Erva-Mate Cristalina

What Erva-Mate Cristalina does

Erva-Mate Cristalina is the consumer brand of Ervateira Picolo Badalotti Ltda, a privately held, family-owned yerba mate processor founded in 1972 in Erechim, Rio Grande do Sul, Brazil, with the Cristalina brand launched in 1995. The company manufactures and packs eleven product variants spanning traditional chimarrão grinds, smooth/sugared 'suave' lines, native forest-grown yerba mate, flavored cold tereré beverages (lemon, pineapple, mint-lemon, natural), and a Composto de Ervas medicinal herbal blend, using proprietary vacuum packaging to extend color, flavor, and shelf life versus standard laminated packaging. Distribution is regional to Southern Brazil via retail storefronts, supplemented by direct phone and WhatsApp ordering; no e-commerce, no app, and no public pricing. Revenue model is one-time packaged-goods sales through consumer-facing channels, with the firm self-describing as the sales leader across most of the regions in which it operates.

Name

Erva-Mate Cristalina

Legal name

Ervateira Picolo Badalotti Ltda

Website

https://ervateiracristalina.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Erva-Mate Cristalina is a family-owned Brazilian yerba mate processor (founded 1972, brand launched 1995) based in Erechim, Rio Grande do Sul. It manufactures eleven chimarrão, tereré, and herbal-blend SKUs distributed via regional retail and WhatsApp-based direct orders.

Ownership category

akta.pro rank

Headquarters

HQ city

Erechim

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Erva-Mate Product Sales: Revenue generated from manufacturing and selling erva-mate products in various formats (traditional, vacuum-sealed, native, suave, tereré, and herb compound blends) through retail and direct-to-consumer channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Erva-Mate Cristalina manufactures and sells a diversified portfolio of yerba mate products under its own brand, including traditional chimarrão variants, vacuum-sealed, native, suave (with sugar), moída grossa, tereré cold beverages in multiple flavors, and an herbal compound blend combining yerba mate with medicinal herbs. Products are distributed through retail storefronts and direct-to-consumer channels in southern Brazil.

Product overview

Erva-Mate Cristalina offers a diversified portfolio of yerba mate products under its own brand, launched in 1995. The product line includes traditional yerba mate variants (Tradicional, À Vácuo, Nativa, Nativa Suave, Suave, Moída Grossa) for preparing chimarrão, tereré cold beverages in various flavors (Natural, Limão, Abacaxi, Menta com Limão), and herbal blends (Composto de Ervas) combining yerba mate with medicinal herbs. The company was founded in 1972 as Ervateira Picolo Badalotti Ltda and rebranded to its current brand in 1995, becoming a market leader in the regions where it operates in Erechim, Rio Grande do Sul, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Tradicional

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ervateira Barão: Family-owned yerba mate manufacturer headquartered in Barão de Cotegipe, Rio Grande do Sul — geographically adjacent to Cristalina. Competes directly in the same regional chimarrão market with overlapping SKUs, distribution through Southern Brazil retail, and similar family-business operating model.
• Ervateira Mateando: Brazilian yerba mate brand with traditional and flavored variants marketed to chimarrão and tereré consumers. Comparable mid-tier regional competitor with similar product breadth and Southern Brazil distribution footprint.
• Cruz de Malta: Established yerba mate brand with strong recognition in Southern Brazil, offering traditional chimarrão and specialty variants. Comparable in product portfolio structure and regional retail presence, though larger scale than Cristalina.
• Ervateira Ouro Verde: Southern Brazilian yerba mate producer serving the traditional chimarrão consumer with similar retail distribution model. Comparable family-scale regional operator targeting overlapping consumer segments.
• Ervateira Seiva: Brazilian yerba mate producer serving the Southern Brazilian market with traditional and tereré variants. Comparable mid-sized regional CPG operator targeting the same chimarrão consumer base with similar direct and retail distribution.
• Ervateira do Sul: Yerba mate manufacturer based in Venâncio Aires, Rio Grande do Sul, with a long heritage serving Southern Brazil retail channels. Directly comparable in size, product breadth, and target chimarrão/tereré consumer to Cristalina.
• Ervateira Três Barras: Santa Catarina-based yerba mate producer operating in the Southern Brazilian regional market. Competes head-to-head in retail and traditional chimarrão distribution with similar product portfolio positioning.
• Ervateira Ximango: Yerba mate producer based in Xanxerê, Santa Catarina — adjacent Southern Brazilian state. Direct competitor in the regional yerba mate market with similar product range (traditional, native, tereré) and retail/wholesale distribution model.

Broad incumbents

• Matte Leão (Leão Alimentos): Major Brazilian mate-based beverage brand (part of larger beverages portfolio) producing ready-to-drink mate and other formats. Differs from Cristalina by leading in RTD/canned formats rather than dry leaf, but addresses the same Brazilian mate consumer.

Emerging players

• Guayaki Sustainable Yerba Mate: US-based yerba mate brand growing internationally in canned/RTD mate and loose-leaf categories. Operates outside Cristalina's geography but addresses the same underlying mate consumer trend with premium, sustainable positioning that could eventually compete for export or Brazilian urban share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/erva-mate-cristalina

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erva-Mate Cristalina