Escuela de Periodismo UAM - El País

What Escuela de Periodismo UAM - El País does

Escuela de Periodismo UAM-EL PAÍS is a non-profit journalism school (Fundación Escuela de Periodismo UAM-EL PAÍS) operating in Madrid, Spain, founded in 1986 by the Universidad Autónoma de Madrid (UAM) and the EL PAÍS newspaper (part of the PRISA Media Group). The institution is the longest-running (decano) postgraduate program for quality journalism education in Spanish, and is described on its own materials as a laboratory at the forefront of new technologies. It operates with a lean team of 1-10 employees.

The core product is a 22-month Master's degree in Journalism, awarded as a proprietary title of UAM, comprising 10 months of academic training in small newsrooms at EL PAÍS facilities followed by 12 months of paid internships at PRISA Group media outlets. Complementing the Master's, the school runs an extensive catalog of specialized workshops in both in-person and online formats (delivered via Zoom and Google Meet) covering data journalism, generative AI content creation, SEO, crisis communication, video journalism, fact-checking, infographics, sports commentary, and film studies. Workshops range from €100-€300 per session, with intensive long-format programs (such as a 96-hour data journalism course) priced higher. Corporate customized training is offered to companies and media organizations seeking employee development in journalism and communications. The curriculum integrates AI modalities across text, image, audio, and video, including AI agents, RAG systems, and local LLM deployment.

Revenue is generated primarily through Master's program tuition and workshop fees, supplemented by corporate training revenue. The school markets through the EL PAÍS media platform (with a 5% discount for EL PAÍS subscribers), its own website (escuela.elpais.com), email newsletters, open-door events (Jornadas de Puertas Abiertas), and free educational video content. It currently serves its 39th Master's cohort. Customer segments include journalism graduates, working journalists seeking digital and AI skills, culture and arts professionals, and corporate communications teams, primarily in Spain with active recruitment in Latin America (Argentina, Chile, Colombia, Mexico, Peru). The school is GDPR-compliant and operates under a dual academic-industry governance structure between UAM and PRISA.

Name

Escuela de Periodismo UAM - El País

Legal name

Fundación Escuela de Periodismo UAM-EL PAÍS

Website

https://escuela.elpais.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Non-profit journalism school in Madrid, founded 1986 by Universidad Autónoma de Madrid and EL PAÍS (PRISA Media). Offers a 22-month accredited Master's with paid PRISA internships plus in-person and online workshops in journalism, data, AI, and multimedia for students, professionals, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Master's program tuition: Postgraduate master's degree (22 months) with title from Universidad Autónoma de Madrid. Includes 12 months of paid internships at PRISA media group.
2. Workshop and short course fees: Shorter workshops ranging from 100-250 euros, both online and in-person formats, taught by EL PAÍS professionals
3. Corporate training services: Customized workshops for companies and media organizations seeking professional development for employees

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Escuela de Periodismo UAM-EL PAÍS is a non-profit journalism school that delivers a 22-month postgraduate Master's degree in Journalism (awarded by Universidad Autónoma de Madrid, including 12 months of paid internships at PRISA media outlets) and a broad catalog of short and long-format workshops (online and in-person) covering data journalism, AI content generation, SEO, crisis communication, video journalism, sports broadcasting, and film studies, taught by working EL PAÍS journalists. The school also offers customized corporate training for companies and media organizations.

Product overview

Escuela de Periodismo UAM-El País is a journalism school operated by a non-profit foundation established in 1986 by the Universidad Autónoma de Madrid and EL PAÍS newspaper. The institution offers a comprehensive journalism education portfolio consisting of a 22-month Master's degree in Journalism (with 12 months of paid internships at PRISA media group) as its core product, complemented by an extensive catalog of specialized workshops available in both in-person and online formats. The workshop offerings span multiple categories: long-format intensive programs covering data journalism (96-hour in-person course), AI content generation, and comprehensive journalism fundamentals; short workshops addressing specific skills like crisis communication, SEO with AI, film studies, photography, video journalism, and sports broadcasting; and online courses delivered via Zoom and Google Meet. The school leverages industry-standard tools including Datawrapper, Flourish, OpenRefine, and QGIS for data journalism instruction, and has integrated generative AI curricula covering text, image, audio, and video generation into its course catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Máster de Periodismo A 22-month postgraduate journalism degree (título propio of Universidad Autónoma de Madrid) combining academic coursework with 12 months of paid internships at PRISA group media outlets and practical training in the school's small newsrooms at EL PAÍS facilities. Designed for university graduates seeking professional journalism careers.
• Talleres (Workshops) A catalog of online and in-person workshops covering journalism skills such as video, photography, data journalism, AI content generation, SEO, crisis communication, sports broadcasting, fact-checking, film studies, and infographics, taught by EL PAÍS and PRISA group professionals. Available in short (€100-€300) and long-format (96-hour) intensive formats.
• Periodismo de Datos (Data Journalism Workshop) An in-person data journalism course covering data extraction, cleaning, analysis, and visualization using tools like Excel, SQL, OpenRefine, Datawrapper, QGIS, and Carto over 96 hours, with collaboration from Fundación BBVA.
• Generación de contenidos con Inteligencia Artificial An online generative AI course covering text generation (ChatGPT, Claude), image creation (DALL-E, Firefly, Flux, Midjourney), audio production (voice cloning, transcription, music generation), video generation, AI agents, local LLM deployment (LM Studio, Ollama), RAG systems, and automation workflows.
• Corporate Training Services (Formación para empresas) Customized journalism and communication training programs delivered on-site at client company locations for organizations seeking professional development for their communication and media employees.

Quantifiable outcome

• Average workshop rating of 9.2 out of 10 from participants
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability14 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Universidad Autónoma de MadridcoreStrategic or Co-development PartnerCo-founding partner of the non-profit foundation in 1986. Provides academic accreditation for the master's program degree. Joint governance of the school.
• EL PAÍS (PRISA Media)coreStrategic or Co-development PartnerCo-founding partner of the journalism school foundation. Provides facilities, faculty (working journalists), and paid internship positions at PRISA group media properties. Main brand affiliation for the school.
• PRISA Media GroupcoreStrategic or Co-development PartnerParent media group providing paid internship opportunities for master program students across EL PAÍS, AS, and other PRISA media outlets. Access to newsrooms and professional journalism environment.
• CaixaBankminorOthersListed as collaborating organization for the master program.
• Fundación BBVAminorStrategic or Co-development PartnerCollaboration in data journalism education programs. Supporting practical training in data journalism and visualization.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IE University - School of Humanities and Social Sciences: Larger, international private university offering communication and journalism programs with significant corporate training and executive education reach. Overlaps with the school on mid-career professional education but operates at greater scale and broader scope.
• Columbia University Graduate School of Journalism: The globally recognized benchmark for postgraduate journalism education. While not a direct competitor (English-language, US-based), it sets the reference standard for what 'elite journalism school' means globally and influences expectations for premium Spanish-language programs.

Direct peers

• Poynter Institute: US-based specialized journalism training institution offering workshops and certification programs in fact-checking, data journalism, and digital media. Highly comparable mission and product format (specialized workshops serving working journalists) though operating in the English-language market.
• Universidad de Navarra - Escuela de Comunicación: Spain's other leading private-university-affiliated postgraduate journalism program with similar Master's-level offerings and strong media industry connections. Most direct head-to-head competitor in the Spanish postgraduate journalism education market.
• Universitat Pompeu Fabra - Master's in Journalism: Public Catalan university offering competitive Master's in Journalism with strong industry placement, comparable target audience of university graduates seeking postgraduate journalism credentials, and similar emphasis on practical digital skills.
• Universidad Carlos III de Madrid - Master's in Journalism: Madrid-based public university running a Master's in Journalism with strong digital and multimedia focus, directly competing for the same cohort of Spanish postgraduate applicants seeking modern journalism credentials.
• Universidad Complutense de Madrid - Faculty of Information Sciences: Spain's largest public university with a long-established journalism faculty, offering postgraduate programs that compete for the same Spanish graduate applicant pool as the subject school.

Regional players

• Fundación Nuevo Periodismo Iberoamericano (FNPI): Latin American journalism training foundation founded by Gabriel García Márquez, focused on Iberoamerican Spanish-language professional journalism education. Adjacent rather than direct, but competes for the same Latin American student segment.
• Universidad Rey Juan Carlos - Master's in Communication: Madrid-based public university offering postgraduate programs in journalism and communication with a more applied, corporate-comms orientation. Overlaps with the school on workshop-style professional development for working professionals in the Madrid area.

Emerging players

• Knight Center for Journalism in the Americas: UT Austin-based online journalism training program offering massive open online courses in data journalism and digital journalism across the Americas. Competes for the same Spanish-language online professional audience with a much larger scale and free/low-cost model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/escuela-de-periodismo-uam---el-pa%C3%ADs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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