Escola de Musica

What Escola de Musica does

Escola de Musica, operating under the brand D'Brothers, is a São Paulo-based in-person music education business that delivers instruction across ten instruments and disciplines: guitar, drums, acoustic guitar, piano, bass, keyboard, ukulele, violin, singing, and children's musicalization. The institution originated from the founders' professional activity as a rock band formed by siblings Karina, Ricardo Júnior, Michel, and Ulysses, and was subsequently built out into a formal music school with a reported headcount of 478. Its core product is recurring, in-person music lessons, with a separate D'Brothers Aulas Particulares sub-brand offering private lessons as an adjacent vertical.

Name

Escola de Musica

Legal name

D'Brothers

Website

https://escolademusicadbrothers.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Escola de Musica (D'Brothers) is a São Paulo-based, in-person music school delivering lessons across ten instruments to children and adults across eight Brazilian states, with a private-lesson sub-brand.

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (61161), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Music Lessons (Instrumental) (EDAMANAA)

akta.pro secondary industries

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Private Voice Lessons (Vocal) (EDAMANAB), Early Childhood Music Education (Ages 0–7) (EDAMANAD)

Keywords

• In-person music lessons
• Music education
• Instrument instruction
• Children's music education
• Vocal training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Music Lessons: In-person music instruction across multiple instruments for students of all ages. Revenue generated through lesson fees for guitar, drums, acoustic guitar, piano, bass, keyboard, ukulele, violin, singing, and children's musicalization courses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

D'Brothers is an in-person music school providing instruction across ten instrument categories (guitar, drums, acoustic guitar, piano, bass, keyboard, ukulele, violin, singing, and children's musicalization) for students of all ages and skill levels. Lessons are delivered at physical school locations in São Paulo and expanding cities across Brazil, with flexible scheduling and both individual and group class formats. The service operates under a recurring-fee structure with enrollment handled via WhatsApp contact.

Product overview

D'Brothers is a music school operating as a single-brand, in-person music education platform offering instrument lessons and vocal training across Brazil. The school provides courses in 10 instrument categories (Guitar, Drums, Acoustic Guitar, Piano, Bass, Keyboard, Ukulele, Violin, Vocals, and Children's Music Education), all delivered through in-person instruction at the school's physical locations or at partner venues in multiple cities. The offering is structured as a unified service with individual and group class options, flexible scheduling, and age-appropriate methodologies spanning children's, youth, adult, and senior segments.

Differentiator

Problem solved

Functional benefit

Brands

• D'Brothers Aulas Particulares: Private music lessons brand operated by the company, with separate website at aulasdbrothers.com.br

Products and services

• Guitarra (Guitar Lessons) In-person guitar lessons available for all skill levels, from beginners to advanced musicians. Students learn techniques, chords, and musical styles through personalized instruction at D'Brothers school locations in São Paulo and other Brazilian cities.
• Bateria (Drum Lessons) In-person drum lessons teaching rhythm fundamentals, posture, and advanced techniques. The school offers both individual and group classes with flexible scheduling at D'Brothers school locations.
• Violão (Acoustic Guitar Lessons) In-person acoustic guitar lessons for students of all ages and levels, covering chords, strumming patterns, fingerpicking, and various musical genres.
• Piano (Piano Lessons) In-person piano lessons offering cognitive development, motor coordination, and emotional expression. Programs include children's initiation, adult beginners, conservatory prep, and popular/classical piano.
• Baixo (Bass Lessons) In-person bass guitar lessons covering techniques, rhythm patterns, and musical accompaniment skills for various genres.
• Teclado (Keyboard Lessons) In-person keyboard lessons emphasizing accessibility, versatility across musical styles, cognitive development, and quick progress for beginners and experienced players alike.
• Ukulele (Ukulele Lessons) In-person ukulele lessons featuring four-string instrument instruction. Classes cover chords, rhythms, and popular songs, ideal for beginners and families.
• Violino (Violin Lessons) In-person violin lessons teaching classical and versatile instrument techniques. Instruction develops auditory perception, motor coordination, concentration, and musical sensitivity.
• Canto (Vocal/Singing Lessons) In-person singing lessons improving breathing, posture, confidence, emotional expression, ear training, discipline, and brain stimulation. Suitable for all ages and skill levels.
• Musicalização Infantil (Children's Music Education) Structured early childhood music introduction through playful activities, singing, percussion instruments, and rhythmic movement. Develops language, motor coordination, memory, attention, self-esteem, and social skills in young children.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• ABRSM (Associated Board of the Royal Schools of Music): International music examination and certification body whose graded exams (and prep curriculum) are commonly offered alongside Brazilian in-person music school programs. Comparable as an adjacent ecosystem participant that shapes lesson structure and teacher standards in the same category.

Emerging players

• Yousician: App-based music education platform offering self-paced lessons across guitar, bass, piano, ukulele, and vocals. Comparable as an emerging alternative channel that competes for the same student segments through digital delivery.

Direct peers

• CEM (Centro de Educação Musical): Brazilian music education institution offering structured in-person instrument and vocal courses. Comparable as a national music school competitor with similar curriculum breadth and multi-segment appeal.
• Tom Maior Música: São Paulo-based in-person music school offering lessons across multiple instruments and ensemble programs. Comparable as a local competitor in the same instrument and age-segment categories.
• Conservatório Dramático e Musical Dr. José de Almeida Senna: Long-standing São Paulo music conservatory offering in-person instruction across instruments and vocals, including children's musicalization. Directly comparable as a heritage in-person music education institution operating in the same geography.
• Crescer Centro Musical: Brazilian in-person music school targeting children and youth with structured instrument and musicalization programs. Comparable in the early-childhood music education niche that is D'Brothers' primary segment.
• Souza Lima: Established São Paulo-based music school offering in-person lessons across multiple instruments and music theory, serving similar children, youth, and adult segments. Comparable as a Brazilian in-person music education operator in the same city and adjacent markets.

Regional players

• Escola de Música Villa-Lobos: Brazilian music school focused on in-person instrument instruction and conservatory preparation. Comparable as a regional in-person music education operator with a similar pedagogical positioning.

Broad incumbents

• Yamaha Music School (Brazil): Global music education brand with Brazilian franchise operations offering in-person lessons across multiple instruments. Comparable as a broad incumbent in the same category with deeper brand recognition and international curriculum backing.
• Faber-Castell Music Academy: Music education program operated by the global stationery/art brand in Brazil, offering in-person and blended lessons. Comparable as a broader incumbent leveraging a non-music parent brand to capture Brazilian music students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EscolaDeMusicaDbrothers
• Instagraminstagram.com/escolademusicadbrothers
• LinkedInlinkedin.com/company/escola-de-musica

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola de Musica