operation with 6 employees, private family ownership, and no parent company or institutional investors. End customers are individual Gaucho mate drinkers purchasing for personal consumption, social gatherings, and cultural occasions, while intermediary buyers are retail merchants and stores reselling packaged product. The company implicitly competes with larger yerba mate brands in southern Brazil, leaning on cultural authenticity and regional distribution density rather than scale or technology.

Name

Industria De Erva Mate Macedo

Legal name

Indústria de Erva Mate Macedo Ltda.

Website

https://ervamatemacedo.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Industria De Erva Mate Macedo is a family-owned Brazilian yerba mate producer, founded in 2002 in Arvorezinha, Rio Grande do Sul, manufacturing and distributing processed yerba mate for chimarrão through regional sales representatives to retailers and individual consumers across Rio Grande do Sul and parts of Santa Catarina.

Ownership category

akta.pro rank

Product category

Yerba Mate Manufacturing

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Yerba mate production
• Erva mate processing
• Chimarrão products
• Mate beverage manufacturing
• Brazilian agribusiness

Headquarters

HQ city

Arvorezinha

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Yerba Mate Product Sales: The company generates revenue through the manufacture and sale of processed yerba mate products, including various types such as Traditional, Nativa, Nativa Premium, Moída da Grossa, with sugar, and Composto varieties. Products are sold through a network of regional representatives to merchants and retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Industria De Erva Mate Macedo manufactures and distributes processed yerba mate for chimarrão, the traditional South Brazilian drink. The company produces seven variants — Tradicional, Nativa, Nativa Vácuo, Nativa Premium, Moída Grossa, Com Açúcar, and Composto — and sells them through regional sales representatives to merchants and retailers across Rio Grande do Sul and parts of Santa Catarina.

Product overview

Industria De Erva Mate Macedo is a family-owned Brazilian agribusiness that produces and distributes yerba mate products for chimarrão. The company operates as a single-product-line business focused on processed yerba mate, offering multiple variants including Tradicional, Nativa, Nativa Premium, Nativa Vácuo, Moída Grossa, Com Açúcar, and Composto. Products are distributed throughout Rio Grande do Sul and parts of Santa Catarina via regional representatives. The product line differentiates by processing style (coarse-ground, vacuum-sealed), flavor profile (with/without sugar, herbal infusions), and quality tier (standard vs. premium).

Differentiator

Problem solved

Functional benefit

Products and services

• Tradicional Traditional yerba mate blend for chimarrão, the traditional South Brazilian drink, featuring standard processing and flavor profile. Sold to merchants and retailers for resale to end consumers.
• Nativa Nativa yerba mate variety offered in 1Kg packaging for traditional chimarrão preparation. Sold to merchants and retailers for resale to end consumers.
• Nativa Vácuo Vacuum-sealed Nativa yerba mate packaging designed to preserve product quality and freshness. Sold to merchants and retailers for resale to end consumers.
• Nativa Premium Premium quality Nativa yerba mate variant with superior selection and processing standards. Sold to merchants and retailers for resale to end consumers.
• Moída Grossa Coarse-ground yerba mate, available in 1Kg and 500g packages, suitable for traditional chimarrão preparation. Sold to merchants and retailers for resale to end consumers.
• Com Açúcar Yerba mate blend with added sugar for a sweeter taste profile. Sold to merchants and retailers for resale to end consumers.
• Composto Yerba mate blend with added sugar and herbal infusions including chamomile, cidreira (lemongrass), fennel, and fennel seed. Sold to merchants and retailers for resale to end consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Leão (Coca-Cola Femsa): One of Brazil's largest yerba mate brands, now owned by Coca-Cola Femsa. Produces a broad portfolio of mate-based beverages including soft-drink style Mate Leão, with national distribution and significant marketing budget — directly comparable product category with vastly greater scale.
• Erva Mate Real: Historic southern Brazilian yerba mate brand owned by Duas Rodas Industrial, with national distribution across supermarkets and foodservice. Comparable as a processed yerba mate manufacturer targeting chimarrão consumers, but at much larger industrial scale.
• Barão Erva Mate: Established Brazilian yerba mate manufacturer with multiple SKUs and national retail presence. Comparable product portfolio (traditional, premium, blends) and overlapping customer base of Gaucho mate drinkers, with broader geographic reach than Macedo.

Regional players

• Yerba Mate Rosamonte: Argentine yerba mate producer with broad portfolio of traditional and flavored blends. Comparable processed-yerba-mate category player but serves a different national market, providing a useful regional comparison point.
• Yerba Mate Pipore: One of Argentina's largest yerba mate brands with established South American distribution. Comparable category and product (processed yerba mate for traditional mate consumption) but operating primarily in Argentina rather than competing directly in Brazil.

Direct peers

• Erva Mate Ximbinha: Southern Brazilian yerba mate producer with similar family-owned heritage and traditional Gaucho positioning. Direct peer as a regional processed-mate manufacturer targeting chimarrão consumers via retail and regional distribution.
• Erva Mate Barão de Cotegipe: Rio Grande do Sul-based yerba mate producer with traditional Gaucho production methods and regional distribution. Closely comparable as a small/mid-sized regional manufacturer operating in the same geography with similar product positioning.
• Seiva Erva Mate: Brazilian yerba mate brand with regional South Brazil roots and traditional/premium SKU portfolio. Comparable as a family-scale processed yerba mate producer focused on chimarrão culture and Gaucho consumer identity.

Emerging players

• Guayaki Sustainable Yerba Mate: US-based yerba mate brand that built a global retail presence through sustainable/organic positioning and cafe-style ready-to-drink offerings. Comparable as a yerba mate CPG brand expanding category demand, though operating internationally and via a fundamentally different scale model.
• Mate Green (MTC Brand): Brazilian yerba mate producer positioned around green/healthy and export-oriented branding. Comparable category, but differentiated through a more export/DTC and modern packaging approach versus Macedo's traditional regional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ervamatemacedo
• Instagraminstagram.com/macedoervamate_oficial
• LinkedInlinkedin.com/company/industria-de-erva-mate-macedo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industria De Erva Mate Macedo