ESCENA - Escuela de Animación

What ESCENA - Escuela de Animación does

ESCENA - Escuela de Animación y Arte (operated by Beme Studio Producciones S.A. de C.V.) is a private, Mexico City-based professional animation and digital art school operating from four buildings in the Del Valle Centro neighborhood of CDMX. The institution delivers two SEP RVOE-recognized undergraduate degrees — Modelado y Animación 3D (3D Animation) and Ilustración (Concept Art) — each spanning three years across nine quarters, alongside an online continuing education vertical offering Trainee, Senior, and Artist-level courses and Diplomados in 2D/3D animation, illustration, game design, storyboard, motion graphics, and sculpting. Students produce animated short films, video games, and graphic novels as their graduation projects, working inside Escena Animation Studio (EAS), an in-house production facility that replicates professional studio workflows.

The school's curriculum is built on industry-standard creative production software — Toon Boom Harmony, Autodesk Maya, ZBrush, Substance Painter, Unreal Engine, Cinema 4D, Houdini, and Adobe Creative Cloud — and is anchored by named strategic partnerships with Gobelins Paris (Incubator program with 100% scholarships for 16 participants per cohort), Vancouver Film School (final-year exchange), New York Film Academy, Toon Boom (Center of Excellence), and Epic Games (Unreal Engine Academic Partner). Faculty are active industry professionals with credits at Disney, Netflix, Sony Imageworks, Mighty Animation, Ánima Estudios, and Marvel, providing placement networks alongside instruction.

Commercially, ESCENA runs a sales-led, portfolio-based admissions funnel requiring an entrance exam, with prospective students inquiring primarily via WhatsApp and the school's website. Revenue is generated through tuition for the two RVOE undergraduate degrees, the online Educación Continua tracks (Diplomado Complete from $4,800 MXN total over eight monthly payments, Diplomado Trainee from $3,000 MXN, and per-tier Curso fees with inscription plus monthly installments), and the Gobelins-branded Incubator program. The institution serves aspiring animators and concept artists, working creative professionals seeking upskilling, and international students seeking global credentials, with alumni placement at Wildbrain, Sony Imageworks, Ingenuity Studios, Disney, Netflix, and HBO Max.

Name

ESCENA - Escuela de Animación

Legal name

Beme Studio Producciones S.A. de C.V.

Website

https://escena.edu.mx

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

ESCENA is a private Mexico City-based animation and concept art school (Beme Studio Producciones S.A. de C.V.) offering SEP RVOE-recognized three-year undergraduate degrees and online continuing education, serving aspiring animators and working creative professionals through project-based learning and studios-partnered incubators.

Ownership category

akta.pro rank

Product category

Animation and Digital Arts Education

NAICS

Colleges, Universities, and Professional Schools (61131), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAJAB

Design Colleges (Graphic, Industrial, UX/UI, Interior)

Education/Higher Education (Colleges & Universities)/Arts, Music & Design Colleges

SECONDARYEDAMAAAA

Visual Arts Instruction (Drawing, Painting, Sculpture)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

Keywords

• Animation education
• Digital art school
• 3D animation training
• Concept art courses
• Continuing education

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Undergraduate Degree Programs (Licenciaturas): Full undergraduate degree programs in Animation Digital and Illustration/Concept Art with RVOE recognition from SEP. Programs span 3 years (9 quarters) with 4 subjects per quarter.
2. Continuing Education Courses: Shorter courses at Trainee, Senior, and Artist levels offered online. Courses cover animation, illustration, game design, and other creative disciplines with durations from 2-3 months.
3. Diplomados (Professional Diplomas): Extended professional programs combining Trainee and Senior levels with project components. Programs span 5-10 months with multiple payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ESCENA is a professional animation and digital art school in Mexico City that delivers RVOE-recognized undergraduate degrees (3D Modeling and Animation; Illustration/Concept Art), continuing education courses and diplomas across Trainee, Senior, and Artist levels, and project-based production through its in-house Escena Animation Studio. Its offerings are aimed at aspiring animators, working professionals seeking upskilling, and international students seeking global exposure via partnerships with Gobelins Paris, Vancouver Film School, and New York Film Academy.

Product overview

ESCENA is a professional animation and art school in Mexico City offering two RVOE-recognized undergraduate degrees: Modelado y Animación 3D (3D Animation) and Ilustración (Concept Art), each spanning 3 years across 9 quarters with a project-based learning model. The institution operates Escena Animation Studio as an in-house production facility where students create animated short films under professional conditions. Specialized programs include the Gobelins Incubator (a partnership with Paris's Gobelins school) and Education Continua offering short courses and diplomas at Trainee, Senior, and Artist levels for continuing learners.

Differentiator

Problem solved

Functional benefit

Products and services

• Licenciatura en Modelado y Animación 3D (Animación Digital) 3-year professional undergraduate degree (9 quarters) focused on 3D modeling and animation for film, television, and video games, covering organic modeling, environment creation, rigging, texturing, character animation, lighting, render, and final compositing. RVOE-recognized by SEP.
• Licenciatura en Ilustración (Concept Art) 3-year professional undergraduate degree (9 quarters) training visual development artists for animation, video games, and graphic novels, covering concept art, character design, environment design, storyboard, and 2D animation. RVOE-recognized by SEP.
• Escena Animation Studio (EAS) In-house animation studio within ESCENA where students work alongside teachers on non-profit animated short films (e.g., Fulgores, Orfanato de Estrellas, El Crujir de las Hojas), recreating professional studio working conditions and producing independent shorts that have been featured in 80+ international festivals.
• Incubadora Gobelins x Escena Incubation program in partnership with Gobelins Paris providing 15 workshops (11 by Gobelins, 4 by ESCENA) for developing 2D animated short films, with 100% scholarships for 16 selected participants per cohort (second generation announced as 8 animators + 8 ESCENA students).
• Cursos y Diplomados de Educación Continua Continuing education portfolio at three levels: Trainee (beginner, 3 months), Senior (intermediate, 2 months), and Artist/Complete (advanced Diplomado, 5-10 months). Covers animation 2D/3D, illustration, game design, storyboard, motion graphics, sculpting, and more. Delivered online with industry professionals as instructors and monthly installment pricing.

Named customers9 records

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Gobelins ParisflagshipStrategic or Co-development PartnerIncubator program designed for developing 2D animated shorts by young animators in Mexico. Program includes 15 workshops (11 by Gobelins, 4 by ESCENA) with 100% scholarship for 16 selected participants per cohort. Students develop shorts from concept through postproduction with mentorship from both institutions.
• Vancouver Film SchoolcoreStrategic or Co-development PartnerExchange program allowing ESCENA students to complete their final year at VFS in Vancouver, Canada. Specializations include 3D Animation & Visual Effects, Animation Concept Art, and Classical Animation. Provides international experience and portfolio development with industry standards.
• New York Film AcademyminorStrategic or Co-development PartnerAcademic exchange for studying and living a year in Los Angeles or New York. Students can enroll in specialized programs like 3D Animation or Game Design from their 4th quarter onwards.
• Toon BoomcoreTechnology or IntegrationESCENA is recognized as Toon Boom Center of Excellence, positioning it as a reference in 2D animation education. Students receive training in Harmony and Storyboard Pro, the industry-standard tools used by animation studios worldwide.
• Epic Games (Unreal Engine)coreTechnology or IntegrationUnreal Engine Academic Partner providing access to resources and opportunities for real-time 3D creation. Unreal Engine is integrated into curriculum for courses on environment creation, lighting, and rendering. Used for rendering short films like Fulgores.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sheridan College: Canadian college renowned for its Bachelor of Animation program and historically strong placement in major studios. Direct peer; comparable target audience of career-track animation students.
• CalArts (California Institute of the Arts): California-based institution specializing in animation and the arts, with a Character Animation program historically tied to Disney recruitment. Direct peer; shares global top-tier rankings with ESCENA according to Rookies 2024.
• Savannah College of Art and Design (SCAD): Large U.S. private university with robust animation, illustration, and visual effects programs. Direct peer competing for Latin American and international students seeking English-language animation degrees.
• Gobelins, l'école de l'image: France's premier animation, illustration, and design school and one of the most prestigious globally. Direct peer as ESCENA partners with Gobelins on an incubator program and competes for similar international animation students.
• Gnomon School of Visual Effects, Games + Animation: Hollywood-based private school offering specialized programs in 3D animation, visual effects, and games. Direct peer targeting similar industry-bound students with portfolio-driven admissions.
• Ringling College of Art and Design: Florida-based private college with strong Computer Animation and Illustration programs producing graduates placed at major studios. Direct peer competing for the same international animation talent pool.
• New York Film Academy (NYFA): U.S. film and animation school with global campuses offering 3D Animation and Game Design. Direct peer; ESCENA has an existing exchange partnership with NYFA indicating curriculum overlap.
• Vancouver Film School (VFS): Canada-based private film and animation school offering 3D Animation, Animation Concept Art, and Classical Animation programs. Direct peer; ESCENA students can complete their final year at VFS, indicating overlapping curriculum and student audience.

Regional players

• LightBox Academy: Mexico-based animation and visual effects school located in Guadalajara. Regional peer operating in the same Mexican market and offering similar 3D animation and VFX training.
• Universidad de las Américas Puebla (UDLAP) - Diseño de Animación: Mexican university offering a Design and Animation program in Puebla. Regional peer competing for the same Mexican high school graduates considering undergraduate animation degrees.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/escena
• Facebookfacebook.com/escenaescuela
• Instagraminstagram.com/escuelaescena
• TikToktiktok.com/@escuelaescenaoficial
• LinkedInlinkedin.com/school/escena

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESCENA - Escuela de Animación