Incenna Escola de Teatro e Televisão

What Incenna Escola de Teatro e Televisão does

Incenna Escola de Teatro e Televisão is a São Paulo-based vocational technical school founded in early 1995 that trains professional actors for theater, television, cinema, and dubbing. The school is regulated by Brazil's Ministry of Education (MEC) and the Diretoria de Ensino Centro-Sul as a Technical Professional Institution (Escola Técnica Profissionalizante), making it one of the limited number of institutions authorized to issue diplomas that qualify graduates for the DRT (Diretoria de Registro Profissional) actor registration legally required to work professionally in Brazil. The core product portfolio consists of five professional DRT-eligible courses segmented by schedule (1-year intensive morning and evening, 1.5-year morning and evening, 3-year Saturday), plus one non-certificate free introductory course for beginners aged 13+. The school also operates Teatro Incenna, an on-site performance venue that hosts student productions and the annual Mostra de Teatro Incenna (currently in its 50th edition), which doubles as a marketing showcase.

The business model is direct-to-consumer B2C education: students enroll individually through the school's website, WhatsApp, phone, or email, with professional course pricing provided on a quote basis and free course pricing publicly disclosed (approximately R$800-900 total). Distribution is exclusively in-person at the single Vila Mariana facility, with hybrid online delivery only available for the introductory course. Faculty includes prominent Brazilian actors and directors (Walcyr Carrasco, Antônio Fagundes, Nuno Leal Maia, Christiane Torloni), and the school's graduate placement ecosystem extends to casting registration with TV Globo, TV Record, SBT, and the Elenco Digital talent platform.

Operationally, Incenna is a small private institution with 15 employees, no disclosed funding, no M&A activity, no subsidiaries, and no multi-location footprint. Revenue and enrollment figures are not publicly disclosed. The company's strategic posture is one of institutional longevity and regulatory defensibility rather than growth or geographic expansion, sustained by brand recognition (cited by Veja magazine as one of São Paulo's best theater schools), a 30-year alumni network with placements at major Brazilian broadcasters, and the legal monopoly on DRT certification that MEC authorization confers.

Name

Incenna Escola de Teatro e Televisão

Legal name

Incenna Escola de Teatro e Televisão

Website

https://escolaincenna.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Incenna is a São Paulo-based MEC-regulated technical theater school, founded in 1995, that trains professional actors and issues DRT certifications enabling graduates to work in Brazilian theater, TV, cinema, and dubbing, with five professional courses and an on-site theater venue.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAJAD

Performing Arts Colleges (Theatre, Dance, Musical Theatre)

Education/Higher Education (Colleges & Universities)/Arts, Music & Design Colleges

SECONDARYMPAGABAN

Theatre Education, Training & Conservatories

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYEDAAAGAE

Performing Arts (Acting, Improv, Theater)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

Keywords

• Professional acting education
• Theater training courses
• DRT certification programs
• Performing arts education
• Technical theater school

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Theater Courses: Technical professional courses with durations of 1 year (intensive), 1.5 years, or 3 years that provide formal actor training and DRT certification. Pricing is quote-based and determined upon inquiry.
2. Free Theater Courses: Non-professional courses for beginners that provide basic theater training without DRT certification. One-time payment in installments for the course duration.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Incenna is a MEC-regulated Technical Professional School (Escola Técnica Profissionalizante) in São Paulo that delivers in-person actor training courses — five professional formats (1-year intensive morning/evening, 1.5-year morning/evening, and 3-year Saturday) that culminate in the legally required DRT (Diretoria Regional do Trabalho) professional actor registration, plus a free introductory theater course for beginners. The school operates Teatro Incenna for student productions and an annual showcase (50th Mostra de Teatro Incenna in 2026).

Product overview

Incenna Escola de Teatro e Televisão offers a portfolio of professional and free theater education courses. The core offering consists of five professional courses with DRT (Diretório Regional do Trabalho) professional actor registration: two intensive one-year programs (morning and evening), two 18-month programs (morning and evening), and one three-year Saturday program. Additionally, a free introductory theater course for beginners is available. The school also operates an on-site theater venue (Teatro Incenna) for student productions and hosts the annual Mostra de Teatro Incenna showcase. All professional courses prepare students for acting in theater, television, cinema, and dubbing, with over 10 disciplines including body expression, vocal expression, theater history, improvisation, dramatic interpretation, and TV/cinema performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Curso Profissional Intensivo Matutino (1 Ano com DRT) A one-year intensive professional theater course offered during morning hours (8h00 to 13h10), covering theater, television, and cinema acting, culminating in the DRT professional actor registration. Targets students who can attend full-time weekday morning classes.
• Curso Profissional Intensivo Noturno (1 Ano com DRT) A one-year intensive professional theater course offered during evening hours (19h00 to 23h00, Monday to Friday) in two modules; the second module includes spectacle production. Targets working students seeking DRT credentials.
• Curso Profissional Matutino (1 Ano e Meio com DRT) An 18-month professional theater course offered during morning hours (8h00 to 13h10), providing comprehensive training in theater, television, and cinema acting and culminating in the DRT professional actor registration.
• Curso Profissional Noturno (1 Ano e Meio com DRT) An 18-month professional theater course offered during evening hours (19h00 to 23h00), with class schedules rotating across Thursday/Friday (1st semester), Monday–Wednesday (2nd semester), and Monday–Friday (3rd semester). Culminates in DRT registration.
• Curso Profissional Sábado (3 Anos com DRT) A three-year professional theater course held on Saturdays, designed for students who cannot attend weekday classes. Provides comprehensive training in theater, television, and cinema acting and culminates in DRT registration.
• Curso Livre de Teatro para Iniciantes

Quantifiable outcome

• Students receive DRT definitive professional actor registration upon completing the technical course, enabling legal employment as actors in theater, TV, cinema, and dubbing.
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TV Globo - Recursos ArtísticosminorStrategic or Co-development PartnerGraduates with DRT can register with TV Globo's casting department (Recursos Artísticos) using their professional actor credentials.
• TV Record - Departamento de ElencominorStrategic or Co-development PartnerLocated at Estrada dos Bandeirantes, 23505, Vargem Grande, Rio de Janeiro. Graduates with DRT can register with their casting department, requiring 2 photos, video book, curriculum, and work card with DRT.
• SBT - Departamento de Elenco de TeledramaturgiaminorStrategic or Co-development PartnerSBT casting department accepts graduates with DRT for registration. Requires acting link, release, photos, and work card with DRT.
• Elenco DigitalminorGTM or Marketing PartnerProfessional talent platform recommended for registration and casting search for audiovisual, advertising, and television productions.
• Diretoria de Ensino Centro-SulcoreStrategic or Co-development PartnerRegulatory body that regulates and supervises the school as a Technical Professional Institution authorized to issue DRT-eligible diplomas.
• MEC (Ministério da Educação)coreStrategic or Co-development PartnerMinistry of Education oversees the technical school certification. The school is registered in SISTEC as 'Incenna Escola de Teatro Televisão'. Only MEC-authorized schools can issue DRT-eligible diplomas.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Teatro Tablado: Traditional Brazilian acting school with a long history of training professional actors and developing theater talent, providing similar multi-year acting curriculum.
• SP Escola de Teatro: Free professional theater school in São Paulo offering multi-year acting training with comparable course length and target audience of aspiring professional actors in the same metropolitan market.
• Escola de Arte Dramática (EAD-USP): University-affiliated drama school attached to ECA-USP providing formal professional theater training that competes with Incenna for serious acting students in São Paulo.
• Célia Helena Centro de Artes e Educação: São Paulo-based performing arts school offering professional theater training with similar in-person course structures and target market of aspiring actors.
• Escola de Teatro Macunaíma: Long-established São Paulo acting school offering theater and television training programs to aspiring professional actors, directly competing for the same student segment.
• Wolf Maya: Prominent Brazilian acting school focused on television and film training, competing with Incenna's TV interpretation curriculum and serving similar aspiring actors.

Regional players

• Faculdade CAL de Artes Cênicas: Rio de Janeiro-based higher education institution specializing in performing arts, offering formal theater training that competes for aspiring actors in the broader Brazilian market.
• PUC-Rio (Centro de Teologia e Ciências Humanas / Teatro): Private university in Rio de Janeiro offering performing arts programs that produce trained actors, serving a similar function to Incenna in another major Brazilian market.
• Universidade Federal do Estado do Rio de Janeiro (UNIRIO): Brazilian public university offering undergraduate and graduate theater programs that train professional actors, competing for the same talent pool though based in Rio de Janeiro.

Broad incumbents

• Senac São Paulo (Teatro): Major Brazilian vocational education institution offering acting and theater courses as part of a broad professional training portfolio, overlapping with Incenna on professional theater education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmMNS5AScrgFtVqZs89Y0ag
• Facebookfacebook.com/incennaescoladeteatro
• Instagraminstagram.com/incennaescoladeteatro
• LinkedInlinkedin.com/school/incennaescoladeteatro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incenna Escola de Teatro e Televisão