Escola de Dados

What Escola de Dados does

Escola de Dados is a nonprofit educational program operated by Open Knowledge Brasil (OKBR), a civil society organization focused on open knowledge. The organization provides data literacy training to journalists, media professionals, civil society organizations, students, public managers, and human rights defenders across Brazil and Portuguese-speaking markets. Its portfolio includes free and paid online courses, a self-paced learning platform (ead.escoladedados.org), an extensive content library of 73 tutorials, 44 webinars, six e-books, and a blog with 289 posts, plus community products such as the Fórum de Jornalismo de Dados and the Caixa de Ferramentas toolkit.

The flagship products are the Coda.Br annual conference — recognized as the premier data journalism event in Latin America, now in its 10th edition (running continuously since 2016 and hosted at venues including ESPM and Insper in São Paulo) — and Coda Amazônia, the regional Amazon-focused conference launched in 2022 in Belém, which has gathered nearly 400 participants across its first two editions. Curriculum covers data journalism, civic technology, and open data methodologies, leveraging tools including Python, R, CKAN, QGIS, SQL, and various visualization platforms; recent AI-themed content teaches applied use of ChatGPT, NotebookLM, NLP with LGPD compliance, and image classification.

The business model mixes freemium courses, paid certificates, tiered event ticketing (R$40 student to R$675 solidarity at Coda.Br 2025), a R$180/month membership program, donations via PIX/Patreon-style patronage, and institutional grants from funders including Google News Initiative, NIC.br/CGI.br, Hivos, and Pulitzer Center. Distribution is digital-first (self-serve online courses and content) supplemented by direct-sales events and university channel partnerships with UFPA, ESPM, Insper, and Abraji.

Name

Escola de Dados

Legal name

Escola de Dados

Website

https://escoladedados.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Escola de Dados is a Brazilian nonprofit (program of Open Knowledge Brasil) that delivers data journalism and civic technology training via online courses, tutorials, webinars, and the flagship Coda.Br and Coda Amazônia conferences serving journalists, civil society, students, and public managers.

Ownership category

akta.pro rank

Product category

Data Journalism Education

NAICS

Educational Services (611), Educational Support Services (611710), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD)

akta.pro secondary industry

Agriculture, Environmental & Earth Sciences (EDAGABAL)

Keywords

• Data journalism training
• Civic technology education
• Open data literacy
• Digital investigations training
• Data visualization courses

Headquarters

HQ city

Belém

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Program (Programa de Membresia): Monthly subscription program offering exclusive benefits including access to workshops, webinars, discounts on paid courses, newsletter access, and community participation. Membership supports the organization's operations and mission.
2. Event Registration Fees: Paid tickets for Coda.Br and Coda Amazônia conferences with tiered pricing (solidário/solidarity, professional, student). Premium tiers include full access while some content remains free.
3. Paid Courses: Some specialized courses are offered as paid offerings, often with discounts for members. Free courses available with optional certificate fees or using discount codes.
4. Donations and Patronage: Direct donations and PIX contributions from individuals and organizations supporting data democratization mission. Patreon-style support through OKBR.
5. Institutional Grants and Sponsorships: Funding from foundations, government programs, and corporate sponsors for specific projects, events, and educational initiatives. Examples include Google News Initiative, NIC.br, CGI.br, Hivos, and others.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Escola de Dados delivers data journalism and civic technology education to journalists, activists, civil society organizations, students, and public managers. Its offerings span self-paced online courses, tutorials, e-books, webinars, and the flagship Coda.Br annual conference (now in its 10th edition), supplemented by the Coda Amazônia regional event, the Prêmio Cláudio Weber Abramo data journalism award, and a monthly membership program. All content is delivered in Portuguese and emphasizes practical skills in Python, R, CKAN, QGIS, OSINT, data visualization, and AI tools.

Product overview

Escola de Dados operates as an educational non-profit organization (program of Open Knowledge Brasil) offering a comprehensive portfolio of data literacy and journalism training products. The core offering consists of online courses (free and paid), tutorials, e-books, webinars, and educational events. The main event products are Coda.Br (annual Brazilian Data Journalism Conference, now in its 10th edition) and Coda Amazônia (regional edition focused on Amazon environmental challenges). Supporting products include the Prêmio Cláudio Weber Abramo de Jornalismo de Dados award, Cerveja com Dados networking meetups, the data journalism forum, and the toolkit. A membership program provides additional benefits. The Dados por Direitos project supports investigations on human rights through data drops and resources.

Differentiator

Problem solved

Functional benefit

Brands

• Coda.Br: Brazilian Conference on Data Journalism and Digital Methods - the main event in the field in Latin America, held annually since 2016.
• Coda Amazônia
• Prêmio Cláudio Weber Abramo de Jornalismo de Dados

Products and services

• Online Courses (Cursos Online) Educational training programs on data journalism, programming, and data analysis offered in various formats (free, paid, on-demand, in-person) covering CKAN, OSINT, Python, environmental data journalism, and educational data analysis. Certificate fees apply for some courses; coupon #cursogratis grants free access to selected courses.
• Coda.Br — Brazilian Conference on Data Journalism and Digital Methods Annual flagship conference combining workshops, panels, keynotes, and networking for data journalism professionals in Latin America. Held since 2016, with the 10th edition scheduled for October 2025 at Insper in São Paulo. Features tiered ticketing (student, professional, solidarity).
• Coda Amazônia — Regional Data Journalism Conference Regional edition of Coda.Br focused on Amazon environmental and social challenges, held in Belém and Marajó Island, Pará. Co-organized with Observatório do Marajó and hosted at UFPA and UNAMA. Nearly 400 participants attended across its first two years.
• Programa de Membresia (Membership Program) Monthly subscription program at R$180 offering full access including workshops, 20% course discounts, exclusive webinars, newsletter archives, certificate fee waivers for selected courses, and access to Telegram community groups.

Quantifiable outcome

• Coda.Br 2020 achieved 96% approval rating from workshop participants
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature8 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Open Knowledge Brasil (OKBR)flagshipStrategic or Co-development PartnerOpen Knowledge Brasil is the parent organization of Escola de Dados. OKBR is a civil society organization dedicated to open knowledge and civic technology in Brazil. Escola de Dados operates as an educational program under OKBR's umbrella, sharing infrastructure, funding relationships, and strategic mission. The partnership is integral to Escola de Dados' identity, funding, and operational capacity.
• Universidade Federal do Pará (UFPA)coreStrategic or Co-development PartnerUFPA is a key academic partner for Coda Amazônia regional events. The partnership involves hosting events at UFPA campuses in Belém and providing academic credibility and student participation. The Faculty of Communication (Facom) and Graduate Program in Data Journalism (DadosJOR) collaborate on event programming and research.
• ESPM (Escola Superior de Propaganda e Marketing)coreStrategic or Co-development PartnerESPM has been the primary São Paulo venue host for multiple Coda.Br conferences. The partnership provides world-class facilities in São Paulo and academic collaboration on journalism and data programs.
• InspercoreStrategic or Co-development PartnerInsper is the host venue for Coda.Br 2025 in São Paulo. The partnership includes academic collaboration and venue provision for the annual data journalism conference.
• Observatório do MarajócoreStrategic or Co-development PartnerThe Observatório do Marajó is a co-organizer of Coda Amazônia regional events, providing local expertise on Amazon environmental and social issues, venue support in Salvaterra, and community connections with Marajó populations.
• Pulitzer CentercoreStrategic or Co-development PartnerThe Pulitzer Center supports Coda Amazônia through speaker participation, funding for environmental journalism training, and educational content on Amazon coverage. They participate in panels and workshops on environmental data journalism.
• InfoAmazoniacoreStrategic or Co-development PartnerInfoAmazonia is a key content and speaker partner for Coda Amazônia events, specializing in environmental journalism and data-driven coverage of Amazon issues. They provide expert instructors for workshops and participate in event programming.
• Knight Center for Journalism in the AmericasminorStrategic or Co-development PartnerThe Knight Center at University of Texas Austin has provided support for Coda.Br events, offering academic credibility and international networking opportunities for participants.
• Wiki Movimento BrasilminorStrategic or Co-development PartnerWiki Movimento Brasil collaborates on workshops about Wikipedia, Wikidata, and open knowledge methodologies for data journalism and verification.
• PyLadies RecifeminorStrategic or Co-development PartnerPyLadies Recife, a Python programming community for women, provides instructors and workshop facilitators for data analysis and programming courses.
• Base dos DadoscoreStrategic or Co-development PartnerBase dos Dados is a nonprofit providing Brazil's largest open data infrastructure. They collaborate on tutorials, workshops, and courses about accessing and analyzing public data, and participate in Coda.Br programming.
• Open Knowledge FoundationcoreStrategic or Co-development PartnerAs part of the Open Knowledge Foundation global network, Escola de Dados benefits from international best practices, shared resources, and cross-border collaboration on open data and civic technology initiatives.
• OCRI (ICIJ)minorStrategic or Co-development PartnerThe Organized Crime and Corruption Reporting Project (part of ICIJ) has provided sponsorship and expertise for Coda Amazônia events, supporting investigative journalism training.
• Fiquem SabendominorStrategic or Co-development PartnerFiquem Sabendo is a Brazilian transparency news outlet that provides expertise on accessing public data through LAI (Freedom of Information Act) requests and participates in workshops.
• Associação Brasileira de Jornalismo Investigativo (Abraji)coreStrategic or Co-development PartnerAbraji collaborates on Coda.Br events and the Prêmio Cláudio Weber Abramo award, providing institutional support and access to Brazil's investigative journalism community.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• InfoAmazonia: Brazilian/Amazon-focused data journalism platform producing environmental investigations. Direct partner on Coda Amazônia, sharing themes, audience, and instructional staff.

Regional players

• Chequeado: Argentina-based fact-checking and data journalism nonprofit with training programs across Latin America. Comparable in mission but focused on fact-checking and operating primarily in Spanish-speaking markets.

Broad incumbents

• Code for America: US nonprofit using data and technology for civic outcomes, with a brigades program training civic technologists. Larger and broader in scope but overlaps on civic technology and data-for-good education.
• Open Knowledge Foundation: Parent global network that Escola de Dados is part of through Open Knowledge Brasil. Operates across many countries with broader open-data and governance scope, providing visibility and best-practice resources to Escola de Dados.
• Data & Society: US research-and-education nonprofit focused on the social implications of data and AI. Overlaps on data literacy, ethics, and critical perspectives on data, though primarily a research think-tank rather than training provider.

Direct peers

• Global Investigative Journalism Network (GIJN): International nonprofit offering training, resources, and conferences for investigative reporters across 90+ countries. Comparable in mission, training programs, and global investigative journalism community.
• DataHarvest (European Investigative Journalism Conference): Annual European data and investigative journalism conference hosting workshops, panels, and networking for data journalists. Closest geographic and format counterpart to Coda.Br.
• Knight Center for Journalism in the Americas: University of Texas-based online journalism training platform offering massive open online courses on data journalism, investigative techniques, and digital tools across the Americas. Highly comparable online-course + community model and explicitly partners with Escola de Dados on Coda.Br.
• Investigative Reporters and Editors (IRE): US-based nonprofit running NICAR (National Institute for Computer-Assisted Reporting) and an annual data journalism conference with hands-on training. Closest direct comparable in mission, audience, and training product.
• Associação Brasileira de Jornalismo Investigativo (Abraji): Brazilian association of investigative journalists offering training, awards, and resources. Co-organizes Coda.Br and the Prêmio Cláudio Weber Abramo, serving an overlapping Brazilian journalist audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EscolaDeDados
• GitHubgithub.com/escola-de-dados
• YouTubeyoutube.com/c/escoladedados
• LinkedInlinkedin.com/company/escola-de-dados
• Instagraminstagram.com/escoladedadosbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola de Dados