ESB Academy

What ESB Academy does

ESB Academy is a private Austrian professional education institution specializing in event management training, operating under the legal entity Fosbury KG (an Austrian partnership) with headquarters in Guntramsdorf bei Wien. Founded circa 2000, the academy has operated for approximately 25 years and delivers part-time (berufsbegleitend) diploma programs, intensive seminars, and specialized workshops at training locations in Vienna and Linz. The institution holds Ö-Cert quality certification as an adult education provider, which enables learners to access federal-state education funding regardless of their home Bundesland.

The core product portfolio consists of the "Eventmanagement Diplom Ausbildung" diploma program and the 3-day "Event-Manager Basic" seminar, supplemented by specialized modules in immersive experiential marketing ("Immersives Erlebnismarketing"), sponsoring seminars ("Sponsoring Seminare"), and customized in-house workshops for corporate clients. The academy also produces the "Der Event Talk" podcast and maintains a YouTube channel featuring graduate testimonials, supporting a content-driven GTM motion. There is no proprietary software platform or technology stack; the offering is delivered through in-person classroom training.

ESB Academy generates revenue primarily through tuition fees for its professional education programs. The customer base comprises working event industry professionals seeking formal credentials and career changers (Quereinsteiger) entering the field, with a smaller enterprise segment served via in-house workshops. Marketing relies on info evenings (Infoabend), content marketing via blog and podcast, and direct website inquiries. The business is independently operated with no disclosed venture capital, private equity, or institutional investors, and operates exclusively in the Austrian domestic market.

Name

ESB Academy

Legal name

Fosbury KG

Website

https://esb-academy.at

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

ESB Academy is an Austrian private vocational education provider offering part-time diploma programs, seminars, and workshops in event management for working professionals and career changers, delivered in Vienna and Linz under Fosbury KG.

Ownership category

akta.pro rank

Headquarters

HQ city

Guntramsdorf bei Wien

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Education Services: ESB Academy generates revenue through tuition fees for professional event management diploma programs, workshops, and seminars. Programs include the full Diploma der Eventmanagement Ausbildung and the 3-day Event-Manager Basic seminar. Courses are berufsbegleitend (professionally accompanied/part-time) allowing students to study while working.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ESB Academy delivers part-time (berufsbegleitend) vocational training and diploma programs in event management from its Vienna and Linz campuses. Its flagship offering is the Eventmanagement Diplom Ausbildung, accompanied by the 3-day Event-Manager Basic seminar, specialized workshops in immersive experience marketing and sponsoring, and customized In-House Workshops for corporate clients. Programs are designed for working professionals and career changers seeking a recognized diploma qualification in the event industry.

Product overview

ESB Academy offers a comprehensive portfolio of event management education programs in Vienna and Linz, Austria. The core offering consists of the Eventmanagement Diplom Ausbildung (diploma program) and the 3-day Event-Manager Basic seminar, both designed for professionals and career changers. Additional specialized programs include Immersives Erlebnismarketing workshops and Sponsoring Seminare. The academy also provides In-House Workshops for corporate clients and produces the "Der Event Talk" podcast as supplementary content. All programs follow the "Aus der Praxis für die Praxis" (from practice for practice) philosophy and have been delivered for 25 years.

Differentiator

Problem solved

Functional benefit

Brands

• Der Event Talk: Podcast hosted by ESB Academy covering event management topics
• Event-Manager Basic
• Eventmanagement Diplom Ausbildung

Products and services

• Eventmanagement Diplom Ausbildung Part-time (berufsbegleitend) diploma program in event management offered at the Vienna and Linz campuses, providing comprehensive training and an internationally recognized diploma qualification for working professionals seeking career advancement in the event industry.
• Event-Manager Basic A 3-day intensive seminar providing foundational event management knowledge and practical skills, delivered in Vienna and Linz for professionals and career changers seeking an accessible entry point into the event industry.
• Immersives Erlebnismarketing (Immersive Experience Marketing) A standalone workshop focused on immersive experiential marketing strategies and storytelling techniques for creating engaging brand experiences, offered as a bookable program within the workshop portfolio.
• In-House Workshops Customized event management training programs delivered at corporate client locations, tailored to the specific operational needs of organizations and their teams.
• Sponsoring Seminare (Sponsoring Seminars) A standalone seminar focused on event sponsorship strategies, sponsor acquisition, and partnership management, offered as a bookable program within the workshop portfolio.

Quantifiable outcome

• Successful graduates have advanced their careers in the event industry through diploma qualification

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• FH Wien (University of Applied Sciences Vienna): Austrian university of applied sciences offering event, tourism, and hospitality management programs in Vienna; competes locally with ESB Academy for Austrian students seeking event credentials but through a fully accredited degree-granting model.
• SAKK (Schweizerische Akademie für Kommunikation): Swiss academy offering professional diplomas in communication and event management; comparable to ESB Academy in focus on part-time professional credentials but serving the Swiss market rather than Austrian.

Broad incumbents

• IST-Hochschule für Management: German distance-learning university with programs in event management, sports management, and communications; competes with ESB Academy on event career-changer upskilling but offers flexible online delivery that ESB Academy currently lacks.
• DEKRA Akademie: Major German vocational and continuing education provider with programs across many trades including event and hospitality training; competes with ESB Academy on part-time professional courses for career changers but operates at much larger scale and broader scope.
• IHK (Industrie- und Handelskammer): German chamber of commerce network that offers certified event management qualifications and continuing education; competes for the same career-changer and SMB training audience as ESB Academy, but with the institutional backing of Germany's chamber system.
• SRH Hochschule Heidelberg: A larger German private university offering bachelor's and master's programs in event management, tourism, and hospitality; broader academic institution that competes with ESB Academy for the same career-changer and professional-upskilling audience but with formal degree credentials.

Direct peers

• Quadriga University of Applied Sciences: Berlin-based Quadriga runs executive and professional programs in communications, PR, and event management; it offers part-time and in-person training formats very similar to ESB Academy's diploma approach and serves a comparable German-speaking professional audience.
• macom Akademie: macom is a Munich-based communication consultancy that also operates a training academy offering event management, live communication, and corporate communications courses for professionals; it competes most directly with ESB Academy in the German-speaking market for working professionals seeking event credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLeMb6W0hq21g8oRtASwffQHoRRLNTGsfI
• LinkedInlinkedin.com/company/esb-academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESB Academy